tv Bloomberg Business Week Bloomberg November 6, 2016 4:00pm-5:01pm EST
sam's club. : they target small businesses. it is known for small businesses and discounts. -- small purchases and this. china is about high-end products. they are funny consumers who are willing to spend on imported products, luxury products and even walmart products that are priced higher in china that they are in other markets. about we are talking $3000 for a rice cooker. ellen: my favorite is an ironing system that costs about $4000. it comes with instructions. oliver: there is this breakdown of this deal between gannett and tom.
did things go south? ellen: things headphone apart long before. this time, it fell apart big-time. get a net is the biggest newspaper chain in the country. it is the owner of usa today. chain,nt to build a huge a bigger chain of newspapers. trump owns the chicago tribune. it was but a few years ago by michael farah. he says that he wants to save journalism. he did not want to give it up. the price was good. end, it dragged on for so long that the deal fell apart. section, the features this is the cover story in united states. -- the united states. it has to do with the nfl.
is having problems on tv. nobody expected it. they are having problems. people are cord cutting. they are streaming videos on their devices. the nfl was a dependable source of revenue. looks like fewer people are tuning in this season. it has a lot of people where it -- worried and scurrying to figure out why. here is felix. four years, the nfl was years, the nfl was the biggest thing on television. it still is. the audience has been shrinking. it is a huge deal for the nfl and four is media partners. collects a sports agent began working a two decades ago.
felix: the reason that nfl franchises are worth so many billions of dollars and the reason that they make these theracts is based on success of televised football. if that starts weakening, people are left wondering what is next for the nfl. >> humane merchandise. , everything.ndise there are these games and the nfl. what is so particular is what is happening right now. it is not that this has been such a long trend of rate is going down. thisppened very precisely season. do they have any idea why? >> everybody is trying to send out the theories and hypotheses about this. what the nfl says is that we are
in this huge presidential election. there is a lot of interest in that. the cable ratings are way up. that is where the audience is. once the presidential campaign is over, they will come back. that is probably partially true. nfl ratings have gone down but not by anything close to what we are seeing at all. >> i think the big thing is the sunday night game. now they have thursday night football as well. >> it used to be a very scarce thing. everybody looks for it. was a week the teams play. there was a thing of anticipation and build up. over time, they have eaten up more airtime. it is not just sunday afternoons, it is sunday night, monday night, thursday night football. we have games that are airing at 9:30 in the morning on sunday
and monday. they have got into gritty and there is oversaturation. turning this into a problem was the creative director. >> we don't know why the ratings are not doing so great. in the past, it was about very specific things. this is about many things. it is hard to represent that visually. we did some research. i am not a football watcher. sunday, they all have a very specific look to the way the graphics look. we took one of those and we looked at all of the reasons why they were not doing so great. >> i think that looks like a significant departure to this very point simple -- this very
simple point. >> that was part of the joke. because there are so many things, there are so many things everywhere. everything like that, it is everywhere. >> you can always hear the theme song of monday night football in the background. it is a very bizarre world for me. we definitely had fun with the graphics. >> up next, what early voting actually looks like. ground states to meet with voters. see what 170 $5 million can buy, all of that is next. billion can buy, all of that is next. ♪
♪ oliver: welcome back to bloomberg businessweek. forl: an advocate conservatives. oliver: we talked about the profile and quest to save the planet. >> this guy is a total political rookie. he was a successful business guy, so the company for only $20 million. he decides to devote all of his time and money to getting republicans to shift on climate change. it is his one issue. he shows up in washington last summer and starts spending money trying to move the party. my story is sort of like all
the obstacles he faced and how much he had to change to try to make it work. that is what is interesting. he tried to get it on the global platform. >> the first idea he had was started with grassroots. maybe the problem is that republican voters, they are not hearing conservative voices talk about issues. to themy to reach out through additional ad campaigns and google and try to get their attention and tell them about the science. it did not work. people did not pay attention to it. oliver: what part of that spectrum did he start at? supporter ands a an advocate of these ideas? did he start as a republican and then married his ideas to that?
>> he was a big republican in charlotte, north carolina where he is from. he was a power broker. his>> he was a big republican es world confirmed that he is a small government, pro-business kind of guy. ago, heut 15 years started to get interested in climate change and he is the guy who reads all of the research. >> it sound like he had to convince himself. he heard through businessmen that were concerned about this. he did his own research. he was able to bring himself over to this knowledge. what were his impasses that he found in the republican party? was it ideology russian mark was it might -- was it ideology? whether people behind him? -- where their people behind him
? >> liberal people agree with him and conservative ones shut down. i talked to this really interesting besser at yell who has this eases that is -- this thesis that is pretty persuasive. this, whenes like people think about the science with what they are really doing. are trying to present a version of their identity that is acceptable to the people around them. liberals are just as guilty as them on this. they will reject the scientific othersus if it is on the side. when it comes to storage and nuclear waste, scientific consensus is not really that
scary. liberals all think there is a scientific consensus that it is. about howan idea swing state voters are voting, we sent a report it. a -- we sentto do a reporter. >> early voting starts in mid-two early -- mid to early october. sent photographers to four swing states. went to utah as well where we go it is a rock red republican state. there are voters there who are women who are having a tough time with trunk. it was a state that ted cruz one in the primary.
the lowest percentage of both trump and hillary votes in the primary. there are john kasich and bernie voters who have a new choice to make. that is why we went there. >> how difficult was it to get people industry to let you take a photograph? >> it really varied. our photographers were very sweet about it. we set up in north carolina. the black churches have been to the a sunday march polls. after service, they take everybody out of the church pews and marched to the nearest polling station. we went to charlotte and the the timer for went to services and marched with that group. sure enough, we found somebody who said that she was very proud
to be a jill stein voter. >> what about nevada? they voted for president obama twice. they voted for him twice and they have a democratic senator. harry reid, he is retiring from his seat. republicans really want to grab that senate seat. you had a real mix of people coming out there and we went to voters all over las vegas. even there, it was very funny. we had a woman who retired to las vegas from new york. she had voted for reagan. she had voted for republicans in the past. this time, she was voting for hillary. we had people who were proud to tell us what they were doing. they were voting early, they wanted their vote to count, dated out not want to get stuck in mind. -- they did not want to get
stuck in lines. more and more products here in mexico. more and more american stores here every year. i have been living in mexico for 12 years. all i see is growth in this area. there is a west elm here. a red lobster as well. everything you need. everything you need in the u.s. you can find in mexico. we decided to chronicle that through the shelf. a supermarket here in mexico city. right outside of mexico city. what we found was shelves that are stocked with american goods. >> what was the process that brought these american foods into mexico? with a distributing within mexico?
distributing within mexico? they were not made by an american factory. they were made in the united states and they were imported down to mexico. mexico imports food from all over the world. 80% of it comes from the united states. this is clearly a product of nafta clearing paths both ways. that is one part. another is cultural sharing the between the two countries. >> it has really shown that there is a lot of u.s. food going into mexico. that has resulted in jobs that have been created both on the u.s. side as well as the mexican side. >> exactly.
to make a lot of the finished products that are eventually exported from the u.s. or from mexico, they will cross the borders several times. they will create jobs on both sides before they are ready. data point from mexico is that 40% of all mexican finished products were exports. 20% were made in the u.s.. that is a lot of jobs -- 40% were made in the u.s. that is a lot of jobs. ♪
the radio as well. you can also listen to us in london. also in asia on the bloomberg radio plus app. productivity has been growing at a slower pace for the last couple of years. >> and economist at dartmouth -- and economist at dartmouth college noticed something. a higher portion of 40 something is in the workforce, you tend to get higher productivity growth. the most important thing in the world is productivity growth. this was big news. it was also weird. why?uestion was
researchers did not buy it. subsequenthat research showed that they were right. there really does seem to be something going on here. at the time that he did his work, or than a decade ago, the percentage was falling. that was a drag on u.s. productivity growth. >> back then. >> back then, now we are getting to the bottom of that where the share of the thirtysomething workforce is getting most of the bottom of something. it may be heading up a little bit. carol: we are try to figure out what is going on with our economy. it feels like we can't get the economic engine going. does this explain it? >> it explains some of it, apparently. i would have never thought this myself. that is what the numbers show.
the next question is why would that be? i asked jason furman. he is president obama's chief economic advisor on this. it is a combination of the experience you get after a couple of decades in the workforce. also, you are still young and vibrant. i am out of that age group so i can say that without any accusation of tilting it. spot of the sweet best of both worlds is the theory. the agestaying on theory. americans are dying faster. carol: we spoke to reporter ben skipper meant -- ben. main points their
s. expectancye of life for six to five euros is short 65 year oldss -- is less than it was. is thatgoing on here the health of a circui -- certain segment of americans is showing that white, non-hispanic have had problems with drug overdoses and suicides. this is not uplifting at all. their life expectancy has gone down a little bit. what is really going on is that x-rays are all about predict -- predicting the future. they assumed that the last decade would be good for life
expectancy. americans were living longer and longer. now that has gone down. going tovement is not be as fast in the future. that is what they are predicting. here is what i found fascinating. the causes behind the trend could be controlled. you mentioned suicide, in the story, there were also different problems. alcohol comes to mind. study get into why those issues are cropping up right now? i think what we have seen is the inequality story. economic data is translating into help. if you look at high school graduates versus college graduates, college graduates can expect to about 10 years longer. the top 1% in income can expect to live 14 years longer than
those at the bottom 1% of income. if you live to a certain point, you can expect your life expectancy to be longer. -- is that true? if you look at those statistics, you think that i am 65 and i will only live till -- live until my late 70's. you have a 50% chance of living longer than the average. it is important when you look at these numbers to not get too bogged down. up next, if that last story scared you, we will introduce you to one company that want to two live forever. carol: also, the license to
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you wouldn't pick a slow race car. then why settle for slow internet? comcast business. built for speed. built for business. oliver: welcome back to "bloomberg businessweek." >> still ahead, a first professional sports. oliver: oliver: plus, private jets for your pets? that is what life is like if you are a friend of vladimir putin. carroll: and we will tell you about the moscow clinic that to may hold the key to immortality. that's all ahead in "bloomberg businessweek." carroll: we are here with the editor-chief ellen pollock. there are so many must reads in this week's issue. you guys have a fascinating
story that takes a look at how china might get to the slowdown stagnation we have seen in japan. ellen: that is right. so obviously, china's growth has slowed, but it is still pretty substantial. we look at is what has happened in japan and how it is similar to what could happen in china. not too many years ago, japan was considered to be growing very fast, catching up with the u.s., and everything looked rosy. now, obviously, it has been in a total funk and there has been deflation. it has been very hard to fix and obviously abe has been trying for a long time. we see a lot of the same patterns. in japan, there was a lot of cooperation between the government and big businesses and favoritism for the big businesses, etc.. the same kind of thing happens in china. the question is whether they are replicating various problems,
including that kind of cooperation. whether they are funding big companies -- what we are now calling zombie companies. carol: right. ellen: whether there is too much money, and of course debt, which is a huge problem in china. the question is whether they are going to realize that these are all stumbling blocks that could lead to someplace they don't want to go. oliver: shifting to a story here in our global economy section about russia, and specifically, vladimir putin and the kremlin. i think this is fascinating because they got a bit of a leak in their own sort of data, and there is a lot of tension right now within the kremlin. tell us about the story. ellen: so, in the kremlin -- it's kremlinesque, in that there are a lot of people with associations of putin with diverting interests and they are fighting each other, etc.
and there is an opposition leader who is posting all kinds of what you might call high-level gossip on his website, which points to excess and mismanagement, etc. and some of it is associated and perceived that one party got favoritism over another. but it's things like -- carol: the show dogs. ellen: i mean, show dogs. dogs flying on planes, paid for by companies. just incredible excess. oliver: this is the opposition candidate that might be coming up against clinton pretty soon here. -- might be coming up against putin pretty soon here. ellen: he ran for mayor of moscow some years ago and did not succeed. this is riling up a lot of accusations of mismanagement of money, etc. and yes, there is a dog angle.
carol: it is a great one and we don't normally hear about the private dealings with the kremlin so it is kind of cool. in the features section as well, you have a story about russia, checking out a cryonics firm that is doing great things. -- doing some interesting things. ellen: back years ago, there were lots of stories about freezing bodies with the hopes that later people would be revived, diseases would be cured, ted williams was one of them. this is also developing in a big way in russia through this one company we write about. it is part of a trans-humanist movement, the idea is to see if you can live forever or a very long time. and the thought is they are going to freeze bodies, sometimes just the head, with the hope that people can be revived or their brains can be downloaded into computers. and this is getting some traction and these people are really serious. one of the big problems is how
to unfreeze. they are using a chemical process that they actually do not know how to reverse yet. oliver: right. ellen: and so it's not just can you revive people, it's how do you undo what you've done to preserve the brain? oliver: it is a great story, almost something you have to see to believe. we spoke to josh, who saw the facility for himself. josh: i wrote about this company based in moscow, one of only three cryonics companies in the world. two of them are in the united states, one in arizona, one in michigan. and two of in russia the only places if you want to be cryogenically preserved. carol: what exactly are they doing? josh: most basically, they are freezing people after they die. it is a little more consultative -- it is abligated little more complicated than that, it is not like they throw them in a freezer and that's the
end of it. when you freeze tissue, it causes damage. there is water in our cells that expands. the theory behind cryonics is that whatever has killed you, perhaps sometimes down the line, the disease will be curable or nanotechnology will allow reconstruction of cells. the believe is that something called the singularity or brain uploads will be possible. whatever constitutes our personality, which is memories -- we don't even really know, it's all stored in the brain. but at some point, the brain, which is some kind of hard drive, will be up loadable onto the machine. so then you can live forever virtually. carol: or someone who is brilliant, like a scientist, the thinking is bring back their brain. josh: the way they preserve the tissue is a process called vitrification. they essentially turned tissue into glass. it is a little complicated but then you get put in a tank and you are cooled with dry ice. that's it. oliver: how closely paralleled is this to what we see in science fiction movies or comedy movies?
how about "austin powers," myriad of cultural examples where this kind of things exist. are they getting closer to turning that into reality? how much science is there being done here? josh: in the movies, they always wake up. at the moment, they have gotten pretty good at preserving people. not good at all about thawing people. so, you know, the most basic problem is that you can't reverse vitrification very easily. it's considered toxic. the argument that everyone in the cryonics community will give you is that we realize there are flaws and that right now, we can 't bring you back. but technology is advancing at an exponential rate, so down the line, we are going to figure it out. typically, the answer is we will figure it out. but if you don't do this, you won't have a chance. carol: in the technology section, reporter adam investigates a company that is making 99% of the world's plastic cash. >> they started making cellophane, but over the years, it's sort of expanded and now a
has cornered the market on plastic banknotes. so, plastic cash is becoming much more popular around the world. countries like mexico, canada, australia, and the u.k. are adopting it because it is more durable, it is harder to counterfeit, and so this company with its history in plastic has been able to carve out a niche for itself. through who is leading the front on this type of currency right now. >> australia was the first to do it some time ago in the 1980's, and the result was they needed something that was more durable than paper bills that could withstand the heat, and so they went to innovia and created these bills. over the years, more and more countries have been adopting it. carol: what is a plastic note?
it is not paper cash and that is not a credit card. what is the science behind it? what is it made of? adam: it looks like a regular bill, but it feels a bit like wax paper and has a bit of a sheen to it. some people have gone on youtube and shown you can use it as a yl record needle. but the way that it is made is really interesting. we went up to northern england to see how it's done. it starts out as these little popcorn kernels of plastic. it is a 10-story building and at the top, they put in this plastic that is heated and melted. it comes down into these shades of -- sheets of plastic where it is melted down incredibly flat. as it moves down the factory, it becomes thinner and better -- thinner and thinner until the end, it flattens out even more
and they had holograms and the ink and it is cut into reams in which 60 bills each can go on to. and before long, it ends up in people's wallets. oliver: is amazon's cloud service too powerful? here is why some retailers want to ditch it. carroll: and the post-human investment guide. multifactor robots. this is "bloomberg businessweek." ♪
lindblad. >> the regular part or flagship part of amazon has very low margins. it's a very competitive business. the cloud business has a much richer margin. so the genesis of this story is basically a comment that this founder of a startup made at a conference saying, "look, you are giving these guys business and you are helping them subsidize the e-commerce part of the business with the cloud business. you are fortifying a competitor, so you should look elsewhere for cloud services." carol: that leads us to the next part. there are others doing this. amazon is one of the major players, but microsoft is doing something, and so are a few other companies. >> there are, but the choices are more recent. amazon web services still has more than 40% of the market. carol: huge. >> increasingly what you see people doing is divvying up little parts and giving it to different companies, sort of like not putting all their eggs in one basket, which is what
people are really scared about. after we heard this comment, we went around and talked to the i.t. executives of major companies and we found that did resonate. home depot, for example, said it was absolutely a consideration when they were weighing who to give some of their cloud business two. to.heir cloud business they said, for example, if we said tomorrow that we were renting server capacity from lowe's, people would laugh. and so they said for that reason, we went with somebody else besides amazon web services. oliver: in the technology section, the nba is setting the record as the first professional sports to take a shot at virtual reality. >> -- carol: a little more than a week ago, something happened at an nba game and you were there. tell us what was going on. >> it was a vr broadcast. carol: vr meaning "virtual reality." >> yes. i am using the jargon. sorry. it's not the first time it has ever happened at an nba game, but this year, the league
is committing to do one a week for 25 weeks. it started with sacramento and their brand-new arena against the spurs on thursday the 27th. oliver: who's is going to have access to this program? how do they get involved and pick the games? tell us how the consumer actually consumes this product. ira: you have to be a league pass subscriber. that is the out of market live game product that the league offers as a subscription. it's $200 for the season. if you have that, you can do the vr at no additional charge. you then have to have it this point, a gear vr headset, compatible samsung phone, a pretty good wi-fi connection, and then it is just added on. in to go through, they are working with a company called next vr, which specializes in live streaming sports and events , to produce these. you use your league pass login at the next vr app to watch the game. they are hoping to expand to
other vr devices. oliver: there are a few moving the parts. carol: and a few hundred dollars involved. you actually went to the game and you got to put on the headset and experience the game, even though the real game was -- ira: a couple hundred feet away. carol: what was that like? ira: i had only seen a couple of minutes of vr, that was also basketball. it definitely delivers on the immersive experience, and you forget where you are. they are working out the kinks. in this particular case, they are trying to do a tv style broadcast. they have eight rigs stationed around the arena. they move you from points underneath the basket to midcourt to underneath the basket. carol: courtesy of cameras. ira: they have these vr cameras that give you a 180-degree view. they have announcers and graphics on screen, so if you want to see the score, you look down and it seems to be below you. this is the first time they've done it that way. for a basketball game. so when they whip from one
camera to another, sometimes you are disoriented and don't know where to look. the vr can't quite focus in the way your eye can, what is far away and what is closed. . with your eyes, you automatically refocus. in vr, they are still dealing with that problem. so, what's far away can be fuzzy. but, it is really fascinating. i mean, you find yourself twisting your head to look over at the coach while the action is going on and he seems to be right there. at one point, i'm seeing the referee walk right up to the scorer's table where they have the cameras set up and he is kind of just standing right next to you. it's a novelty at this point, but you can see the promise of what this could be. the replays are fascinating. i think that's going to be a great sort of vr feature, watching the play again in immersive perspective. carol: in the markets and finance section, money managers are pitching a new type of portfolio effectively run by a committee of robots. oliver: here's reporter dani burger.
dani: you take factor investing, which is looking at characteristics of stocks, rather than companies or fundamentals. so for example, whether they are cheap, they don't swing very much, or whether they have momentum. you can already buy etf's that isolate those single factors. but what multifactor does is it takes as many of those as they can and stuffs them into one etf wrapper. so you buy one single product that is low volatility, quality stock, all of those together. oliver: that sounds like a lot of things to fit into one cohesive strategy. so what makes it appealing? dani: is appealing because first of all, there are the tax reasons. the classic etf, that they are cheaper. but a lot of times what investors want these four is sort of -- what investors want these for is sort of a core product, at least, that's what they are built for. rather than owning the s&p 500 is your main core thing you hold on for a while, you will him to this. you don't need to buy a bunch of different etf's.
carol: it controls are for polio automatically. dani: it's almost geared to a retail audience, because it is like, hey, don't worry about it. we have this math builds portfolio for you. just hold onto it and don't worry about it. oliver: why are we talking about multifactor strategy right now? is it because it's been a difficult market the past 12 months for active managers to make money in? it is a general trend to passive investing, where these people like franklin templeton want to make sure they are part of it? what is making it right now? dani: all the points you raised are valid. we do see that general flow from active to passive right now. another trend that's going on is this sort of idea that because active managers are having a tough time, perhaps more mathematically-based investors can do this better. so you put those two things together, mass-based and passive flows, it is definitely an idea whose time is come. oliver: what is so cool about the skimm, and why it's a must-read for millennials.
carol: welcome back to "bloomberg businessweek." i'm carol massar. oliver: i am oliver renick. you can also listen to us on sirius xm, channel 119. and on am 1130 in new york, am 1200 in boston, 99.1 fm in washington, d.c., and am 960 in the bay area. carol: in london on dabmux3 and in asia on the bloomberg west -- a bloomberg radio plus app. if you are a millennial, chances are you are aware of the skimm. oliver: we talked to reporter max jack and who investigated why it is so popular among readers and investors. >> this is an unlikely media story. basically two roommates, in their mid-20's at the time, former nbc producers, who
basically were trying to start a newsletter that would summarize the news for their friends. the idea that millennials, while they are not huge consumers of newspapers or network news, are in fact, contrary to popular belief, they want to know what is going on. so, it's a straightforward summary. we compared it to the original "time" magazine. it is very broad, it doesn't go into a lot of depth. on the other hand, it gives you kind of a good foundational knowledge of what's happening. and it's written in snappy millennial language. carol: what do you mean snappy millennial language? max: a lot of jokes go on over my head, despite the fact i am on the younger side. it is sort of uses acronyms like irl, etc., etc. you know what i'm saying. carol: they are having some fun with it. max: it's youthful. yeah, they're having fun with it. oliver: my first interaction imm was being on
the subway, looking over the shoulder of the person next to me and i saw the headline, i forget what it was but it was a major news event. and i was like, ok what is this? i started reading more and realized that the contents, when you got past the snark, was very straightforward and very objective, which surprised me. max: we are having an editorial meeting the other day. i think we brought up like six stories in the regular business meeting. three of them were in the skimm that morning. so it is pretty comprehensive. and despite the fact it concealed -- the fact it can feel a little bit useful, makes you feel old, but it is the news. what is pretty amazing about it is it is growing really quickly. they have 4 million subscribers, 21st century fox just made a $.5 million investment and the new
york times company. so, you know, it is kind of this little weird niche thing that might actually turn into something big. carol: a new healthy way to eat a whole pint of ice cream. count me in. oliver: as long as you give me a scoop. >> hilltop is amazing, i wonder dessert. if you like ice cream they guy -- if you like ice cream like i do, you can eat a pint of this ice cream anywhere between 240 and 280 calories, which to give you some perspective, ben & jerry's chunky monkey, which is amazing is 1200 calories for a pint. oliver: it also has the added benefits of full protein. how can they -- what exactly is going into this so-called ice cream where they can pull this off? >> yeah, so basically they have replaced all the bad things with things that taste pretty good, that aren't as bad for you. there is milk proteins to make up for the lack of fat. they are using a no calorie sweetener in stevia. and there's a sugar alcohol, which sounds complicated and kind of gross, but which actually will not get you drunk and tastes fine. carol: this was created by a
lawyer who had concerns and health problems. >> some health issues, 2011 he goes and buys an ice cream maker off amazon. it is one of these crazy stories , and he tinkers with a recipe and finally get something to taste good. by 2014, it's in kroger and whole foods, everywhere. oliver: he stumbles on a recipe that works and brings it to big retailers. who is investing in this and where's the money coming from to keep this going? >> they are not disclosing sort of a lot of the nitty-gritty financial stuff, nor do they like to talk about the process they have come up with to get the ice cream to this place. one of the really interesting things, early on they were basically told by people buying it that the ice cream tasted chalky. and that comes when it freezes and re-freezes. they have figured out a fix to that, and have had tremendous success. carol: "bloomberg businessweek," is on newsstands now. oliver: and online.
what was your favorite? carol: i love the story of sam's club in china, it's different in terms of product mix. go to china, and you are going to see a $3000 rice cooker, a $28,000 curved tv. you can buy some really pricey red wine. kind of interesting in terms of sam's club strategy in china. they're going after the aspirational shopper and the shopper in china likes these imported goods. and it seems to be a really good strategy for sam's club. oliver: they are all really expensive. carol: yeah. oliver: i thought it was great because there is a surprise element. we are always talking about chinese economic growth, it's getting weaker, but you think about the actual consumer, they are willing to throw down some box. carol: especially the growing middle class. your favorite story? oliver: it comes down to two, the story about how americans are dying younger, which is an interesting economic issue. it's not too bad. there's this idea that maybe we are not measuring it properly.
juliette: coming up on "bloomberg best," stories that shaped the week in business around the world. the bank of japan, the fed, the bank of england all come out with policy decisions. >> the bank has set very ambitious targets for inflation for quite some time. >> they don't want to make waves six days before the election. and they didn't. >> they are trying to reassure people that will do whatever is necessary. juliette: from tech giants to big banks to oil mergers and mammoth media companies, it's another huge week for earnings reports. cory: by any reasonable measure, it's a fantastic quarter. >> seeing triple digit growth. >> it is not everyday you can turn around and beat the market