Skip to main content

tv   Reliable Sources  CNN  February 3, 2013 8:00am-9:00am PST

8:00 am
why? well because it's an antique. you see today is the 100th anniversary of the 16th amendment which gave congress the right to levee a federal personal income tax. this was the first form for filers. when the filing deadline was march 1st instead of april 15th and the top tax rate was, get this, 6 f% on incomes over $500,000. the first act was only 15 pages long. today the tax code has grown just a bit to more than 73,000 pages with all of the rulings and regulations. now, we can't get rates back to the 1913 levels, but can't we try to get back to something simple, straight forward and honest that would, once again, fit on 15 pages? the current answer to our gps challenge question was, "c," the new york fed says at last check there was 6,700 tons of gold in
8:01 am
their vault. that is more than a half million bars of the stuff and by our cal klgzs, that's more than $300 billion worth of gold sitting below street level in lower manhattan. all of it is owned by either the u.s. government, foreign governments or the fed's fellow central banks, none by the fed itself. by the way, storage is free, but you have to pay to move your gold in and out. so, we'll send you a bill, germany. thanks to all of you for being part of my program this week. i'll see you next week. stay tuned for "reliable sources." from the moment hillary clinton and barack obama sat down for that love fest on "60 minutes" she has been on an all-out media blitz with some folks practically begging her to run in 2016. >> if in the course of the next couple of years it appears, as it does appear right now, that you might be the person who
8:02 am
could actually break through that glass ceiling and become the first female president of this country. would you feel a certain obligation to seize that mantle? >> are journalists going way too easy on the former secretary of state? hger aldo rivera says he ma run for the u.s. senate. i'll tell you why i'm not buying it. the white house takes the unusual step in putting out this photo of obama skeet shooting at camp david, just like he said. did the media mockery miss the target. are network sportscasters part of the hypomachine that builds our interest in the big games? >> they might as well start the pregame the week before and just keep it going and then do a week-long post game. and -- >> coming up next, a first look at the commercials you'll see on super bowl sunday. >> let's talk about the super bowl ad, already stirring up so
8:03 am
much controversy and so much debate. >> to see the full 30-second commercial -- >> those super expensive super bowl commercials coming out in advance? why are the media providing all this free exposure? i'm howard kurtz and this is "reliable sources." it just didn't seem like the usual "60 minutes" grilling. when we saw steve sitting down with hillary clinton and barack obama last night things were so much lovy dovey it almost sounded like a theraauerapy ses >> i consider hillary a strong friend. >> very warm, close. i think there's a sense of understanding that, you know, sometimes doesn't even take words. >> so, are the media going, dare i say it, soft on hillary? joining us now tererance smith,
8:04 am
dana milbank and amy holmes. seems like the media, whether you think hillary clinton did a good job or not so good of job as secretary of state or almost walking on water. >> bit of a love fest, wasn't it? not surprising, i suppose. she has done a good job and she got credit for that. towards the end of the week it seemed to me you saw more critical coverage of her four years, what she achieved, what she didn't achieve. how power and foreign policy, anyway is still in the white house and not -- >> a point made by the "new york times" this morning. particularly in the tv interviews, did you see any cabinet member getting that kind of treatment? >> certainly not. but do remember that the media, had their knives out for hillary back in 2008 when she was in the way of the other media darling, president obama. but now she's been sort of
8:05 am
safely put, safely put at foggy bottom when i was leaving, we can now discuss her potential for president of the united states. >> setting up my question for dana milbank. calling her the most powerful women in american history. hillary clinton had testing relations with the press during 2008 campaign and going back to her days as first lady. when did this romance blossom? >> one thing that causes change and that is the number of 67%. that's her favorable rating and, you know, the media may be bias. i'm sure amy would say in favor of the liberals and the democrats, but the truth is, we're bias in favor of people who are successful and we follow the polls and if somebody does well. we're are pouncing on her in 2008 because obama was beating her up. now a possible leading contending and we're building up all the possible presidential candidates. >> we're not exactly building up
8:06 am
bobby jindell to the same level. >> i will contend that this positive coverage of hillary clinton has been going on now for quite a number of years. hillary clinton being this lioness or something of foreign policy. >> let's look at some of the interviews. some of them dealt with a lot of foreign policy questions whether greta van susstran on fox but they all eventually circled around to these questions. >> when that phone call rings at 3:00 in the morning, who is best prepared to answer it in 2016? >> that is to be decided by the american people. one thing i learned is that the phone rings day and night. >> can you still say with a straight face that there's no way you would consider running for president? >> sitting here right now, that is certainly what i believe. >> i'm sorry, madam secretary, you know, the party says that the field is clear and open for you until you make your decision. have you decided that you
8:07 am
absolutely will not run? >> well, i have absolutely no plans to run. >> leaving aside that there was no way she was going to answer that question. why is the press collectively so focused on an election four years from now? >> i mean daniel has it absolutely right. this is the best going. it provides more coverage and more fodder than anything else. so they just can't wait to start. >> the prospect of joe biden being the shoe in is just too laughable. >> more fun to talk about that than to reconstruct what happened in benghazi. >> i think if we were actually to say please when interviewing hillary clinton, i think we would have a better shot. >> i think the please was implicit, perhaps. >> we have to beg her. >> now, i want to circle back to that "60 minutes" interview that got so much attention. steve croft, the "60 minutes" correspondent who is a terrific journalist but took a rather soft approach in this one got some heat for that approach.
8:08 am
he defended himself in an interview with cnn's piers morgan. >> i think he knows that we're not going to play gotcha with him and not go out of our way to make him look bad or stupid and i think we all realized that the value in this. one of the things that the television can do and "new york times" can't is to capture the chemistry between the two of them. >> steve kroft said he only had 30 minutes. >> i was really disappointed. steve is an old friend and colleague, but this was a rare opportunity. president of the united states and secretary of state and only what was it, two questions on foreign policy issues. it drove me crazy. i found it to be a real missed opportunity. >> and certainly, for those of us who still would like to get to the bottom of benghazi, an opportunity to ask the president of the united states the timeline of the attack on the embassy and we have the secretary of state sitting next to him and to try to get some answers there. i'm not so sure if the american
8:09 am
people are, you know, biting their fingernails to know about the chemistry between president obama and hillary clinton but whether or not they're competent at their jobs. >> i have to say this, that focus by steve kroft about their relationship got more attention than all the other interviews put together. >> supposed to be a reality show. "60 minutes" is hard-hitting news organization. >> you can ask them a bunch of hard hitting questions and none of these soft focus interviews ever produce anything. he's very good at saying nothing, regardless of the questions being asked. >> even the act of deflecting the questions speaks volumes. >> dana, why not say, why not say, where are you on afghanistan? are you where you hope to be after four years. where are we going in this and half a dozen -- >> and the president said that he saw egypt as an example of american leadership and he's proud of the results there. now egypt might be on the edge of a military --
8:10 am
>> if he had 31 minutes, maybe he would have got to that. hard-hitting questions, have the media turn hillary clinton into a love fest? angany bruno, of course, she can do no wrong, but there's blinded bias. too bad you report as if this is a surprise. rebecca says, i like hillary okay, but a bit ridiculous, i think. cathy ann, duh, howard. h what do you think? are you one of the adoring throng? i am not. i ask tough questions. a photo released by the white house yesterday. on the front pages of a lot of papers. president obama skeet shooting at camp david. in an interview with the new republic we do skeet shooting all the time. not hostile to guns. a lot of skepticism, shall we say. the picture comes out and what do you think about the move by
8:11 am
the white house and will it quiet the skeptics? >> i found it ironic that the same person who ridiculed pennsylvanians for clinging to their guns and bibles during a time of economic crisis would put out himself a picture with a gun as we have news the last quarter of last year contracting and jobless claims going up. >> the white house was reacting, maybe overreacting to people who said, it's not true. he doesn't do it, how often does he do it? even today -- >> one photo of him doing this. we see this a lot with democratic politicians that they present themselves as sportsman. john kerry and his duck hunting and bill clinton on the horse. >> i think it was a bit of an overreaction. the white house was calling them skeeter birders as my colleague points out. you could combine that and make them skeeters. they could have swatted these skeeters down, but decided to play that game. of course, people will look at that picture and say, that is
8:12 am
only one. he says he does it all the time. is joe in arizona going to test the president to see if there is gun powder residue on his fingers at this point. >> do you think president obama is an avid skeet shooter? >> i think he does it all the time. >> i read some conservative blogs this morning which said this is photoshopped and look at the position of the gun in his hands. it is true that this white house exists in an environment where almost anything the president says and mitt romney and small va varmentes challeng and challengh certificate. >> not the subtly award for the white house. i want to know what the white puff coming out of the top. >> bill clinton and hillary clinton dancing in their bathing suits on the beach. >> i want to get one more picture. al gore clip ready.
8:13 am
the former vice president making the tv rounds on a book tour and, of course, at least in some of these interviews being asked about the sale of his current tv to al jazeera. here he was on david letterman. >> so you're selling this television network to a gas and oil supported or emerate. isn't that one of the problems with the global warming? >> yes, it is. >> so, you, al gore doing business with this country that enabling your ultimate foe, climate change. >> i think i understand what you're getting at. but i disagree with it. >> fareed zakaria asked him about and were the media holding him accountable? >> they were and they should because he's been a big spokesman on global warming, a principled man and now he is this big, fat target. he sold his network and worth $300 million more than mitt
8:14 am
romney and he's seen as a guy now who enriched himself, rather than advancing his cause. opening up to the criticism of people like this global warming deniers. >> this strikes me. i think there's a certain amount of envy here for all the money that he made. >> is the questioning nonsense? should he get a free pass? you think the issue is nonsense. >> i think the idea that he is somehow adding to global warming by handing this over to al jazeera. a stretch beyond a stretch. >> al gore selling his company to al jazeera which is owned by k cuatar, the family there. he has been telling the rest of the world to restrain and constrain our spending while he personally is becoming a wealthier man through, you know, his attack on mother nature.
8:15 am
>> who knew that david letterman was an investigative reporter. when we come back, major flap over msnbc's editing over emotional testimony from newtown. did the network cross the line into deception. it's chevy truck month! silverado was also recognized for the lowest cost of ownership. hey, what are you gonna do with it? end table. oh. [ male announcer ] it's chevy truck month. now get 0% financing for 60 months, plus trade up to get $1,750 total allowance on a silverado all-star edition. or trade up and choose customer cash plus option package discount for a total value of $7,250.
8:16 am
begins with back pain and a choice. take advil, and maybe have to take up to four in a day. or take aleve, which can relieve pain all day with just two pills. good eye.
8:17 am
8:18 am
msnbc caused quite a stir by reporting that the father of one of the kills kids in the newtown massacre had been heckled. here's how the tape of a town meeting was played on martin
8:19 am
bashir show. >> why anybody in this room has to have one of these assault-style weapons or military weapons. >> all right, please, no comments while mr. heslin is speaking or i'll clear the room. >> a father's grief interrupted by the cries of a heckler. >> but here's part of what the grieving father said that was edited out. >> i wish i asked if anybody in this room could give me a reason or challenge this question why anybody in this room needs to have one of these assault-style weapons or military weapons or high-capacity clips.
8:20 am
not one person can answer that question. >> all right. >> so, what neil heslin said, can anybody give me one reason or challenge this question and some people did. >> invited people to speak up. i think what you just played. it was clearly deceptively edited and i can tell you, on my show "real news" at the blaze, i want to get that in there. i can understand the full context of any sound that we share. it was not given to him as a piece of tape that he presented to his audience. >> the problem for me, yes, it was a distortion. a really bad job of editing. it changed the content of the clip. by the editing. but msnbc had still not addressed. they said they were reviewing it and going to go back and look at it but, in fact, other than
8:21 am
running a longer version the next day, they have not really addressed the fact of the distortion. >> just to clear. just to clarify, that's what happened on martin bashir's show. the anchor said, we'll play the full clip and make up their own mind. no hint of any misstep or apology or explanation, really. >> i think there are two issues here. one is the condensing of the clip. i think people who saw the condensed clip probably didn't get the full picture. the other question that msnbc is being attacked for is saying this is heckling. i think there is much stronger ground in making that accusation. the connecticut post in the room called it heckling, others called it heckling. i was on msnbc the other day and they played the full clip for me. that looks like heckling to me. whether it was heckling or being shouted at. >> it was bad manners. >> inappropriate for this guy
8:22 am
who lost his son, shot in the head, a month ago. >> heckling, you could say it's a judgment call. the argument over taking something out where the person who is at the microphone is saying, i ask anybody in this room. >> inviting the room to respond and they do. >> seems to change the meaning in a way that, it's hard for me to understand to go to your point, terry, why msnbc has not either offered an explanation or not an apology but an acagement this wasn't sound journalist. >> this is not the first time that they have knotten in this pickle. >> george zimmerman making the call. >> which way these edits always seem to go. never too to the right as opposed to the left. >> you are suggesting it is personal? >> they sat at an editing machine and cut that part out. we can speculate. >> everything is edited.
8:23 am
this one may not have been done as well as it should have been. but we don't need to get into conspiracy. up next, senator geraldo. the fox news commentator says he whether he's serious. >> ladies and gentlemen, there he is. did you know that bob costas does impressions? more of my interview up later in the program. ♪ ♪ [ male announcer ] something powerful is coming. ♪ see it in the fourth quarter.
8:24 am
8:25 am
8:26 am
8:27 am
geraldo, he hardly needs a last name, has had a checkered career it seems like he has been around forever. he thought about chucking it for a new line of work running for the senate from new jersey. he talked about that potential candidacy on his network. >> i'm seriously contemplating. my wife, erica, and i are talking about it. we are exploring it. very excited as new jersey residents. we can revive, we think, the gop
8:28 am
in the garden state. >> so, is this for real? is geraldo rivera a plausible politician? joining us in new york pete dominick. do you see him plunging into a race or is this a bit of a stunt? >> it is hard to know what is in somebody's heart. he is trying to get attention and more people watching and listening to what he does on the radio and on tv. i think the question becomes, howie, can viewers transvert to voters. if he won a republican primary and went up against frank lautenberg or cory booker saving babies and shoveling his constituents out under snow, then i think he would probably end up finding the voter box is empty as al capone's vault. to be fair, so many people watched that so many years go.
8:29 am
would those people vote for geraldo? >> when we look at the things he has done on the air over the years, he does have political baggage getting into this race? >> is erica his fourth or fifth wife? >> it is his fifth wife, for the record. he also wrote a book called "exposing myself" which has to do with other women he's been with. >> so, look, he also blamed trayvon martin's hoodie for getting him shot. he got in a brawl with white supremacists. he probably nudged a rescue worker out of the way so he could be filmed lifting an elderly woman in a wheelchair during hurricane katrina. he knows no shame. so, listen, the fact that he knows no shame and all churning ego might make him good for the senate. >> i know a lot of journalists who would like to see him run
8:30 am
because a great race to cover. he is also going to run, he says, if he runs, as a republican. this is a guy that is pro immigration reform, pro choice, pro gay marriage, how plausible is that? >> well, it's not that implausible when you think about new jersey's republican party. to be honest, if chris christie took him under his wing, he might actually have a chance. the only kind of conservative ideas he has really come on national security issues and debt and deficit, apparently. but new jersey's republican party is much different. think scott brown, massachusetts, to some extent. he might be able to win in new jersey, but certainly doesn't fit in in the u.s. senate. but maybe the first senator to have a chair thrown at him on the floor because the climate relationships are going in that direction, howie. >> what is it -- >> he's a great guy, by the way. i love geraldo. >> i like him on his radio show. is he a plausible politician? on that point, what it with talk show hosts because he's hardly the first one who have pretty successful careers and then they
8:31 am
get the bug and muse on the air about wanting to run for high, political office? >> i think that they see, you know, how easy it is and how doing a talk show. you show up, you recite talking points and you yell at your colleagues and the audience and that's it. they figure, you know, they need a bigger stage for this and that maybe there's an easier way to actually make a living than to actually, you know, have to show up -- >> no, no. much easier making a living in front of the television camera. >> i agree. >> but before you go, pete, you know, ed schultz at msnbc, chris matthews they didn't run and i think that's why, pete, in the end will spend more time with his microphone. >> i think you're right. jesse ventura and a guy named reagan who was an actor. if you can convert viewers to voters, maybe the guy has a shot, especially in new jersey.
8:32 am
>> about half a minute, marissa, how long can fox news allow geraldo to stay on the air even while he explores a potential candidacy? >> he can dance around exploring it. as soon as he is actually serious, they have to get him off. >> they have to get him off. >> will he have to shave that mustache, howie, that's a big question? >> then we'll know he's serious. >> what is under that mustache? we don't trust it. >> i asked him if he could come on, but he has a contract with fox and he declined. thanks very much. good it see you. ahead on "reliable sources" a conversation with veteran sportscaster bob costas on the super media hyposurrounding today's super bowl.
8:33 am
for those nights when it's more than a bad dream, be ready. for the times you need to double-check the temperature on the thermometer, be ready. for high fever, nothing works faster or lasts longer. be ready with children's motrin. or lasts longer. for over 75 years people ...with geico... ohhh...sorry!. director's voice: here we go. from the top. and action for over 75 years people have saved money with gecko so.... director's voice: cut it! ...what...what did i say? gecko? i said gecko? aw... for over 75 year...(laughs. but still trying to keep it contained) director's voice: keep it together. i'm good. i'm good. for over 75...(uncontrollable laughter). what are you doing there? stop making me laugh. vo: geico. saving people money for over seventy-five years. gecko: don't look at me. don't look at me.
8:34 am
constipated? yeah. mm. some laxatives like dulcolax can cause cramps. but phillips' caplets don't. they have magnesium. for effective relief of occasional constipation. thanks. [ phillips' lady ] live the regular life. phillips'.
8:35 am
8:36 am
today, as you know, super bowl sunday. once a mere football game, now the culmination of a two-week build up. when i sat down last week with nbc bob costas we talked about the speckical between major league sports and television. the whole question about the role of the media and covering
8:37 am
professional sports. television teles haves the games and sports writers write the columns and so much of it, as we grew up, is what happened on the court, on the field between the lines. but in this modern age of celebrity and marketing and athletes having twitter followers and all that, do you think that there has been a subtle shift or not so subtle shift in the extent to which we build up these athletes because it is good for the collective ratings and clicks of our business? >> you know, it operates on two tracks. there's the build up and the romanticizing -- >> and then -- >> and then the tearing down. you know, i believe in the drama and theater of sports up to a point. but, if everything is that, then it begins to lose its credibility. that's always been my argument within nbc for years and years. where they've treated me great.
8:38 am
now, when i was at hbo, i could do all the journalism i wanted and at the mlb network, my career at nbc has been wonderful for me but one ongoing dispute, it's this. look, we don't want to turn this into pbs or "nightline." but if you would acknowledge, i'll do it for you, acknowledge the controversies, ask the tough questions, 10% of the time, it actually increases the credibility when the 90% of the time you want to say, isn't this exciting? isn't it great? isn't it a wonderful shared experience because there's still a kid in me. i still buy into a good portion of that. but i think the presentation of that drama needs to be leavened with a realistic understanding that there are flaws and issues out there now more than ever before. on network tv, a lot of hearts and flowers. on talk radio, on the internet and in parts of the press, it's turn under to not just critical, it's snarky as can be.
8:39 am
you know, it's -- >> let's come back to nbc. what is the reaction of your bosses when you make this case? is there push back or institutional resistance to the kind of hard-hitting questions you're talking about? >> in fairness, because i have been there for more than 30 years. and i hope, although imperfectly, a few things you would like to have back or do differently but i've done a good job and established credibility. i think they give me leeway that some other broadcasters wouldn't have and they try to create circumstances for me. i don't want to, in the middle of a ball game that's close all of a sudden go off on an issue, no matter how legitimate that issue is. that's not the right place to do. i remind you the belcher there was half-time. the ball was not in play. but they will try to create at least occasional spaces for me. they might not for others and now with the advent of the new nbc sports network, there is a monthly program that is very much like the programs i used to
8:40 am
do on hbo and they're issue oriented. for example, there is one that is all about with the super bowl coming up, all about the issues and controversies surrounding the nfl. it's certainly not the nfl's approved story. let's put it that way. >> speaking of a super bowl. isn't there a week in the two-week run between the elite championships and the big game. everybody tunes in for the commercials. isn't that a time, maybe liken it to the olympics when those of us in the media, you know, really, not just build up the big game, but the personalities involved to coaches or brothers and it's always a narrative story line. isn't that a time when we become pitch men for the big game? >> to a certain extent. i don't think there's anything wrong with people enjoying the game, the anticipation of the game. we know that there's a kind of silly excess, especially to all the pregame stuff. do you need a six-hour pregame?
8:41 am
you might as well start a week before and do a week-long post-game. >> just turn the camera on and never turn it off. >> it's like a national holiday. then usually when you get it the game, jim nance and phil simms will do a good job on the game. they'll call it like a football game. they'll do a good job, the production team will do a good job and it will be exciting and dramatic and no contradiction between enjoying that and then when the moment is right also being willing to take a journalistic look at sports and hold commissioners and leagues to account. >> after all the games you've called, after all the stories you've done, after all the big events you've covered, are you still a kid? are you still a fan? >> i don't know that i'm a fan. i don't root really hard for one team or another, i root for good games, close games, dramatic outcomes, interesting story lines. >> like political reporters --
8:42 am
>> that kind of thing. but i hope i have developed a sense of history so that you can put performances and career and circumstances into some kind of perspective and context. and i hope that i convey excitement and interest in a reasonably thoughtful way. i mean, this is not master piece theater. on the other hand, it doesn't have to be the dopiest frat house party you've ever been at either where middle age men and everybody is worked into the state of who the seahawks will take with their second round choice. that is not me. the people i grew up admiring, that's closer to where i'd like to be. >> so, you're somewhere with between high pbs drama and animal house. >> i like them both and i can quote "animal house" at length but you probably don't want that. fat, drunk and stupid is no way
8:43 am
to go through life, mr. kurtz. >> bob costas, thank you. by the way, i couldn't resist asking bob costas about an earlier appearance by darryl hanan who had this to say about the nbc sports caster. >> you've got the great koppel, you've got the great clinton, you've got the great gore, but you can't do me. you try to do me and you fail utterly. >> a while back i had darrell hammond on "reliable sources" and he did bob costas. he says you don't think he can really do you. >> darrell hammond is brilliant and he has dozens and dozens of guys he has nailed and i just saw him last week. the conversation is the same. you still don't have me, darrell. and he said that's because you don't have any extreme quirk. apparently i do a hand gesture like this when i'm making a point. he has the cadence but not the
8:44 am
point. >> you can't quite do costas. >> that's his thing. the first time i met him i said, i've seen your attempts to do me on "saturday night live" and you have failed utterly. >> see, now you sound like bob costas doing darrell hammond doing bob costas. coming up bob costas can do impressions, as well. stay tuned for a little. (train horn) vo: wherever our trains go, the economy comes to life. norfolk southern. one line, infinite possibilities. officewith an online package new colincluding: domain name,y! website builder with five pages and basic email just $49.99!
8:45 am
that's up to 76 percent below online providers and only at officemax stores! i took theraflu, but i still have this cough. [ male announcer ] truth is theraflu doesn't treat your cough. what? [ male announcer ] alka-seltzer plus severe cold and flu fights your worst flu symptoms, plus that cough. [ sighs ] thanks!... [ male announcer ] you're welcome. that's the cold truth!
8:46 am
as a footnote to my conversation with bob costas having once met the legend arsports caster howard costell. >> great to have you aboard for monday night football here. >> he tells the story of a run in between cosell and jim mccain. >> jimmy, jimmy, come over here. ladies and gentlemen, there he is. the dominionive, yet esteem host of the olympics and abc wide world of sports. jimmy, i ask you. look at this scene. a scene which plays itself out in hotel lobbies across this nation, airport tourminals, restaurants everywhere i go. people seeking not just my thoughts on sports, that's far too mundane. the thoughts on the larger issues of the day, an autograph, a photograph, a moment of my time. i ask you, jimmy, is there any
8:47 am
where i can go for a bit of sanctuary for a moment's peace to which mccain replied. howard, may i suggest. >> you can see his full impersonation on our website after the break, advertisers spend millions to get those super bowl commercials on tv. why are the media giving them so much free publicity beforehand?  [ engine sputtering ]
8:48 am
8:49 am
[ male announcer ] engine light on? come to meineke now for a free code scan read and you'll money. my choice. my meineke. as the baltimore ravens and san francisco 49ers face off in tonight's super bowl one of the big attractions should be the razzle-dazzle commercials, but most of them have already been released. like this one.
8:50 am
>> you missed a spot. >> you can tell that's a commercial for murmercedes, right? why are they spoiling the suspense and why are the media playing along? >> joining us barbara, columnist from media post. welcome. >> thank you. >> what is the point of a company paying nearly $4 million for a 30-second spot in tonight's super bowl and then giving it away beforehand? >> well, i, you know, some people are bummed that they've seen all the commercials already. but it's not christmas morning. this is a business and they can increase the viewership by millions of people, if they release it early. all the advertisers are so afraid they're not going to get in on what's trending. as for the tv shows running it, they're always looking for
8:51 am
internet content because that's what younger viewers are seeing. this so beats a cat on a rumba, by the way, i don't know why you chose kate upton. >> i had nothing to do with it. >> everybody hates looking at that. so these commercials are multi-million dollar productions. they are helmed by brilliant directors and have celebrity content or cute babies or guy s getting hit in the groin or elderly sex or somethingsomethi fantastic content for these shows. they don't see it as giving free advertisement. they see it bolstering their own content and internet ratings. >> from the point of view of the company a lot get played on youtube and i understand that's a valuable resource but you're not going to get the 100 million people tuning in you do during the game itself and doesn't it take away the suspense? >> well, even -- the ad freaky people are assessing it and watching it and seeing what's being released.
8:52 am
>> is that a technical term, ad free ki people? >> yeah. that's what they call them. it's a scientific term. >> just checking. >> but they are the ones watching. at least 90 million of those viewers have no idea what's been going on with all of the, you know, the scandals and talk of it and the assessing which commercial is better. the one -- with clint eastwood giving us like a pep talk for america and that really stole the show. but no other brand, you know, has that resolve. >> barbara, is it also an advantage to have your commercial banned from the super bowl, for example, the site cornhub produced an ad that's pretty offensive. cbs is refusing to air it. i've read six stories on line -- >> which we're giving it time
8:53 am
now. >> it's a clever pr stunt. they were never going to pony up the $4.8 million and they got on without being on. >> i am shocked. clever pr stunt. basically you think it's a win for both sides. on the one hand lots of people, it's getting the surprise of not having seen it before. on the other hand, morning shows and others get to play these ads and get the content that will get people buzzing. >> and there's really no downside for advertisers. youtube claims that you get nine times the viewership if you release it early than if you wait until the game. >> and in the minute or so we have left, these commercials, whether they are doing the super bowl or on youtube are they about in the old-fashioned sense moving product, getting people to buy mercedes because they like kate upton or more about brand awareness and getting the name out there? >> they're more about brand awareness and more about going through all of the cliches of the super bowl. you know, having a commercial that fits into the entertainment. every now and then something knocks your socks off like
8:54 am
chrysler, like the 1984 mcintosh commercial. the problem in following the mcintosh commercial is that it really did revolutionize the world. it was a product that revolut n revolutionized the world. few brands of soda or sneakers or beer can do that. it's really it tough to get a brand message and get attention and make it entertaining. >> well, after talking to you, i'm going to be paying attention to more than just the score. still to come, big changes at cnn. "the new york times" computer system under cyber attack and getting the goat of a florida reporter. the media monitor is next.
8:55 am
for those nights when it's more than a bad dream, be ready. for the times you need to double-check the temperature on the thermometer, be ready. for high fever, nothing works faster or lasts longer. be ready with children's motrin. omnipotent of opportunity.
8:56 am
you know how to mix business... with business. and from national. because only national lets you choose any car in the aisle. and go. you can even take a full-size or above. and still pay the mid-size price. i could get used to this. [ male announcer ] yes, you could business pro. yes, you could. go national. go like a pro.
8:57 am
8:58 am
♪ time now for the media monitor. a look at hits and eraers in the news business. jeff zucker hits the ground running. chris cuomo the abc news anchor at "20/20" tapped to co-host what will be a new morning show on cnn. cuomo, you may have heard of his brother the governor of new york, has been on this program a couple times and the guy has a
8:59 am
lot of energy. a couple well-known contributors who live in new orleans are leaving cnn, james carville and mary mat lin. what a challenge for "the new york times." the paper spent the last four months battling chinese hackers who penetrated its computer system after an ek po say of how the family of premier when ja bo made millions. the hackers using the same techniques as the chinese military gained access to the story's author and former beijing bureau chief. the "times" went public which could tick off the hackers and the chinese government blocked cnn international briefly while it was reporting on the story. "the wall street journal" and "the washington post" say chinese hackers have also infiltrated their computer systems. it's kind of intimidating for a reporter to have his or her e-mail hacked while covering a story. dan abrams the owner of media, found blatantpo