tv This Is Life With Lisa Ling CNN September 17, 2016 12:00am-1:01am PDT
>> started to refurbish, put in newell vators, new electricity and the market turned around and it had a lot to do with the trump touch. >> george ross is a long-time trump adviser. >> he says it is one of the best deals he ever made. >> i think it is the best. >> the best? >> i think it is the best real estate deal i have ever seen, and i've been in the business for 50 years. anybody who can take a building for $1 million and turn it into 550 million in a period of 15 years, for me it is fantastic. >> the big projects trump favored before the corporate bankruptcies remained out of his reach. >> he lost credibility with the financial community. >> richard setser is a prominent real estate attorney. >> banks were no longer loaning to him. he defaulted on other loans, he sent companies that he owned into bankruptcy. the credit markets had tightened up on him. >> he had to change tactics. now he needed partners.
>> i think it probably is a change in philosophy because normally i would have done everything 100% myself, and now i have joint venture partners to do things. >> partners to put up the money for projects like riverside south, a 77-acre tract of land he had been trying to develop for more than 15 years. >> goes all the way from 72nd street down to 59th street. >> when he couldn't pay the mortgage trump sold riverside south to partners who bought the land, took care of his debt, paid him to manage the project, and gave him a 30% cut of the profit once it was sold. >> if you drive down the west side highway now, in very big bronze, almost gold looking letters you see trump on building after building after building, as if these were trump buildings. >> okay. let's go. >> seltzer tangled with trump in
court over a $4 million commission trump owed to realtor barbara corcoran. >> he is a bully who takes advantage of people who have done a good job for him and he doesn't care. bullies often believe they can get away with less than the truth. part of bullying is making up your own truth and propelling it based on your vehemence. >> the judge awarded corcoran the full four million saying the only damages in the case were to trump's bruised ego. but the worth of trump's name endured. >> trump was a visionary in terms of the belief that he could license the name. >> robert pasacoff is a branding expert who has studied the value of the trump name. >> you take an apartment building, it is not his, he didn't build it, someone else built it. they've just cut a deal that
they're going to franchise his name. the square footage on that building just went up 30%. >> most of the buildings that have trump on it he doesn't have any ownership in. he became mcdonald's. he became a franchise. that was developer's paradise. there's never been a more perfect development scheme. no money, no risk, no involvement, no exposure of any kind, and nothing but pure profit. >> after a six-year absence from the forbes 400 richest americans list, trump returned in 1996. the next year he released his best selling book, "the art of the comeback." his renewed knack for making money in the mid-90s allowed him to pursue his passions from the estate at mara las vegasa rgo t purchase of the ms. universe pageant. >> ms. universe was a fun
venture. >> i will work out with her any time she wants, illally tell you. >> that had some no-so-fun moments too. alicia machado was reining ms. universe when trump bought the pageant in 1996 and staged a press event saying she needed to lose some weight. >> when she won the contest i had never seen anybody more beautiful, and she's totally beautiful now. >> trump often made comments about women's appearances. on howard stern's radio show in 2005. >> i would say she's in the four or five category. i view a person who's flat chested as hard to be a ten, okay. >> to the campaign trail. >> i'm reading the quote for what it is. look at that face, why would anyone vote for that? can you imagine that's the face of our next president. >> to his infamous drumbeat of criticism of megyn kelly after she asked him about sexist comments in a fox news debate. >> you've called women you don't like fat pigs, dogs, slobs and
disgusting animals. your twitter account -- >> only rosy o'donnell. >> no, it wasn't. >> you could see there was blood coming out of her eyes, blood coming out of her wherever. >> claims of misogyny, ivanka trump has heard it all. >> much has been said about how he regards women. if i ask you the question flat out is he a sexist? >> he's absolutely not a sexist. there's no way i could be the person i am today if my father was a sexist. i would not be one of his senior most executives and i would not be working shoulder-to-shoulder with my brothers. i would be working for my brothers, if at all. so, you know, i think actions ultimately speak louder than words. my father has 40 years of history of employing women. i think in terms of the in-howoe
uses. >> bimbo, the words he says sometimes. >> you know what? he calls men rough names, too. >> complicated relationships with women in business and love, he described it on abc in 1994. >> i create stars. i love creating stars. and to a certain extent i've done that with ivana, to a certain extent i have done that with marla. i mean i've really given a lot of women great opportunity. unfortunately, after their star the fun is over for me. it is like a creation process. it is almost like creating a building, it is pretty sad. >> as for marla and donald, they separated in 1997. right on schedule according to jay goldberg, architect of trump's sunset agreement. >> i mean i even marked it on the calendar of course, just to be sure that it didn't run over the five-year period.
one day i said to him, you know, you have a year and a half to go. >> so stories about it arriving just before prenup was going to run out time true? >> those stories are inevitable, and today you do have to have a prenup, and i have a prenup that terminates at a certain level. >> the divorce finalized in 1999, leaving marla with ra reported $2 million. coming up. >> i think there's no question that "the apprentice" took him to a different level of celebrity. >> the show that made trump a household name. >> i don't think he could successfully run for president without his popularity from "the apprentice."
their tribe. >> mark burnett, creator of the cbs mega hit "survivor" pitched his idea to nbc's jeff gaspen. >> he just kept reiterating, "survivor in the jungle of manhattan." >> so the pitch was more about a different form of survivor than it was about, say, donald trump? >> yes. >> in fact, the original pitch for "the apprentice" was dependent on trump at all. >> the idea was to have a different ceo each season. so donald was going to be the first. >> that is if trump could be convinced to do middle america
could connect with the new york billionaire. >> hello, everybody. ♪ money, money, money >> when we got the rough cut for the first episode it was fun and entertaining. >> but it was the surprise towards the end of the show that shattered expectations. >> that would be me. >> when we got to the board room he gave them his opinion of their performance, that's when you knew you had something special. >> sort of a disaster, i don't know what is going on.
you know, he's very expressive with his hands. >> but it wasn't planned? >> no, it was not planned. >> from the moment it premiered, trump owned "the apprentice" in more ways than one. to get the billion air on board, mark burnett had given him a hefty stake. >> i would be surprised if he made less than a couple hundred million dollars off it over the course of the whole series. >> it was the success nbc had hoped for. >> hello, everybody. >> the very first show debuted at number four, and that season ended up averaging 20 million viewers an episode, an average of 28 million tuned in for the finale. >> bill, you're hired. >> and trump followed every tick of the nielsen meter. >> i've never seen anyone in the television industry, and i've been in it 20 years, who cared as deeply about ratings, positive or negative, as donald trump. he would call and he was like,
we were number one again. even when we weren't number one he would call and say, we're number one, and i wouldn't correct him because there was no point. >> but in his mind? >> if you were number one once, you're always number one. >> so you had to tell him the bad news. >> right. >> that the ratings were dropping? >> right. >> what was that like? >> it was horrible, absolutely horrible because he want immediate to continue to say it was the number one show on television, which it was at some point maybe six seasons ago. >> the show slumped but trump didn't, making event appearances and promoting a revamped version of the show called "celebrity apprentice." the longer the show lasted, the more it helped transform the new york builder into a professional brander. >> his brand really sky rocketed and his ability to license his brand really skyrocketed. there was tremendous value to the name trump.
>> the apprentice dvd, the computer game, a series of business seminars called trump university, along with trump steaks, trump water, wine, even vodka. but for trump it wasn't enough. after 14 seasons of "the apprentice" he was seriously thinking about a promotion, from king of reality television to president of the united states. >> i think there's no question that "the apprentice" took him to a different level of celebrity, no question. i don't think he could successfully run for president without his popularity from "the apprentice." >> oh, i love you. look at that. i love you. thank you very much. >> we wanted to talk to donald trump about success, celebrity and his run for the presidency, but he declined repeated requests to be interviewed for
this program. ahead, donald trump's real life apprentices. >> he always said before he ever coined the phrase on the apprentice that if we didn't do well that he would fire us like dogs. wahhhh... right. in. your. stomach! watch this!... >>yikes, that ice cream was messing with you, wasn't it? try lactaid, it's real ice cream, without that annoying lactose. lactaid. it's the milk that doesn't mess with you.
♪ money, money, money >> you'll be judged on three criteria. >> whether on television. >> i really have a great family, so i want to thank all of you. >> or on the campaign trail, these are donald trump's true apprentices. children donald jr., ivanka, and eric. all executive vice presidents in their dad's business. all well-educated, well-spoken and, they say, well-raised. >> so you grew up with donald trump as your father. what was that like? >> exciting, surreal.
it was fun, it's energetic. he's a man who is incredibly warm. he's also a man who taught us a lot of discipline and manners and respect and work ethic. >> i think i appreciate it much more today as a parent of three young children. i think when i was a teenager i thought parenting just is something that happens, and now i realize how much work goes into raising kids. >> for donald trump, the work of parenting had to fit in with the work of building his business. >> you always say your father made time for you on his own terms. >> 100%. you know, that's what it was, but it was fascinating. we got to go see some really cool things. think it instilled a lot of the love we have for our business now. >> there was a pay phone at school, and on recess i would go there and i would call collect to his office. i was probably, you know, ten years old. >> you would say hi, this is
ivanka. >> calling collect. >> let me have the calls, please. >> and he would pick up the phone every single time, and he would put me on speakerphone. it didn't matter who was there, it was colleagues, it was titans of industry, it was heads of countries. >> good morning. >> donald trump's work was his life, and the natural message to his children was to love what you do and work hard at it. echoing the advice he got from his father, fred. it's probably the most consistent piece of advice he gave me my whole life. he always said, you'll never uk seed, landscaping,
utilizing. >> i remember going halfway through the summer, i'm working so much harder, how come i'm making minimum wage. >> he said, you didn't ask, why would i pay you more than you're willing to work for. >> that trump attitude had an impact on their personal lives as well. how about when you brought home a date or a boyfriend?
i was too smart to bring home a date or a boyfriend. i was not going to subject boyfriends to the scrutiny of my father or mother for that matter unless i was 100% sure. >> their mother ivana was as driven and disciplined as their father. >> my mother, i mean she is tough. she came from communist czechoslovakia. there was no messing around with her either. she would grab you by the shirt collar and you wouldn't get away with it. we were pretty good kids. >> we had a great relationship, we've always had a great relationship. i think we'll go out to dinner tonight or something. >> when their parents split, the highly publicized divorce took its toll. >> she is a special woman, she always will be. >> you didn't talk to your dad for a year or so. can you talk a little bit about why that was and how you felt
as -- >> listen, i think for me i was 12, right? >> 12? >> i was 12. you think you're a man, you're starting to feel like you are but you don't really understand the way everything else works. it was a difficult time. i mean it is certainly difficult reading about it in the papers every day on the way to school. >> i read this story about you that when you heard about it you asked your mom whether you were still going to be ivanka trump. is that a true story? >> yeah, you know, i think i was digesting things and trying to understand as, you know, a 10 or 11-year-old one the implications to me and my life and my relationship with my parents individually and collectively. >> are you going to get remarried? >> they now say the divorce changed the family dynamic. >> my siblings and i grew closer together. i developed a stronger
relationship with my father as well as with my mother. >> you've said that in effect you were raised by your older brother, don. how so? >> well, you know, don's my best friend in the world and ivanka is my best friend. we have a family that's immensely close. we all work directly next to each other. we spent the last 11 years working together on the same project. >> but working for trump isn't easy even if it is your last name, too. >> i used to love, you know, starting to work in the organization, getting the call at like 5:00 in the morning on a saturday, why aren't you in the office. >> 5:00 in the morning on a saturday. >> yeah, why aren't you in the office. i am in the office. no, you're not, because i am. i tried. >> what if you don't do the job well? >> then you don't last. it is very simple. he has an expectation for excellence. >> he always said before he coined the phrase on the apprentice, if we didn't do well he would fire us like dogs. >> say hello to don jr. >> john jr.
>> eric has been all over the place making speeches. >> eric and ivanka. >> i have my daughter ivanka. come on, they want you to walk over. >> along with ivanka's husband j jarod cushner. >> for much of this year they've been their father's most effective surrogates. >> it is such an honor to be here for a man i love so, so, so, so much. >> good evening. i'm donald trump jr. >> donald trump is the person to make american great again. >> tiffany, trump's 22-year-old daughter with marla maples also took center stage. >> thank you all so much. >> and 10-year-old barron trump made a cameo, even if it was
past his bedtime. in 2005 trump married his third wife, a model almost 25 years his junior, melania. >> he adores her and they have an incredible relationship. he trusts her and she tells him what she thinks. she is first class. >> melania has chosen to largely stay off the campaign trail. >> i'm not on the campaign because we have barron at home and i'm raising him. he needs a parent at home. i'm teaching him morals and values and preparing him for his life, to be an adult. >> and trump, is he doing anything differently this time around? >> with all of the children i've always been, i think, a very good father. it was always very important to me. in fact, a lot of people say my children have done a good job, and they better keep doing a
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c . 45 years after donald trump barrelled into manhattan with limited experience, unlimited ambition and a determination to leave his mark, it was the same story all over again. ♪ >> except this time he was on an escalator heading into a presidential campaign he was about to turn upside down. >> you're right. >> with an unscripted speech he began his run as the most
unconventional candidate in modern history. >> when mexico sends its people, they're not sending their best. they're bringing drugs, they're bringing crime, they're rapists. >> republican national committee chairman reince priebus. >> are you ready to win in 2016? >> was watching. >> i later called him and said, hey, you know, we've got to kind of work on this language a little bit. >> after you called him and you told him to tone it down, he didn't. >> no, he didn't. >> somebody is doing the raping, don. who is doing the raping? >> instead of toning it down he amped it up with language -- >> i would bomb the -- out of them. >> mr. trump -- >> personal insults. >> i never attacked him on his looks and, believe me, there's plenty of subject matter right there. >> and even questioning john
mccain's heroism. >> he's not a war hero. >> he's a war hero. >> he's a war hero because he was captured. i like people that weren't captured, okay, i hate to tell you. >> but the republican establishment wasn't worried, believing he would soon alienate voters and implode. >> they ultimately believed that the best strategy to take on donald trump was to let him self-destruct. one mistake after the next would expose the fact he wasn't a real candidate. >> some of trump's competitors did try to take him down. >> that is not a serious kind of candidate. >> i think he's a wrecking ball for the future of the republican party. >> businessman donald trump! >> but nothing trump said seemed to hurt him. >> our politicians are stupid. >> by the first debate he was in first place in the polls. >> we are killing it. >> and in the fall and months that followed, he stayed there.
>> no matter where i go we have these incredible crowds. something is happening that's amazing. >> he blocked out the sun from so many of the other candidates because donald trump with one tweet or with one press conference or with one interview could drive an entire news cycle for three or four days. >> unbelievable! >> at his rallies his audiences only grew. >> do me a favor. take the cameras off me and pan the crowd, okay? go ahead, pan the crowd. pan it. >> he represents an earthquake in a box to washington d.c. the poke in the eye of whatever everyone is sick and tired of and frustrated with. >> it is a silent majority, okay. the silent majority, we're silent because we're working, we're busy, we're beaten down and tired. he goes against everything that
we're used to and that's the change that we need. >> his strategy stayed the same, no predictable play book, limited donor funding. >> wow! >> and plenty of lines crossed. >> and the press was killing me. >> like when trump described a disabled reporter this way. >> you got to see this guy. oh, i don't know what i said, oh, i don't remember. >> what worked in donald trump's favor was just the shear volume of controversy, and that just generated such a volume of coverage that it was so hard for the other campaigns to break through and offer a contrast to his candidacy. he drowned out everybody. he was the only story in town. >> it was loud but largely unformed, often shifting as the campaign progressed. in december after an isis-inspired
shooting in san bernardino trump said this. >> donald j. trump is calling for a total and complete
shutdown of muslims entering the united states until our country's representatives can figure out what the hell is going on. >> it was then the republican sustainme establishment started to worry out loud. >> what was proposed yesterday is not what this party stands for and, more importantly, it is not what this country stands for. >> the suggestion is completely and totally inconsistent with american values. >> eventually trump recalibrated, stepping back from a religious ban and reaching out to african-americans. >> what do you have to lose? >> his campaign floated the idea of softening on illegal immigration and added some drama when trump flew to mexico to meet with the country's president. >> we are united by our support for democracy, a great love for our people. >> but hours later in arizona he
february, winning three of the four first contests. >> donald trump! >> proving to the establishment political experience is over-rated. >> new jersey governor, chris christie, dr. ben carson, senator ted cruz of texas. >> one by one he laid waste to his opponents. >> i'm suspending. >> i'm suspending. >> we will suspend our campaign. >> i will suspend my campaign for the presidency. >> senators, governors, one after another, one, two, three. i love it. do you love it? >> in a desperate ever to stop him the never trump movement was born. >> if we republicans choose donald trump as our nominee, the prospects for a safe and prosperous future are greatly diminished. >> mitt romney, the 2012 republican nominee, criticized everything from trump's integrity. >> dishonesty is donald trump's
hallmark. >> to the candidate's refusal to release his taxes. >> he will never, ever release his tax returns. he has too much to hide. >> everiy presidential nominee for the last 40 years has released returns except trump. he insisted he wasn't hiding anything, simply being audited. >> do you think not releasing your tax returns is a little thing. >> i don't even care, he represents things that are so much beyond that it is not going to touch him. >> nothing it seems could touch him. trump won more primary votes than any republican in history, and despite talk of a contested convention, on may 3rd his closest challenger bowed out of the race, but not before lighting into trump. >> this man is a pathological liar. he doesn't know the difference between truth and lies. the man is utterly amoral. >> but cruz ceded the race to trump, and about 90 minutes
later reince priebus tweeted a message to his party. >> the republican national committee just now has said that they expect donald trump to be the republican nominee. >> why did you decide to do that? >> because i wanted to make people see that you need to get your head wrapped around the fact this is the likely pretumtive nominee now. start thinking that way now. >> translation, get on board. but not everybody was. >> i'm just not ready to do that at this point. i'm not there right now. >> ahead, the man behind the curtain.
>> instead. >> i have a judge who is a hater of donald trump, a hater. >> trump decided, as usual, to go his own way. >> the judge has been very unfair, has not done a good job. >> attacking the federal judge presiding over two cases claiming trump university was a scam that preyed on those who wanted to get rich like trump. >> at trump university we teach success. >> the big political story this morning surrounding donald trump is that he's not backing down from his attack -- >> telling his top surrogates in a conference call that he won't apologize. >> we are in front of a very hostile judge. >> and igniting a firestorm because the judge, gonza gonzalo currell, an american born in indiana was of mexican descent. >> he's given us ruling after ruling negative. >> i've been treated very unfairly by this judge. this judge is of mexican heritage. i'm building a wall. i'm trying to keep business out
of mexico. >> he's an american. >> he's of mexican heritage. >> if you are saying he can't do his job because of his race, is that not the definition of racism? >> i don't think so at all. >> but others said yes, it was. >> i regret those comments. >> including republican house speaker paul ryan. >> claiming a person can't do their job because of their race is sort of the textbook of a racist comment. >> this is one of the worst mistakes trump has made. i think it is inexcusable. >> the trump campaign tried to calm nervous republicans by firing controversial campaign manager corey loewandowski, elevating paul manafort and picking a conservative running mate, indiana govern mike pence. >> i guess he was just looking for some balance on the ticket. >> we wanted to question trump
about judge curriell and other campaign choices but he declined repeated requests to be interviewed for this program. >> welcome to the 2016 republican national convention. >> at the convention in cleveland republicans railed against hillary. >> you can kiss your gun rights goodbye if she ever finds her way into the white house. >> and rallied for trump as the man to rescue america from a dangerous world. >> the crime and violence that today afflicts our nation will soon, and i mean very soon, come to an end. >> trump's polls went up. it seemed he had turned a
corner. ♪ all right now >> donald trump. >> but then the father of a muslim-american army captain who had been killed in iraq spoke at the democratic convention. >> let me ask you, have you even read the united states constitution? i will gladly lend you my copy. you have sacrificed nothing, and no one. >> trump challenged the gold star parent. he told abc he too had sacrificed. >> i think i've made a lot of sacrifices. i work very, very hard. >> and then he said this. >> if you look at his wife, she was standing there. she had nothing to say. she probably -- maybe she wasn't allowed to have anything to say.
>> but it was grief, not religion that kept her silent. >> i can say that my religion or my family or my culture never stopped me saying whatever i want to say. >> he showed absolutely no empathy or compassion for their terrible loss. >> reaction from leading republicans was swift and harsh. >> that family just deserves respect and acknowledgement of the huge sacrifice they made and that's it. >> donald trump is getting an earful from top republicans, the veterans of foreign wars and gold star families. >> politicians on both sides of the aisle denouncing trump for attacking this gold star family. >> his poll numbers dropped leading to another campaign shakeup, and then well over a year after he entered the race donald trump did something he'd never done before, expressed
regret. >> sometimes in the heat of debate and speaking on a multitude of issues you don't choose the right words or you say the wrong thing. i have done that. and, believe it or not, i regret it. and i do regret it, particularly where it may have caused personal pain. >> no specific apologies, just some remorse. >> thank you and god bless you. >> a completely unexpected turn, and probably not the last in what has been a long trump courtship with the presidency. it began as far back as 1987 when abc's barbara walters asked him about it. >> if you could be appointed president and didn't have to run, would you like to be president? >> if you could be appointed,
i'm not sure that would be the same ball game. it wouldn't be seeking, it is the quest, i believe it is the hunt that i believe that i love. >> mr. trump, what makes you think you would be a viable candidate for president. >> well, the polls are saying it. >> for the years after. >> would donald rather be president or emperor. >> he publicly flirted with a run and got plenty of attention by taking on the current occupant of the oval office. >> why doesn't he show his birth certificate? if he wasn't born in this country he shouldn't be president of the united states. >> but it wouldn't until last june that trump decide todd make a real run himself. >> he had the ability and the courage, and he had practiced the art of celebrity. he has got power. he dind kind of has it all. i think he was testing saying, how good am i, where else can i go with this, what new canvas can i draw upon that i have not
yet conquered. >> i don't think he's running for presidents because he ran out of deals to do. i think he's running for president because he actually thinks that there's no better qualified person on earth. he was going to go for the top job if he was going to go for any political office. >> trump, trump, trump, trump, trim! >> trump draws his energy from the crowd. >> whoa! >> the adulation, the attention. his success has come largely without a script. >> no teleprompters. >> and without a net. >> look at all of these guys, paparazzi. look at this. >> he is most comfortable in the spotlight. >> how important is publicity to
donald trump? >> well, i think he could do without blood but he can't do without publicity. >> oxygen perhaps? >> no, it is more than oxygen, it is more than blood. i mean he lives with it. he absolutely lives with it. that's what he is. listen, he's got his name on everything. it's on a plane, it is on the hotel, it is on everything. >> trump steaks are the best you can get. >> that's what he is. he loves it, he lives it. >> now his name is at the top of the ticket, and the test is whether someone who has flown under his own banner for 70 years can win the white house and lead another brand, the republican party. >> so is this now the party of trump? >> you know, i don't know why people use that. i think i find that to be -- >> doubt like that? >> -- very often putting. it wouldn't be the party of
bush. it is not the party of romney. we exist. the nominees come and go. >> thank you very much. thank you. thank you, everybody. >> i think one of the criticisms that people have of him is, well, there's no organization, there's no theme, he doesn't have points of view. by the way, awful of those things are true, which is why he's such an amazingly viable candidate. the man is the most adaptable person known to mankind. >> and trying to adapt to a political fight that is about something much larger than himself. an election that has become the battle of his life in which he is determined to be a winner. ♪ we are the champions, my friend ♪ >> we will make america strong again. we will make america proud
again. ♪ we are the champions >> we will make america safe again. ♪ we are the champions >> and we will make america great donald trump dropping the birther movement, but now he's going after hillary clinton on gun rights. his suggestion that her secret service detail will is teaming up against isis, and the united states helps syria in the cease-fire. another day there. a communities on edge. polish immigrants in a small english town fear new violence in the aftermath of the brexit vote. from cnn world headquarters in atlanta, welcome. to our viewers here in the united states and around the world, i'm george howell. "cnn newsroom" starts right now. 4:00