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tv   CNN Newsroom With Poppy Harlow  CNN  January 2, 2016 12:00pm-1:01pm PST

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campaign trail. as primary season heats up, the media circus will continue. but voters will have the last word on trump. happy media new year, brian t l steltzer. >> thanks so much for spend something the time with me today. i i'm brianna keilar. >> thank you, fred. you are in the cnn newsroom in washington in for poppy harlow. our top story this hour, record high floodwaters are receding in the st. louis area to entire communities. as the flooding eases, dangers persist downstream. a short time ago, the governor of illinois toured this flood kwaul right there along the banks of the mississippi river. water topped one levy in southern illinois and a secretary in danger of
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breaching. >> some communities have actually been hit harder than the 9 flute. most is not as bad, but this is one of the worst. that's the reason we declared 12 counties disaster areas. free government resources. we want to make sure we have state personnel here, supporting local responders and making sure we have equipment and supplies as needed. >> now, back in missouri, dozens of residents pushed from their flooded homes are beginning to return. some have come back to is nothing less than shocking. cnn's dan simon in hard hit eureka, missouri. tell us what you've been seeing, dan. >> reporter: hi, brianna. this is what you call one very large pile of debris. a dumping ground for this town of eureka, a suburb of st. louis. gives you an idea of how much damage and destruction there was in this small community. you have dozens of homes that
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took on significant damage. you can see sorts of the mattresses and all these sandbags that can't be used again. we're expecting the governor actually to come to this location in just a little while. this is a community center complex. he's going to give us an update on basically the clean up response and how all of that is going. but in the meantime, aus can imagine, this a difficult day for residents of this community who are grappling with this situation. fortunately the floodwaters have receded. what you're left with is the aftermath. that's what folks are dealing with today. what they're doing is basically putting all of their damaged stuff in large dumpsters and then bringing it to this community center where eventually it will be collected and taken to i a landfill. in the meantime, you're dealing with the aftermath, brianna. so hopefully the governor is going to give us a sense of how this is going and when it will get back to normal. >> one of the big issues is waste water treatment plants
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that have completely flood. they have you have sewage going into the rivers. do people in eureka have safe drinking water. >> that was certainly a concern, because you did have two waste water treatment plants that were damaged and there was some raw sewage that seeped into some of those floodwaters. we have not gotten any reports of contaminated drinking water. perhaps that's something that the governor will address. but for now, residents don't seem to have any concerns with that. >> all right. that's good news. dan simon, thank you so much. millions more people are bracing for flooding. meteorologist allison chin chair with the timeline of this. >> we still have 16 states that are dealing with flood watches or warning much. the reason for that is all of the rivers locations that we still have that are either at or above their flood stage. over 270 of them. you can see, it is spread all
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across the midwest and also parts of th southeast. now, this entire gray shaded area is the basin we've talked about for days now. all of the rain that has fallen in this area has to go somewhere. it ends up in the mississippi river. whether it comes from missouri river, arkansas or even the ohio rivers, they all at some point funnel back into the mississippi. st. louis crested yesterday, which is good news. the water has started to recede. it's a different story, a little bit farther south. cape girardeau. kayry not expected to crest until january 4th. miller city on the east side of the mississippi river that's south of cape, it's possible we could see more levies over the next several days. again, as we notice, a lot of these areas aren't expected to crest for several more days. greenville not for another 10 to 14 days. the problem with that, any rain fall that we get the next 10 to
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14 days could make these crests even higher, depending on that amount of water. one good news is we do expect the spillway alleviate some of the problems downstream in new orleans. >> allison chinchar, thank you so much for that. ahead this hour, a manhunt underway for this man. the gun man who walked into a pub and opened fire. we have a live report straight ahead. plus, for decades, he weighs america's dad. how do you seat an unbiased jury in the sex assault case against bill cosby? we're going to talk to a jury consultant been apart of the most infamous in history. russia's leader, vladimir putin, can they learn something from the putin brand? we'll discuss. stay with us. you both have a perfect driving record. >>perfect. no tickets. no accidents... >>that is until one of you
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. breaking news from overseas this hour. israel has named a suspect in tel aviv. 31-year-old, israeli arab, surveillance video we saw yesterday, a lone gun man spraying bullet news a crowd, killing two people. eight were wounded. after seeing the video, the suspect's own video called police to identify him. right now, investigators aren't sure if this is terrorism or
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just a violent crime. cnn ian lee joining us now. what do we know. >> brianna, in the bast couple of hours, we have been learning a lot about him. starting with the father. the father recognized him from that security footage that was taken from the shooting. he went to his safe. he looked for a gun that he had stored there. he found it missing. he then went and called thor these and said my son was responsible for the shooting. you need to arrest him. his father is a volunteer for the local police. now, after that happened, the police tipped off. the family says their son, the nephew has not been back since that incident took place. he's at large. but really, right now, brianna, the police, their main goal is to neutralize him as they say, to make sure he cannot carry out another attack. every security agency, internal
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agency is working on this case. they have road blocks around tel aviv, searching other places as well, making sure that they can stop him before he could potentially carry out another attack. >> are they leaning towards this maybe being a terror attack versus a violent crime? >> reporter: this is the interesting thing. because talking to police, they're using words like radical, complex, unique. really, this is a bizarre case that they haven't really seen before. it doesn't fit the mold of either being a criminal or a terrorist case. a terrorism case is usually the suspect is either killed or arrested at the scene of the crime. they haven't seen someone flee like this, and really be quite effective in fleeing. usually, they're picked up fairly quickly. this person has been on the run for over 24 hours. it seems to be a well planned escape. they're also investigating another death that took place about 20 minutes after the shooting, to see if it is
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related, but right now, again, they're saying their goal is to neutralize him. urging anyone who has information or sees anything suspicious to notify police, brianna. >> tell us about that other death that took place not too long after this one. >> well, this one is also under a gag order, but what we can say is that it happened near a hotel about 20 minutes afterwards. it has been reported it was a taxi driver. the police are not saying initially right after the shooting happened in tel aviv, this was also reported. that's why we can talk about it. the police aren't saying if the two are related. they're just looking into it to see if this could be the case. but the one other thing that they have going for them is security footage. they've released their -- some has been released, but israel is a country full of asecurity
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cameras trying to figure out what vicinity he is. but 24 hours later, he's still on the run. it could be sometime before they capture him. if it is, it really shows that this possibly could have been a well planned attack. >> all right, ian lee . thanks. >> legendary comedian case coming up. announcer: if the hardest part of your day
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. bill cosby's wife, camille is being forced to break her silence on charges against her husband. a judge has ordered mrs. cosby to testify in a defamation suit in which seven women say bill cosby portrayed them as liars drugging and sexually salting them. mrs. crosby say the conversations are privileged. they're saying they subpoenaed her because she's the business manager. in addition to the civil suit, criminal bombshell this week. he could face up to ten years in prison on sex assault charges in pennsylvania. jean has it on that case. >> legal bombshell. criminal charges for bill cosby. >> bill cosby out on $1 million
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bail. his legal team vowing to mount a vigorous defense after he was arranged on criminal assault charges. >> mrs. cosby, anything to say. >> sexual saassault that took place on inn 2004 at mr. cosby's home, montgomery county. >> the 38-year-old comedian, three counts of aggravated indecent assault. constant worked at temple university and considered cosby, 37 years her senior, a temple alum, a friend and mentor. she accuses him of drugging and salting her when she visited z his pennsylvania home. >> he made two sexual advances at her that were rejected. on the evening in question, mr. cosby urged her to take pills, that he provided to her and to drink wine. >> according to the criminal complaint, the pills and win
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left constant feeling dizzy, newtious, frozen and paralyzed. she became aware of him fondling her breasts and putting his hands into her pants. she went to the police a year later, but the district attorney did not file charges, citing lack of evidence. she filed a civil suit against cosby forcing him to be deposed. he settled the suit with her, the terms of which were sealed. that deposition was unsealed in july. in it, cosby admits to giving women quail loods but not without their knowledge. constant is the first of at least 50 women with similar allegations over four decades. some of them women now sharing their reactions to the news. >> when i saw the mugshot, i started to cry. it was -- it just hit me so hard. i really didn't anticipate i was going to realkt that way. >> an attorney representing the
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accusers says she believes some victims may be called to testify against cosby at the trial. >> they're going to demonstrate that kind of courage. they're going to tell what they say is their truth. >> the comedian has repeatedly denied any wrongdoing. filed a counst ter suit against them last month. >> in interviews last november, he refused to comment. >> shaking your head no. >> will is no response. >> in a statement, his attorneys called the charges, quote, unjustified and vow that he'll be, quote, exonerated by a court of law. >> and on new year's eve, bill cosby tweeted, friends and fans, thank you. his preliminary hearing continues to be set for january 14th, in pennsylvania, brianna. >> jean, thanks so much. joining me now is trial consultant, richard gabriel, who has worked on cases ranging from
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casey anthony to o.j. simpson to white water. he's the author of "acquittal," infamous verdicts. this is really a fascinating conversation. i think we're going to have. you have bill cosby in this case. legendary entertainer. so much pretrial publicity. how hard is it going to be to pick a jury that isn't biased? >> well, the short answer is it's impossible. and this poses one of the biggest challenges in any of these cases. the truth is, we've got these cases, the court of public opinion, which has already convicted bill cosby. you've got his civil cases and this criminal case. the truth here is that the jury will have heard already tremendous amounts of publicity and whether the judge rules that some of these women can testify or can't testify, they've already heard it. so the system provides us
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supposedly with an impartial jury. a jury that is disinterested in this. we have this little thing called constitutional rights and due process, which we have to obey. it makes it difficult for jurors to somehow to try to somehow put aside or disregard things that they've already heard about sometimes in volumes. it makes it very difficult for both the defense and quite frankly, the prosecution in this case. >> even for the prosecutor, who is it more difficult for, the defense or prosecution? >> much more difficult for the defendant in this case, because there is a presupgs of guilt. that's not how our system works. the truth is, when jurors and everybody has heard about these other women that made these charges, there is this presum shun. more difficult for the defendant in a case like this, but it also raises the bar for evidence for the prosecutors.
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the j jury accepts a high bar. >> that's a really interesting point. what is the defense looking for in a jor juror? >> the defense is looking for a jury, quite frankly, who somebody who doesn't want to convict dr. huckstable. attached to that imagine as that pa ternal figure and remembers him fondly. somebody who might be skeptical of the district attorney who quite frankly ran a political campaign on this case, and also, might be skeptical about that year long deplay before the woman went to the police and posed the charges against cosby. that's the -- that kind is what they're looking for. prosecutors want somebody who believe he's already gill i
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guilty. give a great amounts of weight, quite frankly appalled by the behavior by his strong moral stand in yet his behavior behind closed doors with the pills and allegedly assaultsing these women. that kind of moral inn dig nation is what quite frankly the prosecutor is going to be looking for in this case. >> is there do you think a certain type of juror, a woman orman who is older who would be more likely to say, no, this is the bill cosby that i've always known and loved. i don't believe he would have done this? >> well, that's why i think both sides have to very closely talk to the jurors about this. if people just have such fond memories of him, you know, from his recordings and from the cosby show and from his specials, and they just -- from fat albert, they just have this image of him of a fatherly figure. they're not going to want to
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believe these women, especially this woman's case is true. the prosecutor has to look keenly at that. the gender issue is an interesting one. because sometimes women can be more harsh judges of other women. sometimes men are harsher to other men. they have to talk to the jurors to find out on which side do they fall. a man, a man who is protective of women, a woman is more critical of women. and that's how gender, i think can play out in an interesting way in this case. >> truism. so we've just learned that camille is going to be testifying in a defamation case. this a civil case against her husband. not to be confused with this criminal case in pennsylvania. but could her testimony impact that criminal case in pennsylvania? >> well, it definitely could. because you know, the difficulty is that if it does come into the public record, then the prosecutors, depending on what
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they want, they may want to use that. then it becomes a legal battle whether it's relevant. it's going to enter into the court of public opinion, that can obviously have an effect on jurors prior to them being seated. her testimony can be key, depending on what she says or doesn't say in the case, and can be potentially harmful to cosby. it really is not particularly a good thing for him in this case. >> that we will hear her voice finally. richard gabriel, fascinating discussion. thank you so much for joining us. we appreciate it. >> thank you. >> and in a new terror video features one of remarks about muslims. >> donald j. trump is calling for a total and complete shut down of muslims entering the united states until our representatives can figure out what the hell is going on.
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>> which jihadist group is using it to recruit new terrorists.
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now to the race for the white house. donald trump's proposed ban being used in a terror recruiting video. republican front-runner announced that plan if he was president he said in the wake of the san bernardino shootings nearly a month ago. this new video released by al shabaab based -- the u.s. as racist society that will eventually turn against its own muslim communities, and if features audio of trump's proposed travel ban. at the last democratic debate, you may recall hillary clinton is being used to wana be terrorists. >> we also need to make sure that the really discriminatory messages that trump is sending
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around the world don't fall on receptive ears. he is becoming isis' best recruiter. they are going to people, showing videos of donald trump insulting islam and muslims in order to recruit more radical jihadists. >> the new terror video shows footage of police shootings and in missouri and baltimore. hours away from an appearance in mississip mississippi. attend his rally in biloxi. mississippi campaign team, ahead of the primary that is on march 8th. i want to bring in fill mattingly. biloxi mississippi. might want to the al shaaab video? >> brianna, the campaign has not responded to comment when it came to this video. you don't actually know, obviously as you know quite well, whether donald trump is going to respond to one thing or another. so far, his fwiter feed, the
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often preferred mode of -- hillary clinton and jeb bus has remained silent on this video. as you noted, one of the interesting elements, bringing this type of thing up in the debate in december. at that time, there was no evidence that any type of recruiting videos actually existed. what this creates is that concrete evidence with him in this video, or being used in this video, it's almost certain this will be coming up in the weeks ahead. something he will likely have to address. >> so you're there in in mississippi. how is he resonating with people there? >> you know, it's interesting. mississippi for the most part in presidential campaigns is not a place candidates play a lot of attention to. it's later in primary calendar. more focused on the early states. when you talk to local officials here, they don't have any great polling, donald trump is doing like he's doing in most southern states. very, very well. why that matters this time more than others is over a three week period in march, starting with
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the so-called sec primary of states where you have more than 800 delegates available, the south not only matters, it could actually decide the race. not only in mississippi, but in other states around the south over the last couple of months, donald trump has created an organization, work on the states. this visit today will be his first public visit in mississippi when since the '90s. these visits down south will not be far and few between, but more norm. >> all right, thanks so much for that report, phil. i tell you, i would feel remiss if i did not say welcome to cnn and acknowledge this is your first live shot for us. we've worked near you for years now. it's exciting you're apart of cnn family. >> thanks for putting up with me, brianna. >> thanks, phil. top two candidates on state of the union, bernie sanders and carly fiorina, only here on cnn.
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coming up, we will examine the situation in ramadi, situation on the ground raises questions. we'll get the latest.
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. we're heading back now to missouri where governor nixon is joining me life. they're beginning down a long road to recovery following the record flooding they've seen in recent days. thanks so much for joining me. we've been looking at pictures and talking to residents from you rear eureka missouri. you've been doing in communities for days now. what are you learning? >> well, up here in thisry re-john, what we're seeing is the water dramatically drop. 35 feet, attribute torrey to the mississippi. going down and a lot of debris.
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here with the locals, working in a program, and getting this long debris field cleaned up over the next few weeks. >> are you getting or do you expect you'll get the federal help you need? what do you need? >> we're asking for expedited decoration to access for folks on contract. much like we did in joplin. it's hard to rebuild while you still have all of this stuff here. in order to get out the damaged stuff, we need to move very quickly. we'll be working with fema, national guard to make sure we get a program to move this out of here kbikly. >> -- quickly. >> once you get past that first step, where do you go from there? >> then you have to rebuild public infrastructure. teams in here next week to get the analysis of what sort of public infra tubing ture has been damaged, sequence, roads, bridges, things of that nature, schools. to make sure what damages we
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have are fixed up quickly. >> do you have an idea at this point of the amount of damage when it comes to dollars that you're dealing with? >> i mean, clearly in the tens of millions in some of these regions. any sort of amount that allow for federal reimbursement. western side of our state, down seattle, oklahoma border, all the way to the illinois border, all the way down to arkansas. water is still rising in southern missouri. the massive nature, concentrated significantly some of the worst damage here in the st. louis area, a storm we're still dealing with. >> tell us about this issue that i think a lot of people paid attention to when you had waste water facilities that were flooded and you had sewage flowing into rivers. how big of a concern is that, this issue, or is that just something that people have been zoning in on? tell us how big of an issue it is when it comes to drinking
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water for instance? >> a significant issue, but we have kept the drinking walter clean. we have the national guard cleaning the water, high ridge, northern part of the county, just south of here. we want to make sure we can guarantee the water is clean. we'll get those plants up and operating soon. we've had to bring in assets to make sure it's clean. >> we certainly do appreciate the update. good luck to you. we're certainly keeping all of you in our thoughts as you move toward a recovery here. >> thank you very much. and up next, the fight for ramadi, why is the city so important, and what does today's isis attack mean for the iraqi army. stay with us. come on in pop pop.
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a history of bleeding in the brain, or severe liver problems. tell your doctor about bleeding, new or unexpected shortness of breath, any planned surgery and all medicines you take. i will take brilinta today. tomorrow. and every day for as long as my doctor tells me. don't miss a day of brilinta. claims by the iraqi government key city of ramadi has been taken back by isis may be premature, killing three and wounding 17.
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tribal leaders say isis controls a 4th of the city. here's cnn elma. >> almost a week announced the liberation of ramadi, iraqi officials pockets were inside the city. in some of the most intense fighting yet. overnight on friday evening, isis militants attacked in a complex attack. the tenth division is on the out skirks of ramadi city, just 35 kilometers from that district. iraqi officials say that their losses in that tack were limited. it gives a sense of how difficult it is in street by street fighting to push the militants entirely outside of ramadi city limits. almost as if the iraqis are attempting to extract the hundreds of families still remaining within the city
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limits. many of whom iraqi officials are being used as human shields by the militants. this year, 2016, the prime minister says isis will be driven out. it is still a long road ahead. baghdad. >> the situation in ramadi prelude for the mosil. most of the people have fled. those left behind have no water, no power. making the city liveable again is going to be a huge part of the job. kimberly doser joining me now to talk about this. this is a crucial city. the question now as we hear this news today, kimberly, has the government overstated really their progress there? >> well, even when the announcements came out that the city had fallen to the coalition and iraqi forces, if you read
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them carefully, congratulations on taking the government center of the city, and the map that the coalition put out showed that about 25 to 30% of the city was still shaded that color that meant it was quote-unquote contested, meaning that they hadn't driven isis out. and you can see what has happened in the areas that they did take with more than 600 coalition air strikes and a lot of local artillery being used. they've lost the city they won back. the vietnam war, destroy the village in order to save it. rebuilding process to come. the organizations that do this work can't even get there until that fighting stops. >> well, say the fighting does stop. how long would it take to not only rebuild, but then just convince people to come back?
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>> well, even in the small city of takrit, it took months to get the services back on, and they're not really good figures on whether all of the residents returned. right now, you have something like 3 million people displaced internally inside iraq according to the international red cross. they say that in 2015 was the greatest number of people displaced in any country in the world. about 70,000 of them did go back to their homes, but were being displaced everyday. so what they have, what they're looking a the is to try to get people to get to move back to ramadi, a massive multi year rebuilding program ahead. i spoke to one aide official who said we were designed for short-term temporary solutions, but the way these wars are destroying everything and setting in and staying for a long time, they actually need us to do stability operations.
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we've got to think about redesigning what we're doing to help people. >> do you think ramadi is the template or too soon to tell? >> u.s. military officials we've spoken to, look, this is how you do it, en circle a city, cut off the fighters from their resources and start seeing where they're massing, and that's where you hit with the air strikes. it it's a long slow process. it takes a long time to move forward to take out the rings of improvised explosive devices sometimes they take an entire building down. the building destruction we're seeing caused by isis bombs left behind. this is the template to slowly choke the fighters out and hope they will release civilians, but in this case, we can see their reports of some 1,000 families
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still inside parts of ramadi held by isis. they're progress going to do the same thing. that means a lot of civilians trapped. >> do we have a number that this has taken? >> you know, not being on the ground, i'm having to rely on estimates from u.s. and aide officials over there, but it is several thousands people that are thought to be trapped. some of them being used as human shields, and some of them simply hiding, afraid to move. >> all right, kimberly, thank you so much for that update. just ahead. >> says that is smells of citrus fruits and pine needles. a mixture of hard and soft, just like the president putin himself, so i suppose i should give it a try. >> what do you get the person who has everything? how about a cologne that
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expresses the russian president's essence. we'll explain. sure, tv has evolved over the years.
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last minute bargain hunters, listen up. it's not too late to get your hands on some cologne featuring putin or a calendar of him working out. we have a look at how russians are adding hour putin to their lives. >> for fans of vladimir putin there's no shortage of stuff with the russian president's image all over it. these putin t-shirts have been around for a while. but they're still popular new year's gifts. all right. so this is the most popular one. it's a t-shirt. >> nice. huh? >> so how well do the t-shirts sell? >> translator: they sell really well. mainly tourists buy them and come patriots buy them as well. they love putin.
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>> reporter: despite a deep economic crisis and international isolation over the wars in ukraine and syria, putin is doing well too. exact spending the entire year with president putin? that's what this 26-theme putin calendar is promising. with every month revealing a carefully chosen image of the russian leader. this one has him in siberia with a horse in the forest. here, he's smelling a flower and this third one over here, he's working out in the gym. but photographs aren't all you get with this calendar. you get putin's words of wisdom too. some a characteristically hard-line. like this one for the month of october. no one will succeed in gaining military superiority over russia, putin says. others hint at a softer side. dogs and i have very warm feelings for one another, says the russian leader from november.
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one group of putin's supporters has put together an entire book of putin's best known remarks and one liners. publishing a limited edition set to go on sale next year. the book's called "words changing the world" and the publisher say it makes the perfect holiday gift for patriotic russians. if reading putin isn't enough, you can smell him too. with a new men's fragrance that's just hit the shops here in russia. here it is. it's called leaders number one. but make no mistake with the o profile of vladimir putin on the side it's clear which leader they're referring to. now, the appetizing -- it says it smells of citrus fruit and pine needles, a mixture of hard and soft, just like the president putin himself. so i suppose i should give it a try, shouldn't i? let's have a smell.
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>> how do you like it? >> reporter: i'm impartial on it. but i can see how it wouldn't be to everybody's tastes. matthew chance, cnn, moscow. >> impartial, that's hilarious. why russians are snatching up all things putin, what can the u.s. hopefuls learn from that to help sell their brand to the public? branding expert martha pease is here to talk about this. this is a fun segment to do with you. we wanted to start with donald trump. he seems to have a putin like branding edge, got a lot of products on the markets, ties, cologne as well. how do the other candidates compete against his brand? >> well, you're absolutely right, briana. nice to be here. trump has a lot -- a lot in common i think with how putin is approaching his electorate. now, you know, what putin's doing, it's such an interesting
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piece you just showed with what matthew was describing in russia. putin is really getting to something very important in the russian psyche which is this, you know, a feeling of the hangover from the cold war and that humiliation from it may relate to the economic troubles of today and their lack of presence on the world stage that they perceive. but putin is really being kind of the leader or the front man for reasserting a very defined and strong and hardy attitude for russians. at a time when they feel -- they probably are feeling the need to have that kind of leadership both internally and on the world stage. so i think that there are a lot of interesting similarities actually between putin's branding and the strength of his branding and what trump is trying to actually communicate to the american people. in slightly different terms but trump is equally as defiant.
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he's certainly projecting a strong man image and he's talking to americans at a time when many americans feel that their leadership in the world and the value of the american brand so to speak is not as strong as it's been in the past. so there are some similarities. i think that the putin example is a strong one. >> so i wonder, we see some is of the candidates and they're merchandising. hillary clinton has a lot of merchandise that is available for purchase. that is pushed out by her campaign. does merchandising really help build the brand? do you see any candidates who aren't taking advantage of it enough or is it just sort of -- maybe it's not that big of a deal, it's not that important? >> well, if merchandising is a piece of a larger strategy, a larger branding in communication strategy, then merchandising can play an important role in helping to keep the brand visible and present. i mean, as soon as you're not in the public eye, you start to run
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the risk at least of losing ground with voters, with people. so the merchandising component of an overall brand strategy can be very critical. and today the merchandising component is not just about a t-shirt or a hat. it's also about what happens digitally. it's about what happens with content. and so merchandising can actually take on a more important role than it has in the past. the fact that trump, clinton and other candidates have been using merchandising well i think is an -- i think it speaks importantly to what they're trying to accomplish with the brand. >> it's pretty simple when you talk about a brand, donald trump has the make the america great again hat. think of obama back in 2008, there was the hope poster. are there any candidates that you're seeing maybe hillary clinton, maybe jeb bush, who aren't really creating a brand
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where if you said to voters, hey, what do you identify this candidate with, they wouldn't really be able to give that one liner? >> right, i think the polls are giving us that some of that answer which is the strongest brand is certainly trump's brand. and so i would say that the other candidates are not grabbing that opportunity as strongly or as wisely maybe as trump has. and there's been -- i mean, it's self-evident that trump understands branding in a way that probably most other candidates don't. but beyond that, the make america great again and certainly obama's message of hope, what they share in common is an aspirational and emotional connection to what's going on with the voters. those branding platforms and tag lines are very much about the people, not as much about the candidate. and i think the power of really sophisticated branding comes from making a connection with
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people that relates to what their emotional drivers are. in whatever the arena is. in this case, the election. the other candidates are not doing that as well. we talked last week about, you know, jeb bush and ben carson and a few other candidates not having a strong positioning around what it is they want to connect to with voters. >> all right, martha pease, thank you very much. that was fascinating to discuss that. >> a pleasure. thanks. . you are in the "cnn newsroom." i'm brianna keilar in for poppy harlow. president obama is taking checktion action on gun control and right now he's wrapping up a holiday vacation with his family in hawaii. he's going to board air force one tonight to head back to
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washington and sources tell cnn obama's plans for gun control is not yet finalized. gun control advocates though are expecting an announcement before obama's state of the union speech. that comes a little early this year on january 12th. i want to bring in senior white house correspondent jim acosta in honolulu, and jim, you're hearing more about the details on the president's plans. tell us about them. >> reporter: that's right. he's going to be discussing those plans with loretta lynch on monday. we expect to hear about it later on next week, but in the meantime, the president is almost at the end of his hawaiian vacation. time to put down the golf clubs and pick up the presidential pen and don't say the words lame duck around president obama. this president has and ambitious agenda set for 2016 and at the top of the list is gun control. for president obama the final round is about to begin.


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