tv Shift - Living in the Digital Age Deutsche Welle November 1, 2017 10:45am-11:01am CET
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tweeting trees. and shapes in love. but first many stars you tube videos with kids are a big hit the advertising industry wants to cash in on the influence of young new tubers who hold great sway over their young audiences. just a regular afternoon with a family the only difference everything's being filmed. time to get what it's called but when you thomas and catalina make five videos per week and upload them to their you tube channel lulu and leon family and fun named after their two kids. is now some eighty five thousand subscribers. as you cover your t.v. and it was her idea really fast. well there were always watching you tube and then
she asked if we could make a video. so i said sure. and she just really wanted to see our video up on you tube as well. some people at school asked for my autograph. you tube clips from kids are popular all over the world in america six year old ryan makes videos for his channel ryan toys review they get up to a staggering nine hundred fifty six million hits he's among the world's biggest you tube stars his channel has over nine million subscribers but plenty to spark interest from twenty manufacturers as with you tube's cute baby may lie from germany her parents began filming her at age two showing their every day life along with all kinds of products. multi-channel networks like wonder studios actors middlemen between you two birds and brands they have fifteen you tube families
under contract and the business is growing they also do post production for you tube clips. becomes popular whether it's aimed at families kids or adults it attracts the attention of wanting to advertise we reach out to you and suggest what kind of campaigns they could run. a company. like this ad campaign for a german supermarket chain the retailer picked several young you tube first to take part including lulu and leon. in germany product placement is banned for kids' t.v. shows but you tube videos don't classifies t.v. they're told that advertising must be audibly separate from the videos content but it doesn't really work in practice. so if and. when kids are involved in ads on
their own video and they say this is an advertisement by then they've officially separated marketing from content. but it doesn't work for kids watching. because it's the same person who's doing the marketing on the regular contant. young. children are easy to influence but even adults can find it hard to tell what's genuine content and what's product placement. the latter can be very lucrative as videos by ryan toys review show ryan or his parents must be advertising millionaires by now thanks to the channel's reach popularity and their exclusive ad deals. so. when families want to earn money from videos it can create difficult situations. members might not want to be in front of the camera that can cause pressure. so how much pressure is involved in
producing five videos a week for lulu and lay on it seems to be all about the fun. to shoot them in. the month it's a nice bonus getting money from the advertising but we're mainly making these videos to express our creativity and because of the kids. of this is the oklahomans got them out. and when the kids don't want to make a video that's that no matter what the ad agency might say. shift says i'm not going advertising. and now it's time for the shift cranking the highest paying internships in u.s. tech companies in fifth place apple the u.s. tech firm is a leader in consumer electronics and pretty generous with internship salaries but job platform glassdoor ranked the highest paying internships in u.s. tech firms based on anonymous feedback and apple in turn makes five thousand four
hundred euros a month and they get to work in what looks like a u.f.o. maybe it'll take off some day you never know with apple. fourth place goes to amazon the on-line giant also pays around five thousand four hundred euros a month and even lets interns practice their golf skills with that kind of money they could join a real golf club. in third sales force this company pays in turns just over five thousand five hundred euros but working there you might need to throw your weight around a little. the runner up to microsoft working as an intern can be a rollercoaster ride here they can enjoy the stylish work environment and six thousand euros for a month. then taking top spot is facebook internes can stroll through menlo park and enjoy being part of this worldwide phenomenon for
a salary of six thousand seven hundred sixty euros a month and they're looking for staff so apply now. that was shipped frank and now short and sweet the ship snapshot. goes. witches and things that go bump in the night it's halloween season. but are all those creepy tales that we hear really just made up jenny and tony brewski don't think so the couple from kansas run the real ghost stories online podcast it's a call in show where listeners talk about their creepy encounters. and i could feel the wind of. fans love these scary stories there are almost two million downloads each month on you tube by dunes and other podcast platforms and for about five
euros fans get some spooky bonus material. that was the snapshot and now tweeting trees european fars symbols of tranquility. goes and meets green wonderlands and now they get to tell their own stories trees are taking to twitter. this peachtree is one hundred ten years old it recently began posting tweets about its day to day life today i have shrunk it says . the project is the brainchild of kathy stepper a bio engineer at a belgian university it monitors trees vital signs using technology similar to fitness trackers but at six thousand euros to install it's pretty costly measurements about water flow are especially important. but others also of tots and of the money that's kind of like the heartbeat. that tells us if
a tree is in good or in bad health it's of the stairs because if a tree is dried out and under stress it communicates that to everyone on twitter. the ments in the staff. forests are crucial for our climate believes absorb carbon dioxide and the mid oxygen trees also filter pollution out of the air. professor steppers project monitors how much water trees absorb through their roots it travels through tiny capella rays and evaporates into the air through the leaves up to two hundred liters a day flow through beach when the ground is wet and the sun's out. it's important to learn more about this tree serve a purpose they transport water react to our climate and influence at. this beach isn't the only tree on twitter
a pine tree in brandenburg also tweets to its fourteen hundred fans and a popular in the dutch town of valuing and has over four thousand twitter fans this tweeting tree network is coordinated. at belgium's university. the trees are also put under stress tests the results help foresters understand the effects of climate change they want to know for instance how long the trees can go without water. when we consider which trees to cut down which to keep or to plant we can base our decision on which trees cut best in dry conditions and the researchers are hoping to develop a europe wide network of tweeting trees that would help raise awareness for force protection. shift says let trees do the talking. do you want to find out more about the digital world then check out our facebook page d w digital. you'll find all the latest news and trends as well as interesting
out the exciting gadgets and even tutorials and of course all the shift reports are there to. like us post your comments give us your opinions and d.-w. digital. and as always we leave shift through the exit or internet find of the week this time tetris log. moved into tetris blocks get to know each other it's similar to humans. they go out for coffee. to catch a movie. and then meet for a romantic dinner. when everything's just right the mood might get cozy. but sometimes things just don't fall into place at least in the stories of australian filmmaker i mean rather minor.
but with a little proposition surely they can square things are. so every shape gets their happy ending. next week. cyber criminals are hacking user profiles on internet shopping platforms lowering the man with supposin bargains but it's a scam the products don't exist buyers get ripped off and sellers online reputations are ruined counteracting next week on shift. the creative. ball ball.
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