tv Press Here NBC January 29, 2017 9:00am-9:31am PST
in part by -- this week where exactly is silicon valley? that definition keeps expanding. a check entrepreneur wants you to bet your money on eastern europe and a stand up guy takes us inside the business of comedy. our reporters, mark nu from china's global television network and sarah lacy of the tech blog pando on "press: here." good morning. i'm scott mcgrew. global innovation may be the least fashionable thing right now, but just because one very
important person doesn't like it doesn't mean it's not happening. as investors look for emerging markets one of the underappreciated may be eastern europe. this is a look at a meeting at a software company in the czech republic. a recent mckinsy report says czech republic, hung gary, can all expect strong growth. of course, all this comes in the midst of uncertain times, a russian president putting pressure on eastern europe and a u.s. president actively discouraging american companies from looking for opportunity overseas. vaclav muchna is willing to talk about it then theless. he grew up under communist rule. joined by sarah lacy and park nu. now, we can talk about eastern europe but you have to understand most of us slovenia and slovakia pretty much the
same country. that is not an area of the world that americans are particularly familiar with. i mean, some people must say you are from czechoslovakia, right? >> many do. >> how do you bring them up to speed on what is eastern europe these days? >> well, the communist fall 20 years ago, a little bit over 20 years ago and so the thing is we had to build our economy from scratch. the first ten years it was about you could do everything being an entrepreneur because the market was empty. >> no rules. >> no rules. no private property before that, right, so you could do anything and you will become rich. now, i say i'm from the second generation of entrepreneurs and sometimes i feel like, oh, my gosh, if i would be a little older so that i could start my business ten years ago it would
be fantastic. at the same time the problem of this first generation is they are not competitive because the market was empty, right? my generation started business when the market already had competition, so we had to learn how to build our companies in a competitive way and that helps us to kind of go outside of the czech republic or region. going outside of eastern europe is for our companies i would say very difficult. even to go into western europe because there still is a little bit of hesitancy. they are from eastern europe, cheeb labor but in terms of are you able to provide good quality, good service, your way of doing business, this is challenging but once you get over it and you are both more international looking feel to your company. >> entrepreneurship is such a broad term, it could be everything from a mom and pop dry cleaner to facebook. what is the game that you and
the companies that you back are playing in eastern europe? is it to build lifestyle businesses that are mostly service oriented that you see in a lot of smaller emerging markets? is it to maybe sell something for $5 million and set a precedent that you can create wealth and value? or is there a sense that you want to build global companies and can build global companies there? >> so my personal thing is building a globally operating company from the czech republic and be sort of an example for other entrepreneurs in the region that it is possible. you can do it. now, in the u.s. this probably sounds strange because you have so many global companies. okay. another global company. what's the thing about that? but we don't have that. we don't have -- >> i was going to ask is there a global czech company. >> is there a role model? >> i think there is one called avast which is probably the
biggest anti-virus company. and they are very successful. and that's it. there is scalaalta, but they don't sell in the u.s. or operate in any u.s. market. >> has the brexit done anything for you or will it do anything for you? czech republic is part of the eu which means that there's wealth in opportunity and people that are going to have to decide do they want to stay in britton or do they want to go to the eu? obviously germany and france will get a bulk of those but there's got to be some kind of opportunity there. >> there is an opportunity but there is a threat as well. so here is the thing, uk is for many companies the entrance point to the european union, right? and then many companies source our products through uk in british sterling. so the exposure to currency
exchange rate is now tremendous and we really don't know what to do, what should be our hatch policy. so for me this is a risk, right? is it an opportunity? i just read that some polish banks or polish cities are pitching to -- >> can't hurt. >> will they really move there? i don't think so. when i look at the global companies and discussing about moving their headquarters to the czech republic, i don't think it is sexy enough for the top tier management people to live there. >> so what do you think about the current opportunities with the trump administration? i mean, actually the czech republic president was the first european leader to actually support trump. so do you believe there's an opportunity there or do you not like the current climate of looking inward? >> i will say that a lot of czech people have similar feelings to our president, there is a lot of americans have
feelings about your new preside president, so i would say we are looking at what is going to happen. we really don't know what to expect because if whatever has been said would really happen it probably would be a disaster and i would say i don't want to become that part again of soviet union. >> as your elevator pitch for czech republic is, you know, convince me in 30 seconds or less if i had to go to europe i should go to czech republic. >> we have very smart workforce that is technically oriented and we combine software and technical engineering skills. if you go through czech republic don't leave your product management here because it doesn't work. you need to do it together. >> sure. >> and then you will realize a lot of potential there. >> vaclav muchna is the creator and ceo of a large software company in czech republic and a
welcome back to "press: here." there is a battle in the bay area over what region can claim the title as the center of innovation. i side with silicon valley, home of apple and facebook and google. sara would probably argue the center of what's happening is san francisco, certainly the more hip of the two regions and the place where all the young engineers want to live, but many companies and their workers cannot afford either location, which is where the east bay benefits. towns like san leandro once known for manufacturing have become high tech hubs. i soft one of the bigger companies sits on the site of an old del monte canning plant.
they started wiring the city with cyber optic internet. jenny linton is the president and sits on the board of directors as well. sometimes when i'm explaining to somebody i'm from san jose i have to explain it's south of san francisco. how do you explain san leandro to somebody who has no idea where it is. >> i say it's near the oakland coliseum. >> you know my pain, right? how do you get young engineers, we've seen san francisco just explode because that's where the center of culture is, the great restaurants. how do you get people to say i'd love to work in san leandro. >> the magic of bart. our employees live from san francisco, castro valley, san jose, all over the state. >> i'm curious how the city of san leandro feels about you guys
starting this movement of more tech companies being there. you have this situation in silicon valley where you have too much of a good thing, in a lot of places they would be like a company is moving here and paying high paying jobs, right. here it's like, no, we don't want you to here. i mean, there's so much anger towards tech and what it's doing in a lot of places. what is the mood like in san leandro. >> i think the mood is pretty positive in san leandro. we're looking to bring not only tech companies but anybody who would like real estate to start a company to san leandro. >> outside of traffic is probably a little bit better not having to commute as much, the prices and getting more space, what would you say, though, is the difference in the vibe in the east bay tech as opposed to being in silicon valley or san francisco? >> i really like the east bay, i'm from san leandro, i grew up in san leandro, i went to school there and i've always liked the describe just being just a little bit different, it's not quite san francisco, san francisco might be a little bit more polished i would say maybe because i'm not so polished,
but, yeah -- >> you and i met when you won an award, the east bay innovation award, and there were a number of companies, your company won, but there was a company that was electrifying buses, another that did the plastic that goes in packaging all over the world. i mean, you buy the pre washed salad, that's made in the east bay. there are a surprising number of companies in the east bay, there's a licorice company in the east bay that i was completely unaware of. there is a lot going on there that people are unaware of. >> absolutely. we really enjoy being part of the east bay economic alliance because we can see where we fit in a larger region. we're not really san leandro versus oakland, we are more like the bay area versus another region in the unthree. we've enjoyed being a part of some of those companies and watching new companies start. >> when you won the award how charming was the emcee. >> he was incredibly charming. >> good. >> even if he lives in a more unhip area of silicon valley.
>> i think it's the same guy this year. >> i look forward to it. >> as i talk about the east bay awards, the innovation awards, suggestions as far as winning that, what do you think helped you win that kind of award? >> i think we keep doing what we're doing, we're almost a 40--year-old company and we've been collecting data for years and years with our customers and continuing to do what we do is innovative in and of itself. >> privately held company. >> yes. >> going to be a public company anytime soon? >> no. >> you have to answer to the quarter rather than to the decade. >> jenny linton, i appreciate you being with us. "press: here" will be back in just a minute.
to bring in subscribers who pay money. musicians trade smaller payments from spotify for exposure and grow listening base. comedians post their sets to youtube to create a fan base and that gets them on "the tonight show." comedians like steve hofstetter with 60 million views on youtube. here to talk to us about the comedy economy, thanks for being here this morning. i also have to say after 275 shows we have they ever had a comedian on so there is a tremendous amount of pressure. >> i look forward to being the last. >> let me ask you -- i mean, the astonishing numbers on youtube. what drives that kind of numbers? i mean, obviously people like you, but how did you generate the interest when it's just a gigantic amount of video on youtube? >> i didn't want to give away my content for free, i wanted to give away outtakes so i started putting up clips of when i would ad-lib with the audience, that happens to be a particular skill that i have as part of my
repertoire. so someone would interrupt me, i would go off on them and then i would put it up. there is a lot of justice in that. i think a lot of people want to be able to do that at the workplace. >> yes, they do. >> i do. journalists get to do that, too. >> when you're frustrated with someone you can just say horrible things puzv@xf(qs and everybody applauds, it's great. so those clips took off and, you know, that's led to a huge new audience. and the other thing that i make sure of is i never worry about alienating my fan base because you can't alienate your own fan base if you're true to yourself because then the people you alienate we're never going to be your fans. where some comedians are i'm not going to talk about politics i'm going to talk about it more than ever because that way my fans come to me and the people who weren't going to bother buying a ticket anyway they won't watch my video. >> it's like talking to sarah lacy with red hair. >> she alien yates everyone.
>> i was like you seem like a pleasant person, but -- >> i've seen your videos where you let loose on the audience talking about in indiana god, i believe gay marriage and also abortion. >> uh-huh. >> and how do you deal with sort of the trolling online, too? do you use the same sort of technique to sort of -- >> well, the first thing you have to realize is that it doesn't matter, you know? i had a guy who said something awful about me on twitter and i clicked on his at which time for see who he was and he had one follower. it made me laugh so hard because i was like you didn't need to tweet that, you could have just told someone. you have one follower, tell two people really expand your base, get the word out, tell your parents, no he is are two people. >> one of them was probably his mom. >> he probably lives with them. but jen way the point being that like you realize the people who are doing this online what does that really matter? you know, in the long run. i've got 65 million views on my
youtube now and the vast majority of them are from supportive wonderful people. what does it matter if the loudest people are the idiots? >> how is that translated into business for you? some comedians and musicians have done this incredibly well and there is a long tale of independent musicians and comedians who say this works for radio head and louie c.k. but not the rest of us. >> i'm able to draw now. as a comedian that is a huge hump to get over. right now i'm on 65 city 18 country tour. it's called the your tour because the idea was i gave it to the fans. i said here is the cities i might do, buy tickets, i don't have a venue yet. buy tickets. if i end up not doing that city i'll refund your money. if i sell enough tickets in that city that's where i'll go. so they basically start voting on where i perform with their ticket money and what ends up happening is, you know, this
week i did five venues on off nights, none of them weekends and sold out every single one of them. >> because you knew ahead of time you were going to sell out. >> exactly. >> it's amazing that that's not how a lot of performers -- >> it works. it gives the artists the power. i'm the first one doing it this way but hopefully other people will as well because what then happens is i have a show in london in july, i'm still not sure where yet but i've already sold 135 tickets. i can call any venue in london and say give me the best terms you can give someone because i can guarantee you these people are coming. there's no rolling the dice anymore and that's why it works. >> facebook is trying to eat into youtube's turf. they were paying creators for a while and trying to really jump start people being more on their platform. >> yeah. >> for comedy is youtube still where it's at? >> it would be so wnderful if
facebook paid content creators for anything they do. eventually there was an announcement we are going to try doing that. what a wonderful thing to let us know. how about you just start doing that. the reason why so many of us post videos on youtube is because that's where we can make a living. as soon as facebook starts sharing their revenue with the people generating it then they're going to get more people posting that content. >> what percentage of youtube -- what percentage of your living comes from youtube as compared to performing? is there any other place you're making -- i guess you're selling your albums as well. >> sure. >> what percentage is it? what percentage of your daily take home check is youtube? >> i'd say probably about a quarter. >> that's significant. >> it's definitely significant. my youtube has grown an incredible amount in the past year, it's doubled in the past year and that's because i have had a couple of different clips that went viral and, you know, just mean to the right people and so, you know, that resonated they went viral, once you hit
that tipping point it's a snowball and keeps getting bigger and bigger. what's great about that is i invest i think i make in my career so i use the stuff that i'm making on youtube to buy better cameras so the content in the future will be better. i keep doing stuff loo i can that to upfrayed my website, expand the production capabilities i have. i don't want to make a little bit of money now to be okay, i want to never worry about money again and just get to be creative. that's really the goal of any artist. well, most artists. >> is tv as important to comedy as it was in the past? >> no, not at all. i had my own television show that i hosted and -- >> i don't remember it exactly. >> that's my point. i have had maybe two people come up to me on the street and say, hey, i loved your show and probably three or four times a week someone stops me and says i love your youtube. it's completely changed the landscape. >> i will let you know i have
had four people come up and love my show. >> that's more than me. >> you still have the power of tv. >> now, you experimented with this idea of selling albums ala radio head where you can pay what you want. what was the average pay? what did people feel you were worth in that album? >> the average ended up being 4 bucks which is three times as much as i would have gotten from a label because the label -- >> because you keep all the money. >> exactly. basically what happened was -- and so this was before louie c.k., i was the first one to do it with comedy, radio head gave me the idea, but i wanted to see if it worked with comedy and it did. what ended up happening -- this is before i had a big youtube, before i had anything, these were just a couple of fans. i made more in the first week on that album than i made on the previous album and that album was done with sony bmg because i was able to get all of it. so the fans were able to pay less which i think is a wonderful thing, i'm an advocate for that. i was able to make more and the
only people who were cut out of it were the record execs and boo-hoo you don't get your third ya, i'm so sorry, but sometimes the fans and artists need to negotiate between themselves. that's what's an amazing thing right now, we can have content direct to an artist. >> is this a playbook everyone can follow who is a talented comedian? >> i don't think so because, you know, some of the stuff is outtake and that's the important part is that you can't just put your set up there, if you put your whole set up there then what are you going to do live? >> nobody is going to come see you. >> your older material isn't as relevant, that's why it's older. you have to be able to ad-lib and do crowd work and things like that and you have to have a ridiculous motor. >> steve hofstetter you are my first comedian who has ever been on the show. i know it's traditional we plug where you're going to be. help me out with this. i know it's somewhere in texas. >> okay. well, i'm going to be in 58 cities remaining on this tour. i'm only finished with seven. san antonio, austin, dallas,
houston, new orleans are the next five, after that i'm going to mexico, china and japan. >> you hope you're going to mexico. >> yeah, that's true. well, i think the wallets us out. >> that's what you think. that's what they're telling us. >> mexico, china, too. >> yes. >> heckling going to be the same thing or do you have to tailor to those audiences. >> i'm sure it will be different everywhere. in england, for instance, which i played and i will play in july, heckling is considered a bit more of a sport there so i'm more of a gladiator when it comes to that. i think that from what i've heard i haven't played china or japan yet, but from what i've heard the audiences are much more respectful than ours. so i doubt that i will have interruptions there, but if i do, man, will that go viral. >> we'll watch for it on youtube. thank you for being with us. "press: here" will be back in just a minute.
welcome back to "press: here." one week ago we saw the largest single protest ever. now, numbers are hard to agree on, but as many as 5 million people may have taken part worldwide, 3 million in the u.s., half a million in washington, d.c., that's nearly the entire population of washington, d.c. itself. it seemed like everyone was there but as millions of women showed off their power and leaned in, one person was conspicuously absent, cheryl samberg, in a scathing on he had titled lean out, sarah lacy took her to task. at first i thought none of our business, but the more i read what you wrote that's what she was representing all along and then she doesn't show up. >> this is a woman who built her professional brand, who sold lots of books, everyone thought who was prime for a political run herself based on activist feminism. we see the biggest feminist act in our lifetime and she can't
even post about it on facebook. >> why do you think? >> i think it's what everyone is saying right now, fiduciary duty, we live in a trump world. if sam brock is that worried, what about everyone else? >> you can read sarah lacy's piece at pando.com. that's our show for this week. my thanks to my guests, steve hofstetter is at the laugh factory in february then off to dallas and austin. more details at steve hofstetter.com. we talked about the east bay innovation awards those are march 9th and promise to be far less funny than steve's gigs because i am hosting that one, you can check it out at east bay eda.org. as always our entire library of interviews with silicon valley news makers is at "press: here" tv.gov. i'm scott mcgrew, thank you for making us part of your sunday morning.
del valle." i'm damian trujillo, and today, a local vocal leader in our community, father jon pedigo. he's on our show this morning and the topics are many on your "comunidad del valle." male announcer: nbc bay area presents "comunidad del valle" with damian trujillo. damian: we begin today with a partnership between the american heart association and the mexican consulate of san jose. the go red team is here in our studio today talking about the heart and exercise. with the american heart association is mike gonzalez and cristal suazo is a health enthusiast, trainer, jack of all trades. [speaking foreign language] damian: yes. well, mike, tell us about the importance of wearing red, what month this is, and what we're honoring, and what the effort is. mike gonzalez: yeah, first i wanna say thank you for inviting us over here. heart month is actually one month out of the year,