tv Key Capitol Hill Hearings CSPAN April 5, 2016 6:00am-7:01am EDT
this election, right now, and the return on paid advertising has been limited to say the least. and so, the power of effectiveness of advertising in general is really evolved and changed. again, i think that gets to the notion of voters have become very skeptical and know that it therefore, and so the power of free media and somebody like donald trump comes along and has a very different approach. and has spent almost semi-advertising. >> i read that donald trump laid out a vision for a campaign that was run almost exclusively on free media. and the people he was talking to said, you cannot do that in effect, watch me. he said, watch me. so far, he has received almost $2 billion in free media. which is astonishing. >> yes. [laughter] >> put me out of business. they can roll me out to talk about the old days.
>> thank you for this segment of the show. [applause] >> i think we will shift some chairs out now. bring my colleagues up here. so, we have three yes that i bring it up, who are some old friends, some new friends. the people i've been well acquainted with the well aware for a long time. these are three of the best political minds and operatives in the country. period. i had the opportunity to work with sarah fagan and rush refer in both the bush campaign. they are simply the best. they're the kind of people who do not dance in the end zone. they just get it done. i have a lot of credit for a lot
of work that russ did. and a lot of work that sarah did. and david is well known for being the architect for president obama's campaign. i was with a number of operatives the other day, doing our show, and we were thoroughly -- and we were at the hillary clinton campaign. so these were a number of people you had worked against at some time, and to a person, they said david is the best in the business. high praise from people he would run over with a truck a couple of times. [laughter] >> but sarah was really in charge of the research and analytics and is gone on to do amazing things through companies that she has started, that look at analytics and research, and it just any time in the campaign where we really wanted to know what was going on, sarah was the go to
woman who really looked around corners and understand demographics. and it russ the creative genius who really produced most of the great advertising for the campaign. not only the bush campaign, but the romney campaign. literally hundreds of congressional and senate republicans. these are kind of the masters of the political universe and there is so much to talk about. david, i will -- let's talk about, breaking this down into the past, present, and the future. we will talk about what is happening. -- oned to start off by thing i wanted to say in the introduction was the weird thing about political consulting in the business that we are in is that there is no license or degrees required. so, it does not always attract the best and the brightest. but these are the best and the brightest. they let me in, for god's's sake.
[laughter] >> in fact, you had a great line today. you tweeted out today, in case you missed it, donald trump campaign manager has been arrested. what did you say? >> i said a presidential campaign manager's job is to manage the circus not to become the circus. >> exactly right. so, i wanted to as this kind of throw back and say, dear member -- do you remember your first campaign and maybe your favorite campaign? either one of those questions. >> first campaign, i was -- i just graduated from high school and a guy down the street was running for congress and i thought i was going to be a lawyer, and so, i have gotten a job that summer interning at a legal office. i was also working on the campaign. hated the law firm. hated it. it was the worst thing in the world. loved it on the campaign.
so i stayed on. >> do you have a favorite? >> can it be any bush? campaign was in 1988 working for president george h.w. bush. that was a wonderful campaign, a lot of fun. >> my first campaign, i was in college, so i had done one summer selling ads door-to-door, one teaching tennis. and in my senior year, my father said you have to do something that might have some application of the future. so, this is dating myself, back then we had these things called newspapers. college newspapers. and there is an advertisement saying, come work on the u.s. senate race. i was going to school in delaware and the senator was bill roth, a very famous editor, so this is a primary to replace injured i worked in the longshot campaign. door to door and
we tried to get people to support the candidate. panhandling a lot of it. we were down 18 points, had some great ads that ran, and we won, saturday night, the balloons come down, we win upset victory. such an exhilarating moment. it turns out, the monday morning, and one of the precincts. you would catch this today, back then you did not. they had counted wrong. so at that point, we were up by three. [laughter] >> and we lost the recount by 721. after i dropped my glasses monday morning. it taught me, i don't think i love to two campaign, and that had not happened, i would have been out of politics and a gun to law school, but it would've taught me that any of us could've worked harder and found 72 votes. add to a very young age, it taught me the value of hard work and that you can make an impact in politics if you work hard.
sara: my first campaign was in 1994 working for governor branstad and his previous iteration as governor of iowa, the longest serving governor in american history now. i was in college, like david, and i was hired as the youth director. i fell in love, and the development with politics and campaigns, and i had the geographic advantage of being in iowa and being and i won. and i went to work for -- early after that when he was running has -- getting his position campaign started. i worked for a lot of texans even though i am from iowa. my favorite campaign is the first bush campaign. there is really nothing to compare, your first winning presidential campaign. >> no question about that. >> i will ask either to tell me or both, your funniest campaign anecdote or maybe the toughest challenge that you ever came up with and i will say it with a charlie wilson story. charlie wilson, think a lot of people know him from texas. the great, colorful congressman from east texas who was always
in trouble because of drugs, drinking, or women. or some combination of that. so he was always number one on the congressional hit list. but he was a great character and really colorful. and really fun to work with on campaigns. so we went to the first campaign meeting and there were all kinds of new rumors. and he said, don't you worry everything will be fine. i met a young activist girl and she sang to the church and -- a young baptist girl and she sang i think wech and going to settle down and get married. just as soon as she gets out of high school. [laughter] here we go again.
so, funny moments or challenges? sara: that is hard to top. it was fun to watch you play the wolves ad, because i remember that. worked with another great at team. part of the bush and one of the particular focus groups where we were testing a couple were having a difficult time getting the ad and i had to physically tell him that if he went into the focus room and started talking to the participants, that i was going to recommend he be fired. and he wanted to go explained the ad to them because they did not get it. and it was a funny moment. mefocus groups used to drive crazy.
but we docus groups, learn a lot from them. another favorite moment from focus groups in the 2004 campaign is the second time i heard in a focus group that a participant in a different city on a different night say that john kerry reminded them of an undertaker. [laughter] >> i thought that that is a fascinating finding. it sticks with you as somebody who is in politics because voters are much more sophisticated than a lot of people give them credit for. these particular voters are certainly, they were taking a gut level reaction. john kerry certainly was a very accomplished public servant, but politics is about a connection. and making connections with voters is something that our did very, that year very well. and he had struggled with. >> david?
>> players ago, actually managed a senate race in new jersey for a man named bob. >> george, that is not appropriate or c-span. maybe showtime. a couple newe you hampshire stories from 2008. this is right before the new hampshire primary where we are predicted by everyone, including our numbers to win. it was snowing and it was early in your waiting. you're behind the hotel. you have the motorcade. some of the advanced people had surprised us with big vats of dunkin' donuts coffee. so i am sitting in the van with my partner, david axelrod, and he is sitting behind me and the back bench of this van, and he goes, oh -- and i want say the say the wordt here. it is a word donald trump with a on tv but i want say it here. and i hear david say this about what times a day, so i say, what
is it, that story, that paul? he says no, i meeting this glazed doughnut and i got it in the track wheel of the blackberry and my blackberry is broken. true story, blackberry done for the whole day. i think the hardest thing that i was involved in, was the night we lost the new hampshire primary. obviously, you guys went through that in 2000. but hillary clinton was such a strong front runner and we were prepared for later states, that we really thought that we had to win iowa and new hampshire. we lose. the average poll set us up or teen. by 10. polls had us up and we lose by three. that was the hardest thing because honestly the biggest challenge, and barack obama was the main reason we got through that, but obviously for me as a manager, said mentalities and kids and volunteers that we still have a chance. i thought we did that even i was not convinced. that night, we did a nationwide conference call and tried to convince everybody that we did not this coming, but we still have a plan and we will
still get through that. that was the toughest few hours of my professional life, was losing new hampshire. >> i will inject on that one. i remember the morning, for us in new hampshire in 2000 when we got the message that not only we lost, we lost by 19 points. going in as the front-runner. and i remember we got called over and you are both there. so there is this moment that i cannot imagine what this he like an expected that we were going to get a whipping, and it was one of them is powerful, compelling moments of the entire campaign. to see president bush, we got the sort of core campaign team there was not an ounce of criticism, not an ounce of blame, no looking back, it was just this is on me. you guys did a great job. we're going to walk out of here with our heads held high and it will look like we won this race.
and i member peggy noonan saying that she watched the concession speech that night and said she thought it was a victory speech. so, it was a great moment. talk about a challenge. >> the night that we lost, i had obama andbarack michelle obama when the last exit was up six. which we were disappointed by. is six soell, there we will assume they are just off a little bit. and we win by more than that. i think, like you, he did not spend a lot of time watching cnn, so they are having dinner. david axelrod and i became the white house press secretary and we had to tell them. so wheatridge up to the sheraton nashua from our bunker and knock on the door and say, you lost. he just kind of exhaled. four years later, i'm not even sure if he remembers this, before the 2012 election, we do our last event of mine, iowa, fun to chicago.
gibbs, axelrod and i are in the staff cabin. and he walks in, and walks out toward the cabin where the first lady is. comes back in and says, now, what i don't want to see his s.o.b.'s three of you at my door tomorrow night like you were reform. and it actually scared the living daylights out of me. [laughter] >> you're absolutely right. i tell that story about that day new hampshire often. i don't know if your number what you said, i don't want anybody pointing fingers at anyone, i don't want anybody getting on anybody else, and he says, i will be the republican nominee and i'm going to be the next president of the united states and you are all are coming with me. and, you know, if you are in that room at that moment, that was the biggest vote of confidence that to allowed
everybody to out there and feel like you had one. had won.ou help but think, maybe if we had one in south carolina things would turn out differently. you don't win everyone. anybody who has been in this business a long time has had some really heartbreaking losses. and i think the texas thing is, particularly if you are in a campaign down the stretch in the last couple weeks and you notice going to lose. trying to keep everybody's spirits up. and trying to keep, if you're the candidate, trying to keep everybody involved in the campaign because you know where it is going. me, what is so great about the business and what you really like about it is the finality of it. the ability that, on the next day, you win, or you lose. there's no do overs. there is no, second chance, and
if there's a second chance, has or 4 years later. it really interesting, but it also makes it very emotional. and i really admire the candidates in the campaign teams who in that last push continue pushing, continue making speeches, continue knocking on doors. knowing it it just might not happen. what they are hopeful and they are really giving it their best shot. that is a tough thing, but it is also very uplifting. >> no question, and i often say that first of all, you learn more from losing campaigns are needed from winning campaigns. also, winning a campaign is a great feeling, but losing is in credit -- is a crushing experience. it is hard to describe. you invest your soul and your time and your hopes and dreams, and usually, it's a young
campaign staffer and when you you saidk, i like remember being in these campaigns and i haven't a clue about the reality. and just believing that we are going to win and that it comes crashing down it is done. i remember in this campaign with marco rubio, and i went the next day and people come out with boxes. a very tough time. since i referenced marco rubio, let's talk about this campaign. wow, it is a circus. [laughter] >> one of the interesting things i think that we would all observe about american politics is that it is unpredictable. that is part of the fun of being involved in it, just only think we know it is great to happen, something else happens, so is always new and refreshing and not the same old thing. we certainly know that winning campaigns rarely look back to
the past. they look to the future and kind of reinvent things. but if one of you predicted this one, speak up now. because, this is something just completely different, so let's just started at 50,000 feet. let us start with you. what is going on here? sara: it's a combination of things, but we did not just arrive at donald trump. the country has been going through such significant changes, all compounded on top of one another. if you think about the amount of technological change, in the last 10 years, most significant changes since the invention of the printing press. think about, the country is been through two wars. wars that are waged in a very differently, it was different terms and different rules. i think for donald trump, one of the things about his appeal that is underreported, is that if you
were middle-class or lower middle class, being an american meant something, and there's a lot of americans right now, you had being an american, you may not be rich, you may not have the nicest car, but you were an american and that's really meant something. and there are a lot of americans that it wonder if that means the same thing it did 25 or 30 years ago. you couple that with the financial crisis that it occurred in 2008. certainly, there are many people who are making the same amount of money or less money than they were at that time. and you take the demographic changes in this country. so this has been holding. it has been building and donald trump and bernice -- bernie casers are a fascinating study. they largely give the same
speech. the system is rigged. you are getting hosed. and i'm going to fix it. donald trump is going to fix it by taking on china and mexico and immigrants. and bernie sanders is going to fix it by going after wall street. their supporters want to arrive at the same place through different means. >> who have predicted a year ago that a jew from vermont would be in contention for the nomination against a real estate billionaire? >> one thing i would say is that i remember going back and looking at 1992, and the ross perot phenomenon, looking at the polling and the data from then that created the opening for his candidacy. and compare that to a year or two ago, and it was much worse now, the terrain for an outsider businessperson, if it was enough 1992 that a guy who led the race for two months, you flash forward, just the underlined dynamics of mistrusting
government, and what was right in 1992, is really fertile now. the notion of an outsider coming in in the form of donald trump, the concept is -- >> so much has changed. as an outsider, and so many more people now identify as an independent, it is the highest it is ever been since people been tracking these numbers pulling-wise. polling-wise. as a reminder, i will never forget shortly after 9/11, president bush's the new york city and there was a picture probably in all the major newspapers of the new york leadership and i said, 10 years ago, you would have said that george bush would have defeated richards and become
governor of texas and become president, hillary clinton will become center of new york, and george pataki would defeat mario cuomo and become a two-term governor and rudy giuliani would defeat david dinkins, you would've gotten millions went off any of that. it is a reminder of the things. i agree completely with sarah, donald trump and bernie sanders have not credit the conditions for the rise, they are tapped into them. now, the democratic race is essentially over from a delicate -- delegates standpoint, but bernie sanders is probably going to win half of the state and he will continue to do well, but hillary clinton, the delegate battle, it is like boxing. if you lose the first seven rounds, you always to have the chance of a knockout. that is not the way works and presidential nominating fights. if you get the delegate votes, it is hard to take it away. hillary clinton now is i think, almost assuredly going to be the democratic nominee. but bernie sanders has tapped into something real, did credit party base has become more left in populous in the last eight years. which i don't think is
particularly healthy for the country because i think that both sides have a harder time meeting in the middle and compromise it is harder to get things done. but donald trump is tapping into something real. i don't think any of us saw this. here's what is interesting, presently advertising this year, is not having quite the impact that we have seen before. i'm not so sure that will be the case of the general election where you have voter target were not very political, or not paying attention to the race for image, you know they are, yet the chance to target them in virginia, ohio, and florida. what is amazing that donald trump is he is doing well and he is not really running a campaign. as far as i can tell, they have no sophisticated data on delegate operations, they do not prepare for debates, they barely been advertising. he is shown a mastery of surveying the media landscape, he, himself, is the social media director. [laughter] >> for good or for bad. >> but he dominates the race. every day there is no oxygen for anybody else. if it is donald trump and hillary clinton, will be one of
the challenging things for her, and it would be for anybody, one of the reasons i'm glad i'm retired, is how do you deal with it? every day he calls into six tv shows and does whatever is on his mind. he is going to say whatever rumor he has heard, and that will be something as her public -- as the republican nominee, that is global news. legitimate is whatever he says. it's very complicated to deal with. >> you are right, the interesting thing moving forward is that i think his challenges, if he becomes the nominee, his challenges are very different. right now, when he had 16 people in the race, it was a very niche, 30% of all, you're a big winner. even now with three people, if you can get 45%, you can still win with that. right now, donald trump, 70% of all women have an unfavorable view of donald trump. 47% of republican women say they may not vote for donald trump. that is a stunning number. you have the nominee of the party in 2012, mitt romney, saying that he will not vote for the nominee of the party and 2016.
these are stunning things. donald trump, if you expect to win, he has to really change his whole campaign because he has to actually get people to like him. he asked her out to get people to say that yes, this person can be president of the united states. that this person can lead. and it is a very different game that what he has been playing. now, maybe you can make that pivot and that change, so far, i don't think is really shown the ability to do so. but, maybe he will. if he does, then i think he will do some of the joint things out there, and tried to keep the clinton campaign off their game plan. but, if you are going into this with 70% of women, having an unfavorable opinion of you, it is going to be very tough.
remember, mitt romney won white women by 14 points, the next about the nominee will have to win white women by his many as 20 points. in order to become -- in order to win. that is a very, very tough thing i think, for donald trump to do. >> let me ask you and sara, it looks increasingly like donald trump could be, will be the nominee. debatable, interesting delegate stuff going on ted cruz making a move. i think he is going to win wisconsin big. it will change the dynamic. if he does, there are notions among republicans who say, well, he is it's identical to everything i believe in the republican party. is antithetical to everything that i believe in the republican party. he is anti-free-trade, one of the reasons why i became a republican. do you think there's a possibility of somebody out there just going, and maybe it
just rebranded republican party through independent third-party candidacy and say, we're going to find mitt romney are some of you with money and we're just when to start over. i savor well, maybe we need to bring on how to rebuild again on their public and party. our this crazy scenarios? >> i have to believe that it could happen and people are talking about it. i've not seen anything really develop yet of a serious nature. >> we did a segment where we found what is left of the establishment in washington, and it is six people. [laughter] >> ron kaufman is one of them, and we took them to dinner in this very washington establishment, and had martinis and it was amazing, like a mafia meeting. they were remarkably candid, but the thing that was clear, of those six, six complete different opinions about what was going on. there is no sort of, the notion that somebody would put together a movement to stop what is going on. >> there is no establishment. >> they are gone.
>> i was going to say, i don't think donald trump is going to get the delegates required going into the convention. >> what happens then? >> i think we are likely in a scenario where there is a brokered convention. the question is, is he just shy a few delegates and he is able to cobble together and get there, or, is he shy 100 plus delegates, in which case, i think we're in a multi-ballot situation. possibly ted cruz could become the alternative. it's not crazy to think that somebody who has not run this cycle would emerge. particularly if you cannot do one of these situations. >> that have to be like a -- 10 or 12 ballot situation. >> ted cruz and surely john kasich, neither of them can get there. i mean ted cruz would have to , win i
think 84% of all the remaining delegates. it is very high. a good thing is, most of the delegates have not been chosen yet. there are states where they run on the ballot, but, many of these states then go to many iterations through district conventions, and conventions. many of these folks have not been chosen yet. it is fairly early in the process, even in some of the states that have already voted. >> what happens, you go to these donald trump rallies and what have you and you see that there is some heat there, some passion. something is really going on. to imagine a contested convention where you deny this movement their candidacy, it is hard to imagine a good outcome out of that. >> well, it is hard to imagine a good outcome if donald trump is the nominee of the republican party. because it is not -- [applause]
sara: so it is not a republican party anymore. i would call it a hostile takeover of a republican party. view, ted cruz is certainly a very bright individual. negative he has a high that is not popular among his colleagues. the difference between he and ted cruz and donald trump in a general election is that probably neither of them beat hillary clinton. but, we may sort of come out of the bottom after ted cruz and the republican party are still intact. donald trump, it is not the same party anymore. it does not really exist as those of us who have worked in it know it. >> david let's put you in the , role of strategist for hillary clinton and donald trump is the nominee, what do you tell her? david: i think the first thing is be herself.
authenticity is the most important principle in politics. you cannot try to out donald trump, donald trump. what i would say tactically, is here's what is interesting, with ted cruz, it is a pretty narrow band. there is not that many voters truly in play. donald trump, it upsets the whole apple cart. there will be a bunch of voters that might have voted for barack obama twice and john kerry, particular sort of blue-collar men that might be available to donald trump. for that kind of thing, you have to know who they are. then there will be a bunch of suburban college-educated women who might've voted for mccain and romney and president bush who might be available to learn clinton. you have got to know this people are, and you have to go after them. you have to start defining trump and clinton and the race to them. i think with donald trump, ted cruz probably cannot win, but you know what you are dealing with. donald trump could make it close, he could also lose by an historic margin. from a provincial campaign
perspective, that puts a lot of voters out there. regardless of this, hilly clinton's biggest challenge will be turning out the obama coalition. that is a hard thing to do for anyone, but we see young voters gravitating to bernie sanders. i think yet to step back and say, how likely to execute a campaign with this nonsense going on? if i ignore him, he will dominate the oxygen of the race, so that is difficult. i do think, president clinton defined bob dole early in the race and he won the race. your team and president bush did against john kerry and we did against mitt romney. even as she is not an, their public and race clearly will go to cleveland in july. she has an opportunity in these next three months. you cannot look like you're being rude to bernie sanders, and do it prematurely, but to me, the most important part of the race maybe the next three months begin to set up derails race in the way you define it.
>> let me touch on a medium question and also fold in questions from the audience. theld trump has thrown out role book and of ways, but some of them -- one of them is media. i think earlier, someone mentioned that when you quantify the dollars of free media that he is god is worth $2 billion. is the media complicit, or take responsibility. is it fair to criticize the media for what is happened? >> sure. [laughter] >> it has to be. how many candidates that we have all worked for would say, listen, don't bother getting up this morning. just pick up the phone. pick up the phone. it is ok. they will take the call. it's all right. >> would you like to dial it in? [laughter] sara: no.
you see donald trump in his pajamas in trump tower calling into chuck todd. so yes, is the media complicit, of course they are. are they going to his rallies and covering his rallies, of course they are. why? because it is their news value to it? absolutely. there is huge value to it. i think the other thing you kind of remember about donald trump is that the guy had a hit tv show for what, 10-14 years? many people see him as that person on the show. much tiedge is very into that show. who he is as a strong, decisive person. you are fired, you are not fired. which is fine.
but that is who he is. and then he had a big social media following. so one of the things that i think is interesting about this cycle is that really, it has been, the media has been complicit, you can go -- whether the washington post there are times, eagle and the editorial pages and columnist after columnist are railing against donald trump telling us it is the end of the republic if he becomes the president. but, you go on facebook or you are on twitter, and people are pushing back. real people. they are your neighbor down the street. they are saying, no, i think donald trump is really dead on and we have to make america great again. david brooks has no idea what he is talking about. so, i mean it used to be, in 20 12, when mitt romney, we got a bad editorial in the wall street journal on health care. you probably remember that. we were devastated by it. i remember governor romney was very, very upset, now, this stuff just seems to be meaningless.
a bad column from george used to mean life or death for a campaign. you would have to be fighting at four weeks. now it just sort of rolls off them like it is nothing. so i think that is how that whole thing has really changed and how the media has become less important inch not quite as an impactful as it used to be. really the same time, interested in the storyline line and willing to play along with it is reallysara: interesting. i think advertising, particularly at the presidential level has always been important. as a means of driving our media. if you think about one of the ads that you showed earlier, the windsurfing ad, there was another campaign ad where john kerry was speaking to the camera and he
said, i voted against that. i think both of those were produced for a quickly and were produced very inexpensively. they do not pretend money behind it, but they were the most impactful ads by the campaign. so, that is been true going back certainly at least a decade. so this notion that having the best, biggest ad budget, it is actually not true in this cycle, but it has not been true for a while now. it is really about driving our media. on agendas understand that, and part of what is driving this is americans now spend more time in front of screens than ever before. we have added two hours on average to the amount of time we are in front of a screen, not just women tv, a lot of it is on iphone or some other device. there is more and more coming up -- at people from more and more directions.
contributes to this environment where the media is not as relevant and donald trump can dominate through the social channels. >> one of things you guys did brilliantly was target voters in new and innovative ways. we continue to sort of have evolutions of targeted micro-targeting. ted cruz is doing interesting things where it was not even just finding the person in their home and what they cared about, but the way you talk about the people when you went door-to-door, if you know the sort of profile, there are four different ways that you contact them when they answered the door. what do you see in the future, where does this go? what does micro-targeting -- what is the future. any thoughts about what we will see in 2020 or 2024? what is next? >> there is evolution. we looked in 2008 as we prepared for the general election very what we did in
what the bush campaign did in 2004. ohio in 2004 is one of the most remarkable political achievements in the history of electoral politics. don't forget, john kerry exceeded his number he thought he needed to win ohio by some margin and you came in and won a decisive victory. you use targeting to understand every republican and conservative voter that you could. we studied that as carefully as you could study anything. so that is the big advance, you just have better targeting. the ability to deliver better messages. this is the first election cycle where i can that deliver a television advertisement to a voter. i do know that is good or bad, but it is happening. there will continue to be advances in technology, virtual reality is going to be a big change in politics. maybe not by 2020, but when he -- but by 2024 and 2028, not just presidential candidates but even representatives interacting with voters. based on a profile. i think that will be a big advance.
it is likely and 10 or 15 years, again, i don't think it is healthy necessarily, but people will spend more and more time on screens. an amazingly immersive and rich gaming and entertainment community. even in education. and finding them, there will be more data about that. you will see more advanced information there. is going to be the big thing by 2024. by 2020 think certainly four, the notion of a rating point will not exist. >> how we assess television. sara: it will all be based on video views and there will be one measurement.
, digital,en television, and all of these other devices people have. i've had to answer forth. so you will simply just measure video views and we will not be buying close rating points we will be buying eyeballs. direct eyeballs. individual eyeballs. is saying,ink it once it is happening you have to be more creative. more interesting and order to draw people to come look at what you are showing them. because it was when there were four channels and people were at home watching television at night, you could give them almost anything and they would watch it. you have choices and you can swipe on your device or move to another website, it is easy to get out of it.
is goinghe creativity to have to rise up and the level of creativity and mentioning will have to rise up. you will have to be specific and talk to voters. >> but will will still matter the most is the candidate and their message. >> no question. we talk about tactics and strategy but it starts with having a great candidate. [applause] me close my answering a great question. what advice do you have two young people interested in politics. i will let everyone take a shot at this. hopeful, remain particularly when i see people all across the country running a campaign. people are compassionate, excited. .hey have not given up
please do not give up. we need you to fix this mess. actually asking, what specifically could i do if i want to get involved in politics. it is a problem is there's no license or to rebut that despite of the advantage. if you have an interest in and a penchant for politics, and this is what i did myself, and a lot of folks who come to me, it has worked very well. if people were genuinely passionate. love it, find a candidate or a cause you believe in and office and to the show up, say you are there to volunteer and that you will work. long hours and out work, out hustle everyone else. this is not corporate america. if you have the hustle and the smarts, campaigns are a great meritocracy. the next thing you know you will be the campaign manager. if you have talent or spark, you
know, a lot of people do not. these move quick. to improvetrying market share, on a certain day, we win or lose and we hate to go home. it is a powerful thing. if you're interested, show up, volunteer, get involved. you will be surprised by how quick you will get on-ramped. office.ernment it has been a great play. i get to hang out with cool people like this. sara: a discipline. even if you love politics. figure out quickly what about the campaign you like the best. finance, research, field organizing. because it is a great way to have an impact in the clinical arena and public policy to be involved that life will go on at some point. very few people make a living out of this forever and it is
important to gain some skills that you can take after you are done with that portion of your life. >> yes. it will burned you out like a human microwave. >> first of all, we need you. we need more talented, selfless, young people to get involved in politics. people who are involved in government or politics, who then their most important thing is staying there. to make progress. elections of matter. know, particularly this election cycle it seems silly and dispiriting, but everything in this country we have ever done lows from an election. the one exception, you could say the civil war but abraham lincoln help trigger that. everything that passes or doesn't pass, every single one flows from an election.
and i remember when democrats would complain about president bush's of agenda from 2001-2009. he won so he gets to set the agenda. robbie hannity was the best campaign manager in history. very inspirational. he said some people see things as they are and ask why and i see things as they are and ask, why not. he realized if you did not win you did not get to set the agenda. we are a divided country but if you feel strongly about something, work for someone who shares a believe the goods they will then get to set the agenda. everything lived on in this country flows from an election. it is easy to forget that but there is a straight line between that and everything went done. all of this, and also, just stick with it. the first campaign you worked on a with the first two campaigns,
you may not win. discouraged. but the ability to keep going back and working on things you believe in and working for people you believe in, is really important. i think it is really satisfying because there are very few things you can do that you realize by your participation, you have helped change the direction of the country. that is a really big thing. you can be 16 or 17 years old working in a campaign and work on changing the direction of the country or you can be retired and doing the same thing. it is a great meritocracy. if you like it, keep with it. we need you. >> thank you to my colleagues here. thank you mr. president. thank you smu. [applause]
announcer: on the next washington journal, a preview of today's wisconsin primary with a "lie" sylvester. then, fred barnes, weekly standard cofounder and co-author of "jack kemp: the bleeding heart conservative who changed america." he is here to discuss the campaign and 2016 and the nominating process change for the republican party. washington journal is live at every day at 7:00 a.m. eastern. you can join the conversation on facebook and twitter. secretary testifies on recent missile tests by iran iranheir impact on the nuclear agreement. you can see it live starting at
10:00 a.m. eastern here on c-span. announcer: defense secretary ashton carter makes remarks on defense policy and national security today at the center for strategic and international studies. you can see it live on c-span starting at 1:00 p.m. eastern. ♪ this month we showcase our c-span studentcam competition winners. is road to theme white house and students were asked, what issues do you want presidential candidates to discuss? one of our high school winners is from jinx, omaha -- is from a jinx, oklahoma. jenks, oklahoma.
sen. sanders: did most areas problem facing this country is a lax of good paying jobs. >> the fact is, it is double digits. the worst since 1978. >> to many of our people do not have the education or skills required for the jobs being created. we're all about getting our hands dirty. increasing the labor force, putting people to work. throughout our history there has been one group left behind. forhe unemployment rate adults with developmental disabilities, is 73%. aur if you are in a doll with disability, your unemployment rate is much higher than the national average. >> the development disability limits one or more of your life skills. life abilities. continue ating to
your life and at your life and it occurs during the developmental stages of life of 22.s zero to the age >> in the year 2015, it is unacceptable that over 80% of adults with disabilities are unemployed. people need work. they need jobs. bags in the state of oklahoma, billions of dollars are lost annually when you have folks that are not gainfully employed. theoes beyond it just individual with intellectual disabilities. many times they are caregivers, so you have family caregivers that have to leave the workforce to provide day-to-day support for their loved ones. so you have now lost two incomes. some efforts been made to lessen the problem. >> in 2010, the president issued made ittive order which
so there would be job increases for people with disabilities. increase compared to 2011. so, and at no point in the past 32 years have people with disabilities been hired with a higher percentage than they were in that fiscal year. so it is progress but it is true with not reached our goal and we have a lot of work to do to make sure we reach it. >> a new leaf is a non-profit organization and we have one thing we do here. create independence. we help of adults with disabilities become more independent. them.that by employing teaching them job-training skills so they can go in the community and work alongside people without disabilities and earn a wage and become contributing members of society. >> we do things not other people
do. any otherhings company does. christmas parties, social gatherings. it is like any other is this. we just happened to be adults with disabilities. leaf andme out to new work with developmental disabilities and teach them the life skills i am so passionate about. >> you need to come over here. bill out and is to create stories about the community and pitch them. candidates do not often talk about candidates with developmental disabilities during the election season because they do not vote and they do not have the funding to help their campaign. >> not every business, like a new leaf, has the money to train people. where does the funding come from? bags the government is better funded and much larger than most nonprofit agencies and they have
the ability. it just has to be a priority. we have coined dead as the invisible population because many of those folks do not have capital or state r washington, d.c., and the affect of lobbyist. >> they made recently posted care about integrating people with disabilities into the workplaces that if you are an adult with a disability and you were on social security, you would be at the poverty level. you only learn between $500 and $700 a month. why shouldn't people with disabilities are no living like we do, just so they do not have to rely on government assistance? filled with country people you can hard, get ahead, move up the economic ladder. not, for some there is a dissonance with going to work. if you are receiving ssi, if you go to work you lose one
dollar of your cash benefits for every two dollars you make. there are better ways to provide incentives and remove barriers that are there with people with disabilities. i think the government could invest in more progressive employment strategies for people with developmental disabilities. rather than continuing to invest in sheltered workshops. if they would invest in innovation. customized employment, which is shown great promise for putting with very significant disabilities to work. >> think about when women were not employed. the country felt women should not employed. they did not have the skills. they did not have the ability to be a play. now women are employed every day and look at the impact they are making in our country. developmental disabilities are the same thing. >> if they have money, they can buy things. that is a boost to the economy.
>> i like working here. it is better than staying at home and it gives you a chance to interact with people and it -- ityou a chance to gives you a chance to really find out what you are good at. bei had in opportunity to part of a conversation the president had put young leaders and the disability rights community. that is something we cannot afford to do if we are going to grow our economy and create opportunity in the way the president has outlined. we cannot afford to leave talent on the table. developmentalwith disabilities are able to find jobs, they are no longer a taxable or demand and send a tax revenue. >> i am very impressed. you are good. i mean, you are ready to make some motion pictures. all of the prize-winning
documentaries can be watched at studentcam.org. announcer: nsa director admiral michael rogers testifies today on the nations of cyber infrastructure before the senate armed services committee. we will bring you his testimony live starting at 930 eastern time on c-span3. announcer: tonight, our landmark cases series continues with the 1954 decision in brown v. education. at 10 p.m. eastern on c-span two. you can see the entire series it any time at c-span.org.
announcer: campaign 2016 continues today with the wisconsin primary. live coverage begins tonight at 9 p.m. eastern. electionor complete to results. taking on the road to the white house, c-span radio, and c-span.org. today on c-span, washington journal is next. at 10:00 a.m., the senate foreign relations committee holds it a hearing on the iran nuclear agreement. carter secretary ashton security. coming up in 45 minutes, a preview of today's wisconsin primary with sly sylvester, bernie sanders supporter and a
host of drive home with slide. then, fred barnes, the weekly standard cofounder. to discuss campaign 2016 and the latest on the nominating process from the republican party. ♪ good morning everybody, it is primary day in wisconsin on april 5. the two party front-runners are behind in the poll. our coverage begins tonight at 9:00 eastern. ntime, chuck grassley will meet for breakfast with barack obama supreme court nominee, but only to explain why he will not hold a confirmation hearing. will get back to campaign 2016 later this morning. we want to begin here with your thoughts on