tv Bloomberg West Bloomberg May 18, 2016 11:00pm-12:01am EDT
mark: they were violent clashes that at a migrant camp in greece today on the side of the border near macedonia. throwing rocks at authorities. they also lobbying -- lobbing tear gas to try to get things under control. there were no of reports of violence that. a new risk assessment from the world health organization on zika says the chances of an outbreak are low to moderate for an outbreak. high likelihood that it could spread in only three european regions. island in the
atlantic and the black sea areas of georgia and russia. washington, the house is considering a scaled-back zika bill that would provide only a third of the resources required by president obama. debates continue late in the night in macedonia, fires burned at that border camp was the police lobbing tear gas and stun grenades. the fighting began a migrant tried to push a rail car through a police blockade. one of the teenagers kidnapped extremists was found with a baby. they responded and were adjacent to the country's border with cameroon. bloomberg west this up next. ♪
emily: this is "bloomberg west"" coming up, cisco beats in extended trading will break down the networking giant's future in an ever-changing technological world. plus, google sent out a wake-up call with daydream, the next generation for the tech giant in virtual reality. google's vp of vr joins us. to it all in focus. and going live on twitter -- periscope has a new button for broadcast. the company ceo and founder speaks exclusively with bloomberg. first, to our lead -- the future of google is artificial intelligence. that was the message from the ceo as he kicked off the developers conference. google unveiled a new mobile messaging app that calls on the services a digital personal assistant. plus a voice-based search device called google home that will use the same technology to answer questions when you are at home. if it sounds like the popular amazon echo, that is probably the point. and third, a new virtual-reality program called daydream. that will include vr ready
android phones. our editor at large, cory johnson, has been in mountain view all day long on google's campus. let's start with a virtual reality. google already has a vr version of its apps, youtube. can google take on facebook and potentially apple in vr? iny: the ultimate competitor vr might be sony. whoever it is will have to figure out how to create content for vr and figure out what kind of use cases there might need. will there be games, entertainment, something else? a lot of the focus was about providing those kinds of tools, the kinds of cameras, the tools that story makers can use to use vr to create new kinds of content. very interesting stuff. emily: what do you make of this new google home device which looks an awful lot like amazon echo? cory: if it looks like a duck and quacks like a duck, you can probably ask of the echo,
"alexis, is this a duck?" it is very much looks like a ripoff of this. some of the biggest computing companies in the world have been hiring like crazy. you had amazon doing it. one of the leaders in machine studies google hiring like crazy , as well as apple, so we can expect some of these products to start to look alike. that has been a surprise success, both you and i have these devices are sort of one. showing the way the machine learning can start to do some amazing things. in the amazon case, it is piggybacking the computing power they have. google has exactly that same kind of infrastructure behind them, and they are thinking of using it. but they want to bring it all back to google search, and that's why it is so important. emily: a couple of other rivals they announced -- duo, a face time rival. aloe, which is a new messaging tsapp and rivals what
the other rivals out there. anything that makes these particularly unique? cory: i think aloe is very interesting. we will see ultimately what it looks like, but their notion is that machine learning is built into it. the messaging app will learn the kind of preferences you have. it will learn if you are someone who likes to respond when someone asks where are you at the restaurant, or start to learn the kind of person you are and the kind of response you have and make it easier for you to communicate on the fly. it is a fascinating usage of ai. while it has been studied for about 50 years, it has only become possible in the last couple of years. because of the power of the computing of these devices. emily: it will be interesting to see how that google assistant feature performs. cory johnson, our editor-at-large, thanks so much. turning now to earnings out after the bell, higher forecast from cisco and salesforce dragging the stock higher in
extended trading. cisco says revenue from acquisitions will help make up lukewarm demand in its main business. for salesforce, it's a sign that large corporate customers are paying more on cloud software. joining us now, these two and ourglenn o'donnell bloomberg intelligence analysts. let's start with cisco. what are the main headlines you pull out? >> cisco has been facing some challenges throughout the year as its networking products flatten off. there is a lot of saturation in the marketplace. it is a great business, lots of cash flow. that is not where the growth is. cisco recognizes that. the growth is going to come from some of these newer areas where they are focusing their at -- acquisitions. so cloud computing, internet of things. this is the new direction they have got to go into, and it's a very different world for cisco, but this is their future, and that's where growth will be. emily: let's listen to chuck robinson, ceo, on the call.
talking about the macroeconomic environment, take a listen. robinson: while the overall macro environment remains uncertain, we are nicely positioned to benefit from any rebound in the global economy. at the same time, we will continue to manage our business, capitalize on key growth areas in front of us. emily: how would you say he is doing so far in filling john chambers' big shoes? glenn: they are indeed big shoes. john is a legend and took cisco from a small company to the behemoth it is. chuck is a smart guy. i have gotten to know him a little bit. he is great at execution and will take time to develop his real vision for the company, and this is a tech company. in the world of technology, you need a vision, and you need to execute. the vision is still largely the vision that chambers had cut -- set out but i think chuck is , carving his path nicely. we need to give him more time to
really turn it into his baby. emily: you said cisco has been inertia challenged, how do they overcome that? cory: they have this huge base -- a huge customer base of people who are basically networking people. that has been great for the business so far. going forward, as we look at things like cloud and internet of things, they will not necessarily going to be the same people. cisco needs to maintain the business and protect it, but also trying to move forward in these areas, and it's a big company. big companies are not all that nimble, as we know, but they have got to be able to, as they say, get that elephant to dance, and they can do it, but it's a lot more difficult because of that installed base and the way they have to protect it, and this huge army of people who have been their customer base, now they have to find new customers, and that will be difficult to do. emily: call right, now let's talk about salesforce. marc benioff has been on the
call trashing oracle and sap and how poorly they are doing, and how well salesforce has made their transition. is he right? >> this quarter has been truly impressive. microsoft did not have that good results. in terms of, talked about some slowdown in spending. here is salesforce, raising guidance. even their legacy cloud is -- business, the sales cloud -- the growth for that accelerated in the quarter. overall, a very strong quarter for salesforce.com. emily: salesforce still struggles to turn a profit. how big of a problem is that? >> the margins have been going up. this quarter, the non-gap operating margins were up close to 288 basis points, and that is a very big deal because it leads to a lot more operating cash flow. they are not in comparison to a
microsoft, but as time goes on and they reduce the spending on sales and marketing as a percentage of revenue, you should see further marginal expansion. emily: anurag and glenn, thank you both so much for joining us. tomorrow, do not miss cisco ceo chuck robbins on "bloomberg go"" 9:30 a.m. new york time. another stock we're watching, tesla shares barely budging after the company announced a $2 billion public offering. the electric carmaker will sell about $1.4 billion worth of stock. the rest will be sold by ceo elon musk. so, why now? on the last earnings call, musk said he was planning to make as many as 200,000 model three's by the second half of next year as well as complete a massive battery factory in nevada and add more charging stations, which would require a 50% increase in spending, so tesla needs extra cash to deliver. as part of the announcement,
musk announced he will donate 1.2 million shares of tesla stock to charity. coming up, two years ago we met google cardboard. this year, we met google's souped-up plan for an entire vr ecosystem. we will dive into virtual reality next. plus, more on the futuristic media when we sit down with the ceo of periscope. his thoughts on twitter's competition with facebook for video later this hour. ♪
emily: virtual reality is constantly on the verge of becoming the next big thing in tech, and google has been clear about wanting to stake its claim . google first unveiled a cardboard, now the next generation, and ecosystem called daydream. on cory johnson asked google's vp to explain. >> aging is a platform to enable high-quality virtual reality. it consists of phones with very high specifications to make sure they can render things smoothly and really get centered and a reference design for a headset and controller so you can slip your phone into something, have a comfortable experience, and interact with things richly. in the art, and finally the apps like youtube is something with an working really hard on. cory: the components you require for this, the processing power has got to be massive. clay: what is exciting is that today's mobile phones have enough computing power in them to drive this experience. it can make you think i am
somewhere else. it is that immersive and high-quality. cory: it's hard to do the calculation to try to figure out how powerful chips and phones are today. compared to what supercomputers of what era. i figured about a 1987 at what you're carrying around in your samsung right now. clay: it has been a while since i did the math, but moore's law and compound growth is very special. cory: you are trying to create a new industry around virtual reality. these are people that don't work at google. trying to create a new industry around virtual reality. i'm wondering what you think the key drivers of that imagined but not yet new industry would be? clay: to experience virtual reality, users need a device to experience it with and also things to experience. the apps, and games, and things they can do. but they're trying to do is enable the ecosystem with tools and componentry to start building those different components at once, so we are making investments across all parts of that, from the hardware to the devices all the way through applications and what people can do with it.
cory: give me an example. of something that helps raise that process. clay: one of the things we have done is create a controller that we were working with hardware manufacturers to create more versions of so any company making a smartphone can also manufacture alongside in a controller and a headset. we have done the hard work trying to figure out how to make something comfortable and how to make something great with great optics. that is nice to use and can create a very immersive experience. we have handed that knowledge to these companies to give everyone a leg up in pushing the are -- the are -- vr forward. cory: what do you think the next killer app is going to be? clay: one app that i love lets you paint in space with light and paper and fire and any other material you can imagine, an artists are using it to create and sculpt amazing things in virtual reality.
the second thing i am excited about is a version of youtube that we rebuilt from the ground up for vr, that includes things like audio that appears to come from where you actually are. it will let you visit concerts and events and roa places and -- far away places and experience them like you are actually there, but you don't have to fly around the world. cory: but you don't get the miles. clay: there is a downside -- you will not get the frequent flyer miles. cory: there's been some work that says that vr can be exhausting. playing "call of duty" for 18 hours on xbox can be exhausting. and virtual reality is just too much. i wonder what you think about that. clay: vr is certainly more immersive. we are focused on bringing amazing real-world content into vr. we have been building this camera called the jump camera that lets you capture an
environment, and we think that will open up some pretty interesting things like taking you to machu picchu or stonehenge or the taj mahal. we think there is something very special about vr possibility to -- vr's ability to transport you to different places. emily: our editor at large, cory johnson, with google's vice president of virtual reality. a story where watching, china's media group is looking to raise its stake in a german robotics builder. the latest example of china surging in europe. midea wants to upgrade its factories with technology to cut its reliance on more expensive human workers. its offer is valued at 5.2 billion dollars. coming up, google wants your machine to be smarter. we talk to research scientist about the latest push for better machine learning. ♪
emily: machine learning -- another big focus at this year's google io developers conference. it helps users better perform tasks. it includes home and new messaging app aloe, our editor at large cory johnson, spoke with a google senior research scientist about machine learning. take a listen. >> to learn from experience and learn from data in order to be more effective. cory: where do we see that best at use right now? >> the technologies people are using on their mobile phone today that would have felt like magic five or 10 years ago -- most of those have machine learning baked into them in some critical way. cory: such as? >> a good example of this is google photos. i take a lot of pictures and always had the intention that i would organize my photos, and
put them in categories, and i was never doing it. i just could not find my photos. now using this technology, you can search your own personal photo library for anything -- hugs, dogs and get all of my photos that contain this concepts without having to manually categorize them myself. cory: it wasn't also that google had to say this is what a hug looks like. you'll told the computer to figure out what they look like. >> discover these concepts. another really interesting example is how machines are becoming more conversational. they understand the concept of speech much better and they are learning speech much like humans do. they are learning syntax and grammar from exposure the way kids do, rather than from a brutal -- brittle system of rules. cory: this is something that has been studied a lot for a long time. >> yeah.
there has been a huge break in the way that this technology is applied, so many of the core ideas, the mathematics, the scientifics, has been known for decades. but the move to products we have only really seen in the last five or 10 years, and i think a lot of that is getting computing power in the right places for the right price that is allowing these things to be built. cory: ai study has been around for 50 years. but waiting for that to get ready for it. >> the technologies that work best depend on the technology you have available. the computing power you have available. the technologies 10 years ago have been replaced by other technologies that make better use of the computing power that is there. cory: you guys are hiring like crazy. i have talked with lots of different people in academics and business, which is a google in particular is hiring the best ai people from all around the world. >> fundamentally, it turns out machine learning is largely a human creative endeavor.
machines do not teach themselves, right? in a certain sense, part of what is going on is there is a new groundswell of people that are interested in these technologies and are able to get machines to learn, to coax them to learn. this is a big part of why we open source machine learning software platform. we think more and more software engineers and developers need to be able to learn to do these things to build the product of the future. cory: you are trying to seize the market with more potential google engineers. [laughter] >> the more people who know machine learning, whether look at -- work at google or their own startup the better. , i really think the product that we want to see, the things that will feel magical and empowering to users in the next decade will have machine learning baked into them. cory: when google is doing this, are you thinking that it is ultimately going to come back to
search? or is this a whole different place? >> i think it is best for us to think of this not as anchored to any particular product, but you do the machine learning research and try to see where the businesses are that this resonates with. we did it eventually launch one of our deep neural network systems to improve search ranking, but that was not the original mission of the project. it was just something that came out of it after a long series of research projects. cory: when we look up five years from now, do you think we will be surrounded by this stuff? a looking at 10 years, what do you imagine? >> we are actually already surrounded by it. the technologies we use and trust every day to get directions, to get search results, to get recommendations from netflix, all of these things are already using machine learning and intelligence. it's just that these things will get better. they will get more useful. it will start -- machine
intelligence will start being the avoidance of machines that are stupid. emily: google senior research scientist speaking to cory johnson. we will have more from the google developers conference tomorrow when we sit down with hugo barra. nokia is making a comeback two years after it sold its handset to microsoft. nokia won't have a financial stake in the venture but will collect fees from brand licensing and intellectual property. could alibaba become the next major sponsor of fifa? if a deal closes, they would become the second chinese corporate giant. about $40 million a year, on a four-year world cup cycle, alibaba would join join adidas, coca-cola, and others in the of fifa partners.
♪ a negative day for most asian stocks. commodities on the slide again, and lower the u.s. growth forecast. the rating agencies 2% expansion this year with china slowdown is a key factor. , $.10 isr surged falling after asia's biggest messaging company said uncertainty about chinese economy could cause near-term challenges for its booming advertising business. that is despite first-quarter earnings driven by mobile gains.
$.10 on that income dip. suzuki has recovered some of wednesday's losses over admissions of improper emissions testing. it is feared strong wind on the testing track would negatively affect the results. and it'sman apologized it's the testator is still valid. those of the headlines from bloomberg news, powered by 2400 journalists in 150 bureaus around the world. let's could the latest on the markets right now as japan comes back online. idi: the day after those fed minutes rocked everyone, asian traders doing a little bit of soul-searching. we really drastically managed to miss. the expectations of june is still a live event of it could be getting, this is what we're seeing around the region.
falling into negative territory, the yen also disheartening -- starting to creep up again. saying the yent has been overbought. and shares have been oversold. we're watching that one going forward. we have pretty steady jobs numbers coming through, but that hasn't played out in terms of positive sentiment. the aussie dollar also fairly volatile today. leading losses across southwest asia when it comes to that first-quarter gdp. 6.9%, really a rare bright spot in nature. the couple of central bank decisions coming out later today. jakarta leading the losses down by .7%. the only moved to the outside that we see is coming through from shanghai up at .4% after hefty falls we saw yesterday. over in south korea, losses at -- .6%.
that is also weighing very much on sentiment. a down day. ♪ emily: charter communications has announced it acquired time warner cable or $55 billion. bloomberg news alex sherman caught up with the ceo to ask what changes time warner customers can expect as charter takes the reins. >> when we get what we call spectrum services deployed, that means we will have a state-of-the-art interactive user interface with search and discovery of content. we will integrate over-the-top services with that product so
you will be able to search and see content in a seamless way, whether it is an over-the-top service or a service delivered by us. we will take your data speeds up and put a two-way interactive outlet on every tv you have so you have an on-demand on every outlet. and a full range of services i just discussed. we will price and package everything in a compelling way so that it is competitive and better than what our competitors offer, and we will put that with a voice product that is fully featured, a data product that is faster than our competitors, and a video service that is better than our competitors, all hd and all interactive on every outlet. and backed up by a great service proposition. >> one of the things you
acquired with time warner is several of their regional sports networks. or several, this was not really a thing charter did all that frequently as you have been ceo. meaning wanting to go in and acquire regional sports networks. are you comfortable owning time warner's regional sports networks? is that something you want to add to as now the ceo of this larger company? >> it was not the reason why we wanted to do the transaction. we fundamentally believe that cable is a superior infrastructure. and that done well, it can be a really great product and really well resonate with customers, so the sports channels were not the driver of this transaction, but they are there. they are valuable assets, and we will try to evaluate how that fits into our long-run strategy. the fundamental strategy we went with in this transaction was just to do the business better, so there are all sorts of upside
that come from the scale we are acquiring in the assets we are acquiring, but we are not really ready to say how we are going to implement those opportunities. >> speaking about doing the business better, what about program costs? they're quite high at charter. with the combined entity like this, how will you approach content providers differently now? >> it is interesting as content is changing the way it is distributing itself. the new charter is going to have more than a $9 billion year programming bill, and on that same platform, the content industry. and on that same platform it sells sells $4 billion or $5 billion, so we are a significant contributor of content. to the content ecosystem in the development of content. one of the biggest cost drivers of all of our product over the last 10 years has been the rise
of content cost, so we hope to get that under control, but we also hope to work with content companies at creating new products that create value for customers. so customers actually are comfortable with what they are paying for. that has been a challenge with constantly raising rates. >> your largest shareholder has referred to time warner as a -- charter as a horizontal acquisition machine. that may sound silly coming off of a huge deal today. how quickly will we see charter do its next transaction, and are you specifically looking at some of the older builders that you -- with the fcc condition that you will need to overbuild certain territories? >> the fcc condition requires us to build 2 million passings, 2 million homes, and don't forget, we will be a company that starts with almost 50 million homes today. and if so, it is an issue but not a significant issue in terms of what we have to construct.
we have just gone through two years of transactions and regulatory approval, so we do not have any new transactions in mind at the moment. we are going to integrate the products or the companies we have and try to make our strategy work, so i think at the moment, we will take a breather. emily: charter communications' ceo speaking on bloomberg earlier today. now to restore we have been following, facebook ceo mark zuckerberg is meeting with conservatives to discuss allegations the social network is biased in how it chooses political trending stories. among the dozen planned attendees to the meeting our talk show those gladback, conservative think tank leader author brooks, and a political commentator that comes in response to a report published by gizmodo that says the team of editors lean towards liberal sources when selecting trending stories. we will bring you the latest tomorrow. speaking of facebook, expedia's
ceo expects the social network to follow google into the world of online travel booking. it is just a matter of time -- in an interview, the ceo said it is just a matter of time before facebook directs users to book vacations to a buy button. the way it is already emphasizing other e-commerce transactions on the site. google now lets you book through its search engine, posing a threat to expedia and competitors like priceline. coming up, he cofounded the e gaming phenomenon twitch and he is now taking pictures onset -- taking pitches on snapchat. we will discuss, next. ♪
the elevator pitch as entrepreneurs start polishing up their snapchat pitch. i caught up with the y combinator who came up with the department became up with the idea, 32-year-old justin cahn to find out more. >> all these people were asking for advice. >> entrepreneurs were pitching you on snapchat, basically. >> they were asking how they get started, they were sending me just -- pitches. and it is this massive community of young people on snapchat. we figured we would go where they were and kind of hold competitions to see if we could source some good companies. emily: how does it work? justin: we open up an application process for companies to apply to do a takeover. so far, we received about 400 applications. that is a lot more than we were expecting. emily: vc's are increasingly using snapchat.
sacca is on there. others giving life lessons, and startup lessons. did you watch a bunch of those you should say to yc do this? justin: i got into it in december after years of having snapchat and looking at, from a product perspective, not really getting it. i finally got it. like everyone else, i started watching dj khaled. emily: demoed a has historically been the big climax where all of the companies present their final product, there has been some criticism that the best -- that demo day is already picked over and all the best deals are already taken at this point. could you see this potentially replacing demo day, or the way that demo day currently works evolving? justin: snapchat is not going to replace demo day. we are going to evolve. how demo day works. oftentimes, the companies that
do the best on demo day are not always the companies that do the best in the long run. we see that time and time again. companies like zenefits when at the most popular on demo day, but they ended up doing very well, but we are looking at evolving a process and trying to figure out how to make it more -- as we have grown the number of companies -- engaging for both the investors and the company. emily: how might you evolve the process? justin: i think doing something where there are more sitdown meetings was an idea we floated so investors were able to connect with the company's more directly and providing a way for them to do that. emily: what is your take on valuations right now? justin: they are going down. emily: really? justin: i think so. i think the investment appetite for vc's has gone down a little bit. all of these just closed the big
rounds, but i think they are waiting to see what will happen. all of these just closed pretty -- pretty big rounds. there waiting for a slow degrees. emily: a slow deflate. justin: absolutely. nothing catastrophic. emily: one of the first -- as the founder of one of the first original live streaming experiments, what do you think about facebook live versus periscope and snapchat even and how this shakes out? justin: people clump snapchat together with facebook live and periscope. emily: obviously, they are all very different. justin: i think facebook live and periscope are all very similar. the interesting thing is, you stream,justin tv, live we all have these things that let people share video, but they did not take off, and i think the reason was it was very hard to get an audience. the interesting thing is now, by pairing it with twitter and with facebook, it is much easier for you to get an audience. emily: do you think facebook
live could steal live? justin: i think facebook changes its mind on what it wants to prioritize on people's feeds every six or 12 months, so while live in is popular now, it will not be in a year or two years. you have seen that over time. were prioritizing graph action, when spotify was really big for music, or sound card, or pinterest. then they popularized video. and suddenly facebook feeds were full of video, and now live is on everyone's feed. i think facebook has the power to control or king make whatever applications they want. emily: what does that mean for twitter? justin: i think engagement is high on facebook live in periscope, or to her. twitter has been able to create
other apps like the vine and now periscope and enough people are using twitter every day that they could do the same thing. they can heavily promote something. emily: justin tv ended up becoming quite a success. do you have any advice for other entrepreneurs? justin: we pivoted justin tv to twitch, and it ended up doing well. emily: selling to amazon for $1 billion? sold, people are saying it was a crazy number, but the metrics have doubled since we sold. when we sold, it was around 55 million viewers, and the last announced was 100 million. i think it is probably higher than that now. my advice to entrepreneurs is never sell your platform. emily: do not forget to tune in this weekend. we will bring you our best interviews from the week including my interview with john -- microsoft chair and tech investor john thompson on "the best of bloomberg west" this weekend on bloomberg television. ♪
emily: turning now to twitter's live streaming app periscope. twitter just added a go live button, meaning users will soon have the ability to start a periscope broadcast rectally from twitter. the move comes almost 14 months after twitter acquired periscope, and like vine, twitter has for the most art -- part given an independent to run as a standalone app. is this the first at towards bringing twitter and periscope closer together? joining us now with an exclusive interview from our other office, and downtown temperatures go, periscope's ceo, and we are periscoping this right now. >> awesome. thanks for having me back, emily. emily: what does this mean? is this a step toward no more standalone periscope app? >> not at all. we've spent a lot of time investing and making periscopes more easy to watch within
-- to make it live and watching broadcasts live. and also more easy to watch within twitter. since we have made it really january, easy to experience it, and this news you are referring to is the first step toward also making it easier to broadcast from twitter. so we still think there is a ton of value in having a separate app and separate real estate for watching and creating live broadcasts. but for all the people who spend time catching up on the news and interacting with friends and fans and heroes, on twitter, we want to make it easy for them to go live on twitter as well. emily: facebook has been making big moves in live. how big a threat do you think it is? how do you remain ahead? >> i think imitation is the finest form of flattery, so i think it is great for people to get into live space. the year ago, people were wondering if live was a fad. i am happy the narrative has evolved past the question of if
live is even interesting. it is interesting that creators are spending a lot of time creating live broadcast and other companies are thinking about evolving the space. for us, we are still staying true to our vision of letting you see the world in real time and letting you share the world in real time using periscope and we are excited to continue that mission. emily: how does this tie in to get twitter rights to stream things? like nfl games, sports, politics, how do you see twitter and periscope working more closely together? >> i think there is a wide variety of content that people want to watch live. there's a wide variety of content people want to stream live. on one side of the spectrum, you have premium content, highly produced professional content like nfl games, like your show, like other premium content that we sit down and watch on tv, and on the other side of the spectrum, you have true, user generated content created by someone's iphone and android,
and a ton of stuff in between -- your son's little league game that might be streamed with multiple cameras. i think there's a time and place for all of those broadcast to be experienced in a shared way, and i think that's what periscope and twitter created, which is how should the experience of watching something life differ -- live differ from sitting on your couch and watching television? that experience on periscope extends not just for user generated content that all kinds of live experiences, and that's the kind of these is that twitter and periscope together are pursuing, which is evolving that experience of what it is like to watch something live. emily: what kind of advertising could we see come to periscope and when? >> right now, we are not directly experimenting with advertising with periscope. there is a number of interesting things we can do. already, during the super bowl, we saw doritos creating lots of interesting periscope content
and experimenting with promoted tweets that have periscope's within them, so i think that is a powerful way for us to experiment with advertising and promotion leveraging the twitter framework without directly experimenting with advertising within the framework itself. the reality is, this lots of interesting ways to monetize live content, the tried and true ways of doing it, which is pre-roll, mid-roll, and post-roll ads. we think there's lots of other clever ways we can monetize the platform, but within the real estate for now, our focus is making the experience of watching broadcasts awesome, and once that ecosystem is robust enough, we can start to layer on advertising, but in the meantime, one of the beauties of having such tight integration with twitter as we can really experiment with those levers using the twitter mechanics. emily: you totally you were working on monitoring harassment. what kind of progress have you seen there? >> we have helped broadcasters control the content their users are seeing on their broadcasts and also creating more tools for
viewers. even if you are not broadcasting, as a viewer, you should have more control over the type of content you see, and dealing with unfortunate cases of trolling and abuse that exist all over the internet. we are working hard on a number of things and you will not have to wait too long to hear more news from us on that. maybe we can hop back on and hear about that when it is live. it is one of our big focus areas. emily: i would love that. you're also getting into the game with dgi and drones. what kind of events could we see this used for, things like the olympics? >> is interesting to us is making it easier or broadcasters to be creative while broadcasting. that is why we launched our gopro integration, which has created this whole burgeoning ecosystem of athletes and adventurers and anyone who is in -- anyone who is an extreme sports enthusiast now has another reason to broadcast
live. they just strap on a gopro. a lot of people who were hobbyists or professionals use drones to conduct their craft in a certain way. for example, the drone racing burgeoning onis periscope. because these folks are using their drones with periscope broadcast their drone races live. we are really excited to see what use cases people can pursue now that that capability is available. emily: always great to have you here on the show. thanks so much for stopping by. time now to find out who is having the best day ever. today's user is an apple user named james pink stone, who described frustration with itunes saying 122 gigabytes of his music collection had been erased for no apparent reason. a week later, apple sent into -- two engineers to his house to replicate the issue.