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tv   Press Here  NBC  October 16, 2011 9:00am-9:30am PDT

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. she has been called the most watched person in the most watched company in the world. google vice president marissa meyer my guest this morning. and later, the always entertaining author jeff jarvis chaks things up with john sh wartsz of usa today and of bloomberg business week this week on "press here." >> good morning, everyone. going sl 13 years old. that is middle aged. now some of us when we get
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middle age need to rethink who we are. in google's case, it's changing its identity from the website that launched a trillion searches to a search engine for the individual on the go with cell phones and tablets. sill con valley has not seen such a pivot since, perhaps, the dot co dot-com era. each day, more and more customers ask, where am i? what's going on around me and are my friends here too? google has thrown itself into mobile and location, most notably by fostering the development of the android operating system for phones and then buying motorola mobility outright. a shift so huge that the u.s. government will need to sign off on it. google worked to improve its social skills through google plus, updated its maps, and
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experimented with groupon like local deals. recently, google got into restaurant reviews with its purchase of the gatt. marissa mier is in charge of all kinds of things at google. frankly, whatever google values most at the time, she was the youngest person to make fortune's list of the most powerful women in the world. a list she is on once again this year. joined by john schwartz of usa today. this is your second appearance on the show. last time you were in charge of search in general, am i right on that? >> that's right. >> therefore, i can read the tea leaves as to what's going on at google that you're not in charge of web search anymore. you're in charge of mobile search. >> well, mobile and local and map. >> therefore, my conclusion is that's what google values most. they put new charge. >> i think there's a lot of activity going on.
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i worked on search which is still very important. that is at the core of our business. i worked on search for ten years and 12 years, depending on how you count it. last year i realized i was really excited about location, mobile, social, and i went over and i made the switch. it was a year ago this week. we've been doing this for a year. >> we have lots of viewers who are deeply into technology and others that dip in and out, too. those would are not part of the check in, and the yelps and things like that, explain the social mobile. >> it is on google maps, probably on their phone. we have more than 250 million users. google maps for mobile. some people are using maps on the phone. they're using maps on the phone more than maps on the web these days. more than 50% of our map usage is on the phone. the other place people see this is in local search. it turns out that 20% of the
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searches done on the desktop are for local information. and on the phone, that percentage is even higher. local search and maps are two of the things that i worked on very heavily with my team. and we often do things that people may have heard of like street view where we drive the cars and take the pictures. it helps you see where your friends are and share your location, those types of things. >> this seems to be accelerating. is that what you're finding? >> what we're finding is that at least for all things regarding location, because the phone is so useful, because kit actually figure out where you are, you just say like i'm here, you press the button. it finds you. you can say okay. now it uses the fact that you know where i am to find me something useful. find me the nearest sushi place or gas station.
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and local searches are more useful on the phone. >> john says it's accelerating. are you accelerating as fast? >> i think so. i think that ultimately when you look at what is happening with our products, the gross is huge. they've had 20% of the searches on desktop are local. on the phone, it's way higher. when you look at 250 million users, google maps for mobile, up from 200 million in may, that is mega growth. so we're really seeing a lot of people come online. >> where are you on the curve of making money out of mobile? it took a while before search on the desktop took a substantial profit. where are you with that? >> we're seeing more and more maps usage on the phone. we're seeing a lot more search usage on the phone. and with our acquisition, we had a number of new display types come out for the phone and that business has been doing very well.
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>> you recently purchased gatt. you were behind that purchase. you signed the deal and got it done, right? >> there is a great team that worked on it. >> you were the one that got it done, right? >> yes, we all know our team. >> there is a great team of help that help get this done. i think the founders of the gatt and i real yea shared a common vision. and there is another person at google who has moved to new york and has become part of the executive team and we're very, very proud of him and excited. >> what does it do for you? it is a user that says hey this is a good restaurant. yelp does that and does it really well. >> there are a number of sites that kind of surface that the whole concept is if you're mobile and you want to find the best restaurant in the immediate vicinity that caters to your tastes, you still have to -- >> does this give you some other advantage we're not seeing? >> one of the things, we always
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thought reviews are very important. people want to know where am i going? and what's it going to be like when we're there. we have reviews but enough scale. they bring us a scaleable platform that is profitable and profitable for 32 years. and was actually one of the original forms of ugc. they would mail out these restaurant surveys, get them back and compile them. when you see the gatt review and the presentation was impressive, it's because one of the users said impressive. they go through all of the users reviews and pull together a synopsis that polled all the sentiments of people. >> one of my promises to my viewers is if somebody says something to me that they don't understand, they get to jump in and say user general rayed content before they run off and search on probably big.
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so if i'm a gatt lover, where does it go from here? >> we're looking at how to integrate it. there are lots of integration points in local search, maps and koog will plus. there's a lot that can be used as content to give people a broader view. >> you mentioned the magic word, gug will plus. i'm wondering, how does that fit into all this? i think a lot of consumers who may use face book who are on google plus are wondering what is it for? how do i use it? i'm in that camp, actually. >> we think social makes all our products better. can you get the benefit of google plus across our services. we're working on various integration, integration in searches, maps, product search in terms of pictures and actually having your social network there to share things with, to comment with, all of that we sthi much better.
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>> i want to ask something about android. every phone security expert i says one way or the other that they think google is playing with fire by not prevetting apps before they go into the marketplace. are you going to be able to continue that or are you sort of one big explosion away from having to really change that poll i we're happy with how they operated and we that i helped us build an ecosystem that we are very, very proud of. we're very excited where android is going. >> is openness a core concept of android? >> basically, it's something that we felt very strong about from the beginning. he felt it was really important to have a high quality operating system that carriers could put on their phones and ultimately
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really help popularize smart phones. you can actually have a smart phone that is less expensive, highly functional and customizable about it carrier. >> i will say about android realizing you're not in charge of android it is one of the great success stories. we all see somebody try to take on apple. you go to the event and they show the tablet. you go give it six months. and everybody in the world knows it's going to fail. and then android takes on the iphone and does extremely well. >> i think maps is really important on android. i think the big story behind android is the story of a very successful acquisition that is an amazing story of entrepreneurship. so you come and they say can you still be an entrepreneur inside google? and if you look at what andrew rubin is able to achieve, people say he couldn't have achieved what he achieved inside google
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in terms of resources and the fast scaleup outside of google. so a very successful acquisition. >> we're going to go to a quick break. we'll be back with the vice president of google coming up. look, every day we're using more and more energy. the world needs more energy. where's it going to come from? ♪ that's why right here, in australia, chevron is building one of the biggest natural gas projects in the world. enough power for a city the size of singapore for 50 years. what's it going to do to the planet? natural gas is the cleanest conventional fuel there is. we've got to be smart about this. it's a smart way to go. ♪
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we're back with our guest of google. >> i'm curious, are there things in your areas, local maps that you're going to be able to do looking forward to being able to do once google acquires motorola mobility that you can't do right now with your existing partners? >> that's a good question. i think the motorola acquisition is one that is on going. so we haven't looked very far ahead into the applications. i do think that what is happening with hardware and happening with location services, we're getting very excited about what is possible in terms of really getting the best possible information about where they are right now.
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and from my world, the thing that is most important is that it really acts as a cursor. you are where you are in the real world. you are your own cursor. your phone says this is where you are in the real world. this is how it relates to the virtual world. tell me about this place. what do you know about here? what is nearby? like are there any interesting facts? who is the architect behind it? you can actually pull all the facts that live out there on the web and pull them into your experience. i think that is true across all hardware companies. >> how does the integration work? >> again this is not my area. i can't really comment. >> let me ask you something you do know a lot about and that is president obama. you have hosted fund-raising for him. you are obviously a supporter of him. the google company has been very tight with president obama.
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i don't know that's necessarily because the google company is a democratic company as much as it is it grew up about the same time that -- i mean really, really came on the stage about the same time. is that a fair assess snment are you putting too many eggs in one basket politically as far as youtube and white house and that kind of thing. >> i don't see it that way. i think overall google has a large presence in the worldment we have a lot of responsibility. and there is also a lot of policy implications for things we do. and so we actually reached out to a lot of different politicians on both sides. actually in other countries as well and different political locations. and so we've had a number of people come to the campusment they give talks. that's how we met now president obama when he was a senator. he came. he was doing a book tour. and that's when we first met him. we had a lot of other politicians. in fact, we made a point of having meg whitman is coming and we had all kinds of people both
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in terms of governor races, presidential races, our goal last time was to have each and every presidential candidate come and speak. i think we got that. i mean people are interested in the stuff. we understand that our work is affected by this. i think it's one of the advantages of being at google. in fact, we do have -- there's an interest there. >> i think that is also a company maturing. you know, i'm just going to generalize here. young workers tend to lean democratic. and as a company matures, it has to look at itself and say we're a big company. we're going to outlast both parties at some point. and we need to decide which -- play it straight i guess is the best way to do it. >> on the other hand, democratic administrations traditionally put corporations, large corporations under greater scrutiny than the republican
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administrations. is there some point where those sort of political -- the sort of instinctive political leanings running into the economic realities of running what is now a very, very large corporation? >> i think it's important to recognize that google hasn't picked a specific candidate. president obama is the president and we're supportive of him. but it's ultimately about running a business and not about picking political sides. >> i'm going to totally change the subject. >> we have about a minute. >> the dilemma i face is trying to handle or navigatal this data that is coming out. and you -- how do we do this? how do we cure yat all this stuff and divide it up before it overwhelms? >> with a minute left, that's your question? >> go ahead and sketch that out. >> first off, it's important to not get overwhelmed. recognize there is more information can you possibly absorb. really, it's not about -- it's a little bit about curating and
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prioritizing. if you have more time, maybe you'll get through more. if you have less time, you gel through the high priority stuff. the trick is finding the highest priority mfgs. a lot of that comes with personalization. phones allow us to do more of that and it's understand a little bit more about people and their context. you can personalize more, can you help give them a better sense of priority in terms of how to spend their time. >> marissa mier is the vice president of google. we appreciate you being with us. and good news, john, there is an expert coming on next who can also continue to help you. in fact, my next guest put up a challenge to the french president and wants to talk about his own private parts. jeff jarvis, author, blogger and of all ching r things college professor.
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jeff jarvis writes and blogs
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about things the rest of us don't always talk about. in his new book "public parts," all the worry about privacy on the internet may be misplaced. we should be more open about who we are and what we're doing for the public good. jeff jarvis is the author of a number of books. he created entertainment weekly magazine. he teaches journalism at the university of new york. he is also one of the french presidents nicholas sarkozy's least favorite people. joined by john schwartz of usa today and rich joeslowski. we learned over the break while you were talking to marissa meyer that you may have been responsible for google buying the gatt. we needed that on camera. >> i opened the journal and we decided to have marissa and tim on the show. that was at the university of new york. and who better to have on than marissa and tim armstrong. she came and she said that the gatts were there. she thought they were conference
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stalking her. they weren't. they had lunch afterwards and the rest is a deal. >> i think you should invite fromma hoo and then another company and get that done right now. let me read from your book, page five. in this book i argue if we become too obsessed with privacy, we could lose opportunities to make the connection in this age of links. we think so many times about not telling people who we are, not telling advertisers who we are and ignore the fact that telling people who we are could actually help. >> that's my fear. privacy is important. it needs protection. it has lots of protectors. but my fear is that we get so crazy about privacy that we may restrict this tool we have on the internet from giving us the power that it does to be public, to be public to speak, to connect, to collaborate, to do all amazing things can do now wanted to at that in the conversation. it's not either/or. but all we're talking about these days is privacy.
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>> when you talk about publicness, what you are talking about in real terms? like being more public about who i am and how do i benefit from that? >> you can benefit by finding old girlfriends. can you benefit by talking to people and having your say. you don't have to you go through media like this anymore. and can you also find connections to information that matter. i mean i have written about disease onzlins online and i go support that i wouldn't have otherwise gotten. >> give me an example of what you think as mow niiccal? >> in germany, they went completely crazy about google street view. the car got attacked with by old men with hats. they instituted means in which people could get their homes taken pictures of. now mind you, that was an image taken from a public street of a public view. if you told google not to take those pictures, can you not also tell journalists not to and
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citizens not to? that's a risk and danger there. they went overboard because of a fear of technology. the children's online privacy protection act that is about to be revised is well meaning act by all means. but what it's really meant because sites cannot serve children under 13 and know anything about them. does that mean everybody online now lies. everybody on the internet, everybody knows your dog and you're 14. i think young children are very underserved on the internet. >> i think news media does that. the anchor man says coming up next what the internet knows about you as if it were some sort of spooky, you know, underground james bond sort of thing. if i'm looking for a new car and i want it to be four door and family safe, et cetera, i kind of want advertisers to know. that i'm going to get an ad one way or another. >> can you turn off cookies. i started the magazine and i teach a class and went through the budget last week.
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i saw, that's right, list rights. we used to sell your name and address and what you read. if you said that today, there would be an outcry. so most cookies are anonymous. can you turn them off online. you can erase them. >> but the point is that you can't protect yourself, your point is so what? don't turn the cookies off with any certain exceptions. cookies are fine. they're going to follow you. >> do not call -- "the wall street journal" had to eat a lot of crow because they admitted their privacy policy is that they do tie your cookie behavior to your name and address. >> just like the article. >> right. >> exactly. >> i have to ask you, what did do you to piss off sarkozy? i need the goods. >> i managed to sneak into the eg-8 which was his effort to put a stake in the internet. >> with government control. >> with government control of the internet. i stood up.
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i didn't know the questions had all been planted and he made a mistake and pointed to the tall guy in the audience. and i asked sarkozy to please take a hypocratic oath for the internet, first do, no harm. he dismissed it. wow. what does that mean? harm? do i harm if you i protect your children and privacy and copy writes? i said you could. >> as a consumer, when you go to a website or when you -- when you are online, what should your presumption be? should you be allowed to feel there is a presumption of privacy when online or the other way around? there is a presumption that anything you do online is going to be open unless you take steps to prevent it? >> one, are you being surveyed without your knowledge? i talk about an ethic of privacy and knowing that sites should make it apparent what they're doing and why they're doing it, give ut opportunity to opt out, give you the opportunity to get your information. but there is also the other side of it. you sharing thing onzline.
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we have a huge new industry built on sharing, facebook, twitter, google plus, foursquare, youtube, all these things. 800 million people have now joined face book and they're not all drunk. they're not all insane. they're sharing a billion artifacts of their lives every day for a reason. they get benefits out of it again. and so i think we've gotten in this mindset that says if i put it on the internet, it's secret. it's the worst place in the world to share secrets. if you don't want it known, if you don't want any possibility of it being spread as we say in e-mail, don't put it in e-mail or online. >> we change what we think as private or secret. i can see how you use your real name on the internet. you came up with some silly funny thing. >> that's facebook's key insight is bringing real people and real relationships on to the internet. >> it seems insane five yaerz ago. all right, i would never tell people where i am. >> you know, the foekt that they
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focus, i have seen friends i haven't seen for years. i did only because i announced i was coming here. >> right. >> you write in the age of transparency, you have an age of forgiveness. that all of us and i'm just going to say it right here, sometimes have a glass of wine. and a picture of us with a glass of wine or two or three. sometimes glasses. you got to forgive because we're all doing sort of the same things online. >> i have a theory of mutually assured humiliation, you have your stuff and i have mine. it makes us a more tolerant society. publicness, i think, was the greatest weapon that gave lesbians this country have to force back the bigots. those that have the courage to step out, stepped out and said, you know, problem with this? and that disarmed the stigma. i think it does make us a more tolerant society. >> jeff jarvis is the author of "public parts" and with all openness i can say that first 67 pages of it are quite good.
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i can't say anything about the rest. but i'll recommend it. >> just getting into the good part. >> new honesty on my part. we'll be back in a minute. look, every day we're using more and more energy. the world needs more energy. where's it going to come from? ♪ that's why right here, in australia, chevron is building one of the biggest natural gas projects in the world. enough power for a city the size of singapore for 50 years. what's it going to do to the planet? natural gas is the cleanest conventional fuel there is. we've got to be smart about this. it's a smart way to go. ♪
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that's our show for this week. jeff's book is available now or you can read it on the blog buzz machine for free. thank you for making us a part of your sunday morning.
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