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tv   Foursquare and the List App  CSPAN  August 20, 2016 10:01am-10:45am EDT

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techcrunch innovation conference. the founders of foursquare and list app discuss trends and new products. will discussf siri new innovations, and how the latest -- and how cities are applying the latest technology. now, the founders of foursquare discuss trends and new products. also, a discussion with bj novak, who helped create the list app. this is from the techcrunch innovation conference in brooklyn, new york. this is about 45 minutes. >> you go first. >> okay. thanks. katie: hi, i'm katie rupe with -- techcrunch.t and dennis -- his wife is about to have a baby any moment now, so if he runs off stage, it's
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not because i'm asking a tough question. but it's a legitimate reason. dennis: i put my phone right here where i can see it, just in case. katie: okay, all right. i understand. i guess that's kind of a big deal. then, we have jeff here. the incoming -- or the new ceo. so, foursquare has changed a lot over the years. you started out as a location-sharing app. and now you have two apps, a yelp competitor and the swarm. you're also a data company now. we'll get to all of that. but i wanted to talk to you about your new roles. as executive chairman i wanted to find out, are you so involved with the day-to-day? or how are things different than before? dennis: day-to-day at the company, five days a week, there's tons of things going on at foursquare. both on the business and enterprise side. i'm still there trying to make sure that we get to focus on the things that represent the reasons that we started the company. and so, a big reason for the role switch is that, as it
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matures and starts to turn into the amazing business we knew it would come -- jeff is an -- it could become -- jeff is an extremely talented business leader and he's running the day-to-day operations and making sure we stay true to our goals and achieving our objectives. katie: how will foursquare differ under your leadership? jeff: dennis and i have been partnering almost two years now. joined a little more than 18 months ago. we started taking these consumer apps and tried to bring them back together with the magic and set a goal to be a $100 million profitable business in the next couple of years. we've seen a direct path to that. part of it was earning our way in the world by figuring out how we create a sustainable business, so we can keep investing in these great consumer products and keep innovating. so, in the last two years, we've built enterprise and media products that last year grew 160% in revenue. and so, now they're the majority revenue of the company.
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so, we all come to work every day thinking about how to guide people to that next great -- you know, burrito places they would never have discovered or that incredible artisan ice cream place that has the salted carmel inside the cup cake. that's what gets us up every morning, but we also know we have investors. we just raised 45 million with -- $45 million with morgan stanley and horowicz and ventures and others. we have an obligation to be here the next 20 years inventing these things. that kind of balance is the hallmark of what dennis and i have been working on the last 20 months. that is to build a sustainable, successful business and to keep inventing the future of how mobile changes in the real world . your ability to discover the real world or play a game in the real world. katie: you've found interesting use cases for data. it turns out, if people tell you where they're going, you know a lot about them. so, you accurately depicted the decline in sales of chipotle,
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because of the e. coli scare, and you found out about iphone sales ahead of time. how are you utilizing this and monetizeing this, exactly? jeff: we have a whole suite of analytics products. we call it, "insights." when we predicted how many iphones apple would sell based on foot traffic to apple stores or predicted mcdonald's would have an enormous quarter finally based on all their breakfast data, we've seen the foot traffic of the world. we thought chipotle would have 30% year-over-year decline in sales, and it was 29% when it came out. we're helping people figure out what's happening in the world. it's easy, since all of us work in packs that 93% of all , consumer spending happens in the real world. there isn't a cookie in the real world. so, we really have this chance
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to not only look at the consumer products but kind of be the nielsen of the real world and understand. so, we're building really sophisticated analytic products based on that. we have this foot traffic growing around the world, so we protect everyone's privacy where at the aggregate level we can track cultural chan -- cultural changes. a bunch of academics in the u.k. were using foursquare data to predict which neighborhoods would gentrify, which we hear in brooklyn is awesome to be thinking about how neighborhoods change. so, all these cultural trends of the real world, we're able to capture. if you can't figure out how to build a profitable business with that insight into 120 countries, you should go home. but we know we can. katie: is this data from voluntarily people checking in, or is in the background? how is this data being used? dennis: it's not just data from people that are checking in. one of the things we're really
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proud about, that we've built over the last four or five years, is technology called, "pilgrim." it's a piece of code you can put on a device. depending on where the device is and the signal, we can figure out exactly where it is and where it's been. that piece of technology is what's powering all the intelligence in foursquare. how do we learn about the places you've been to so we can make smarter recommendations? that piece of technology makes it so when you check in on swarm, we know exactly the place you're in. also, for the 100,000 developers that are also building on top of foursquare, we're able to give them this ability to snap to the place all the time. running these services in the background is really what's powering this tremendous source of data, which jeff is talking about, that's feeding all of our analytics tools. it's much more than, "hey, i have to press a button in order to understand that." a big part of our value proposition to partners and advertisers and the developers we work with is that we built this technology that allows people to understand this in the background. jeff: i would add, for those trying to understand how big foursquare is becoming -- in our
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-- how big foursquare is becoming and our mission you , don't have to be a foursquare user per se for us to understand. we have a network of thousands of apps. because of our understanding of the shape of 100 million places we've crowd sourced around the world, if nike wants to find 18 million americans who work out three times a week or go running every morning and reach to them, we can enable that. both for foursquare users and non-foursquare users through our sort of pin-pointed partnerships. and if burger king wants to figure out if people happen to be addicted to shake shack and mcdonald's and offer them a deal across thousands of apps, we can enable that. we can measure whether the apps -- the ads work. thanks to pilgrim, our media line is growing like crazy. so many consumer brands now are buying advertising on digital
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and online through foursquare. katie: with all this revenue, are you profitable yet? jeff: when we raised $45 million in january, we set a goal to be a profitable $100 million business in the next few years. so, we have a plan that we are focused on every day. we know we will get there. katie: you mentioned raising some money. it's a tough fundraising environment right now, and it was a significantly lower valuation than in previous rounds in the past. why is that? dennis: i think the business previously was valued on this idea that the foursquare app would grow up and be a facebook, a twitter, a snapchat. and i think what we started realizing a couple of years ago, that wasn't the destiny for the apps. the destiny was to make these things that we have tens of millions of things people love. we don't need 100 million or 300 million people using them every day in order for it to be a profitable business. when we talked to investors
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about, what is this business? how is the business evolving, and what will it look like two years from now? what we have been working on with the rest of the foursquare team has been, how can we build amazing consumer apps with tons -- that collect tons of data and insight in the world, and how do we monetize that data through our relationships with developers and enterprises and advertisers? and that's been working out fantastically well for us. as part of that process, we had to go do a little bit of a reset on the expectation evaluation, but it's a really good spot. jeff: yeah, we were able to think about the business the way you think about a public company. you know, real revenue, real business now growing fast, and so we're able to evaluate it. before, it was kind of evaluated on early, so we're getting comfortable. morgan stanley and others, they see -- they won't invest unless they can triple and 10x their money. so, it's a testament to the
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success of the last 20 months of the business environment. it is hard out there. unless you have enormous potential, you're not able to raise big rounds. so, we're proud of the team and how far we've come. katie: what are you planning to do with the new funding? i understand you might expand to asia? jeff: yeah, well, something to note is -- thanks to the funding, we've hired 35 people both here in new york and san francisco. so, for the representatives of the city, we're continuing to be a major new york company and headquartered in soho. we are adding people from top companies like apple, eccentric, and others. we also hired the head of an asian company and are opening offices in asia. we have a ton of customers in asia.
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tencent is a customer. grab taxi is a customer. jeremy was going back and forth between singapore and shanghai to build up our partner network. so, the $45 million we raised in january is letting us staff up in engineering. particularly in enterprise and media sales, to get the word out at the pace we've been growing. dennis: also worth noting, we are continuing to hire. so, if you're interested, go to and check it out. katie: look at that, get a job. does foursquare do well in asia? what regions are people using swarm and foursquare in? dennis: we've seen it all over the world. we've been doing this seven years now. you have seen different pockets light up at different times. latin america, brazil, southeast asia, russia, have all been
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extremely great. they have been very quickly growing for us. and so -- that's funny, because i think a lot of companies focus just on the u.s. and really, a big chunk of what's happening and what's interesting in the technology and the business side is happening outside of the u.s. so, we're starting to think -- about in the next couple of years, how do we put that to work for us? jeff: like a twitter or facebook, lots of companies, the internet is global. mobile phones are the internet outside of the u.s. for the most part and many parts of the world. so, you know, we have users in over 110 countries -- like dennis mentioned, like turkey, mexico, russia, japan, korea and others. a lot of what we're aiming to do is find those passionate explorers who love mapping the world and discovering new places or playing the swarm game and becoming mayor. if we can get a few percent of every society in the world to participate in our crowdsourcing model, then, you know, a samsung or others are using all the
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mapping technology that we provide. they can use it the way twitter does. now, ifs of countries you tweet and tag that tweet, that's powered by foursquare. if you tag a pin on pinterest to a specific place, you're using foursquare data and technology to identify where that photo was taken and snap it. so, we're doing those kinds of services for a bunch of asian developers like samsung, tencent and others. that is what jeremy will really be focused on. the enterprise uses of this global technology equipment. katie: when it comes to consumers, what do you think users are using foursquare for these days? i know there were mayors and not mayors. are you emphasizing the games again? dennis: each app has kind of its own personality. when we made swarm the fastest and easiest way to check in just for something fun to do during the day, earning coins, as well as a life-blogging tool.
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people love that. it shows the quirky personality, and we're seeing a fantastic traction there. i think we are at 9 million seconds overall. --9 billion chickens overall check-ins overall. 8 million check-ins every single day. that's a tremendous amount of data that companies can put to work. and it's the same story from the beginning. it's like, how do we lead people to amazing experiences? and how do we do that, whether they're actively in the app searching for something or just walking around? can we ping them and have their phone buzz in their pocket and they open their phone and it's like, "oh, i'm supposed to go across the street to this place, because foursquare told me to do that." really, we're the best at building a lot of those types of services. foursquare and swarm just continues to do that. katie: you mentioned there have been 9 billion check-ins on swarm. i understand, there's 15 million active users today.
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that's on both foursquare apps combined. is that correct? jeff: and the web site. i was surprised when i heard those numbers. you may have heard that a lot of people say, "after you switch the apps that some people didn't switch over to the new app." was that a late decision in hindsight? would you have done anything differently or was that the right direction? jeff: i think splitting the apps was the right decision. the app was getting complicated and bloated. and now, we have two stories for two apps that work really well. the only thing we'd do differently is we did a lousy job messaging it to people explaining our thinking. this happens for this and this happens for this. if we had a do-over, maybe we'd do a little better job on the messaging. but that was 18 months ago. maybe longer than that. if you look at the numbers, particularly from data we're collecting, and how satisfied the users seem to be, all those things have rebounded, so we're excited about the position we're in right now. jeff: i would add -- last year, we focused on bringing the magic back to swarm -- some of the magic that made the original foursquare game so compelling. in the u.s., we tripled the
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check-ins per user last year, and some of it was, you know, going back and bringing back mayorships, bringing back the coins, but the team had so much fun dialing up the quirky nature of it. so now, you have the triple x stickers. if you visit enough coffee shops or artisan cocktail bars -- there are all kinds of little games you'll see us continue to pile up. we are thrilled that our growth. there was definitely a dip during the split. i arrived as the split was already being implemented, so i can't say i was there for it. but i understand now, deeply as we talk to consumers, the value of a city guy that gets to know you and pings you when you're in a new neighborhood and sit down at a new restaurant. it doesn't have to be a game. it could be a great guide for explorers versus people who really want to have a social game experience in the real world and be inspired to try new places and share locations. so, they each have deepened their experience either as a game that you play in the real
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world or as a city guy. -- city guide. ultimately now, both are growing, but it did take a hit for a while. katie: so there was an initial user decline, but you're increasing engagement these days. i saw you have some cool partnerships on foursquare. you can deliver on you can get food and also alcohol. there are so many delivery businesses already. why would people go to foursquare beyond the others out there? jeff: i mean, i think we have a bunch of partnerships like uber and others. dennis: and open table. jeff: open table has been true for a while. i think it was less that we thought people would join the app, other than those companies came to us and wanted access to the loyal foursquare users. we wanted to make it more convenient for them. so, i don't think that's a huge growth area for us. it's more like thinking about how to make the apps more useful. opentable has been a great partner.
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however it's very hard to search , for a restaurant on open table. if you have all the recommendations from foursquare, which knows the places you love to go -- knows my wife likes organic farm to table, learns my inlaws love steak and potatoes, and it tailors where they go. when they go to pick a restaurant, then it's just all that more convenient to then book it through open table. but open table doesn't guide them very well to where they should discover. katie: there's so much more i want to ask, but we only have time for just one last question. the future of foursquare. could you be acquired someday? is that possible? dennis: i mean, it's part of what we do with financing to get this company on the road -- to be a strong, independent company. that's what's happening with all the leadership changes, and the brand new people we're bringing in. we found a business that works really well. consumer apps are doing really well. everybody's excited about building this stuff. if we're back up in a couple of months, there's always an opportunity for people like -- "well, would you go and work with this other company?" we have those conversations from time to time, but a big part of
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raising the financing is like, "hey, let's go make this business work." and that's what we're set up to do. katie: good luck in your new roles and congrats on almost being a new father. dennis: thanks for having us. [applause] >> i'll check in with you guys later. thank you. thank you. our next guest is somebody i'm really excited about, because like -- everybody has those tv shows that are like comfort food for them, you know? the one you just have playing in the background all the time. for me, that's "the office." we have b.j. novak in the house which is a big deal. he helped launch the list out. please welcome to the stage b.j. novak and dev flaherty with the
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list app and our moderator, greg. [applause]. greg: hey, everybody. i think jordan kind of covered it, but just to recap, dev and b.j. are the cofounders of the list app. dev was the senior vice -- was previously the senior vice president of user experience at fabb. and b.j. is a stand-up comedian, an author, and you probably know him best as a writer, executive producer and costar of "the office." he was ryan howard. thank you guys for coming out here. >> thanks. >> thanks. greg: elevator pitch style, one or two sentences super quick. what is the list app? b.j.: first of all, as we're announcing today, we are now we decided to drop the "the" and drop the "app."
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we were going to really bombard people with change all at once. so we're now the idea is people can communicate in this extremely elemental form of communication. we all have lists in our head. we all have lists in our phone, and we have our whole life in this easy to communicate format that for some reason people haven't had an easy way to share. so, this is a smart, creative, friendly, substantive social way to communicate through the list. greg: what makes it special? what makes it something that no one else can do? b.j.: other people can do it. what makes it special is the people. something that looks and feels great and intuitive. therefore, it has invited a lot of people that are really making up this incredible community of very -- not only diverse people, but diverse areas of humor and personality and of -- you know, people that you do know saying unexpected things.
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so, i think we gave a format that i think -- i won't take a bow on behalf of dev and the team, but that is very friendly and intuitive and simple, and the community is what makes it special. dev: when we first started, we weren't really sure what was going to be the predominant thing people were making lists about. all we knew was we wanted to create what i call, "categorically agnostic form." where it wasn't driving too hard down any one specific vertical, like places, tv, books, thoughts, opinions, whatever it might be. it's just a very basic, simple template and just kind of see what happened. we had some ideas about whether it would be a mix that was more weighted towards practical or more weighted towards self expression, but we didn't know what to point towards to say, "oh, this is going to be the predominant theme." and i think what's really cool is that there is something illegal that happens when you do not have to think about impact.
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you can just ask a very simple question like, "greg, how was your day today? tell me what happened." and asking you to do that in a paragraph structure versus a list structure, and it really changes and makes it so much easier. it lets you write and get your thoughts out without having to worry so much about the structure of the thought. greg: just to give people a little bit more context, what are some of your favorite lists? what are some of the things people are actually making in it -- making and that you really enjoyed? dev: sure, one came out mother's day. friend and favorite user, jack black made a list. i can't remember the exact title. i'll paraphrase. it was, "reasons i miss my mother." his mother died, and it was a very thoughtful, heart-felt list about kind of why mother's day was hard for him, and how it was all centered around not having someone to talk to while he was driving. it's a thing in l.a. we need something to do while we drive. it ranges all from very kind of personal, emotional lists, on that spectrum, towards, you
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know, very kind of fun but still personal but practical lists. my wife, hallie, makes lists all the time about her favorite hikes, and photographs from, various places along the hikes, and "hey, here's some cool spots you should check out if you ditch off of this trail for a minute." so yeah, whether it's practical or not, there's this very, very intrinsic personal vibe to most of the lists. b.j.: there are over 250,000 lists on the platform. so, you can imagine the different ways people will go -- the different directions they go in when people are trying things out in the early days. one user who many can pretend , you've never heard of, an adult star, she made a list of, "how i prepare for work." it's a list of emotional and physical stuff. if you ask anyone in this room, "hey, could you write me a quick essay on what it was like on your way to disrupt?" are youlike, "
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serious?" but, if you ask, "could you list your thoughts on the way here?" it comes out really easy. so, that's why we expected it to be a little more practical, but it's very personal. if you list your favorite hikes, you're actually saying a lot about you. and that is what comes out in the margins even in a recommendation list. greg: i know you guys had some news. you mentioned the rebranding from "the list app" to "" with the dot in the middle there. what else is there? dev: today, we are officially live on android. we've been live about six months now on ios only. today, we just launched a fully-functional android application. greg: is that live now? dev: live now on the play store. greg: very cool. how'd you two meet? b.j.: blind date. [laughter] b.j.: i guess the tech version of a blind date. i had a very basic idea, you know, as we kind of opened with,
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"we love lists." everytime we talk to someone and say, "i'm working on a list app." you say, "i love lists. why is there not a place for all our lists?" i had worked it out and thought i was pretty much done and asked around, "hey, is there someone you know that could build this with me?" and i realized very quickly, it's like finding a spouse or a show runner in tv. it's the hardest task in the world to cofounder. i met people who introduced me to people who introduced me to people who introduced me to people -- suddenly, i found this person who i knew or like you know is a spouse or show runner. all right, this is the guy. how do i convince him? and so, we met in new york. greg: what was that like for you, dev? dev: so, i think it was probably a lot -- greg: was it surreal or just out of the blue? dev: it was pretty much out of the blue. and i'll be totally honest, i'm not a huge tv person, and i asked my wife who b.j. novak was. and she told me.
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and i had never seen "the office." so, we met up, and i don't know -- we immediately just kind of bonded. we both wore the same watch and ordered the same scotch, and, i don't know, we kind of gelled. as we started to talk about just the basic thought of the idea, i guess the thing that struck me pretty immediately, and really excited me, was this idea that the list has totally redefined publishings. but i don't think there's been anything that's taken enough . that's really explored. something that creates a platform and a community. it allows people to become their own buzz feed. you have this circle that you surround yourself with on they spoke or twitter or instagram. so, i don't know. i had that kind of basic concept in my head by the end of the dinner, and it sounds great.
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b.j.: i will also say, as a celebrity, you tend to be treated as an idiot or a genius by everyone who meets you. and here was someone who treated me like a guy with a pretty good idea that wasn't necessarily great yet. so, that was what i was looking for. sort of somebody who took this seriously and didn't exaggerate either side of it. greg: do you think, in your case, it helped being a celebrity? or hurt you? b.j.: i think it's helped in terms of people picking up the phone and checking out what you're doing. but, i don't think it gets you that far. door, and then there's a whole array of bouncers at the door. then, you absolutely have to have something to show. it does certainly open doors. greg: do you ever find yourself meeting people that are weary celebrity? are b.j.: i was extremely
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self-conscious about that. i wanted to do my homework, and i wanted to be ready to be the least smart as person in the world. when you are learning the new principles of a new field, i was very conscious of not doing that. --lly building and trying it if anything was oversensitive to that, because i do think people think it will be easy. and i'm from the background to assume that it will be hard. greg: the app launched at the end of last year, so it's been about six months. how long were you working on it before it launched? we were in private beta for a while about seven or eight months. we really grew out the community quite slowly over the course of time.
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people, over time, started inviting their friends. it expanded that way through all the invites. that translated into something very cool. it lets the community build and strengthen its positivity and vibrancy in a cocoon of sorts. it was very exciting and awesome to see. it has not missed a step since going live. that egos and that is now the and positivity has really held through its public launch. greg: so right when you guys launched, you had a pretty usual -- had a pretty substantial base of celebrities right out the gate. how is that coordinated? b.j.: it was not a disproportionate number, but i think it was really fun to have this private data with a bunch of celebrities walking around.
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it was like a party where you recognize some of the people there. i think it really set the tone of looking back at a really equal community. it did not feel like anyone was being an authentic. no one's publicist was making a list. there was no fear of right or wrong. at that point, it was a very small group. eventually, when it got bigger, the attitude is still being maintained. greg: has having the celebrities at launch helped in the long run? the users who came for those people have they stuck around? b.j.: as i said before, it's great to hear anthony bordain is there posting. then, you get there and you realize he is making a list of his favorite spy novels and not his favorite restaurants. of all theseproud people. it is not like i went through and pick everyone out of the magazine -- out of a magazine.
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that with that spirit -- yes, it is exciting. it is exciting to see people you recognize. at the end of the day, it is like everything else. v: while the celebrity angle has been a huge part of it, i think it is very representative of what is crazy cool about the platform. have somele, who you understanding of at a surface level, you can see the list they are making. it is a categorically different, way more in-depth way of looking at them. that kind of speaks to me about the type of expression that the platform brings out and everybody. when you juxtapose it within idea that you have or know understanding you had previously of someone, i think it makes it all the more stark. a of the celebrities you mentioned were writers and
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creative people. i think that helped set the tone of that being that community. dev: even in the beta, i think these people had a tendency to have these big personalities that made them seem like they were a larger part of the community in the actually were. 200-250 peoplebe of note are on the platform. even in the beta, it was a total of 6000. they were a small part of that pot. greg: you guys mentioned a number earlier as to how many people were on the platform and how many lives were being made. can you repeat does? dev: upwards of 250,000 counting . about 20 -- we have 50,000 lists being made. about 150,000 users.
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yes, it is still early days, and it is exciting. greg: what is next? b.j.: we have a whole creation of website programs. it is moving to the web. -- and tells us what can be done at work, and what can happen when people have a full keyboard. we are excited about it. dev: there are times when it just makes more sense to be on your laptop. greg: how has the product changed for your users? how has it changed as a result of what they are telling you? dev: the biggest thing is just how much self-expression is at
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the core use of this product. people that are expressing something that is in some way emotional. it can be very raw or positive. very often, if you read a list, it is a solid chance of having something to do with me expressing and emotion. me expressing how i am feeling and what my thoughts are. we really, really tried to embrace the strength of the community. we are always trying to come up with new ways that people can get exposed to new people that they might like. they can get exposed to lists they might like. we have seen that these connections are very strong. as the beta,ack there were these organically started meet ups. people started these lists asking if anyone wanted to show up at a bar and l.a., and people showed up. around 100 people showed up. it is something we really
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embrace. the interconnectivity of the community. .j.: the idea that it is a very expressive form, that is our resources are headed. beginning, i think there -- it isemphasis on much more of an expressive community. eg: so with regards in making transitions, is this possibly a new talent finding platform? b.j.: oh yes. my favorite performance from the last list live show -- this guy's name was dennis flynn, and i never had heard of him before. if you look them up on the "ttform, only ever does is
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houghts of a..." "thoughts of a magacian performing at a kid birthday and realizing matrix that the rabbit in the hat has died." so yes, there are some incredibly talented people involved. greg: bj, at the end of the year last year, you are on a podcast. "iant to quote you hear, always admire text from the outside the way that people admire hollywood. it seems like this very glamorous, cool thing." does it still seemed glamorous? b.j.: it is to me, because to me ideas are thoughts and center --
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are front and center. to me, it is so much more interesting than someone that may have a slightly different take on a core movie. it is reality in a way that is being addressed in real-time. i think it is way more glamorous. dev: the cofounder of siri was backstage earlier, and i just could not pick up anything to say to him. it was so amazing. j.: yes, he invented something you can talk to instead of a person. greg: what is the end game here? what is the success with this project? -- at what point do you say you've done a really good job here? b.j.: when the website crashes. is: for me, i would say it
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when it becomes a place for everyone to say it is their place to put a list. i ran into ben silverman up interest at a restaurant. i asked if we could come in and ask him about some advice. his advice was to think about, itependent of the product, in 10 years you could not recognize it, what would it be? we all spoke about it, and we thought it would be structured self-expression. to whatever that means people, if it is a structure that makes self expression easier -- for us, we believe it is the best place in the world for that. if this was the best place for everyone to put their thoughts and feelings and ideas and it is best to to order at this restaurant or thoughts on being a widow -- if
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it is all here, i think it would be a wonderful place to explore. greg: is it a business eventually? do you care about that? b.j.: we are talking about something very valuable. so, i think there will be a way to figure out how to make that very valuable. right now, we are just focused on creating some thing that we have our hearts in. something on creating that will just build and become stronger as a gross. raisehow much should you with venture capital? lastwe had a seed round may, and we raised $2 million. greg: what list tend to be the most popular? is it the one from celebrities?
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b.j.: i would not break it down in that way. more often than not, it has to be personal. it has to be revealing, has to be a little bit of putting yourself out there and being vulnerable. i think what people are very excited about is the response they get from that. also for media trades in some form of currency. -- all social media trades in some form of currency. for us, that currency is authenticity. it is being truthful and being more expressive. putting yourself out there and hoping people will catch you. that is what people are being rewarded for. that is what they really are enjoying about it. greg: when last question. will and with a fun one. scott, the boss on was on list app,
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what would he post on it? b.j.: he would probably tag 99 different people and ask if they like to be his friend. greg: that sounds right. b.j.: i never stopped thinking about the office. list of-- i made a ideas that i wish we could've done for the office after 2012. we had an idea for beats by dwight. once you write for something like that, it never really leaves you. greg: thank you, guys. >> thank you. [applause] >> three years after a supreme
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court ruling overturned part of the voting rights act, courts across the country have struck down a number of state laws saying that they discriminate against specific groups of voters. tonight, c-span's issue spotlights look at voting rights and the impact on the 2016 election. it will feature part of the 2013 supreme court oral argument in shelby versus holder. congress -- there will be a congress look to restore the voting rights act. plus, there will be a discussion on whether or not the voting rights act is necessary. mr. ton: with butter -- rump: a lot of these places will not have voter id. what does that mean? people keep coming in and voting? clinton: it is an effort to keep disenfranchising people that are poor and


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