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tv   Best of Bloomberg Technology  Bloomberg  July 15, 2017 11:00am-12:00pm EDT

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♪ emily: i'm emily chang. lifeg up, a look inside after twitter. we're joined for a wide waging conversation. the sec withgainst tens of thousands of tech companies. fight for net neutrality. and competitive video gamers get their leak.
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activision blizzard and us of the sale of the first seven east sports fan tightness, and we went all in. we will. first to our lead, a new hire at twitter. neter head of finance single will become chief financial officer, reporting directly to the ceo. he will assume the role from anthony noto, who has been holding down two jobs. he will continue to serve as twitters coo. for more reaction on the shakeup, we spoke to the former ceo of twitter, who returned to as the ceo oforld a personal fitness platform. >> i have a lot of confidence in so i am over there, sure he is a great addition to the team. quarterer had a strong
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when it came to user growth. we saw a lot of strategy unfolding when it came to live video partnerships. do you expect a change in strategy with a new cfo? >> i could not say, but those guys are pretty focused and they have been pretty clear about what they have been working on. i expect that to continue if they are promoting the way they are. emily: what do you think of the new coo? dick: i think it's probably anthony taking on more of a day-to-day operating role moving fully into the coo role and they obviously need somebody to fill up the cfo role. emily: let's talk about the trump administration. there has been a lot of noise. i am curious about somebody who has started many companies, what is it like starting a company under the trump administration? is it any different? dick: this feels like one of those questions we should have when we are walking along the
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pier. tell us what it is like now for you. to be perfectly honest, it's not that different when you're in the day-to-day trenches of running a startup. you're focused on hiring the right people on the team and getting the bugs out of the data and the performance of the data and trying to understand the dynamics of the data and the consumer stuff we're building. to be perfectly frank, on a day-to-day basis it does not affect what we are doing. emily: tech leaders came out vocally against trump. we have not seen the results of the policies he has promised. we do know he plans to block the startup visas given to entrepreneurs who come from foreign countries. how big of a deal is this? dick: i think that's really unfortunate. i think to be just blunt about it, it's a sign he is not paying
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much attention to what tech leaders are talking to him about. i assure you they would be promoting that idea. it promotes job creation in the u.s. you want the best entrepreneurs in the world starting their companies and big instances here in hiring people here. to the extent you can attract them here and enable them to build those companies here and thrive here, that's a great asset to capital and nourishing of entrepreneurship we have. the more of that, the better. i think it's unfortunate and it's a sign not having been in any of those discussions that it is paying lip service to listing to tech leaders and not really doing it. emily: we saw them take a hit the last couple of weeks.
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this in the wake of another presidential email scanner. putting on your former company ceo hat what would you be , bracing for? dick: i have thought for a while that the market had been underpricing risk with everything going on in the world, not just this. of things going on in europe and the middle east. i would continue to be bracing for what i would have expected by now to be more volatility. it has been a record low volatility recently. you just sort of look at what it's going on, it would be surprising that continues to be the case for an extended amount of time. emily: what about the private markets? dick: it has been the case recently that it's very late stage private market valuations, companies are staying private
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for six- 10 years now. it ends up being significantly higher than when they debut in the public markets. that's probably going to continue to be the case in the near term. you will see companies go public in 18 or 19 whose price of valuations were much higher than -- late round private valuations were much higher than their public valuations. i don't see that changing anytime soon. i see lots of money in the private markets chasing very few deals, which drives up the prices. when these things see the light of day in the retail market, it probably turns out to be the case that they are not worth as much. emily: dick costolo, the former ceo of twitter. ceo of course it is now as -- chorus fitness. uber is handing over the keys to its business in russia.
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the company and yandex, the google of russia, are merging ride hailing businesses. they will invest and take more of a stake in yandex. coming up, reddit is among the 70,000 organizations protesting the rollback of net neutrality. plus, prime day has termed from a marketing scheme to a record raking event at amazon. we will take you behind the scenes. this is bloomberg. ♪
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emily: tech giant to step in the fight over net neutrality. a host of internet giants are
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joining forces to protest the rollback of net neutrality rules. the sec will unwind net -- earlier this year, the fcc voted to unwind net neutrality rules put in place by the obama administration. on one side, internet service providers like at&t, verizon, and comcast who largely favor less regulation. on the other side, facebook, google, netflix and other tech , giants could the hurt if the government interferes with the internet. ajit pai has been pushing it since his first day in office . we are joined to discuss why the issue is so important. alexis: reddit has been fighting for the internet here in this is something that steve and i believe in personally, deeply. that gave us the chance to start reddit in an apartment with $12,000 in the bank. and 12 years later, we have built the fourth most trafficked site on the internet. net neutrality made that possible. emily: the site costar can you
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have a message there. other companies are telling users to take action. google is saying today's open internet ensures that both new and established services, they have the ability to reach users on an equal playing field. do you think this protest will make a difference? -- alexis: yes. it's been great to see more and more companies come and join our ranks. a lot of people remember the internet blackout that happened because sites like road test -- reddit and wikipedia were protesting and that helped the push to get title ii. that helped crystallize a lot of these laws. those happened because platforms and consumers basically had their voices heard, made phone calls. it seems very anachronistic, but calling up your senator and your representative, that still one of the best way future voice -- to get your voice heard. we now have an audience of hundreds of millions of people across these platforms who are
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now informed and will be pushed to action, and while the fcc is not beholden to boaters, because they are appointed by the president, our representatives and congresspeople, our legislature is, and if we can show them this is an issue that is as bipartisan as we know it is, we can get those votes crystallized and legislation around this. emily: we did speak to the fcc commissioner a few months ago, i did high -- ajit pai. he was appointed by president trump. this is what he had to say about why he thinks it's important. >> title ii hangs over our businesses like a black cloud. that's the kind of regulatory uncertainty and overreach we want to remove. every american deserves better, faster, and cheaper internet. i'm committed to delivering it to them. emily: he also makes the argument that less regulation means more innovation, the future facebook's and googles and netflix is can it grow and develop. alexis: i only know about it
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from the standpoint of an entrepreneur. pai isk chairman high -- a lawyer, and i think that the level playing field guarantees innovation can thrive. at the end of the day, we want the free market to pick winners and losers, not big cable. net neutrality is what makes a difference between those two things. emily: what if the rollback happens? what would the consequences be?
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be the kind of things that unfortunately, will not surprise many people who have dealt with isps before. you can imagine internet that start to look a lot like your cable television. you get a default package and there are some websites that you like. some social networking sites you like, but the ones you really love cost more. a tiered internet is fundamentally broken. it's a pretty offensive idea to most americans who want to get access to the websites they want to access, and to so many on foreigners who want to know they can start a business and win because they made something people want and not lose because an incumbent rocard a deal with a handful of isps. emily: the argument is that tech companies have become incredibly powerful. you look it google and facebook and netflix and they are throwing their weight around. alexis: netflix is a great example. this was a company that for years, they were on our side , the side of the american people championing net , neutrality. and then they got to be really big. a couple of months ago, people asked what side of this are you on? at first, they said we don't need it. we have outgrown it. we are over it. this is a publicly traded company who is only beholden to their shareholders who because of the blowback from their customers, said just kidding. we do support net neutrality and we know this is important and we are expending a similar thing out to manifest with our senators and representatives who are going to hear the same thing from their constituents. whether you are just a casual
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internet viewer trying to look at cute cat photos or a small business owner trying to start something, you want a level playing field. emily: it is interesting. former twitter ceo was -- dick costolo was on the show yesterday. he was talking about the meeting between the tech leaders in -- and president trump in washington. he suggested the president isn't listening. he might be holding these meetings, but not listening to what tech leaders have to say. what is your message to the administration? alexis: right now, we are primarily focused on the congress. we think that especially regarding net neutrality, this is something they legislature can accomplish something that is bipartisan and what americans want. actually never taken a check to d.c. before, we will next month now that we have a policy team forming. we want to make relationships with senators and relationships. we have not had any meetings yet with anyone on the executive side.
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but our focus is where we can make immediate impact, and that is the legislative. emily: what is the latest on reddit? you returned to the company. alexis: i've got to give credit to our cofounder and ceo, steve hoffman. we came back full time a little over two years ago. he has done an amazing job eldin -- building this company to something really formidable. we are shipping a ton of code there are over 240 employees , now. both the business in the product -- and the product have grown significantly under his watch. exciting times. emily: that was the reddit co-founder alexis ohanian. microsoft is making high-speed internet more accessible through the united states. they announced a new campaign dubbed the rural error band airiative, -- error band -- band initiative which will aim , to eliminate the gap in high-speed internet access in the hardest to reach areas. it would eliminate the broadband gap over the next five years, funding projects in 12 states in
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the upcoming years. microsoft plans to provide fast internet to 2 million people. coming up, we are turning our focus to asia. china's great internet firewall could get even tougher to penetrate. plus, we are on the ground in china, we will show you which gadgets the youngest consumers in the country are gravitating toward. this is bloomberg. ♪
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emily: this week the chinese , government said it would not disrupt legitimate access to the global internet by businesses and general users. this comes after bloomberg reported that china had ordered telecom characters to bar individuals from using vpn services to circumvent its great firewall. the ministry of information and industry technology said that trade and multinational enterprises requiring internet abroad can turn to authorized telecommunication entities.
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the existing notice will not affect normal operations. blocking vpns essentially shuts down a major window to the global internet, which helps users bypass restrictions to -- in china with thousands of , websites that are blocked. the managing editor for aged tech -- asia joins us to discuss. >> china has played this game of cat and mouse with virtual private networks for many years. for a while, people use a certain vpn and it was giving them access to facebook and twitter. the chinese government has cracked down. so now we have a more comprehensive approach with a government is going to the major telecom companies and asking them to block all vpn services accessing the outside world for individuals. so that's a big step for them to try to tighten up on the censorship around their internet and try to block people from getting outside china and+++
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emily: i play that same cat and mouse game having lived in china, traveled to china and use a vpn for a while, and then it starts working, stops working, and then you go on to use another vpn. in practice, how was be different than the status quo? peter: conventional wisdom has been that china is not going to be able to keep this up here in -- and eventually, they will have to open the internet and people will be able to get access and chinese people will be able to get access to sites outside the country. what we are seeing now is a serious tightening of that. ex-pats do this all the time to be able to get access to twitter or google or gmail or google maps. you sort of need it. and it's not just ex-pats, it's people that want access to information that is blocked on these websites, including the new york times and bloomberg. so we are seeing a much more serious crackdown.
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the president of the country, xi jinping has talked about how he , wants to maintain control over china's internet. it is a pretty radical move and it looks like he is determined to keep that kind of control and of course that opens opportunity , for chinese companies. u.s. companies and many of the most powerful american internet companies are not able to operate in that country. emily: what does that mean for multinational companies that are able to operate in china, because they have been operating in this legal gray area as well. they can use vpns, but only internally. with this new rule affect them? peter: it is important to distinguish. this rule is based on people familiar with it. there has not been an official announcement. the restrictions will be on individual use of vpn not the , corporate use. but in terms of the individuals, you will see many individuals inside china who have been using services like twitter or facebook, they will not be able to access those sites. they will lose thousands of users.
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that is a significant deal. it's not clear what kind of opportunities those companies will have beyond this. emily: what does this mean for the companies that have been blocked all this time, whether it's facebook or twitter? the conversation has been for the last several years will they ever be unblocked? this seems to be a massive step in the opposite direction. peter: these companies have been very determined to get into china in some way. google was in china for a while and then decided to pull out because they did not want to comply with the censorship there. it will put more pressure on them to find new ways around this. i'm sure the people at facebook and twitter are looking for alternatives. and the creativity of people inside china to get around the great firewall has been pretty amazing over the years. this is a serious step. but there may be alternative ways they can discover in the
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future to get around the firewall. emily: what might it mean for a company like airbnb, which has hired a china-based ceo. they're looking at expanding in china. but what about all the other who wees, like uber, mentioned has tried and failed. peter: airbnb runs a different business. it's not information in any sense. they may not face the same kind of restrictions. the market has been open to western companies to come in. to a certain respects -- but chinese technology companies of -- have been very strong. airbnb is competing with a couple of powerful local players that are very powerful. theay see a repeat of efforts of the american commerce companies to compete with alibaba, where alibaba took the market. so itve strong players, will be a case-by-case basis. emily: sticking with china, e-commerce giant alibaba is taking a page from the amazon go cashless convenience store. so it cafebe a case-by-case basis.shr
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concept. stephen engle got a look at the festivalused how about taobao festival that features other new retail strategies that integrate online with off-line shopping. stephen: the festivals were the virtual world meets the physical. 108 vendors here are selling their wares. the targets are the millennial's -- millennials in china on their smart phones, buying all kinds of stuff. the festival is in its second year, and double the size of last year, and it is an off-line showcase for online shops without the crippling brick-and-mortar overhead. whether it's the latest in eye-popping design or virtual reality combat, the festival represents the new youth driven consumer economy in china. in fact a quarter of the vendors , here are those born after
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1990. in this melee the generation gap , was evident. >> i have no idea what i just did. stephen this 30-year-old knew : exactly what he was doing when he started making a portable professional electric guitar. >> this was the only way we could get so many exposures. we have only existed for about two years. stephen: how many have you sold? >> about 1000. stephen: are all of your customers in china or are they overseas? >> we are selling to the u.s. as well. we have distributors there already. we just started. stephen: alibaba is also starting their new cafe concept. they are targeting young consumers were more adept at using mobile wallets. grab and go, cashless and cashier list convenience. cashless thison , cafe has its flaws.
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you cannot have too many shoppers at the same time. right now, the data cloud can overwhelm the system. but it pays off. it gets shoppers to use their alipay in the real world. right now, that is data that is very valuable. emily: stephen engle reporting from china. well a new hire for softbank. executiveonan, a talk -- top executive at goldman sachs, is leaving the firm to join the $100 billion fund. he has worked on many large tech deals in recent years, including the push for control of sprint. he has been involved in putting together the vision fund earlier in the year. coming up, amazon calls prime day record-breaking. we break down the history and expectation around the 30 hour shopping event next. and a reminder that all episodes of "bloomberg technology" are live streaming on twitter.
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check us out weekdays at 5:00 in new york, to clock p.m. in san francisco. this is bloomberg. ♪
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♪ emily: welcome back to the best of bloomberg technology. i am emily chang. amazon's third annual prime day was its biggest global shopping event, surpassing sales on black friday and cyber monday. the event grew by more than 60% in the last year, generating about $1 billion in revenue. the 30 hour event saw more new members joining prime than any other day. we look at the history of prime day, and how amazon took a page from alibaba's handbook. amazon is rolling out its third annual prime day in a bigger way than before.
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the manufactured holiday was extended to 30 hours, with more than 100,000 new deals for prime members around the globe. the e-commerce giant is offering new deals every five minutes on products like the amazon echo and flatscreen tv's. amazon services are also on offer. four months of unlimited music, costing prime members just $.99. amazon cannot take all the credit for coming up with this extravagant shopping event. the company run by jeff bezos took a page straight out of alibaba's handbook. for years, they have capitalized on 11/11, singles' day in china, turning the anti-valentine's day into one of the biggest shopping holidays of the year. on singles' day in 2016, they racked up almost $18 billion in sales in the 24 hour event. comparing singles' day to prime day is not completely fair. alibaba is running the show since 2009.
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amazon only started in 2016. another key difference, prime day is only available to the approximately 85 million prime, customers, while alibaba's is open to all online shoppers around the world. while it is in its early stages, it is already showing signs of being a big success. when amazon held its first prime day in july 2015, it marked a turning point for the stock price. over the past two years, amazon shares again almost 120% in two in value. amazon may have some catching up to do, but it continues to follow in the footsteps of alibaba, amazon maybe writing a prime success story of its own. right before the official kickoff of amazon prime day, bloombergs editor at large cory johnson traveled to seattle to speak with david clark, amazon's senior vice president of worldwide operations and asked how we should understand amazon's global fulfillment space. david: right now around the
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world we have over 150 million square feet of fulfillment space, hundreds of thousands of employees. when a customer places an order, we decide which facility it will come from. we tried to ship it from as close as we can to the customer. vast collection, over 50 million sku's, a two-day promise in the u.s. and if you are in new york and a customer is from seattle or california, this is how you get it. from one of these cargo planes. cory: we talk about lease facilities, does that make a difference? david: they are all largely custom designed with our engineering fulfillment processes for transportation in mind. it is whichever financial vehicle we choose is the best way to move forward with the asset. cory: how many airplanes have the fancy paint job? david: we have 24 airplanes and
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headed to 40 in 2018. cary: are they all festooned with amazon? david: i think there are eight that do not. those aides were rolled up quickly and did not get the design on. the first one of role that we got in service quickly and did not put the design on it. all the airplanes since have it. cory: i wonder with the advantage of that is. david: we get to stand in front of it and it looks really cool. if you have cool toys like this, you need to put your name on it. cory: i imagine it helps promote the brand. david: it's amazing how may people pull it to the airport. i find these pictures all the time when people are traveling and you find the amazon plane on the tarmac. it is cool for customers and employees alike to see them flying around. cory: it has to be a reminder to the other companies, fedex, ups, that you guys are here and they have options. david: if you go to their places, you also see a lot of amazon boxes in those places. we have a great group of partners around the world. i expect that to continue.
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this is about innovating for customers and supplementing available capacity. we have great partners and we like to continue to do so. cory: how much movement of product? david: almost all of this is package transport. some of this is direct package transport, meaning instead of having to go through a hub, we have a large volume going from the west coast to the east coast. we can fly directly point-to-point, take a step out of the process which allows us to make the cut off later for customers. on a two-day order, you might have 12 hours and still get your product because we can go directly from point-to-point. corey: you realize from ohio to phoenix -- david: maybe there is one unique particular record player stylus you need, and only one we have. it is in new york and he it needs to go to san francisco. we will put that on a plane and
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fly it and then go to san francisco. we can put it on our plane from the east coast directly to the san francisco hub and get it to you. you have much longer to order it instead of going point-to-point. cory: from a domestic capacity, when you get to 40 planes, where will that be in terms of how much of the stuff you are moving? david: we are not specifically stating what that breakdown is. cory: is that how you think about it? david: we think about it in customer demand. restart everything with the customer and work backwards. what portion of customer demand is best suited to go through the path we create for faster delivery and work backwards from that. cory: when you negotiate with the carriers about how they will service you or the customer, to -- do you have those kinds of discussions? we could use a route that goes
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from point b to point c and we don't have one. david: we are in strategic partnerships with all of our carriers. in order to make the holiday work and growth work, it is important to have a great relationship with them. we partner in almost every aspect of how operations work. cory: in terms of the plane business itself, it is a complicated business. i shout over the plane is a -- as it flies above me. i was thinking about the amazon balance sheets that give you advantages other companies might not have. david: it is all about the customer experience side of this, about enabling faster delivery and enabling additional capacity for customers. our approach to structuring the arrangements -- as you said, there are moving parts. we found a couple of great partners in atlas and atsg. we worked to come up with a
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great path forward that fits both the company's needs, the supplier, and provide a fantastic customer service. that was this a memo started up with, hey, what if we try this? david: somebody came to us and pointed out we had not realized exactly we have this much scale in air. we said this was right. it led to exactly what you said. we wrote a six page document about what would prime air product for air cargo for amazon customers look like, what would make it different, what would make it special for customers, what would make it lower prices and be a faster delivery for customers and ended up with this. cory: is there a metric on that scale? david: as we continue to grow, that growth provides options and new things perhaps we could not do in the past. it could be like prime now, are
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one-hour delivery service. we had to reach a certain scale where the logistics infrastructure and technology for fulfillment and delivery enabled one-hour service. we needed enough volume were here moving from coast to coast made utilization and financial sense to be able to provide that service to customers. cory: is it a change in amazon's approach to local taxes propelling that is closer physically to the customer? david: i think we have always have the same approach. we follow all applicable laws and continue to spread across the u.s. i don't think anything particular to taxes. this is about customers. emily: that with david clark, amazon senior vice president of worldwide operations with our very own cory johnson. out of china, sprite struck a deal with alipay and wechat to receive the massive chinese
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apps and their money. each have about half a billion users and dominate the payment space in china, making up about 90% of market share. coming up, more from our conversation with former twitter ceo dick costolo. he weighs in on how silicon valley will fight back against grow culture. plus, e-sports draws major investors. we will hear from robert kraft. this is bloomberg. ♪
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♪ emily: back to my interview with dick costolo. we discussed tech's ongoing gender problem and makes -- admi amongst a string of sexual harassment allegations in the rising criticism of growth culture in silicon valley.
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dick: i do get it is probably, actually maybe understated and underreported. it's probably way worse than we have seen so far. i think that again, to be blunt about it, in a lot of cases the investors in some of these venture firms are simply ignoring it and paying lip service, but ignoring it and funding enterprises anyway. it is widely understood some of these issues were things that had been said in the background and yet new funds were raised and on and on and on. i think until the capital being committed by these lp's is take it seriously and invest more directly in women running these firms and maybe gender specific funds or people of color funds, you will continue to see lip service paid to this
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because when push comes to shove, the money is flowing in any way, even when they have heard some of these things. emily: we have seen a lot of long-winded apologies. do you buy it? dick: it is hard for me to comment on that stuff. i am not in either of the shoes, victims or the predators. i don't know. it is weird when, you know, it is a pattern, it's a pattern, it's a pattern, and now it comes out. oh, gosh. that is a bit -- you look askew at that a little bit. emily: reid hoffman is encouraging a decency pledge, talking about a third-party hr function that would oversee the relationship. is that a realistic solution? dick: i just don't think that is sufficient.
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that is like saying -- listen, i love reid and understand what he is trying to do. but the answers seem more dramatic to me. why aren't people funding women only gp? funds where the gp's are all women. there are certainly enough for where they are all men. instead of saying to the people who are already in these guys-only partnerships, do you promise to do x, y, z? i would like to see money flowing to smart women in the valley. a lot of them are in the venture business. let's go enable a few of them to create their own funds and get after it. there are new funds watching all the time. people are able to get funds raised with what i would even go as far as to say are not records
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you look at and say i will find -- fund that new venture. there are plenty of super qualified women out there. i would like to see more of the lp's and institutional investors putting their money where their mouth is. emily: you are very focused on hiring women net cord us and -- at chorus and making sure it is 50-50. what is your vision for the company? dick: it is a social fitness platform. in the real world the way people get healthy and live healthy lives is through social motivation and social accountability. yet online, most of the platforms are one-on-one. here is a program for you. you try to keep yourself motivated in isolation. about getting a team of people to stay motivated and doing what they are committed to do and help each other. emily: when is it coming out.
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dick: it is in beta right now and we are working of the user dynamics. we have three or more things we really want to do so i would say this fall. emily: dick costolo, former ceo and cofounder of chorus fitness. facebook is taking another stab at virtual reality. they plan to unveil a cheaper wireless device the company is betting will popularize vr the way apple did the smartphone. people familiar set a headset will sell for as little as $200 and may not be tethered to a pc or a phone. coming up, interest in east sports has been on the rise in the last year. now professional sports teams are getting in on the action and investing millions. will hear from patriots owner robert kraft and activision ceo bobby kotick. if you like bloomberg news, check us out on the radio. you can listen on the bloomberg radio app and sirius xm. ♪
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♪ emily: razor is shooting for a gaming ipo to fund development of its own global phone. they are said to be developing a mobile device for hard-core gamers. they sell their products via e-commerce giant jd.com and alibaba. in and in chains like best buy across the u.s. it is sold $1 billion in products globally in the last three years. sticking with gaming, activision lizard announced the sale of its franchises in the overwatch league.
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among the buyers, new england patriots owner robert kraft. i spoke with kraft and bobby kotick, activision ceo in sun valley, idaho. i started by asking kraft why he made the move to e-sports. robert: we love the infrastructure bobby has set up at activision blizzard. we have looked at a lot. the overwatch league, to us, having 30 million players at this point. just in the evolution really appeals to us and the concept of having 18 in the new england region. we know we have an infrastructure and we can do a great job with the development of that. being part of something that can be globalized is very, very relevant to us. emily: i want to talk about the finances here. bobby, how long do you think it will take before the overwatch league can compete with the leagues financially?
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bobby: we have a 26-year history of providing superior returns to our owners. we look at owners like robert kraft as an important constituents, and we need to provide a financial return as quickly as we can emily: bob, the franchise fee is $20 million over time. how much will it cost to operate a team in addition to that? bobby: we have not really gotten into the details of the operating costs. when you look at the way we structure the league, the operating costs should be lower than what you would see another -- in other traditional sports. emily: let's talk about the future of e-sports. e-sports on television still has not been a great success. bob, why do you think you can get there? robert: we are looking at what is going on with sports
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generally, and the millennials and z generation and how they consume product on a mobile devices. but also how they don't watch traditional sports products the way our generations did. you can see how much time is invested in playing these games and how they can connect with a global audience while doing it. it is unheard of to us 10-15 years ago. we believe this is the future. we think the infrastructure that bobby has set up with something that the investment he made in this league is something that was very appealing to us. a great way for us to enter this business. we looked at a lot of alternatives and we felt this was the best way to do it. emily: bobby, how much will players make? can you give us an idea of that?
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bobby: the whole purpose for creating the overwatch league was in the service of celebrating our players and the commitment our players make to this game and what is now 196 countries around the world. there is no good reason a professional player should be rewarded like professional athletes. our hope is that is what will happen and it will happen as quickly as possible. emily: what do you see is the biggest source of revenue for the future? tv rights, tickets, sponsorships? bobby: all of those will be revenues, but the opportunity is partnering with these honors in -- successful owners and young entrepreneurs who built a lot of teams that are really the high potential entrepreneurs that siezed on e-sports as a great opportunity. the great capabilities we see in
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some are endemic owners, that allows us to generate revenues in broadcast rights, sponsorships, licensing, and a big part in what we are trying to do in building a local-based league is held the affinity you see it traditional sports. so the boston enthusiasts, of boston players of overwatch will have a place to go, role models that come from the professional athletes that will play our games. that is a really important part of what we are doing. emily: bloomberg has reported that tv networks are bracing for a drop in ad revenue based on nfl ratings last season. how do you respond to that? bobby: we are here to talk about e-sports. robert: i will do it. anyone who looks at last year
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and understands the role the election had and look at the main news networks and what they are doing this year, after the election was over, the nfl was in 2% of ratings last year. i feel very confident we will have very strong ratings this coming year. you just wait and see and remember i told you that. emily: my conversation with activision ceo bobby kotick and robert kraft, chairman and ceo of the kraft group and owner of the new england patriots. net neutrality issues being discussed in sun valley. >> i think there is a lot of energy around making net neutrality work. when you zoom into verizon, they have put out a clear statement. they said look, verizon supports net neutrality. it is penciled in.
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let congress passed real laws around it and it is cemented. i think it is great that is a day of action that has been organized. all those things are really positive. emily: that does it for this edition of "best of bloomberg technology." next week, we will bring you interviews from the fortune brainstorm tech conference in aspen, colorado. do not miss our conversation with marty levine, instragram coo and the former u.s. commerce secretary. all episodes of "bloomberg technology" are live streaming on twitter. check us out weekdays. that is all for now. this is bloomberg. ♪
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♪ >> coming up on "bloomberg best," the stories that shaped the week in business around the world. an email trail raises questions for the white house. janet yellen takes questions on capitol hill. date banks answer investor questions -- big banks answer investor questions with earnings reports. >> it is almost an embarrassment being an american citizen traveling around the world and listening to the stupid -- we have to deal with in this country. >> exclusive insight into monetary policy. >> at that low level you would have historically seen more inflation pressures. we are not. >> big names in finance tell us where they see markets moving.

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