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tv   Felons and Entreprenuership  CSPAN  April 8, 2015 9:30pm-10:35pm EDT

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by trade. it is incredible i made it this far. >> why did you decide to seek office? representative torres: i answered a call for a 11-year-old girl who died at the hands of her uncle. it pushed me into a political world which i did not it no -- i did not know existed. >> you can watch the entire profile tomorrow. next, a former venture capitalist talks about an entrepreneurial program she created for people who are incarcerated. the event was held at the computer history knees in mountain view, california.
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>> in 2010, she started doing the work. it is challenging work but the concept is simple. men and women who have been incarcerated do not lack talent or skill. given the right coaching, help, and investment, they can succeed as entrepreneurs as well as anyone with the entrepreneurial spirit. defy ventures seems aptly named. she will be named by someone she trained and also npr's laura seidel. this is laura's six appearance here. in 2015, we will be launching an
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app, a guide to the revolution experience downstairs. if you come and download the app, you will hear laura seidel's voice because she is the official voice of the app. she is npr's digital culture correspondent. we can use all that we can get. please join me welcoming our guests. [applause] catherine: great to be here on this rainy night. i think we got a little bit from the videos. what is defy doing right now?
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how do you define this venture? catherine: there are 100 million americans with criminal histories. many of them developed amazing hustling skills in their former drug dealer ship days. we recruit from them in transform their hustle from illegal ventures into legal entrepreneurship. we recruit people after they are released from prison. we recruit people like yourselves, business people, as mentors and coaches. we have online training courses. we bring them together for events where we teach them entrepreneurship training. we host shark tank style competitions. they compete for $100,000 in startup funding. laura: the watch it in prison.
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catherine: exactly. you are 37. that meant you started -- catherine: think you for putting my age of there. i don't mind. i used to work for a venture firm here in palo alto. and then worked for a private equity firm. laura: you were in texas when you first visited eight risen -- a prison. this was a defining moment? catherine: i was living in new york. i was invited on a texas is an visit. by -- texas prison visit. i was like, no thanks.
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i had rotten opinions of people who were incarcerated. she convinced me some of the greatest underdogs in america and best redemption stories come from behind prison walls. i excepted her invitation, flew to texas. i was 26 years old. i thought i was going on some kind of zoos tour to see wild caged animals. what i saw instead was human beings who had screwed up. not all of them but many of them take ownership for what have done. i could see they were hungry for another chance at life but they did not necessarily know where to go. how to apply those skills. the only thing they had seen modeled in their neighborhoods the only successful men they had seen word drug -- were drug dealers and gang leaders. speaking with them, i realized i
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was not speaking with aspiring entrepreneurs but proven entrepreneurs. realizing for the first time many of the drug dealers and gangs, their organizations are run by bylaws. they have boards of directors. they have serious management skills and understand distribution, sales, and marketing. the one thing they sucked at was risk management strategies because they got busted. i asked myself, what would happen if these guys were equipped to go legit? i never in one million years thought i would work in the sector of all places. i was so captivated by this overlooked and discarded talent pool. i ended up leaving might cripple job in new york city at a private equity firm and moving to texas. -- leaving my job at in new york
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city at a private equity firm and moving to texas. laura: it sounds like you were able to have real conversations with the prisoners that got you hooked. did you tell your family, i am going to texas? catherine: everybody thought i had lost my mind. i packed up all my stuff in a minivan and moved out. all my stuff was stolen. my family members said, see that is what you get. i said, the guys i am working with are still locked up. i had gone all in. as a 26-year-old i had $50,000 in my savings account. a padded 401(k). i gave it to starting my work because no one believed people in prison could write business plans.
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i went broke and then became a professional baker. -- beggar. laura: public radio, i understand professional baking. -- begging. you started this program within the prison. how did this work? how did you get the prison to say yes to this? catherine: the program similar to defy, we worked with men within the texas prison system. 80% had committed violent crimes. we would teach them entrepreneurship. conduct business plan competitions. people would fly out from around the world to serve as judges. after they were released, we had an employment program. the employment rate was 98% for guys getting out.
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we created 7500 executives who would employ them. 60 of them started companies. we had a family reunification program. i am very proud of what we accomplished. laura: it is amazing. when you call up executives and were asking them to participate, you got so many who it sounds like said yes enthusiastically. why did they say yes? catherine: i was not calling them and saying, i have this idea for you to plant a tree. i said roll up your sleeves and serve in a capacity that is your core capacity. teach america's biggest underdogs. is america really the land of second chances? i said i know this is a little
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off the beaten path, but maybe it will give you street cried and bragging rights at to a next cocktail party. -- street cred and bragging rights at your next cocktail party. a laura: what is it like when executives walk into the room with people who are felons and they meet? catherine: i would describe it as a junior high dance. they separate. people with criminal histories are scared of the executives. they aren't related. the executives are afraid of the stereotypes of people with criminal histories. we are intentional about making the ice to make it not feel like a junior high dance. at the beginning of an event the first thing we do is saying, welcome to defy.
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i say, we are going to hug it out. i want big bear hugs. 14 bear hugs. they get to take a seat. they have hugged 14 people. and then we do business. laura: the vision of seeing these executives, hugging felons. i want to ask you. you had success in texas. you had personal disasters in texas. you ended up having to leave that program, although it still exist. you are still pretty young. what happened? catherine: along the lines i was building this up, i got married at the age of 22. i was married until i was 31. six years ago, i was divorced.
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that came unexpectedly to me at the time, although looking back in hindsight i saw how many opportunities i missed in being a white. i had tunnel vision, building up my organization. being a divorced woman is something i never imagined for myself. in the wake of my divorce, i made bad decisions which i regret to the state. -- to this day. i ended up having relationships with people who had been released from the texas program. my own graduates. i knew that, i knew better. one thing i did well in my crisis when asked about this, i was honest about my shortcomings and mistakes. i was devastated when the news showed great interest in my
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mistakes. i used to speak about my work and say, what would it be like if you are known for the worst thing you ever did? i was so ashamed of myself, not just for being divorced but for making these mistakes. i try to kill myself. this was five years ago. i lived for the work i did. having that taken away from me, i was forced by the texas prison system to resign. we had 7500 supporters. i sent them a full disclosure letter with my mistakes. two people i respected the most. saying, look how i screwed up. and then having the news jump on that, i did not know how i would ever get act on my feet from that. laura: in an interesting way, i
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was reading this. being in the news, i know the news loves to jump on the worst things people do. here you were, telling people you were not the worst thing you have ever done. i wondered how you came out of that? you have restarted. you learn something from that that you have brought from it. you have gone back to doing this work you are so passionate about. what do you think you learned from having that whole experience? has it made it more empathetic? catherine: that could be a long answer. i used to think that people cared about me and maybe celebrated the result i was able to generate because they cared about what i was doing. i did not know that people love me for who i was. after the news whenent out
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after i sent my e-mail, 1000 sent me news of love and support. i realized i had nothing more to offer. i realized at 31, i was lovable as a human and person, not just a leader generating results. that love has been transformative and healing in my life. i hate talking about the mistakes i have made, but at the same time, it is liberating to not hide. i think many leaders, almost all leaders, have done something at some point in their career that if it came to light would make them lose their leadership. most people don't get that liberty, the freedom of getting to speak about it. i have realized the hard way and talking about this that we as humans bond and our humanity,
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usually more than we do in successes and accomplishments. not many people talk about their failures. we all have some. you want to talk about them? [laughter] laura: my job is to put the heat on. catherine: in terms of working with the men and women that we serve at defy, i have always had a passion for it. now that i can relate to having a thick wall of shame, having no money, not wanted to be on the street, i understand what it is like for them to work through the stigma. as a leader, when i started when
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i was 27, i was ignorant career that ignorance really was bliss. i had no idea how hard it was. when i started the fight, i knew -- defy, i knew things that were hard about leadership. i was more cautious, i was insecure about announcing i was going to go for this again. but i have come at it with the more tempered energy. a deeper love for the mission i have. i got an offer to go back into venture capital. i thought no one would believe in me again. but people gave me a second chance. i am extremely passionate about extending second chances to america's biggest underdogs.
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laura: we are in silicon valley. this is a community that believes failure is ok. the whole mindset here is you can fail and pick up and go on. how did you restart this? you were no longer allowed to work in the texas prison system. you were in new york at this point and decided, i am going to restart this? catherine: i got a year of intensive therapy and then moved out of texas to new york city, where i had been working before, to get energy back into my life. i was studying best practices and other models across the country. not sure i want to do start something again. road business plans. people for them up. i did not want to start something ineffective. after a year of doing this, i announced the defy concept. it was with the support of
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people who had my back. my mentor said, if you are going to do this, go big or go home. build something that will be nationally scalable. make sure you are building infrastructure something that can bring healing and redemption opportunities nationally. i spent the first year after my resignation raising money. hiring staff. hitting a methodology and curriculum and staff in place that could lead us to success. laura: how big is the program now? you are using technology to do remote angst. -- things. catherine: i made the decision to work outside the system because there are 2 million people incarcerated inside, but
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100 million outside with criminal histories. i know silicon valley is more accepting of risk, but many will not hire someone with a felony. there is a huge need on the outside. new yorker said, just because you can do it in texas does not mean you can do it in new york. we had to prove our model. entrepreneurs and training would come to our classroom and they would learn about entrepreneurship. character development including everything from how to be a great father, manners employment skills. our model has worked out fabulously. the employment rate is 95%. we have incubated and started 71 companies.
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everything worked well. they are a simple service ms. this model. -- service business model. somebody said, it is great we are doing it in new york. he said, do something scalable. i did not know how. seth godin who in the video is one of our instructors, we have five professors from harvard business school who teach online courses. we film them. we served 174 this calendar year. we are hoping to serve a thousand a year. they learn in longline training -- online training and then come together to apply information they are learning. laura: i wonder with online
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training, part of what works is bringing people together in a physical space to get that in person training. catherine: we have events every month in silicon valley. we have a mentoring program that is one on one. we have here groups. i don't think people transform just by watching something online. it is through relationships we heal. laura: to me, the idea that people who have been in prison gangs, drugs makes sense to me. it dawned on me but i did not do anything about it and you did. yet i wonder, how do you decide which people are going to work in this program? it is probably not something for everyone. catherine: the number one thing we look for is, do they take ownership of their past and want to transform their future?
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if they want a handout, they are not suited for us. that used to be a harder task to triage that. this year, along with to a blended model, we switched to a tuition-based model. we charge a modest tuition to mantra and training. the rest is subsidized ride donors. we have seen when they have skin clean game, the ones who want to move forward in their lives they are willing to pay. the guys were not serious, they opt out. that is a that lists weeding mechanism -- fabulous weeding mechanism. laura: how much do you charge? catherine: it is about $100 a month. every month, we give them an opportunity where they are earning and paying for their tuition. they also are in financial prizes.
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it can end up costing them nothing, but we want to make sure they are willing to put money in. laura: tell us about the businesses? catherine: they are simple but they work. a catering company. there is a guy who introduced me as a third-generation -- introduced himself to me as a third-generation felony. 70% of people and up following their parents footsteps to prison. he loved food. he started a catering business. he exclusively hires young dads. he has hired more than 10 of them. he got to leave his job to run this country full-time. we even have a couple apps although we don't think that is the best model for profitability. we have carpet cleaning. a whole broad range, dog walking and pet care. companies in almost every sector.
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71 of them. laura: which is amazing. you said, there is money behind the program. are they able to get seed money advice? catherine: when they are competing for the money -- the next one is coming up. google is hosting it at their headquarters. tim draper is hosting the finals at his office. they compete for a small amount of seed capital. every competition we have, the capital increases. we provide them with micro loans. the more money their businesses need, we introduce them to angel investors. our network is full of them.
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laura: how did you get tim draper into it? catherine: a cold e-mail. set godin, too. laura: when he first showed up had he had any extremes with people in prison? catherine: i don't think so. he is a classic story of a investor who loves an underdog proposition. that is why he is good at his job. laura: we saw in the video, moments of asking people questions you would ask them. how many of you heard gunshots? what is it like when you have people who are successful business people and people who are felons and you ask these questions? is there any point where they start to find things in common, or are there surprising moments where they have things in
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common? catherine: we create a safe place where people can be vulnerable. a lot of the premise is there is so much in common on both sides of the line. many of the executives are driven to their success because of daddy issues. they never heard, i love you son. they go out and the five he -- defy the odds. they are influencers. they use their influence to get results. they are bottom-line oriented. there was often a strong mutual respect. when he tell executives, no pity. no sugar coating. and if their idea stinks, tell them. they like that because they get -- there is this tough guy thing
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in the room. tough guys can also be soft and vulnerable. our eits coming out of prison have put on a facade. they can be exactly who they are. they can be known and loved even though they have done these things. they get to let their guard down. our executives, who are sometimes the zillionaire's, are keeping up their facade. they have issues. at thedefy, you get rewarded for being who you are. the executors and friends. laura: i don't know whether it is a great thing that felons and successful business have something in common or not. [laughter] catherine: what does it take to
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be a successful business person? i do wonder about that. i was going to ask you about women. you start at this before orange is the new black. -- you started this before "orange is the new black." hyper is an advocate for prison reform -- piper is an advocate for prison reform. i remember an antidote about a woman in prison with martha stewart. she started a business because martha stewart encouraged her. catherine: we are working with a woman who serves time with martha stewart as well. laura: there are not as many women as men. i do wonder to what degree work with women. a lot of women in prison, they are single moms. they have challenging circumstances. being able to be a good business
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person can help them. catherine: the fewer men we have, we are trying to attract more. they are a small percentage of the criminal population. the women we do have are awesome . they hold their own with the guys. laura: is it different dealing with women? in terms of background stories and bonding with executives? catherine: yes and no. they are there as entrepreneurs create is not like they cry all the time and the guys do not. they are very competitive. one of our women in new york consistently wins every challenge. takes first or second or third. she has a softness that gives her a competitive advantage. her daughter is also a part of our family. we have a family legacy program. her daughter is in it.
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her daughter is starting her own company. her daughter is 21 and starting her company now, alongside her mom. they are on the legal entrepreneurial journey together. laura: that is amazing. a wonderful thing. i wonder. i have heard people often criticize programs within prisons that help prisoners. i have heard people say basically, these are thugs. awful people. do you get that at all? any criticism with people saying, why should they get this advantage? they have committed a crime. catherine: i will start off by saying, having worked in the system, not everyone wants to transform. with that said, so many of them do. i get a lot of criticism.
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but when people say, why do these guys get the special privilege, my first thing is, we do not get public funding. it is not like we are taking funding away from kids or whatever. when you look at the communities we serve, some of the poorest communities in america. we are serving people in nine different states already. in the communities we serve, the underserved poor communities the number one missing factor in my opinion from what i have seen is positive male role models. if there is a fatherhood problem in america, and you want to move america forward, you need to serve the kids, too. so many people are already focused on education and kids. if you give all the assistance to the kids and they go home to dysfunctional families and missing fathers they are not
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moving forward as much as much. our solution, some people think it is backward. we are a quipping predominantly men to become not just entrepreneurs, but 50% of what we do is working on their character as well so they can become engaged parents who love their kids. who teach them a new legacy of legal entrepreneurship. we have a events with their kids. the kids come to the sales expos and say, i am going to become an much of a word. this is a family business. laura: when you say you help them become better fathers fatherhood is about more than bringing home money. and what ways do you work with them around that? catherine: we have incredible curriculum and online courses that teach this stuff. everything from, we teach the five love languages.
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laura: explain what that is. kathryn: ideas we all have. words of affirmation, physical touch. acts of service. gifts. quality time. i nailed all five. if my love language is physical touch, which it is, my most likely way of loving you is through physical touch. yours might be words of affirmation. if i do not realize that, we are going to get in trouble. if i realize that, i can stroke you all-day with words. to love you in the language that is most important to you. they are learning this about their children as well and spouses. even loving your employees in your company. we have a course on how to make a meaningful apology.
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the language of apology. not just saying i am sorry, but offering restitution. saying i am sorry and i was wrong are different. prices -- forces and etiquette how to be a gentleman. a two hour dining etiquette course and i could not believe how rude i was after taking it. it was taught by an emily post etiquette and structure -- instructor. >> laura: i love that. kathryn: emily post meets hip-hop is the instructor we chose. they are getting courses on things like, what is the definition of integrity. courses working on them as people. one of our eit's told me, i watch these courses. my 11-year-old son is watching them with me, asking me questions.
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that is pretty awesome. laura: what do you think the differences between people in prison who discover you and those who as you said, not everybody wants to be redeemed. and the time you have been doing this work, do you have any sense about the difference? catherine: that is a good question. i always wonder, why wouldn't you want to change if you can? one person set it to media best. he said, when you have been put in the trashcan, thrown away by the people who are supposed to love you, most of our eit's came from dysfunctional families where family members left them and abuse them, when you have been put in the trash, you start to believe these lies about yourself. you're not worth anything. you're never going to amount to anything. you're going to keep putting
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yourself in the trashcan. laura: you think some guys cannot get past that. catherine: they have not had a different division he did for them. they don't leave it. it is more comfortable to not change. it is more comfortable for all of us to stay the same. if you have been marked by failure and you are used to it, it feels normal. laura: how many of the ones who come to you are violent felons? how many are there for drug crimes? does it make a difference? catherine: it doesn't make a big difference. almost all of them were engaged in the same lifestyle. we intentionally seek out leaders who were good at selling drugs or leading gains. somebody who sucked at selling
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crack have a less good chance of being a good entrepreneur. someone who is a leader usually doesn't get busted for having an ounce of weed. about 80% of our guys have committed violent crimes. nearly all of them 100%, are incarcerated on some sort of drug dealing, organized crime, something related to rehab that is what we look for as a qualifying factor. how entrepreneurial were you? laura: it is great. in so many ways, they were trying to live the american dream. that was what was in front of them. catherine: in my home, i learned take my sats and go to college. where they grew up, prison was a rite of passage. you go to prison, you get
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smarter. prison is a college, to get smarter and make better connections. you get out and hope you don't get caught again. they do not have a different vision. we bring in people like yourselves and you say i believe in you. i see something different for you. i can't tell you the confidence it instills. it transforms lives. it is what they need. laura: what is the most challenging part of this work? when you have been coming out of an environment like that the amount of emotional baggage, what is the most challenging part? catherine: everything about it is so hard. i can make it sound so good. sometimes people tell me i say i make it sound easy. it is not. our guys have more challenges
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than anyone i have met. yesterday, i was talking to a mentor. she said what do i do? the woman i am mentoring, i am worried about her physical safety. she is in a relationship with a guy who is being abusive. the hardest part for us is walking through the tough stuff. since our guys have not achieved great successes before, right before they are about to incorporate their business, right before their feet are about to be held to the fire they want to quit. not letting them quit when success is in front of them, that is tough. that's why we have incurable mentors who say, i believe you. let's walk to the other side. laura: when you are used to
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doing something one way, the moment must be scary. to make that leap. you are going to expand. create a greater presence here. you got good news recently that maybe you want to share. help from silicon valley. catherine: i love it here. i have always wanted to come to this coast and it is my dream to build a national program. a couple of months ago, we started our first pilot class. serving 20 eit's here. many live in oakland. we started planting some seeds out here. this company called google was in the audience, some of the people were in the audience at one of the talks. it a few months ago. it is amazing how these people grabbed onto this mission. we want to make it big in the
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bay area in 2015. this is my first time i have permission to publicly announce this. we have obtained a $500,000 grant from [applause] kathryn: this is so we can serve in 2015 our aspiration. up to 500 eit's plus their family members. for the time next year, we will raise a staff. we are looking to hire an executive director and a team that can lead this important work. there is such a huge need out here. google has, come and not just with funding but they are hosting our cup edition. -- our competition. it is amazing what a corporation can do. i am shocked we are here in the bay area.
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laura: i think this is a great place to do it. there are a lot of entrepreneurs here who have been through the ringer who probably would love to give back. catherine: california, you have a serious prison program and a serious entrepreneurial spirit. there's not a better place for defy. laura: there is a stat i want to get out about the number of people in prison. catherine: we are the world leader. laura: it seems like, what is it? 100 million people -- catherine: 100 million with criminal histories. we have the highest capital incarceration rate. 2 million in prison, but also 10
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million cycle in and out of jail. a revolving door. the recidivism rate is 76%. and it is often because people get out of prison and they want to transform their lives but employers are not willing to let them slip a burger and mcdonald's because they have a rap sheet. laura: i have a number of questions from the audience. let's add a few. somebody asked, how do you measure the success of your investments? how are you doing that? can anybody take the online training? catherine: we hope to offer online training. open it and up and license it to others. that is may be coming soon. in terms of measuring the success of our investments we look at the revenue of the businesses. we look at the prophet.
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how many other people they are hiring, especially when they hire defy grads. we look at their traction and growth rate. we have an entrepreneur in residence that helps build up companies. our cover these are young, they are in inception. some are generating around $100,000 in their first year, which for us is pretty good. we had one business that generated north of $30,000 in its first three months. so that is like pretty awesome for us. of the 71 companies, the generated 84 employment opportunities for people besides the founders. it is getting other hard to employ people in jobs. laura: it is amazing to me and great to see you turn these people around. a great opportunity to have some
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become up to the stage who you helped. catherine: i would love that. his name is jaime. he is here. this might be shocking to read he has a criminal history and he is nervous about getting on a state. he was i think throwing up in the bathroom. i am joking, sort of, but if you would please warmly welcome him up. he will share his story. [applause] laura: we will put him in the middle here.
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hi. hymie: hello -- jaime: hello. catherine: let's get the hard part out of the way. introduce yourself. people want to know where you came from. will you share a summary of your rap sheet? jaime: i am 32 years old. i served nearly three years in prison for drug dealing. catherine: nobody comes out of the womb sain, one day i want to become a criminal. can you talk about the circumstance is that led to your arrest? k jaime: i grew up poor. my parents worked 2-3 jobs at a time. they work so much thing is our help. we ended up helping them at the
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age of 12. i remember mowing lawns. the apartment complex had six or eight lawns in for debate busy street. i remember mowing the lawn's and looking up and seeing some of my friends from school. to me, it was embarrassing. i grew angry with resentment and wondered, why do i have to do this? why do they get to play? i started thinking, there has to be the different way to make money. unfortunately, i headed toward the criminal lifestyle. catherine: you got busted on the drug dealing charge. we are not here to talk people into change. we want to book who already want the transformation. why did you go to prison to become a better drug dealer? what caused that transformation? jaime: for me, god save my life.
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i have been talking to him. i remember being in prison reading a magazine. there was an article about defy. it motivated me. i wrote you a letter. i did a google search. i found out thedefy was coming to the west coast. and now i am here talking in front of you beautiful people. it is amazing. [applause] catherine: the first day i met him, three or four months ago. he came up to me. you were trembling. you had a letter. you had saved a copy of the letter you wrote me to read we were not even here on the coast. i could not believe it. now that you are in defy, you are starting your only goal business. why don't you give them a 15 second elevator pitch. jaime: i started an apparel
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company. targeted for the fans of baseball. we have a social component where we give that to an underprivileged kid. catherine: who is going to win in the shark tank? jaime: i'm going to win. right here [applause] catherine: last night, we had amazing vcs and ceos. talk about how it feels to interact with these people who believe in you. jaime: it is wonderful. every day i tell myself, yes you can. beard and around the volunteers, reinforces the belief that yes i can. it feels great.
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catherine: when are you incorporating your company. jaime: i did it last week. catherine: along the journey of starting your business, it takes a while for them to become profitable enough to live their full life on it. what are you doing for a living right now? jaime: right now, i am working at a warehouse for $12 an hour. catherine: you are working in a temp job. i'm making a shameless plug. if anybody has an employment opportunity for him, please flood us afterwards and let him know. what skills do you have to offer a company? jaime: i am a great team player, a great leader. catherine: you've got good
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hustling skills. final question for you, from me. here tonight, you have family members here to support you. you gave me big news last night about it. you want to share that? jaime: my baby girl is going to become main -- going to be coming to the world. my wife is due any day. catherine: where is your family? tell them how it feels to have them supporting you. jaime: i want to say i am sorry for all the things i have put you through. the whole family. i put them through a lot of stuff. it feels so good that you guys are here supporting me. i love you guys. [applause]
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laura: i'm curious about, one of the things you talked about was you learned entrepreneurial skills on the street dealing drugs. something you can transform into a more positive way. do you think that is true? did you learn some things about running a business? jaime: yes. i paid attention. you are selling me product. that one is illegal and this one is legal. it is similar, the marketing, the management. laura: the profit margins are different. but you don't get thrown in jail. jaime: now i can make money be right way and help people. it is great.
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laura: how has it been meeting people who are successful business people? looking at them as models? have them talk to any positive way? how does it feel? jaime: gives me an courage motivation. i have a personal mentor. he speaks to me from his heart. you can tell that he wants to help me. that feedback gives me more motivation to keep going. catherine: tell them about what happened in the subway. jaime: we had a lot of volunteers last night. i came out of there on fire. i am on the bart station going home to there were two guys. they were in comcast jackets. i was trying to muster up the courage to talk to them and tell my story. after coming from the night of coaching, i said i would do it. i made a contact.
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the guy told me, once i am up in writing, get in touch and he will try to publish it. catherine: you said you shared your whole story. jaime: they have encouraged me to be vulnerable. once you are not afraid to share, it opens up doors. instead of being, what are people begin about me, it gives me an opening. it is pre-cool. -- pretty cool. laura: i asked you this question, there are people in prison who do not want to change. why do you think some of them aren't less open to it? jaime: maybe because you are not open-minded. if you don't want to change,
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things like this will not help you. if you want to change, that is the first step. laura: do could you say anything to those people? do you think you'll go back and try to convince people to change? jaime: that is why i am blessed to be here on stage. to let people know, yes you can. i can do it. you can do it. laura: do you want to stay up with us? the questions from the audience? what make sure you are having a good time up here. jaime: i am loving it. laura: a question from the audience, do you think questions -- classes like those offered would benefit children or young
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teenagers as a way to prevent them from going to prison? kathryn: absolutely. that is part of the reason why we have developed the family legacy program. teenagers can participate. eventually we won't you develop a young kid friendly curriculum where we can teach even kindergartners. transformation entrepreneurship. dreams and goals. laura: what do you think of that idea? if these things had been available in school, when you are thinking how are you going to make extra money and you are mowing lawns, summary had said headset, you could be an entrepreneur? jaime: totally. sometimes the school education system can be boring and a dry. this can spark something. catherine: kids love money. laura: me too.
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catherine: i don't know why entrepreneurship is taught more often in schools. especially children raised in poverty would have a greater affinity toward entrepreneurship training. you should seek kiddos. they are about hustling on behalf of their parents. laura: what are the main reasons -- you have a small percentage who fail. what are the reasons for those people who cannot quite get it together? why do they fail? catherine: i would say generally it is because they do not have the resilience to failure. we tell jaiomme and others, you will fail. when you fail, it is ok. we will keep moving along. you have to want to get backup. some people drown in their
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failure. they are maybe so covered in shame they are not willing to get act. either that, or a lack of a real desire to change. they try and little bit but they do not have the stamina. i think jaime is somebody who could face any obstacle in the world and he is so committed. but transformation change is hard. going back to what they know is easy and comfortable. a fast money alternative. that is the main reason people fail. they cannot withstand the pressure. laura: what do they do? do they just drop out? catherine: sometimes they drop out. sometimes we encourage them, if this is not the right opportunity for time. we don't want to fake serving
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someone if it is not going to be right for them. if they really want more of a handout, we will tell them it is not the right fit. come back to us another time. we have a lot of strict policies. we drug test. we drug test and the only things they come up with our weed, but we do separate them for any type of criminal stuff including using drugs and we tell them to clean up and come right back. laura: somebody asked, getting back to the educational system is there something they could do differently before people follow? catherine: kids entrepreneurship. laura: how could they do it? catherine: there is an amazing organization called the network for teaching entrepreneurship,
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it used to be a national foundation and i was inspired by their curriculum and they have curriculum for high school teachers taught in school. they are and try amazing organization and there are a lot of's other organizations, there is one in the bay area called "build." there are nonprofits that do it and the education system could make it a part of their curriculum just like math or science. laura: it makes a lot of sense. the bay area could be one of the first places to do it. another person asked, how do you become a mentor? catherine: i love that question. we have one slide, there is my e-mail address. get your phone out right now and
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send an e-mail right now and say i am in. we will lock you down. we have events in january, you can join us at google. we have an award ceremony where jaime's family it will launch and get promoted to the next level of entrepreneurship. we have judges, online faculty donors, workers, a staff members, all of it. you can e-mail us, anyway that you want to get involved, we take all good things. we are up your startup here in the bay area. we even have an online mentoring program. people across the country that can edit resumes and business plans and invite feedback as well as the in person program. jaime: cert --
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laura: certainly this is an area that loves a good entrepreneur. with that we are supposed to bring our wonderful host, the director of the museum up. john: thank you, please join me in thanking laura, jaime and catherine. laura: it is heartwarming to see the work you're doing, keep it up. [applause] john: have a great holiday, we will see you in january. [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. visit] >> boston marathon bomber
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dzhokhar tsarnaev was found guilty on all 30 counts wednesday. after the decision, governor charlie baker said he supports the death penalty, even though that decision belongs to the jury. governor baker: good afternoon. i heard the news and my first reaction was thinking back over the course of the trial, the images and stories about what actually happened. i could not help but imagine what it would have been like to be one of those family members reliving in graphic detail one of the most horrible moments of their lives. because of t


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