tv Recruiting Female Republican Candidates Politcal Action Committee Launch... CSPAN February 5, 2019 5:02am-7:00am EST
listen with the free apps. publican consultants, former house candidates and political action committee leaders speak at the lawnchair of of at least a phonics political action committee, which aims to recruit and elect republican women. it's about two hours. , everyone, i'm glad to see the crowd is still here, we have some amazing panels, before we close out our launch day. i'm excited to introduce our fourth panel. great, thank you, that's a trick i learned from kevin
mccarthy. our fourth panel is the operatives behind the scenes and i as i was putting together this panel i really thought about who are the best and brightest when it comes to our operatives both in the communications piece, campaign managers, and strategists. all of these have worked for, and worked with, women elected officials and women candidates. and they are the top of the field. so moderating panel is liesel hickey, we are so excited to have you. also joining us is ashley o'connor, managing part of strategic partners and media, come on up, ashley. parker poling, who we are very excited is serving as executive director of the nrc see the cycle.
i also have to note, parker is from saratoga county, which ever present in my district, so very excited to have her here today. cam savage, our brave male operative who is joining us on this panel, who has worked for some amazing women republican candidate that we have heard from earlier today. and ashley strong, who is the former national spokeswoman and senior advisor to speaker paul ryan. give her a warm welcome. i just want to say, ashley took a day off from skiing in montana to come back here, so we are very very excited to have her. liesel, i can over to you. >> thank you for the opportunity to be here, this is terrific, and we are obviously so excited that you are taking this big challenge on, and, just right here, this is a big success, so greatly to kick it off, congratulations. this is a killer panel of people. i'm very excited to moderate this. first off, doing the big picture thinking, what each of you think is the biggest
challenge facing republican women who are thinking about running in 2020. anyone want to take that first one? cam, i bet you got something good here. >> sure, thanks. thrilled to be here. every election is different, every campaign is different. so thinking about this, i think the biggest challenge will depend on your campaign, there are some things that are sort of uniformly challenging for women candidates. i worked for a lot of in it it's going back 20 years, and a couple come to mind. one, too often women automatically get pegged as being a moderate candidate or more moderate than they are. sometimes that's a real disadvantage in a primary. there's a recent survey earlier this month, economist pulled that i thought was interesting. i will go to the notes here, so i apologize for looking down, but they, they surveyed 1500
people nationwide, and only 40% of people said they were entirely comfortable with the female secretary of defense. and only 51% of people said they were tired the comfortable with the fema president. one and five said they had a concern that women would not be tough enough to handle issues like terrorism. so this is a challenge across the board. you cannot start with this kind of a deficit, and not be prepared to address it. those are things that all women deal with. the good thing is, they also asked about 14 specific issues. i thought this was interesting. on 13 of those 14, people said, uniformly, that women were more prepared to deal with those issues, things the candle in the economy, dealing with the deficit, like honesty, ethics, standing up for your principles, being a role model. with one exception, that is handling defense issues. and it was pretty lopsided on that one. so these are the kinds of things i think women have to be
prepared to address at the outset of a campaign. you have to have a plan for dealing with that. >> i also think one thing that women are going to need to overcome in 2020, for looking women, is the spelling this notion that republicans are anti-women. we have seen this war on women, the playbook thrown cycle after cycle after cycle. and i think it will be coming again. and really making sure you are talking to the suburban women, independent woman, and making sure they understand that the republican party is not anti- women, like the narrative that's going to be out there for that issue. >> you came off of gov. hogan's very successful campaign, i think you guys, obviously, you do that really well. artisan strategies there that you would advise people or best practices that you guys used, that you could pass along?
>> sure, i think first of all, we were helped by the fact that gov. hogan is a fantastic candidate. and had a great record to stand behind. but to me, one of the key parts to that campaign was that we remained authentic to who he was. we really listened to what he wanted to be talking about, but people in the community thought about him. used allow testimonials. because he was this great governor that reached across all party lines. and we really took the time to make sure those stories were getting out there, both through advertising, digital, television, radio. and i think that's really important, making sure that your story is out there, and making sure that you are remaining authentic and engaged in the conversation. >> i think a big challenge, not just for women candidates, but i think the big challenge will
be breaking through the clutter, between the presidential and higher ticket races. i think it's going to be tough to break through and get oxygen. i will say this anecdotally, obvious, not a great michael in terms of a win loss record. but, it feels like some women have awakened, or they are awakened, by that, looking at the results and think i'm a republican, i want to step up. we've already sent a bunch of women candidates over to elise to meet with, and those of people were coming to this. so it may be just darkest before the dawn. >> minus similar to parker's in the sense of the 2020 cycle. i think it's obvious that that will dominate the news cycle and that's my focus, obviously. i think the challenge for republican women, men and women,
across the board, all candidates are going to have a challenge and breaking through and defining who they are. and i think defining who you are early will isolate you from the crazy that may or may not come on either side of the aisle in 2020, and having principles, and policies, that you stand for and reputation that you can be known for is important to help insulate you from whatever may come your way from the top of the ticket on either side of the ticket. i think that's important and a challenge, but something that our candidates can easily do if they get ahead of the cycle as elise and others have often done and many of the cycles in the past. >> one of the things that on pretty exciting watching campaigns, and women who are running across the country is they really, they weren't going with a standard, like this is how a woman should run. they were running how they felt
like they should run and tell their story. i think a lease was blazing trails with this when you guys were doing her media, ashley when she ran several cycles ago. and we really saw that. i point out congresswoman carol miller, i just loved her ads, it was just so her. back to your scent up and to see or back to your authenticity is important. ashley comedy have good advice for that? >> it's my experience that women are running for a reason. anything to make sure that race is your own, you need to sit down, and let everybody know why you are running. and then asked the question, how do i win? so often i hear, with candidates, of how my going to win, why am i running? and so, you know, women come to the table with this passion for why they want to do this. and that needs to drive your campaign. and i think you need to let everybody on your team know what that is. make sure that doesn't ever get
away from you. i think very driven with your message, your reason for running , all which of the closing arguments before election day and asking for the vote, is a very key. the other thing i would say is, push back on your team when you need to.'s day, you are not listening to me. i think that's really important to give women candidates that permission to say, this is your race, and it's okay to say, you know, that's not what i want to do, or that's not how i feel, and make sure your team is listening to you, because they work for you. >> that's good advice, and parker, so obviously, there were, democrats had a lot of success the cycle, and a lot of women got elected on the other side. what you think led to their success? are there some takeaways from their success that we can implement on our side?
>> i think, opposite, historically, they had the wind at their back, right? you can't ignore that in the average loss for president's party in his first midterm is 32 seats. so we were already, our candidates were at a disadvantage and there is were at an advantage to begin with. but beyond that i really think they did a good job of finding blank slate candidates without a lot to attack. and i do think they did a good job of supporting their female candidates, you hear, just anecdotally, their female candidates were texting together where they were supporting each other and helping each other, and they have emily's list, a woman's donor network that they had, it's really extraordinary. and i think we can learn from that, and try and do our best to replicate, if not leapfrog, their method. >> i think what i was struck by
is how their stories really went viral. like maybe we saw that with the women who ran in texas, and obviously the women who ran against andy barr in kentucky. are there ways that our republican women could, you know, i say think about putting together their campaign, their launches, and as they are starting to tell their story, what sort of advantage would you give them? >> the first thing i would use, this is a great opportunity for our party. traditionally, candidates sort of worked their way up through state legislature where women are vastly underrepresented already in america, our side of the aisle, anyway. so we have less of those opportunities. those when were successful because they had unique stories. it's a good opportunity for us to find people with some unique backgrounds. and if we do that, i think they will be creative ways to tell the stories. when we do that, we collectively need to understand that people with unique backgrounds are going to have unique ways of running their
campaigns, and recant demand that we always demand of these candidates. like to has the most name id? well, someone who is new, and has a good background. you will hear from her, she flies kc-135. judgment .8 times since 9/11. people said you know, you don't have any name id, well, that's the whole flipping point, let's figure it out, let's help. you mentioned emily's list, but most important thing about emily's list to me is the e stands for early. we need to do these things very early in the cycle to give people a chance. we can't just hope that really good women make it to the final two weeks of their primary, and that we say yep, we are all for you now. we got to make some bad bets. let's go out and bet on a bunch of people, we will make some
mistakes, screw some up, some are not going to win, but let's go knicks and bad bets. >> i thought a couple of democratic women say how they felt was that the were not asking for permission to run. to your point, and they had different kinds of experience, they had not been elected prior, but they were not asking for permission and that something that as a of our candidates thinking, need to build good campaigns, obviously, you mentioned a few here, we've seen a lot of success people doing that. so ashley, we have to ashley's. how do you think republican women grab the attention of young, undecided voters? is the, millennial women are going to be very important, not just now and cycles to come, and how can we attract millennial's? >> that's a great question. as a millennial women on the upper end of the millennial scale, for too long, we haven't shown a. i think it's a matter
of showing up, it's a matter of meeting people where they are, and what that could mean of the national level is different, obviously, then it would mean the district level, or if you are at the state senate, or whatever else, at the more local level. i will take, for example, the national level. i dissipated in an interview, carly and danielle are fantastic people. i do not know them before, and going and i was not exactly sure what to ask fact from women's outlets, that's more mainstream. i had countless people emailing me, and texting me, people i didn't know direct messaging me, saying they're someone like me. and we can't underestimate, or overestimate, how much there are people out there who want to be involved, were conservative, who are women, for millennial's, and to have never seen someone or who don't have people in their front
circle, who are like them. and the more we normalize this idea, the more we embrace that there are people like us, and we are willing to go and talk to those people and be out front and say what we stand for and not be afraid, and not be shy, that is important. i was at the local level for candidates trying to reach the millennial women who may or may not be involved already, listening. i think going and listening and having conversations in coffee shops, having conversations wherever people are gathering, higher education institutions, wherever that may be. going and spending your time, having coffee, or having conversation with people goes so far. just putting yourself out there and being vulnerable. and being relatable. i think it think the democrats do better than we do. i think they show up. they are vulnerable. they make insults available. and they seem like humans. we need to do that more often. that's a pretty simple thing.
but i think it is something that, for one reason or another, whether it is fear, whether it and difference, whether it's prioritizing other things, we are not showing up enough. we are not having those human interactions and is conversations. we are not reaching these people and we are leaving a lot out there, when we really ought to be using this ground. there are people out there that believe in what we believe in and we ought to be talking with them and listening to them. >> so i think one of the biggest problems we are having in terms of getting more women through primaries, that's a real challenge for the party, and obviously that's a key reason why elise is here. and cam, you worked a lot of the public in primaries and had some success but i know sometimes it has been difficult. so what is, work, what do you think are the best ways to get women through primaries? what do we need to be doing more of collectively as a party, but what are, what advice
can you get women who are running? >> i think, a lot of times, i can say this 20 years of working with candidates of all kinds, it seems to me that women are little more hesitant sometimes to get involved in primaries situation. >> as an candidates? >> as candidates. first and foremost. and i would say the first thing we need to do is encourage those folks and say, do you think you're the best candidate? is this something you want to do? do you think you can do a better job? then go do it. we need to say, look, no sure things. except the fact that you don't control everything in this process. but if you really believe that you are the best candidate, let's go do it. we have to flood the zone. we need more candidates running. first and foremost. the second thing is, we need them running in seats that we can win. no moral victories here, we should not pat ourselves on the back for candidate that have no chance of being successful. and the last thing is, i think,
you know, again, money is important. i always say that money is not the most important thing in the campaign, but the options are. the problem with that is, options almost always cost money.'s though we have to support these people financially, early and often, and give them the tools they need to win in those campaigns. the last i will use, there are a lot of groups, sort of outside groups, in this town, around the country, getting involved in primaries. i was recently reviewing the statistics of one very prominent group that was interested in fiscal issues and it was last 14 years, they go to 55 candidate, and all but none of them have been men. and this is essentially the group that supports men. one of the women was sharon angle, twice. my point is, there have to be entities like this were willing to be a backstop. and, i mean, they don't have to
be. but we are all talking about a crisis. so if we are going to figure that out, there have to be people willing to say, we are willing to put our money where our mouth is and help these folks, because there are groups in the other side doing the opposite. >> anybody else on that? i think what you said earlier is that people have to be willing to take bets. and sometimes we're going to come up short, but many times, we won't, but we have to actually get in there and make the bet, and early. i know emily after that, is being able to go and get an early and provide support. >> people knew that there was something like that that existed, it would be much easier to get quality candidates to make a commitment. it's very difficult to say, you're doing a great campaign. and his group will come in, and spend millions of dollars into terrible things about you and you're not going to drive very much and you're probably going to lose, i'm pretty good at a pitch, a pretty good candidate recruiter, that's a hard and
overcome. >> anybody else have reaction to that question? >> is not enough for dc groups to be involved in primaries. i think it's one thing to have the support of dc. smart, talented people. but you have to have that local support, and that's critical, so figuring out a way, but i don't have an answer her on this issue, but i think that is the challenge that we face, is identifying those county chairs, identifying the local officials on the ground who are the ones licking envelopes and doing the hard work, making sure that you have their support, and that they are going to embrace someone who is breaking up sort of, the boys club, as it might be. and i think that that's something we need to have a larger conversation about, is how do we infiltrate, so to speak, at the local level, and how do people may be don't have a story or are known or has been a doctor or mechanic or some other type of job and not involved as a volunteer there
whole life, the local pachyderm. how do you get those people involved at the local level and how do we get them to be supported by the influential local people? >> what name policy issue do you think women should focus on in their next election? do you think they should focus on big policy issues, or should they be focused more on local issues? running more localized campaigns, and are there some key, without the democrats went on this last time and i think the attitude the success somewhat for are there some key issues that you think are good for women candidates to be talking about? >> well, parker, i think all my panelists had brought up the fact that the top of the ticket is going to be a challenge for women, republican women, that are running. and i think that democrats are
going to want to nationalize this as much as they can. so first i would say, focus on the policies and the issues that matter to your voters. ashley mentioned listening. i think going and listening to the people in your community, and listening what's on their mind and understanding what is affecting their life, and tell you can help make a change for the better, i think the more you can listen and learn and make those issues local and really try to avoid this nationalizing that is going to happen, is important. and then i inc., a little bit of who you are and why you are unique to qualified determines the issues and the policy you're going to be focusing on. so keep those policies both about what you are uniquely qualified on, as well as making sure you're keeping it tied to the community you are running and hoping to represent.
>> i found there is a lot of issues that may not be top of mind for voters, but when there's a candidate to his really passionate about it, a does become top of mind for them, back to being awesome, and toiling your own story. so even some of the issues you see in the top one or two or three in the survey, those might not be the ones that are even going to resonate most because those are the ones that they are most credible talking about or as feel as passionate about. >> i think so often it's like look at the survey and see what matters. but if you are not countable with it and you are not really authentic and being open and honest about, you know, why it matters to you? then all you are doing is regurgitating talking points and i think that that can really hurt any candidate, and certainly republican women that are running, so i think authenticity is key, i really do. >> i think some of the, what we are going to tell our candidates, male and female, is
yes, local, and were going to have a contrast between some of the new democrats that have joined the house, whose policies are really extreme. and yes, we have our divisive figures in our party, but we now also have something to push back with, as well. >> i wanted to jump up here because i have a question and i wanted to ask liesel. liesel is the executive director of the rcc when i ran, and she has seen a lot of successful women candidates get through primaries, and general election. it all takes the district. so i wanted to ask you, you've seen hundreds of candidates, you've seen candidates that have run, and one in primaries, in general elections. why is it so important to support women candidates? and what strength do they bring to the table as candidates? i know that's a broad question and each candidate is an individual. but i'm curious as to what your
reflection is. >> i think the party has a crisis, clearly, with republican women candidates. but we also have a crisis with republican women voters. they go hand-in-hand in many ways, so i think that we have a great opportunity to win back a lot of mostly suburban, but a lot of women voters across the country, because our ideas, they believe in. i think women candidates, at many times, have a great story to tell, and the way, from what i found, not just with you but with others, that, you know, the willingness to want to get things done, that is a very high priority for voters. especially women voters. so i think the sort of candidates that i think did really well, that i saw over the years, they were able to communicate that kind of message. they are coming here to make washington work, to solve problems, there folks on the
district, they are delivering. your gorgeous ads told that exact story. and i think it's when you are very focused, on what the mission actually is, that is what is so important to voters. i think it was mostly women candidates, where they had a very unique perspective on that and were able to communicate that in a way, because i think our mind thinks like that in many ways. >> i want to type what you said and asked both ashley and parker, ashley and parker, i have worked with extensively on the official side. parker was one of the top staffers on the house floor for republicans when we were in the majority. so she was able to see how important it was to have strong women leaders in our conference. and ashley, of course, headed up communications and was the national spokesperson for speaker of the house, paul ryan. so i want to ask the two of
you, when we get women candidates elected, how do they add to our conference, why are they an asset when it comes to governing? >> i was knotting while lisa was talking, because, like women candidates, i have found that women members want to get stuff done. and they are, i think, a little more willing to work across the aisle, more willing to compromise, more willing to see the forest for the trees. i mean, you know, i worked primarily in the whip operation in which we had to corral numbers. and i'm not saying that women just did whatever leadership wanted, but i found women were more likely to listen, more likely to consider the argument, and less likely to be completely ideologically inflexible. and if you look at the account of who did my boss have to talk to on the floor, i think we are probably underrepresented in the difficult member:. >> medications perspective, why is it so important, and i know paul ryan, i spoke about that
early investment, i will never forget when i first ran for congress, the first member check that i got, and i did not even know i was going to get it. pauline sent a maxed out check to the first little fundraiser i had, that was by far the biggest donation i've received a fundraiser. so paul has been very supportive of women's voices but u.s. is spokesperson, why was important for governing? >> i think in this heated time, the media cycle that we have, where everyone is shouting back and forth, and it's level x all the time, americans, nothing particularly women at home, watched two have a reasonable conversation. they want to have a dialogue, they wants to have, parker's point, they want to get things done, and i think when you're talking about messaging and the rhetorical aspect of getting things done, having civil discourse is incredibly important, we are not just wallflowers here. but we can have dialogue with one another and i think women do that particularly well. it's not a knock on our male
members i think we have 100 articulate male members, but what we need is 100 articulate female members, and i think that, by and large, women have the ability to come into an interview, to come to stakeout, to speak on any given issue with authority, but with for his or reason. and the ability to clearly articulate the state what we believe and what we are trying to get done and i think that that message is just a welcome one to people at home. i know if you just focus group or family, focus group your mom, talk to your sister at home who might not be in politics. i think you hear this, and you can't watch cable because it is so much back and forth and yelling, and i think by and large, women bring stability to the discourse that is needed right now. >> my final question, i want to thank liesel for moderating but she really is one of the experts and one of the top in the country, liesel, what are the best pieces of advice that
you give to candidates? because we have some perspective candidates in the audience today. >> i'm going to steal from cam and they don't hesitate. don't wait to be asked. don't worry you are not supposedly next in line, or anything like that, do not hesitate, don't wait to be asked, go for it. we have a great opportunity especially now, i think that the party, i think voters, they are so right for having more women candidates so don't hesitate, tell your own story, don't feel like it to run a campaign like a guy ran or has to run tv at the guy ran. i mean, run your own campaign, tell your own story, stick to who you are, and, you know, find those things that you're passionate about and be passionate about them and don't be afraid if they're not what, you know, what you is the issue of the day. but go grab things and run with them.
>> let's give this panel a big round of applause. and for any young women who are thinking about running, this is a great group that you should go to for advice, great resources. parker poling is executive director of the nrc seeks this cycle working with us very closely so reach out to registered and running. >> we packed a lot into day, we had a lot of great speakers, so this next panel, this next
panel is really important, each of these women's organizations have been on the front end of recruiting women to run for office, and supporting them really early on, i had the opportunity to work with all these organizations. moderating this panel is julie riccio, director of government revelatory affairs and public policy at price waterhouse cooper. thank you for coming, and our panelists, julie conway, who we all know comings and director of view packed, come on up, julie. view stands for value and selecting women packs, it's often times the first check women who raise their hand to run. we have sarah curran who is a dc cochair of maverick pacs, come on up, sarah. rebecca schuyler, who is executive director of winning for women packs. and tiffany
waddell who is chair of right now women pack. >> first i would like to thank congressman stefanik for inviting me here today to have moderate today's panel. this is a critical group of panelists because these other workforces representing the organizations that are providing the infrastructure and most importantly, the financial resources for those women who are looking to run for federal office, and most importantly, to help them be successful in their efforts. so i'm fortunate to represent our form or firm, which is very much played bipartisan lee and wants to see you more women elect across the board at all levels of government. i personally the opportunity to work with a number of today's panelists on leases effort today to engage, elevate, and elect republican women. so
let's first, i want to kick up our panel this afternoon by letting each of our panelists today go through and share with you each a little bit of the history of the organization, and their mission. so why don't we start first with julie conway of view packed. >> first of all it's awesome to be here today, to see so many people excited about this mission. i think all of us on the states and so much time working passionately to help the public and women and see so many other people excited about what elise was trying to do and what other organizations have been trying to do, it's really awesome. it was a tough cycle as everyone knows, but this gives us the hope and the energy to get back on the horse. as alisa said, i am julie conway, i had the pleasure of being executive director of view packed, value electing women, and we are over 20 years old, started in 1997, and that the years we have had pretty much officially, or unofficially, been the political arm of all the public and women house and senate and
is not a single women currently on either side of the house, or the senate, that was not completely supported by view pack from the get-go. this cycle, we did $130,000 to republican women in primaries. which is a lot. but not nearly the amount the democrats were able to put together. we probably would have been able to do more, except we also had to give $120,000 to our income and fema republican women, because of other competitive races we had that we normally don't have. but we could see the writing on the wall and we started the cycle six down. we know is going to be a battle all the way across. so if you pacs, one of the things that makes us unique as we have no witness test, we want you to be the best candidate in the district which you are running. be credible, viable, and historically, when we get involved, we get totally involved, and we've sort of served the role as being the good housekeeping seal of approval. if you give a check, it means
you're not a lunatic and you have chance to win in november and when you get here you'll be a good part of the team and we are proud to put our money behind you and it lets everyone else know that you, too, can be safe and confident and putting your money behind this candidates. we had a great cycle in terms of the amount of money we were able to spend, but unfortunately, the results were not where we wanted them to be. between our hard labor or hard dollars, to incumbents and candidates in primaries and the general, and leadership pack and what we are able to raise directly for these candidate, we are not a conduit, we were about $1.5 million. >> i'm sarah curran, and the dc cochair for maverick pacs, and we are thrilled to be here to support a lease stefanik, e pack in general. maverick pack is the top finance network for young conservative professionals in the country. we support candidates, conservative candidates, and causes it, and in short we are
the young donors of america. so we were started by a group of texans including ted cruz, in 2005. this was right off the heels of the bush reelect campaign. this was an offshoot of the 40 and under bundler level. george p bush was a former chair, and right now we are chaired by morgan ortega is who is somewhere around here. less likely contributed 170,000 and hard dollars to conservative candidates, and among our members, we also, we raised an additional $750,000. so while we are not in ie, like we don't run ads on behalf of candidates, we give directly to campaigns and of those dollars, this is a lot of new donors. it's all young money, and we really see ourselves as a turnkey bundler solution to activate nationwide.
>> we will turn to rebecca. >> thank you so much, echoing my fennel panelists i would like to thank congressman stefanik. this really exemplifies that there is a growing need and recognition of that need to support our women and support our women early and we are so thrilled to be part of this, and work with our peers up here and also with the congressman to really make this happen. winning for women, a little bit of a new kid on the block up here, we launched a little over a year ago, too, the effort that we are going on to support our women candidates, particularly at that early stage. we have two major components. you know, we are the brain trust of women that you will hear from on the next panel, annie dickerson, who several cycles ago saw that women just do not necessarily have access to the resources that their peers, their male peers, had, so she came up with an idea where we could go in and really support women candidates, with access to donor networks, and others to make sure they had those resources at a time that
was critically important to get through the primaries and general elections. we have added two new things, i think, to the world. one thing, we are building a nationwide network of membership. we just hit our 3 to 20,000 number mark across the country. so again feeding into the narrative that people do care about the public and women and that there is energy to be harnessed and something we work every day to find out and sort of get out there and activate them. that the thing that we do, as a c4 organization, i'm here with our pack which is connected to our c4, but i received for, that is building up membership and it's also doing issue advocacy campaigns, so we have heard from pretty impressive numbers about support i was given out this year. our c4 was able to support sort of general policy that can hopefully help our women and our party in general, by spending about $1.2 million across the country and hopefully active areas. so this is what we are focused on, we will continue to be focused on that but again sort
of lending to electrical point of making sure resources are going to women before the primary so we can see them get through and have a great shot of getting to that general, as well. >> not tiffany with right now woman pack. >> i'm currently serving right now, as the woman pack chair and i want to thank congressman stefanik for organizing this amazing event. right now, it is completely volunteer based. we are totally focused on electing qualified republican women to run for federal office. we focus really on the kind of key areas. the recruitment of younger women. so we are mainly focusing on the recruitment of women under the age of 40. number two, building a culture of political giving. making it affordable for those women in their 20s and 30s to be a part of the political process. and then three, building your own personal network. our organization is divided into two aspects. we have our founding members, which is our women under 40,
and have our advisor members, i women over 40, and at our events, it's a great opportunity for mentorship between both of the parties. >> thank you, tiffany, so let's turn first to julie with a view pack. we've heard from the mess or for a number of condors would have come before you in earlier panels, and one message that resonated was view pack supported each of them when they were running for the first time, and in some cases, a second time, so sometimes it took two runs for them to be successful but view pack was there. can you talk, julie, little bit about why securing that first view pack check and endorsement is so critical and why is that really important? >> is a little bit of a chicken and the egg, but he wants to support the best candidate in the primary. often you don't know who the best candidate is into the week before the primaries if you don't help the women early on, they don't
stand a chance because money follows money. that's how it works. so getting that first check in is critically important, like i said, it's a good housekeeping seal of approval. we don't support all the public and women not because they are not qualified or in some cases viable, but if they are running in a d+ 37 district, you know, and goodness that they're running, and it's happy, it's great to have them out there, but we really tried to put our money in the candidates that if more money follows them, they will become the good candidates that we know they can be. and the other thing that our check does, it sends a signal, we can ties, spend some time, talk to the issues, and we want to make sure that we have the networks that they need to be successful. male candidates. these tell a story where she was running the first time and the guy that was running against her, she would swear he had foreign policy experience because he drove a toyota.
women don't do that. women want to make sure they know the answer to every question before it is asked point they cannot always take that leap of faith because we are always the ones questioning and we do not want to get caught up on something we may not know everything about. we give them that encouragement and we also serve as a resource for women to reach out. she spent her entire career as an air force colonel flying into the battle zone. she did not know everything about financial services and wall street. so there are things understandably that she was thought to be an expert on and happily in our network we were able to provide her with resources. this is how this works. this is what you need to know about whatever issue it happens to be. now we have more diverse people women stepping forward and the expectation that they know everything about everything is silly and to be able to give
them that support network is great. >> you should be commended for your efforts but resources for these women candidates and women who are sitting in comment in the house and the senate but also if you are a business sitting here today, remember view pac in these other outside groups, you can utilize them for your own investment decisions. now i will turn to tiffany. right now women pac, she mentioned earlier, they are investing in trying to build an infrastructure of younger professionals to invest in support republican women. tiffany, can you tell us a little bit more about how your strategy and what you are doing to grow that base over the recent years? >> right now we have worked hard over the past three election cycles to grow our organization. most of our recruitment efforts have really been peer to peer and most of our fundraising efforts have been event driven. i think over the last three
cycles we have gained credibility as an organization with the success of our candidates. we work really hard at recruiting not only women, but also men to our organization and i think as julie mentioned, we pride ourselves on helping qualified candidates early on in their cycle. we are excited about giving early seed money, often times we see women having to run multiple times before they get a victory and a win. we want to be there with them early on. >> thank you. and sarah, and your organization is very focused on younger professionals in supporting and engaging the screw. can you tell us a little bit about this coalition your organization has formed and how that pack is supporting that coalition? >> we are a young professional organization and there is an age limit -- give money to our
pac but we are focused on young professionals and we have a variety of coalitions we set up to help recruit and activate young people all over the country. the most successful of that is our mavericks women program. it was started in an effort to achieve gender parity amongst our ranks, and i'm happy to say we are totally on target to hit that this cycle. that being said, leadership positions we have from the national board to our local chapters, 60% of those leadership positions are made up of women or diverse individuals. we are so proud of that and by providing those leadership opportunities and activating younger women to raising money and bundling for candidates, it empowers them to have a seat at the table and to be in those conversations.
so, mad pac is a membership pack. we have annual dues that are between $3500, and as members we nominate and vote for the candidates that we want our money to go to. the more women that we have as members, the more we have a say in where the dollars are going. diane did an interview recently and i want to talk about it point she was talking about the difficulties raising money as a female candidate and one of her tactics to get a maverick check from a big male donor was to invite his wife to the meeting. now, i see maverick women as an avenue to change that. i see the future in the scenario played out a little bit differently. the husband, who was not even at the what meeting because the woman is the major donor writing the check.
so, with that in mind, i want to lay out some of the outputs from the last cycle that were interesting. of the candidates who contributed, 25% were women and 31% of the dollars that went out when to women candidates. we have been talking about it a lot and unfortunately not a lot -- there were not enough women candidates for us to support in the general. we gave 31% of the money because we do a studious job of making sure we are investing into races that are targeted races and it is not a surprise the democrats are always coming after female republican candidates to knock out of the field. so, with that in mind, the message here is women need our help. maverick pac is proud to be there to support women and we want to support women candidates in the future and with e-pac efforts that are launching today we are supporting more female candidates in the cycle to come.
>> thank you, sarah. this next question i would like to pose to all of the panelists today. throughout your time working and promoting republican women, you have probably seen a number of obstacles that these women have faced, but can you share with us what you see as the biggest obstacle sitting in front of these republican women running for election and federal office? do you want to start, julie? >> we will go with rebecca. nationwide. >> i will throw it out there that i think it is early money. again, to complement what sarah was saying, one of the things we're hoping that the small donor dollar network that we are building through our -- can create a small dollar donor network that we really see come to fruition in this next cycle, so to complement some of the larger dollar efforts that hopefully get the room women earlier money earlier we hope
to see that through that small dollar thing that the democrats have had so much success with. that is something i think is important but to go along with that, the resources are out there. everyone on this panel as an organization that can help our candidates and while it is not enough, we clearly need more, i think one thing i would ask of everyone in the room is to help get the word out that these resources are there because they think it is such an incredibly tough thing and i'm so proud of every woman who chooses to submit her name to jump into this race and it is. we are here to help and we can ask you all to help us and let our candidates that we are here and they're going to have the support to help them get those critical resources. >> i was going to say this is something the democrats do a lot better than we have historically point. letting potential candidates
know what they need to do to become actual candidates. a lot of people think, you know, maybe i can do this. who do i call? what do i do? how do you know if you have never done it before? democrats are so good at that. rebecca and i are often the topic of republicans on panels and the woman from emily's list said they had 300,000 people, women, go through their website who were interested not in giving, but in running. they had a place to go and they went there and they got information they needed, obviously not all of them ran, but as things turned out, a lot of them did. they knew where to go and how to find the help. i think that is one of the things i'm most excited about with alisa's effort is to set up a formal place to go and i think you will have it on your website, sort of a quickstart. it is been word-of-mouth. the new their congressman back home or their uncle or their
mayor but it has been 18 shots to get to the right person and would if we eliminate those obstacles we will be more successful. >> of one of the biggest hurdles for women is timing. when is the right time to run? what is the right time to run when it is that work family balance. often times, men just jump right in. i think one of the things that each one of you in this audience could help us with your on the panel as you all know women, so pick two or three women that you think would make great leaders that would make great elected officials and encourage them to run. they're going to need to hear this multiple times and it might not be this year, the cycle they decide to run, but encourage them to run because that is the confidence they need to go ahead and make the decision that yes, i want to be a candidate and yes i want to be a member of congress. >> i will close this out with a
comment and the question for all of the panelists. first, a comment, julie conway from view pac brought up a really important point. we found over the course of previous cycles that when you meet with a woman candidate it would be word-of-mouth. we would say i heard of this great candidate who is running in this particular district and because we all know one another , we would send an email, pick up the phone, we are trying to formalize that so there is a roadmap for female candidates who have the courage to raise their hand, step into the arena, instead of this word-of-mouth, informal way of providing resources. we want to formalize it so they know all of these potential resources because each of these organizations can make a commitment to support that candidate with hard dollars and those of the people with individual donors who can support them. that is an important point, julie. that was my comment. my question is each of you have met with many many candidates over time.
in addition to the money, what is another important metric that we should be looking for that you have seen in successful candidates? the reason why i am asking is we are really going to try to help candidates develop. help them meet those metrics and be very transparent about it. can i start with you julie? >> well first, i will say i think from a business perspective, which is where i come from, not only can you raise the money which is what you alluded to, but from a business perspective, do you know and understand the issues that might issue cares about before congress and before regulators? so that educational information points, that is really really critical, so just like when you're running any campaign, keep it local. it is also know who your businesses are in your district that you would be representing if you won. that is critical, but just building that network and one thing that elise has done, is
she has now put the member in the house with the program that is going to be so successful in elevating and engaging and electing women, whereas we have a number of those groups, many of them have been doing it for years but now elise is taking this to the next level by engaging these groups before you today and united together taking this to the next level, but also relying on the rest of your male counterparts in congress to help you elevate your calls and what you're looking to do. i think that will be critical in seeing you be successful the cycle. >> i would highlight two points. one, love when a candidate says they don't know. because sometimes you get to that point and you think you know everything because otherwise you would not of made the effort to begin with. i met with a candidate yesterday and i asked her straight up, she told me why she wanted to run and i said,
what don't you know? what are you worried about? she said i am not a good public speaker. that is so typical. thank god it wasn't that my husband served time in prison. it was fixable. these are problems we can help you with early on. i met her yesterday and we have 21 months until the election. we can help with that. when i meet with candidates in dc, i explained to them they could be an absolute rocks are and you will still not raise a lot of money out of dc. you are a candidate, not on the top of the list, people think d.c. is the magic money action. you have to raise money at home. the bigger the network you have at home the more likely you are to raise money in d.c. a couple of brief groups will get into the primaries, the guys don't hurry up and write checks and a lot of women don't because there are a lot of other people to support until you get to the candidates. the more successful they are at home, when we meet them three months out from the primary, they have it all taken care of.
they become the frontrunning candidate and stop coming to d.c. >> similarly, i wanted someone who is excited about running for office. not so much timid, i finally did it, here i am. what do i do? i want to see energy and i want to see the sobering reality of knowing how much hard work is ahead of them. how can you know what you don't know? there is so much that goes into running, especially for a federal race, especially in today's political environment. someone who is opening up to sitting down with a good team and do the work. >> i think we want to see two things at winning for women. we want a person that fits the district and that can meet a lot of things within the party. we as a party need to make it known to the public. and sort of hand-in-hand with
that, is a fearlessness. it is hard to go in and do whatever he women has gone in and jumped and done. you have to be able to ask the tough questions and have some gumption. i applaud you all. it is amazing. >> things i would like to hear from candidates is why they want to run. why they are passionate about running. it amazes me when right now women pac sits down with candidates they give me a list of what is on the resume or the people who say no, but they don't give me a true answer why they want to run. why they are passionate about running, when they want to come to capitol hill, and what kind of difference they want to make. i think having that initial -- answering that initial question yourself and being able to deliver that message in your elevator speech is a great first step that i would like to see more often. >> thank you to each of you who have really led the effort and have been in the front end up tackling this crisis. and supporting women candidates
and understanding the value of that early dollar is the most important investment you can make. i look forward to partnering with you as we head into the next cycle and beyond. thank you julie for moderating. >> thank you. we are running a little early, which i know everyone has a busy day. i appreciate you staying here. we have one panel and one keynote speaker. this next panel is actually the panel i most excited about. these are women who had the courage to run for office in a very tough cycle and we're hoping to hear from them their lessons learned about what we can do better in future cycles. each one of these women have extraordinary personal stories. and muttering that panel is a very good friend of mine, one of my earliest supporters and still probably the most enthusiastic supporter is annie dickerson, so come on up.
she has been a friend and supporter of so many republican women candidates and annie will be very proud. this event in two weeks, raise $250,000. so early investments. yes. our next panelist is aaron hauch and and she ran for congress in indiana's ninth district. aaron, welcome. i'm a big fan of erin. >> i'm excited to have you here today, carol. we're so excited to have you as a part of the republican conference. >> ashley nickloes, who ran for congress in tennessee second district. she is a lieutenant colonel in the united states air force in tennessee national guard. we can learn a lot from her experience. give her a round of applause.
>> and, tiffany shedd, who was also one of our favorite candidates this last cycle. she is an attorney ran for congress in arizona's first district. thank you for making the trip out here tiffany, ashley, erin, and carol. thank you for staying later to participate in this. >> annie, will turn it over to you. >> everybody, let's get excited. we need to make sure we are awake and alert and i want to congratulate elise on a magnificent day. i love how you begin it and how your ending it . we are at a crisis and sometimes you kind of have to go to the bottom. you have to be laying out on the street and not knowing you are there for three days before you really know you have a problem.
you know what? sadly it took an election like we just had where one of our dear friends had to leave -- and some very new dear friends were not able to get in. we will talk about money, the dirty word. if money is -- politics why do we all hate to fund raise so much? it is really tough. i think that a lot of these candidates realize early on just what a difficulty it was, what a barrier it was to entry. to get out of primaries. and the panel we just had, with view pac and julie and rebecca schuler who is the executive director of the organization i founded, winning for women, we
want to grow the pool of excellence. and we want to grow the voice of women. so today we will talk about -- i'm just going to do a show of hands really quickly. how many of you found that raising money was among the biggest issues of your entire campaign? okay. how many of you were outraised by your primary opponents? all right. i think that lays a bit of a predicate for knowing how big of an issue this is for our women to get out of primaries and for women to be running against other women who are
more qualified and against men in a primary. elise way back when in 2013, when you and i first met up, you are a funder and everyone said by the way, they were not only telling elise not to get into the race, they're telling us that were donors and fundraisers, no need to get in that. we have really good self funders. it will cost us less. that self funder would not of gotten out of the general and we would not have this great seat in the upstate region of new york. so elise is really the model. i need to put my glasses on. i'm going to begin with our latest congresswoman carol miller. she is so excited, but what a
lonely looking photograph. i mean, is that not going to seal the memories of each and every one of us? it is enough for the members of congress prior to this to be in a sea of blue suits and in every photograph and every agenda and every time there was a microphone so many male candidates and so few of our women, famously poking her head out and saying, i'm here too. these photographs have been pretty achy for a lot of years. carol, you're the latest number and we are so glad to have you there. it has to be a little lonely. and in going to the general, you had at blue. at blue is doing enormous destruction.
they are able to raise a lot of money quickly and have a big database and left to do is press buttons. they don't have to do the hard work of going out and raising millions of dollars in one month. and you had adblue against you. by the way, the losing candidate in the general is running for president he thinks. how bizarre is that? how about this mountain and see if money that comes out of nowhere and how hard it was to go from a state delegate and the kind of money that you need to raise for state and local race, how difficult is it now to run for a federal office? >> well, it is. i spent 12 years in the legislature and my husband used to tease me because i would send out a letter and all this money would just come to the
house. he said you aren't even having to make phone calls. i said well, i was raised enough to win. running for federal office is entirely different. i can remember in the summer my opponent raised in one month what you would raise in a good quarter. it is very difficult for women to remove themselves from the fundraising as a personal thing. it is easy to raise money for the pta or for the museum or for the symphony or for a project for children. it is very easy to call someone up and they we need this money for that. it is a whole different story when you're calling someone up and think, will you give me money for my campaign and you have to make that step beyond it. it is very hard for women because we do have that emotional component into who we
are and we can't think otherwise. but it is more of a business type of venture. you have to understand that you will get people that put you off and you will get people they give you less and they gave the mail, in my situation, my former congressman. if i called someone that he had received 2004, i might get 1000. and so i had to work twice as hard to raise the same amount of money and it is just a fact. you have a list of people and names and you call and you call and you call. people don't like to be rejected. it is like making a cold call as a salesperson. but if you have the fire in your belly and you know why you
are going and what you are trying to do, you can make it over that hurdle. does that help a little? >> yes. a lot of you may not realize that carol and her husband are also bison farmers. her motto was i'm running to take the bull out of politics. i love that. so a really quick question is did you? >> i think i need some waiting boots. let's go to erin. erin, you are also in office. you are a state senator. one of the things you may not realize about her, if she had defeated her state senate district 26 year democrat incumbent, that is an amazing thing to do and not easy. and you are running in the todd young open seat when he left to
go to the senate. so tell us about how was it on your end, you are raising money locally. now you have to open up your race more statewide and hoping against hope maybe somebody will notice me nationally. tell us how that journey was. >> it was a very eye-opening journey and i really appreciate carol's comments because i felt the same way but i couldn't quite put words to it in terms of it is very easy to ask for money for causes but then when you are making those fundraisers and calls and you're asking for it for your own campaign, it is very awkward thing. i think particularly for women to do, speaking from a personal experience. when i ran for the state senate , and i want to make the point that i know we have heard a lot
today about helping women in primaries. i did raise the most money out of both candidates and my primary for state senate , which gave me the opportunity then to challenge the 26 year incumbent, but i was running against someone who in the senate primary was retired and self funding. i had to quit my job to run for the state senate. i went to the powers that be if you will, party wise. and i made this argument that if you want to see the demographics of the republican party change, you have to support women in primaries. the answer i got was, go see if the women will help you. which i did, which i did, and they did. i had lots of women support me in terms of dollars from statewide elected officials from their endorsements, from opening doors for me, and that was a big deal to have that
support. i managed to raise the funds necessary to defeat my opponent in the primary and go on to win the general election. fast- forward to the congressional campaign, i felt like it was dij@ vu all over again. i was the only woman in a four-way primary and fundraising was difficult. you make lots and lots of calls and you find you get maybe not as much money as your counterpart, and i got to the point where i had raised more money than todd young raised for his primary and i thought, my goodness, i might have a shot at this. i ran against this self funder who had raised $517,000 and he self-funded to the tune of three and half million. so that is just not going to work.
if i had early money, if i had early support, then i may have been able to make up that difference in terms of the hard work that i put in, in terms of the name id that i had as a member of the general assembly, but i cannot stress enough the importance of having that early early money and supporting women in the primaries. that i think is where we will make a really big difference. hats off to elise, my favorite favorite thing that i have seen on twitter recently is i did not ask permission. right? i love that. thank you for standing up and saying that is okay. we don't have to ask permission. i really love that. and that gives me some hope. but it is hard when you're running for state senate. in indiana, there were limits and when you have limits you can get that $2700 at a time. that is very difficult. it is a huge challenge point the camp be overcome for women
if we support each other in primaries and we have that early help. >> you know, i love that you reference that. our candidates and least certainly have done that. you have to take charge and own your space and say i'm not asking for permission. you know, that was a game changer, right? it was like doing a little -- i don't get confused. we don't get confused and we are not asking for permission period. i'm glad you referenced that. let's go over to tiffany. so, tiffany, you are running in arizona and a lot of people don't realize what you used to do. she was a cotton and wheat farmer.
like wow, all right. and mom and -- tell us a little bit about what it is like. we don't talk about this enough. when you're running in an urban district or suburban district, we have access to a number of donors. we know who they are. when you go girl, it is a new ballgame. tell us about it. >> it absolutely is. i was very honored to have more industry donors than out of district, to the tune of 80%. but i also ran in the largest rural district in the united states that is not an entire state like wyoming. you know i had so many people behind me but it is a poor district and rural, and so we had to break into d.c. money, phoenix money, out-of-state
money, and get into what we called in our campaign those echo chambers. hard dollars early and a lot of difference. my heart dollars came for my community, people who had never voted in a primary, people that register to vote because i was running, people that had never written a check. with that being said, it was such an -- race and when it came to the d.c. and i met with the an icc and make sure you are not nuts, i have to say elise was the first to reach out and i was walking down the street in dc and i thought it was a telemarketer, new york cell phone comes across, and she says i'm here to help you and our districts are similar. they are. they are border states. she has more snow. but anyway, i have to say the people that took the chance early with women's groups.
it was winning for women . julie conway and trent 25, she just does not give you a check, she beats the bushes for you. right now women, most of the women congressmen at the time had written checks out of their own pac's and that was great, but because i did not have a political background, i had been an attorney, water policy, i farm, i have quite a bit in my home hometown. but to get the name id in time for primary takes a lot of hard dollars early and it really is true, you almost break into little groups of donors where if one person write you a check, then you get 10 point there is such a hurdle. and you have to prove -- you have to work twice as hard you are qualified for the office. what you know about legislation? and the law?
i am the only one running with a jd. that is kind of what we do. or, who is going to take care of your children? and i'm thinking, their father? i don't know. the things you don't get asked. i was running against a male candidate with five kids under the age of nine, he is a great dad, but what you do with your children? they are fine, the children survived. a lot of times i would call donors, phoenix is our big metropolitan area, they would say i'm supporting the candidate in my district. you are not going to be my congresswoman and i'm going i would say i'm going to be everybody's congresswoman. and i would put fundraisers on my district was so big, so spread out and diverse, and frankly poor. i don't think we want a situation where poor districts don't get representation, so anyway, i can't say enough for
the women here and elise, thank you for being bold. be bold. >> you raise a really important point that i want to bring up with everybody. i am going to go over to you ashley. do the democrats have such a different culture and standard for their women than the gop? and by that i mean something that you went to earlier. a lot of you in private, we chat with each other. how many of you by show of hands, have been asked by men or women in the gop, constituent types, have said what about your kids? okay, right.
look, the democrats are not running into that as much. they have a lot of noise and they just don't put up with it. they shut that stuff down like pronto. we have all found our voice and we found some really good leadership in others that are in here. it is really incumbent upon us, not just women, but men, to find their voice. i would love ashley, you got into your race late because you had a deployment. serving your country. you are serving your country and you have young kids. so you caused this cultural disruption and blew their brains out. wait a minute, you're serving and work x you have kids.
you really ought to be staying at home. i mean, you kind of blew the brains of some generational concerned gop members. >> i met annie the first day i was off orders back for my deployments, and so that was a really neat experience. thank you, lise. i will just say it, bad . she doesn't unafraid. thank you for also being alone and unafraid. it has been noted before by different panels, democratic women who are running often times get the democrat vote because of their gender, okay? republican women look at a candidate and they want to see
a qualified candidate. i think that is first and foremost. a woman running does not draw the same women votes on the republican side. so we really have to address, i believe, making sure we have very qualified candidates also for women. i was in a race of seven, so i was running against six men. i made sure in my messaging that i was saying, i'm the most qualified candidate. i'm not running for women. but, as we move forward just really quick, and the only female pilot to my squadron. when i first got into my squadron, call signs are kind of stupid, my callsign was quota. so, it is since been changed, but i'm still the quota. it does not matter if i reached on every landing during a
deployment, that one landing i made, that was bad, that is what you are remembered for is a woman. the guys can make crappy landings all day long that is not brought up. so we really have to make sure that we are putting forward extremely qualified candidates also, but yet, i would like to add and i am sure all of these women understand, i am much nicer to telemarketers now because of all the phone calls i had to make. we got a long road and you can't be 10 times better. you have to be 100 times better. just as you can prove yourself. when i first introduced myself, it was hey, little honey. it is nice that you joined the race. what do you do? when i said i was in the military, combat aviator. that is when they said oh, okay. so you are qualified as woman. so that whole qualification issue, were as a man can say i am running.
okay dude, you know, great. we don't get that same courtesy. so you have to be ready to stand out there, get your message, know your wife. you have to be passionate about your why. and be unafraid. >> julie, i cannot help but laugh about the story of a man running in a race saying i own a toyota i am a foreign policy expert. and this woman said i have raised market successfully and served in the army and i really ready? i think it is incumbent upon us and pushing women out of their comfort zone. carol, we want to hear more about you and it's such a wonderful success story, because we now want the 2020 class of women coming in to win like you but i do want to ask a
question of the group before we have you wrap it up. do we have a little bit of not just a woman problem in the suburb but a woman donor problem? if you look at the numbers from this last election cycle, i don't know if you all noticed, but the democratic women candidates received from democratic women donors $159 million. all right? okay? okay? emily fielded 71 women and raised $110 million for them and one with 34 point that was a heck of a year for them. okay? but 159 million of that money going towards women candidates, for their women. our women on our side,
republican women, gave to republican women candidates only $19 million. and they gave more to men. which means, that they are writing checks and they are writing to men and not as many women. we have our work cut out for us. so i want to begin with you. some lessons you have learned and how do we start squeezing a little more money out of the women out there because we know there are a lot of republican women donors. >> that is kind of a difficult bastion. a lot of it depends upon the women that you know and if you know professional women, their pocketbook will be a little bit larger and you have to concentrate on them. i am in a little bit different
position. i waited until i raised my children before running for office, so a lot of my friends are in the position of thinking about retirement, and that is a whole different kettle of fish because they are out of town a lot. so you have fundraisers. i had laura trump come in karen pants came in. we trots in concentrated on women in the last month and they were very excited to know that they were coming to town and they were very glad to come to the luncheon. i think the most important thing is that you have the fire in your belly for what you want to do and you have to communicate that to both men and women. i never try to keep myself because having run for office,
for 12 years, i already had an established name and that was very helpful, but that was only in 1 1/2 counties, and now i was running an 18 point i looked at it that i needed to make new good friends and the other 16 counties so that they knew they had a genuine candidate who was familiar with the issues, but i also used my values as a woman and my values in raising my family as part of who i am so that they really understood who they were going to vote for. i worked very hard meeting people because i think that is the most important part and when you run for public office, you are also exposing your entire family to all kinds of criticism, so that is why i
talk about the fire in the belly. it has to really mean a lot to you if you're going to run for office. as women, you need to be very aware of those women who are willing to step forward, because if you are strong enough like a lease, this is what i'm going to do and it is very important to me, when you sell that message, other women will notice. i don't think it is a one-size- fits-all. we multitask all the time. when you're talking about raising your children, i felt like i had at least seven plates up in the air, so it was not difficult for me to do this job for a while and do this job for a while. you had the kids, you pack a lunch, you do the laundry, you went to the job. i managed apartments and took care of buffalo. you know?
if i can wrestle with buffalo and sometimes it is really kind of interesting, you have to have the strength to put your message forward and make the ask . at the end of the day, this is our country and most americans feel so strongly. if you let them know that you want to be the one that will represent them, and how much you care about making the country better and better, because there are always going to be something wrong. there's always going to be something you don't like, but if you are willing to try to make it better and you get that message across, people will be naturally attracted to you. does that answer you at all? >> absolutely. every woman in here is nodding their head as she said chuckling 7 to 10 to 1 million
balls at once. >> you do. >> i want to ask a final question to our candidates who had the courage to raise their hand to run, but despite the fact that i believe they were some of the most qualified candidates we had on the ballot, came up short. i am asking this question because we do have prospective candidates in the office who attended today. many of whom i have spoken with already who are going to run. what do you wish -- sorry, let me think about how to ask this. what advice would you give first? what do you wish you knew then when you first decided to run that you know now? so advice first and what you wish you knew when you first ran that you realize now? >> if i could quickly before i answer that, i want to make one point about your question that you just asked, and that is already doing a good job of engaging women donors. i want to think a lease --
elise, susan brooks, and i hate to make a list , and wagner, martha roby, i can name many female members of congress who came out of the woodwork to help me. view pac, women pac, mainstreet women, aoa network, winning for women, all of these groups came out of the woodwork to support me . i had about 32% of my donors being women and i made calls to men and this is a complication i think we don't touch on, but i made calls to men for money and they would say, you need to talk to my wife. now i don't know if they are saying that, if a male candidate calls them, well they say she has the checkbook you
want to talk to my wife. i did have that. but in those moments, you can't be afraid to go ahead and make that second call. you have to do it. they did not always donate. so i know today is not necessarily a note tomorrow. i wanted to make that point that we don't often talk about, but female candidates have a double challenge. we have to work harder. we have to maybe not make as much of the ask and then again, there is maybe another out. advice? >> advice. >> reach out to every person that you can think of that can help support the campaign financially and don't be afraid to make the ask. i cannot emphasize enough the importance of having early dollars and i think the sooner the better in terms of getting
on that with your fundraising plan. that is very important and i cannot thank the ladies that supported me enough for that. and the second part of my question, what do you wish you knew as a first-time congressional candidate? >> what do i wish i knew? i think i learned a lot about the image that we have is female candidates. i think if i had to -- i wish i knew, i did not learn some of these things about voters, particularly gop women voters until after the campaign gets going. i think i wish i had a better knowledge of how those decisions are being made and am looking at kristin anderson and polling data and etc. i think that would've been very
helpful to me, lessons learned, things i wish i knew. how particularly gop women are making that decision and how my candidacy in particular might speak to that. >> great. ashley, what advice would you give to prospective candidates for congress and second question is the same thing. >> for me personally, what i learned the most from my campaign is you have got to know your why. you have to believe in your why. if you don't have a good why you should not be running. you have to really believe in it and live in it. when you're moving forward, even if you lose, you will not regret it. you have lived your why. that is okay in the end. so many people fail but they fail because they tried. do you want to stay there and
could've done this i should've done this? no, live your why. never regret it. i wish i had had more time. my deployment cut into it, but that is okay. god gave me a certain amount of time and we did the best we could with it, so be ready for the bumps, but it is okay if you know your why. okay? have a good game plan. and have your time. sometimes drinking a beer before you start making those fundraising calls helps. >> tiffany shedd, close it out. >> what i wish i had known was that it really does in a lot of ways come back down to money, hard money early. i had a lot of trouble with fundraising calls and a good friend of mine said hang up and call me again, i don't like the
way you asked me. she said, you asked like you are begging. you are going to be a great congresswoman and we are getting a good deal by giving you money. now hang up and call me back and say that. and as you go through it you get better at it. my goal in the money raising calls was to get to know. instead of backing off, like maybe i will think about it, at least i will get to no. hopefully i will get a yes and get some money. but i am not stopping until i get a no. the other thing, if i was going to give advice and it runs along that, is be bold. once you start to run and you have staff and people and everyone telling you what to do, i wish i had been more bold.
i mean i was, but i would've been a little bit more -- less diplomatic, let me put it that way. i would've been more bold about pushing up my qualifications and not being, letting my actions speak for my words. men do that. i would've been more bold when i thought something was worth being pulled for instead of putting it in a peacemaker way of putting it. i would've just been more bold. i think as women a lot of times we are trained to smooth things out and to be the peacemaker. sometimes that is beautiful being a woman running for office . but sometimes we need to just be bad and kick some butt. so for those of you running, be yourself, know your why, have a glass of wine before you make your calls, i learned that from a congresswoman. do your best and at the end of
the day, you won't regret it. because you will make so many new friends and you will learn so much and even though i lost, i am in a platform that i'm still working for the people i care about, the issues i care about and rural arizona, because that was my wife. those people do not have a voice and this podium win or lose gives them a voice through you. >> well, this is a panel of women that deserves a huge round of applause because they actually ran for congress, put their name on the ballot, and that takes courage. so thank you everyone, thank you annie for moderating. thank you to all of you who traveled in from out of town. we appreciate it. >> we are transitioning to our final speaker who will be the keynote speaker this evening. i'm very very excited to introduce this amazing amazing
young woman who ran for congress in a district that really only came online late in the election cycle. so one of the missions of e-pac is to elevate women candidates by telling their extraordinary personal stories and sharing their amazing backgrounds with the public. i believe firmly that it should not just be covered extensively in the media introduce this amazing young woman who ran for congress in a district that really only came online late in the election cycle. , one of the missions is to elevate our women candidates by
telling their extraordinary personal stories and sharing their amazing backgrounds with the public. i believe firmly that it should not just be democratic women who are covered extensively in the media and in glossy women's magazines, we have to make sure republican women are represented and featured as well. our keynote speakers was one of the many women similar to those on this panel who bravely raised her hand and stepped into the arena in 2018. we have talked a lot today about how some candidates need to be asked or need convincing to run for office and i have found some of the best candidates are those who self recruit and have fire in their belly and the determination to take that risk and run for office. elizabeth hang came to me and she did not need convincing. she had the courage and conviction not only to run for congress but she ran a great campaign. elizabeth ran for congress in california's 16th congressional
district where she surprised all of with how close she came in her campaign against the democrat incumbent. remember in california primary day is not like new york primary day in california is top two regardless of party and she came within six points of this powerful incumbent. she brought this sleeper race online as we headed into the general election. i chose her to speak today not just because of her great campaign but because of her extraordinary story that i want you to watch with her introductory video that went viral. q the at. add. ad. >> in cambodia being young and single often meant a gruesome life and likely death. they approached my father and
in order to save his life he said he was about to be married, they asked him to whom and he pointed to the prettiest girl he saw having never spoken to her before. the soldiers approached her and she said yes. they got married the very next day. 41 years later they are still the happiest couple we know. great things can come from great adversity. fresno's home but america's building booming economy never made it to our district. empty buildings, homeless and desperate people, our congressional district is one of the very poorest in america. for 14 years we have been represented in congress by a
nice man jim costa but so little has changed. look around, this is what we can still expect to see 14 years from now unless we plan for a better future. when we were young my mother picked up coins off the floor to buy is a happy meal when we did well in school. they worked long long hours at the local grocery store they still run. all that they made they saved for our education. >> elizabeth is the hardest working student i have had in my 33 year teaching career and she is the first sunnyside high school graduate to have earned her way into stanford university. >> studying at stanford wasn't enough elizabeth was also elected student body president and next came an mba from yale.
she spent time on the staff of respected u.s. congressman ed royce. while in dc she learned nothing happens. nothing. we have given jim costa 14 years to bring us a better life, has it worked? in those same 14 years elizabeth heng excelled at high school, graduated stanford, was elected student body president they are caught got her mba from yale, learned what is wrong with dc, helped her brother start a very successful business then turned her attention toward making our lives better. the same 14 years? which person is most likely to improve our future? >> i am 33 and i have the energy and drive to bring us a better future not just talk about it do it. break the jam and restore our water infrastructure. reform immigration the right way. vastly improve our education
system so more of us can go to great schools. everyone told me i would never go to stanford or yale or work for congress just like they tell you that hours homes and cities will never get better. everyone is wrong. great things can come from great adversity. i am elizabeth heng and i approved this message. >> i am very proud to introduce the 33-year-old daughter of a cambodian refugee and former hill staffer and congressional candidate in our keynote elizabeth heng. >> hello there. hi everybody.
i am so excited to be here and thank you so much rep. elise stefanik for having me here today. i remember vividly the day i decided to run for congress. it was january 20 2018 a year ago. i was watching cspan and as the clock struck midnight and our government shutdown again i do find it fitting i am here again today, at that moment as a former hill staffer i knew personally this was all for campaign votes, fundraising and winning over the media and frankly i was disgusted. i left the hill six months prior to that because i was sick and tired of the political bickering, the finger-pointing that was going on in washington . i was tired of watching my
generations future being mortgaged. i was tired of complaining about the future of our country and watching the core principles crumple before my very eyes. at that moment i knew i couldn't just stand around on the sidelines anymore and i needed to stop making excuses. what was i waiting for? was i looking for another degree? did i need more experience? i decided that night to pull papers and launch my campaign for congress. that was honestly the hardest part of the whole race if i look back now. it was getting myself emotionally ready to say i am doing this. then the fun began. i quickly learned who my friends were, who my friends were not. the media, random people
pointed to everything that was wrong with me that i didn't realize was wrong with me and it ranged from the color blouse i wore that was the wrong color to people questioning my intelligence or morality because i was a republican. on the campaign there are so many donor calls to be made and fundraisers to be planned and i still had to knock on at least 50 doors per day to make sure people knew who i was and i really understood the issues impacting the communities. i went on a national news circuit because the ad you just saw was band five -- by facebook and censored so i had to work on that also and in between doing all of this i needed to make sure i slept that i ate and i was still taking care of myself. i have to give it to you congresswoman, when i was
working on campaigns and i was a hill staffer i thought i can do this and i give you so much more respect than i ever did when i was here. it is hard because you are putting everything on the line. i am so proud of the race we ran. by the end we had the best ads and we raise one $.2 million in eight months and put this race on the map. i can't stress enough for those of you that want to run how important it is to build the right team in the beginning for the least amount of money and get fundraising commitments to write checks earlier rather than later. as a first-time candidate and i have always been conservative with money, in august when you are planning for what you need to finish the rest of your campaign and you realize you need to raise half $1 million in september to get there so you can place your ad
it is terrifying that you will actually be able to do that. we fortunately were able to do that so it is better to get it earlier rather than later. when i decide to run for office again being intentional and planning is critical to giving a campaign it's best shot at winning. going up against an incumbent isn't easy but it is doable and i believe it is necessary. my opponent has been representing the district both locally and federally for 40 years. that is since when jimmy carter was still president. when i look around it was depressing and people weren't dreaming anymore. there is something fundamentally un-american about that statement and i am not okay
watching the status quo. running for congress i truly learned how much of a bubble i was living in when i was in washington dc. growing up i didn't realize having helicopters fly over my house with searchlights twice a week, that shouldn't be normal. nothing has changed. i believe and still believe we can do better. i didn't understand the power of my voice until i decided to speak up. we need new ideas to shape our country's future and i believe women will lead that future. when half of a country is republican and 25% of the country are republican women it boggles my mind we only have 13 women representing us in congress. i am thankful we have a congresswoman taking up the lead in that effort. i believe we are at this crisis
and there is a saying in dc, if you are not at the table you are on the menu. while i am not interested in being an option for other people to pick and choose my future or any of your futures. this election motivated me more than ever and i will do whatever it takes to build a pipeline for women, young people , our future to be successful in politics so more of us can take a seat at the table. i want to thank you rep. elise stefanik for taking the lead and addressing this issue. coming to dc as a candidate isn't easy and i know how the circuit works. you were the first elected female to take an interest in my race and provided me guidance and support when it seemed as if the whole world was against
me. i want to thank you for being an example of our future there. we need more women leaders to deliver our message of wanting a free and more prosperous country. where the governments role is to make our lives easier, not harder. we need to hold our core values of providing people with the best shot at accomplishing their american dream through opportunity. i am going to fight for our country's future so that one day little girls around the country can have plenty of role models like rep. elise stefanik here and dream. i am going to run this country one day. what i want to end with is that i hope all of you here in this room watching that you join me and continue to support rep. elise stefanik's effort with
epac to make sure those little girls one day will have enough role models to run this world one day. thank you. >> thank you elizabeth and your story is so extraordinary. thank you for making this trip. thank you to everyone for attending today's events. i know we had a lot of great speakers and as i said your help helped us exceed our initial goal which was $100,000 and we successfully raised $250,000 so thank you again to samsung, david and jennifer for hosting and thank you to our panelists and i also want to name the members who supported this because it is both men and women members. susan brooks, tom emmer, drew ferguson, trey gaudi, kevin mccarthy, kathy rogers, martha, steve cicalese, fred upton, and wagner, greg walden, thank you
to everyone. we look forward to staying in touch as we develop this program and announce our slate of 2020 republican female candidates. thank you. >> we are going to do a short media availability with rep. elise stefanik so if the press could gather towards the front of the stage that would be great. in 1979 cspan was created as a public service by america's cable television companies and today we continue to bring you unfiltered coverage of congress, the white house, the