tv Charlie Rose PBS April 7, 2016 12:00pm-1:01pm PDT
. >> rose: welcome to the . >> rose: welcome to the program. we begin this evening with politics and analysis of the wisconsin primaries. with mark halperin, john heilemann, jeanne cummings and mike barnic el. >> i will say for a lot of establishment arians and people in the trump move am, basically if you put them under sodium pentathol, we know we are going to lose the general election. it's over. we understand that. what we are trying to do is we are trying to keep from having our party split in two. we need to try to keep our party together to keep some sem ambulance of what we used to be and we need to try to hold the senate, hold the house. >> rose: and we conclude with chris cox, chief products officer at facebook and we talk about facebook live. a new element that they are now offering. >> it is a medium. in the simplest definition of the world it is a way for people to share their experiences with each other which is what a
medium is. but if you look across everything we do now, it encompasses a pretty wide range which is cool. you have messaging ands what z app are two of the largest services in the world, superprivate, one-to-one, you and your wife, your husband, children, all the way up to facebook and instagram which are primarily sharing with large groups of people. >> rose: politics and facebook live when we continue. >> funding for charl wree rose is provided by the following. >> and by bloomberg, a provider of multimedia news and nrvetion services worldwide. >> from our studios in new york city, this is charlie rose.
we begin this evening with our continuing coverage of election 2016. republican presidential candidate ted cruz scored a strong victory in yesterday's wisconsin primary. the outcome dealt a significant blow to frontrunner donald trump's path to the nomination it could also pave the way to a contested republican convention. >> three weeks ago the media said wisconsin was a perfect state for donald trump. but the hardworking men and women of wisconsin stood and campaigned tireilessly to make sure that tonight was a victory for every american. (cheers and applause). >> rose: on the democratic side bernie sanders beat hillary clinton by 14 points. >> do not tell secretary clinton she's getting a little nervous. and i don't want her to get more nervous. but i believe we've got an excellent chance to win new york and a lot of delegates in that state. >> rose: joining me now from
washington is jeane cummings, she is the political editor for "the wall street journal" here in new york, the host of bloomberg's "with all all due respect requesting and managing editor of bloomberg politics mark halperin and john heilemann and if you have not seen the circus, you see should see that too. and mike barnic el, political contributor to msnbc. mark, i will begin with you. so what did wisconsin wa, did wisconsin change? >> every 30 episodes i'm on here i like to quote one of my father's joke and this one. there only two people understand how the international economic system works and unfortunately they disagree. there is so much am big uity now amongst very smart political observers in the game, of journalists, people watching from afar without know a lot about what everything, what everything means right now. what wisconsin did on the republican side was put donald trump on the defensive. made it math mathically more difficult to get a majority, although not impossible.
and it made ted cruz the prime aero upon ent. john kasich is more marginalized now than before. it gives cruz a chance to continue to have momentum coming too the northeast. on the democratic side, it may give bernie sanders a chance to extend his fight, extend his streak of victories and made it possible for him if he wins new york to continue along and to continue to win and make it harder for hillary clinton to claim that race is over. >> rose: has bernie sanders winning in new york become more possible? >> i think it does. itive goes him momentum and puts her more on the defensive and it showed his ability to win in a state with some diversity. and it showed her inability to put him away. i mean there's really-- the clintons can spin wisconsin all they want. there is really no reason why a frontrunner shouldn't be winning wisconsin against someone who math mathically has a very tough time getting a majority it is still a challenge to do well in new york but the clintons have been worried about new york for longer than they were worried about wisconsin. they know sanders message will play very well here.
and she has to worry now that if he does win new york, that he will go all the way to california with a real credibility and real argument to say i'm still in this. >> rose: and good momentum. >> and voting groups that support him come into play as well. >> still a big delegate challenge for him because she's got to lead and the democratic roles make it hard to catchup to someone with a lead. but he will be able to go to california and i have started to think as long as the republicans are going to have a contested convention, it makes it easier for sanders to say hey, our convention should be contested too. let the delegates have their voice in philadelphia as the republican delegates will have their voice in cleveland. >> rose: you would add to that, sir. >> well, that was very comprehensive, very comprehensive. >> rose: would you agree? >> well-- there is no question that the other thing on the republican side is that what happened in wisconsin is emboldened the never trump forces. and look, they've been looking for a blue print to try to stop trump for awhile. >> rose: is there a blue print now? >> there is a little bit more of
a clue as to -- first of all it gives him a sense it can be beaten. there are states on march 15th where people spend tens of millions of dollars and in this state, a combination of a determined effort on the part of the republican establishment of wisconsin in the form of scott walker, in the form of much of the elected establishment there. >> rose: radio, talk radio hosts on the conservative side. and strategic voting. voters who in many cases did not particularly want to vote for ted cruz, were not particularly proted cruz but looked at the landscape and said what we really want is donald trump not to get to 1237 delegates. we have to stop him and so we will hold our nose and voted for the person who has thest clans to win here in the hopes of playing the long game and getting to cleveland and then having a whole new election on the convention floor. >> rose: i think the idea of donald-- of ted cruz is accept ability seems to be growing to me. jeanne cummings, what are the lessons from last night?
>> well, i think wisconsin is a very unique example. i agree with john that there are lessons that they can take from it. but i'm not sure many of them are going to apply in a place like new york where the republicans don't control the establishment. the other thing you had in wisconsin is you had an electorate that not only was sophisticated in its voting practices, but makes i habit of voting. they have one offed highest voter turnouts of any state. and so they've been through so many recalls and so many elections up there they're like this well-oiled machine. so it-- that was a pretty perfect storm to go up against donald trump. now that said, cruz's victory there is very porntd because the-- very important because the math now is such that donald trump really can't get 1,237
bound delegates. he is going to have to rely upon some of the delegates that are not bound in order to get over the hill. and that is, of course, where he's been weak and where he's been on a sharp learning curve. and already ted cruz is in colorado, picking up some of those unbound delegates because his machine is so much better than anything donald trump has. >> rose: this san old question. but you have seen many political races. when you watch what's happening this year, and trump, and the tra ject ore he's been on, and what happened in wisconsin, it's a bit like what mark's father said. it's crazy. >> oh, it's beyond crazy. but it is endlessly fascinating. the past ten months have been endlessly fascinating to me because they i have tended to look at it from the other side of the line. are you looking at it from delegate selection, gene is looking at it from-- jeane is looking from what happens 1237, does he get there. i look at it from the objects of
their attention, the voters, the people out there. and the volatility in this country among the electorate. and the feelingses about the country, where the country is headed. and it's a sense of you get clearly a sense of anger and a sense of optimism depending on who you are speaking with. you go to the sanders crowds and there is a vibrant, young and a sense of optimism that bernie can change this. you go to the trump rallies, even the cruz rallies and you get a sense of frustration and anger that someone is taking our country from us. whatever perception they might have of what their country means, whatever definition they have, someone is taking their country from us and donald trump is strong enough to get that country back from us. it has been a ten-month lesson in changing culture in this country. >> rose: everybody thought that donald trump would turn presidential. i didn't see that last night. and the whole idea was that now he needed to show that he was more presidential.
and the circumstances of wisconsin are less likely to produce that because it goes back to his core, this say contest, it's about winning. and i'll do all these other things, folks, after i win. >> you could look at the last three weeks and focus on the ways where he's not been more presidential and where he has created problems for himself on twitter and through some interviews but you also look at his speech to apac which got overshadowed because brussels happened the next morning. but he gave a pretty good speech, pretty well written, pretty well delivered. first time in his life reading from a tel prompter. you can look at some of the hires he made of old washington hands and political folks to beef up things. the establishment of a foreign policy team which some people found underwhelming but at least he took that step. and he constantly refers to the fact that his wife and his daughter say to him you need to be more presidential. so i don't think he's unaware of that. but this is, we talked about this before. it's a remarkable campaign it is a one-person operation. with all due respect to his-- .
>> rose: andne person operation is going to make mistakes. >> but this is also the way he has operated. donald trump is in one way the most surprising person any of us have ever covered. and in other ways he is the most predictable. you see the things he says and he does and they are a product of his way of operating in the world. and that has not been-- for most of his life presidential. that is just not his thing. >> he's tried intermit ently to take the advice of his family and behave in a more presidential fashion. but the core, the core elements of his personality, that mark is referring to nis his predict ability, his inca passity to control himself in terms of wanting to be in the center of attention at all times, promiss cue usually giving interview after interview, doing tferg show, after television show, tweeting all the time, retweeting other people's tweets whether they happen to be from nazis or people quoting stalin or mussolini, in the case of retweeting this picture, this unflattering photograph of heidi
cruz it comes in the middle of a week in which, and this is where, you go back to what else happened in wisconsin, the combination of sending out that tweet which overshadows all of this other stuff t gets amplified by his opponents. he has a campaign manager who gets arrested for battery, which in an accusation that involves a young female reporter. and then in a moment where he's totally unprepared in the conversation with chris matthews for a basic question about what he claims to be his position on the question of life, and abortion, he totally screws it up in a way that cautions potentially irreparable harm within a hugely important part of the electorate going forward. and obviously also in wisconsin. so i don't disagree. he understands that he must be more presidential or that that is an imperative. but his core impetiousness and his lack of preparation keep bursting through. and the elements or places where he has taken steps to appear more presidential have been wildly overshadowed of late by the mistakes he's made, driven
by his instincts an his impetiousness and lack of preparation. >> rose: it's a bit like the old story from vietnam, the scorpion and the turtle, basically says i stunning you because it's my nature. >> yeah. >> and john raises a really good point about the amount of damage that he did to himself. if you look at the exit polls, trump has generally gotten about 36, 35% of the women, when you look at exit polls in the prior primary. you look at wisconsin, he got about that number. however, cruz beat him by more than ten points with women. so the women who have been with trump, like many of his supporters, stayed put. they are very loyal to him. and they're willing to tolerate a lot of mistakes. however, those who are not with him right now, they moved. and if that keeps up, then that's going to create more opportunities for kasich and cruz to keep chipping away at
the margins of victories that he needs that trump would need to try to seal the deal. >> rose: late changes of not voting for trump is kreblght, isn't it. >> late deciders. >> it's been true for awhile. >> were you going to say. >> given the fact that he is uniquely a solo act in american politics, i mean a solo act, he's flying alone, listening to only what he hears in his own headset, he has no message discipline. and given the fact that running for president is largely about message discipline doesn't this spell his doom? >> well, i-- look, so far anybody who is has predicted his doom has been proven wrong up until literally the last week. this is the first time he has paid a price electorally for some of the kinds of errors he has made. he has made errors with impunity throughout the race. >> the question is is it reaching a critical mass. >> and it may be. we'll see what happens over the course of the next couple of weeks. he is coming to new york, which is home turf for him, he is
expected to win this state, potentially by a large margin. coend up with a huge number of delegates here and reseize the momentum. i do think that he caused himself some damage in the sense that we already discussed. he's made contested convention much more likely because of the way he lost in wisconsin. and he has done, i think, long-term damage for his any potential he might have to become the president of the united states because is he now alienated in a profound way women, 07% disapproval rating now in the country with women, and hispanic voters. there is no world in which you can be the president of the united states if you have disapproval records from the president with the hispanic vote and female vote. >> trump is the nominee before the convention, trump wins the nomination, at the convention, cruz wins at the convention or someone else does. >> paul ryan, john kasich, whoever. >> rose: an increasing number of people believe that it will be paul ryan on a fourth ballot. >> i believe that i don't believe it is the most likely but i believe it's the most
likely nontrump cruz outcome. >> rose: what is the most likely outcome. >> i think trump, i said this morning and got heat for it, that trump is still the most likely nominee by a lot. because of the four outcomes, two of them involve trump being the nominee. winning outright before, or winning at the convention. but that is becoming after last night and until we see that he can right his ship after the problems he had, not just losing wisconsin but the run-up to it, until we see he can right his ship, it's becoming less likely he'll be the nominee but he's still the most likely. >> do any of you three experts think that done all trump gets to a secretary ballot in cleveland? >> and wins on a second ballot? >> no, does he get to a second ballot. >> yeah. >> yeah. >> if he can't get there in one, does he get-- does he get to a second ballot? >> rose: what do you think? >> i think no. >> rose: if he doesn't get on the first ballot it's over. >> he's done. >> rose: before or on the first ballot or he's done. >> yeah. >> there are some states that are bound. there are some state delegates that are bound twice. but they would not amount to enough to make a significant
difference on that second ballot. >> rose: let's suppose, i want to go to the democratic race in a minute. but let's suppose you are ted cruz. what do you do. you have got more organization. are you more disciplined. you have shown your willingness to fight back at trump on the heidi business especially. what did his stress. >> a couple late as many delegates as possible, and work the unaffiliated delegates and people who are formally trump delegates. i believe the cruz campaign believes, there are scoring of delegates who are forced to vote for trump on the first ballot who will not vote on subsequent ballots and you work them like it's an inside game. >> rose: the power they have changed. >> they are not really for trump, just the way. >> every state is different. they are bound because they're elected as trump delegates but they don't hold much. and i believe, you know, the press often overobsesses on elect ability and sure voters will vote for the most electable person. the fact is the republican party with the possible exception of 1996 in the post reagan era hasu
always voted for the most electable person running. and i bleefer when we get to the convention f trump has not won it, people will, if he is still looking weak. >> rose: wait, wait witness' they always nominated the person who ran. >> rose: how far back. >> to reagan. >> rose: john kennedy himself said that if, in fact, nelson rockefeller had been the nominee rather than richard nixon, rockefeller would have beaten him. >> yeah. >> i think if trump can't show that he's more electable by the convention a lot of del galts who might like him will say we can't nominate him. >> rose: he can only do that by winning. >> by doing well in head-to-head polls and looking more presidential. looking by someone who could win a general election. >> regardless of what you think about the republican parties propenceity to elect the most lechable. the people in the room at the convention will be highly focused on that. this say subset of republican voters who are going to be to kusessed in a laser like way on the question of lech able. the broader electorate, maybe, maybe not in that room in cleveland, everyone will be focused on elect able it is the only thing. >> rose: jeanne, you wanted to
say? >> well, when you were talking about what is cruz's strategy, he's already implementing it. but as mark said, the delegates that are going to the convention may be bound to vote for trump on that first ballot. you about they don't really necessarily support him. what we in fact know that many, many of them already don't support him. they're cruz supporters. and cruz is using that superior machine that he has to make sure that the people sitting on the floor as many as he can get, the people sitting on the floor of the convention, those delegates are actually cruz backers. and so if they're the first ballot fails, then what you may well see or what we could see is the emergence of how big a wave, how big of a, you know, internal cruz caucus is sitting on that floor. how much of-- how many of them has he been able to win over in
the run-up to the convention itself. that's where they're focus is. is winning the delegates at the election, and then making sure that their people are the ones who win the seats and the chairs on the floor of that convention. >> let me turn to the dem gat shall-- democrats, bern ye sanders. >> bern ye sanders is just an amazing story. it's amazing how much of the bernie sanders energy and movement behind bernie sanders that hillary clinton and the clinton campaign missed for so long. coming to new york now, you can see bernie sanders in your mind's eye, going from out ka to rochester to syracuse, upstate new york, and doing extremely well. >> rose: how much of it is anti-hillary clinton and how much of it is probernie. and how much of it is a genuine understanding on his part and the voters' part of what his candidacy is about? >> i think it's largely probernie as opposed to anti-hillary. and i think it's probernie because his audience, the people
that he has attracted, the people who support for him and donate money in the millions recognize in him someone who has brn espousing the same message consistently for 30, 35 years. >> rose: 30 years, yes. >> and he is sort of unique on the public platform today given the way politicians change their minds and their views on a weekly basis. >> rose: people have been wrong about donald trump, they have been wrong about bernie sanders, haven't they? >> to some extent, he was underestimated certainly from the beginning. but when he start raising all that money, when reporters went out and saw his rallies and talked to his voters and learn the passion that they had, i agree with mike it is more probernie and less anti-hillary. but not ant what hillary stands for. not personalized about her, but the notion that we will nominate another establishment centrist person, someone who has been part of the moneyed culture of politics. i think it rubs a lot of people the wrong way. >> rose: both parties trk is essentially the system doesn't work. >> yeah. the funniest thing i saw today was ted cruz up in the bronx at
an event said literally, i agree with bernie sanders that the special interests and the one percent has gotten too rich under barack obama. when ted cruz comes to the bronx and starts talking like bernie sanders and say i associate myself with the remarks of the gentleman of vermont, you know the guy struck a cord. >> rose: knell owe fells of the bronx community, i'm bernie sanders. >> charlie, one of the things that is really struck me about this campaign is that the motivating-- dsht animating factor for both of bernie sanders supporters and the donald trump supporters are very similar. both of them are attracting working class people who feel frustrated with the system, and they are not doing as well economicically. and so motivations on both the far left and the far right are very, very similar. their are solutions, though. and this goes to what michael was saying earlier. there solutions are very
different. bernie's supporters are turning to want government to help them solve these continuing problems and frustrations that they've had. whereas trump's supporters want him to blow the system up. the system that they think has been keeping them down. so it's the solution to very similar frustrations and problems that we see animating so much of the edges of the campaign. >> rose: does the republican party look at a very difficult situation, one, if donald trump is nominated they've got big problems in terms of looking where the polls are today and because of the point you made about latinos and women. so either they have him as their nominee, with those problems, or they nominate someone else, and he convinces his supporters that they have been cheated. >> yeah. >> rose: and i'm going to stay as a factor in this one way or the other. >> that is a dilemma you don't want to have. >> it is a sophie's choice. and there is a ton of, they are either going to be, if donald trump will, has already started
letting the pred cat down for a complaint that he has been-- had the nomination stripped away from him. he's already making that argument. and the people who follow him will believe that argument and many of those people will decide not to come out and vote for a republican, whoever the republican nominee is if it's not donald trump but they believe the establishment has stripped away what was rightfully his and it is a huge problem. but i will say for a lot of establishment arians and people in the trump move am if you put them under sodium pentathal we know we're going to lose the general election. it's over. we understand that. what we are trying to do is we are trying to keep from having our party split in two. we need to try to keep our party together to keep some sem ambulance of what we used to be. and we need to try to hold the senate, hold the house, not have this be a cat clism. >> rose: that is the reason they have come to a different view with the man they hated so much. >> yeah. so their attitude is maybe ted cruz will lose to hillary clinton but he will not necessarily mean that we have a complete cat clism down ballot for every republican in the country. >> which is what they think will
happen with trump. >> rose: one last point. is the democratic party of bill clinton dead. the democratic party was centrist, the doc, the idea of a guy who, because he had been in arkansas politics understood that you had to be very centrist to win. >> well, i don't think it's dead. but it certainly is on life-support. and but the reason is not dissimilar from what has gone on in the republican party as well. i am thinking you have millions of people sitting out there, we have been speaking around this and to this all evening. the politicians in power today, in the house and the senate but especially in the senate, seem to have no idea and they can't articulate the pain, the hurt, the damage that was caused in 2008 and 2009 to so many people who lost jobs, homes, their 401(k)s, any sense of hope for an immediate future for their children. >> rose: they weren't bailed out and the big banks were.
>> yeah. >> the other thing bernie sanders speaks to that is also in the past is the iraq war and the pain that causes america. >> rose: does that resonate. >> oh it does, it does, with so many families. again, left and right. and i will say again, trump says the same thing, right. trump says wall street ripped people off, the iraq war was a mistake and those are two things they dot strike words with. >> one of the principle reallies the iraq war resonates, if you stand in those crowds, charlie t is the people who were damaged in 2008 and 2009, it's their children largely who go to places like iraq. >> and they look at-- people in new york an washington talk about things, it is the unfortunate public policy. deeply emotional personal things, losing a family member, having a family member wounded, not being able to retire, these are big, relatively recent historical event thation sanders an trump both talked to with emotions. >> rose: here's what i can't understand. go ahead. >> i was going to say, have i been to a lot of sanders events this year and last year. a lot of them. and talked a lot with senator sanders.
and he's very clear that when he first got into the race, he wanted to prove more than anything else, he wanted to prove that his positions, the things he cared about, the arguments he wanted to make were not fringe positions. and his great fear was that he would lose very badly and that he would, in fact, do the opposite. we show be relegated. that the arguments would therefore be confined to the kind of dust bin or fringehood, right. that is exactly the opposite of what has happened. to answer your question, the dej krattic party of bill clinton is dead it is dead and the party of bern ye sanders, the argue he is making are where the democratic party is now. and he has dragged hillary clinton. >> has dragged hillary clinton to the left on almost everything and the heart of the party, the soul of the party, the mind of the party is now a much, much more progressive/liberal party than it was 25 years ago. could you not be a competitive candidate in the denl krattic primary right now if were you bill clinton. with those positions. the positions that clinton advocated in 1992 would find no purchase in today's democratic party it just would not, that's
why bernie sanders has been powerful because he is where the heart head of the party is. >> thank you. that's my last word. jeanne, thank you so much, pressure to you have here. michael, back in a moment, stay with us. >> krs koks is sheer-- cox is here the chief product officer as facebook, the social media giant commands 1.6 billion active users around the world. he has driven some of the company's most successful initiatives such as news feed and like button. earlier today he unveiled the next step in facebook's push into live video. facebook live now includes a host of new features that allow users to communicate interactively with friends across their mobile devices. i am pleased to have chris cox at this table for the first time. welcome. >> thanks so much for having me, charmie. greet to be here. >> rose: we talked a little byo when i sat down. are you at stanford, you completed your undergraduate degree, getting an engineering degree. >> right.
>> rose: this gie named zuckerberg arrives in town. >> yes t was 2005, manned and does tin and chris hughes had moved out to palo alto. and they were busily recruiting folks to drop out of stanford to try to help them scale the facebook. at that point it was five million american college students. and z there were about 30 employees or so. and i wanted to meet mark. i read about mark in the stanford daily which was about the most prestigious paper you could readbout mark in at that time. because the world was not take thk stuff that seriously at this point. and working at startups was not considered a good idea if you were in graduate school. >> rose: and mark wasn't thinking of a billion and a half users at that time. >> no. but it was cool. i went into the office. mark wasn't there. jus tin timberlake wasn't there either, by the way. but i met dustin. who was their head of engineering. and a guy named adam de anglo. a bunch of the early employees and i really liked them.
they were really humble. they were smart. they were dedicated. and they had this idea all the way back then that facebook was the seed of a could lab rattively directive direct ore that had never existed before. and if it were to exises could be a really wonderful thing. and i was really attracted to the personalities, the people at the company, the vision that they had. and i consulted my parents and people that i was friends with. luckily i ended up making the right decision to join. >> rose: what is facebook today? >> facebook today is superfocussed on how people communicate and connect with each other using technology. that's our core mission, that is our coretteos. >> rose: a medium. >> it's a medium, in the simplest definition of the word it is a way for people to share their experiences with each other which is what a medium. is if you look across everything we do now it encompasses a pretty wide range which is cool. you have messaging ands what app
are two of the largest services in the world, superprivate, one-to-one, like you and your you and your children.usband or all the way up to facebook and insta tbam which are primarily about sharing with large groups of people. ocu lu s we think of-- the virtual reality, we think about that as enabling a new type of communication where you're sharing your experiences with people on a much more immersive setting. >> rose: people talk about you in the following way. they talk about you as having brought to facebook a strong sense of emotional intelligence as well as iq. a sense that being able to communicate with people who you want to come to facebook and people at facebook, about what facebook means and what's the culture and why it was the mission. >> yeah. i started about nine years ago doing this orientation talk where if it's your first day at facebook i will come talk to the people that are joining that i da. i still do that to this day.
>> rose: and what do you tell them? >> i talk a lot about the idea that first of all the history of the company. i tell the story that we're still working on this very simple idea of being a could lab rattive creative direct ree. and on top of that building way thras people can connect with each other. and at some level that's a very simple thing. but i also talk to them about this idea that building a medium comes with it, a huge responsibility to pay attention to the details, to build something that's very high quality. and to do a really good job of helping people understand how to use it. >> rose: and what is going to be facebook live. >> so facebook live. >> which you launched today on cbs this morning. >> i was superhonorred to be there. thank you for having me. >> it was kind of mehta to be on a major live tv show talking about the mobile version of a live experience. so it's very interesting. a lot of the ways we learn what to pay attention to is just by watching things and sort of observing what people are excited about when things are in their early stages. and we began too roll out live
in 2015 to public figures when they were asking for an easier way to do q & a which is something that a lot of celebrities and athletes, comedians, musicians, journalists are often using, face book to do qa & a sessions liver and they wanted a video way to do it so they built that. we saw a huge amount of early traction among people from like nich scientists like astronauts or athletes, all the way up to political candidates and the white house. >> rose: but you said about sporting events you want to take them not necessarily because we now know twitter is going to be streaming on thursday. but you have said that what you, visualize, i think you said this, is taking you in the locker room. >> yeah. >> almost providing access, live access to places are you not normally there. >> yeah, i think people want to go behind the scenes. >> rose: piecerring the vail so to speak. >> and there's something about the experience of going with
somebody into the place where they're not normally on the screen, that is really exciting both for if you look at the athletes villanova just did this, they did a live from the locker room. i was watching last night. i was just seeing who was live, manchester city, the soccer team in the u.k. was doing goalie like warmups. which isn't something you would ever see on tv but it's really cool to watch because it gives you a picture of what the life of these athletes that you see on the screen so often is actually like. >> rose: what do you think it will change? >> so it's a little early to tell what it will change. but one. things we're hearing is up and down the spectrum for musicians is a great example, just how much it gives them a stronger connection with their fans. or even like filmmakers, stephen spielberg was live last night. can i tell you. >> how was he live last night? >> he was talking about his upcoming film the bfg based on the ronald dahl book. so you know, i've grown up.
>> how did this happen? this will explain exactly what facebook live is. >> yeah. so stephen spielberg was sitting there in a room. it looked like his office. and he was just there answering fan questions about what it was like. >> and the only people without could ask the questions were facebook users. >> it was people who followed him who got the notification and came to see it. >> so he was on facebook. he opened the app. he hit go-live. his video camera on the phone suddenly was recording him and sending out that image. >> this was a smartphone. >> so it is available on iphone and starting to roll out on and road t is available in about 60 countries right now and we're working on getting it available everywhere. but the coolest thing is stephen spielberg is somebody i have never really got toan see in an unproduced environment. >> that is great. >> it was so cool to feel like i was finally getting the chance to understand what he was like. >> not like going to the studio and getting makeup and all of
that. it happens. >> he also felt that excitement. you could tell that he, i mean i don't know exactly what he felt but if looks like he was really having a candid good experience on live which was cool. >> how is it different from say periscope. >> the most important thing about facebook is just the scale. >> exactly. >> a billion and a half. >> yeah. so you have some of these people getting millions of views, you know kevin hart, jorge ramos, you are having these people who bring huge followings with them and their ability to reach those people in one place with one tap is really powerful. and then for people like. >> how do they announce it? >> they go to their app and they hit a button that says go live. >> okay, right. and then their followers who are really into them will get a notification. people can subscribe to say i want to be notified when this person goes live. >> but is their announcement show on facebook so that if you wanted to participate in this interview and watch this interview as it is happening live with stephen spielberg
could you do it. >> yeah, you show up. and then there's-- what he is seeing say picture of the video and believe it he is seeing comments coming in live. and he can say-- he's also seeing these reactions flow by an people are hitting like like or love, will get to see how people are reacting. so if he makes a joke he will see laugh. if he is explaining something that's sad, will see little sad faces. but then he can do what is really neat which is have an intimate sort of raw authentic interaction with the people that are there. and this goes all the way to like people and 20 of their friends are doing this. >> yeah. have i a son, he's 18 months old. i'm frequently having these experiences where i want to take you know something he's doing for the first time. it could be his first word. >> and communicate it to bhom. >> my family. >> and your friends. >> yeah. and especially my extended family who's in chicago, who's in atlanta, you know, who is around all over. to be able to say hey, guys, he's doing something right now, you got to check this out. suddenly that can be a really
powerful experience for both of us. one of the features we launched today allows you to go live in just a group on facebook. which for me, i have a family group. >> these are only people who could access would be a group. >> exactly. so i have a family group for my parents and my brother and sister and our extended family. it's basically where i share a lot of the photos of my son, if i want to share like a hundred photos a week. and they will all get a notification to come and check it out. and then they are all there. >> they can talk about it, ask about it, you hear their questions. >> and and tell them how their son is doing. >> it's really cool. >> my sense is, if you look at where the chng. is we know mobile has been there and facebook has benefited from that, in an extraordinary way. >> yeah. >> we've seen all the aspects of search. we know what the cloud is doing. but video, seems to get more emphasis now than almost anything. >> yeah. >> because of what it is doing with streaming and how that is affecting the cable business and the television business. >> yeah.
>> more than anything video has finally merged into the internet. >> totally. it's really interesting. if you look just at the traffic that goases over the internet every day, about half of it. >> youtube is an example of how video was used but go ahead. >> i think what's interesting is now if you look at all the things that you do on your phone, messaging, reading the news. >> right. >> entertainment. >> right. >> social networking, even gaming, shopping, travel, sports. more and more of that is using the medium of film in terms of like how you experience it. >> right. >> so if you look at messaging you are probably doing more voice calls than you ever have before. and if you look at social networking, you are probably looking at more and more video on facebook and instagram that you ever have before. more and more people are creating their first video. we actually saw during the ice bucket challenge if you remember that. >> for sure. >> it was the first time for hundreds of thousands of people that they created a video be o facebook. and it was because it was just as simple as it had never occurred to a lot of people that they could do that.
and so you think we're just beginning to see the transformation of our mobile devices into things that have a lot of moving pictures on them. and where we feel comfortable. >> but my point s and it goes way beyond data. >> i think it does. there is infrastructure. if you just look at live alone, the amount of difficult infrastructure problems that need to be solved in order to simultaneously stream the same frame at the same moment in time to hundreds of thousands of people all around the world. >> your dd didn't just wake up and start doing this. >> we have an amazing engineering team and part of what we are so lucky to be able to do now is to take on a challenge like a billion people are on facebook. build something for them that can make this easy to do, whether they're on a moto e you know, in deli at night or whether they are on a brand new iphone in new york. a lot of what's hard but also what is so exciting is how you can build these experiences that can be used in different places
all around the world. >> i was with mark when he was approaching a billion users. it is now about a billion five, or a billion three, what is the number? >> yeah, just over a billion five. >> and the rapid growth, when do you expect to have two billion users. >> so the thing we're really focused on right now is for people coming on to facebook today. what is the experience that they are having. and the next bll people if you look come on to the internet, about a third of them are going to be in individualia. when we go look at what are the new persons-- . >> rose: why india, because it's already. >> just because of the size of the country as well as the growth. phones are getting cheaper. data plans are getting much more fordable. >> rose: is there much more penetration of phones in india, say than in china? >> i would have to double check on that. but i do know that there is a huge amount of mobile phone adoption. when i was if deli in january, they were announcing that the billionth mobile phone had just been gotten. and there's just a ton of
entrepreneurial spirit energy around the adoption of phones in india. but when we go look at somebody using facebook there, they're on a phone that maybe you or i haven't used in a few years. they're on a 2g network which is really, really, really lofty in addition to slow. and so building stuff that works really well there to makes whats app work well there, to make instagram work well there requires a huge amount of empathy. requires a huge amount of infrastructure and requirings-- . >> rose: what does empathry mean in this case. >> it means sending our product managers and research teams to go spend a lot of time. >> rose: will your friends help you make facebook work for you. >> where we can sit down with people and say what's going on. can you walk us through your experience and why something doesn't work for you. >> what is the mission today? is it to connect everybody in the world? >> yeah, the mission is to make the world more connected. >> rose: right. >> and what that means for us is really as more and more phones are getting adopted, to build really good tools for sharing
your experience. if you look there's a really interesting example where just we were looking at how people were using live so far, starng there is a guy in shall-- . >> rose: how are they? >> well there is one interesting example there is a guy who is a syrian my grant to berlin. his name is monas var cari. he runs a group of about 100,000 syrian my grants called my syrian house. and it's a place for people who have recently come to germany to have a support network. >> rose: so they can connect with him. >> and each other. >> rose: and each other. >> and understand whatever--ed adjustment of assimilation. >> where is the best grocery store. he started doing live-- . >> rose: or has anybody seen my whatever. >> all sorts of questions. he started doing these live q & ast with people in the group to-- the one series he started was to help them apply to german universities. and these are the kinds of things that we never could have
imagined would be possible, necessarily, with the tools. but is just a reminder of how important it is that we build these in an open-ended way. >> rose: when people describe you as a voice for the user, what do they mean? >> you moi when we talk about building things, a lot of what me and my team tries to do is remind ourselves no matter what we are doing we need to pay attention to the person using the product always. so even if we are talking about how we build something, it's paying attention to the language you use. so that's probably what they mean. >> but when they say to you, you know, you are the chief product officer at facebook, the first thing that i imagine when i read that title is that you are the guy who is in charge of developing a products for facebook. you are the connecting link between creating products and making sure. >> yeah. >> that they are maximized in terms of their use and in terms of their connection. >> yup. but what's so interesting is
that what you used to be building products for people that looked like us, american college students and there were 40 of us sitting in a shared office. people in indonesia.a day it >> many people who use facebook. >> people in indonesia and thailand and myanmar, people speaking a lot of different languages. it requires an enormous amount of scaling our ability to understand. >> when you sit with the ten smartest people you know at facebook and you think about-- , they would love to know who you think. >> yeah, i'm trying to figure that out myself. >> rose: they're all waiting. are you going to answer that question? am i going to ask that question. ten smartest people you know, and you think abouted possibilities. i ask you this before. help us understand blue skies, help us understand the idea of what might be possible base so many people are connected. what does that do in terms of
possibilities and both good and bad. >> the yeah the thing-- social media has been abused as we all know. >> sure, and we spend a lot of time eyeing where there are bads actors and doing everything we can to make it a safe community. it's actually pretty amazing how rare and far between the stories are. given how intensely facebook is used every day. and i think that is a sesment to the work we continue to do it make facebook safe. when i look further out, some of the scenarios we're excited about are taking even more immersive experiences, rather than sharing just a piece of text or sharing a little grainy photo. >> rose: a picture of your son. >> or sharing a high resolution photo, sometimes you want to send like the whole sphere kal 3d, 360 experience as if somebody could be there with you. >> rose: is this a kind of virtual reality. >> i think it starts with 360 film. which is a medium that is just starting to get traction.
>> rose: again video. >> exactly. although imagine having video stitched all around and then two versions of it because it's 3d. and then having that at like 60 frames perfect-- per second, you know, at like 4k per eye. so you're talking about a lot of information. but if you think about something like when your son is taking his first steps, you want to send that. first of all you want to capture it so you can show it to his grandparents who were there. but it would also be really cool to be able to invite people to come see it. and to be there with you. and invite your closest friends and family. and if they could use a phone to explore that experience, if they could put on a virtual reality headset and explore that experience, i think that would be a really interesting scenario and a powerful scenario. >> rose: is it true that one more institutions, whether they're public or private corporations or government, are using facebook to make their announcement. >> we're definitely seeing
people across-the-board. >> rose: product development, announcement from an athlete. >> are you seeing athletes do stuff like that, are you seeing political candidates do stuff like that. you have had political candidates starting to go live on your show. >> rose: yes. >> and i think it's just because there is an immediate direct connection. it's where there say really big audience. and i think what we're hearing is that people love that feeling of being immediately connected. and to have it happen in a way that feels more casual and informal and less produced, is something that more and more institutions are doing and we think that's awesome. >> rose: you mentioned hughes, chris hughes who was there for obama in 2008, who then got into journalism and who has been at this table. what is the possibility in-terms of both here and around the world, of using facebook politically? >> because the idea of twitter as a factor in people who are trying to create revolution, it becomes an important tool.
>> yeah, i think one of the most interestk things in my own experience that started to happen is more and more discussions. you know it's one thing to have a politician say something but it's another thing which is really where i think facebook excels, which is the ability to have that diffuse through people's friend graft and sort of have them discussing poppics as they arise with the people close to them. with the people distant-- distant from them and to have the date as rise. there was a recently article in "the new york times" on, it was basically on young men being emotionally sensitive. it just came out. >> yes. >> did you read it? >> yes. >> it was really good. rrs even though i'm not young, i read it. >> to me what was so interesting was first of all the piece was really good. but second of all, the discussions that i saw happening monday the people i know are just as powerful as people reflecting on their own yowp bringing, on what they wanted to see for their children. and when i look at facebook's
role. >> rose: did somebody create a community to talk about this. >> it was just going through people's news feeds. people were sharing it. a lot of people were sharing it, saying this article was really awesome. >> rose: tell me how you created news feed. >> news feed say completely personalized feed of stories that is created instantaneously for each person that looks at facebook. and there is this interesting asymmetry which is for the average person, there are thousands of candidates stories that they could see. and they are only going to scroll through maybe a hundred. and we want our mission is really to help each one of those people get the most interesting and important stories for them each day. and so we've built tools to help them decide what they want to see and we've also done some ranking to help them get the best stories on top. that endeavor has become one that is more and more about understanding what is meaningful to people. because if we just look at what people click on, it's-- you'll get something where sometimes people will click on something and say i actually didn't want to read that. or they will really be inspired
by something that but won't click on it. >> rose: are you responsible for the like button. >> i worked with a lot of people on the like button so i cannot take responsibility for it. there were a lot of great people that worked on it. >> rose: someone said and i have the quote somewhere, because i was fascinated by it, this was in bloomberg business week. >> changing the button is like coca cola messing with its secret recipe. >> so there i believe bloomberg was talking about reactions which is this feature that lets people, if you press and hold the like button you can leave a love or you can leave a wow or you can leave a sad, okay. and we wanted to give people like a lightweight way-- . >> rose: a fun way. >> exactly. of expressing more emotion. and we studied what the most common expressions were that were universal. because you want something that works. >> rose: love, wow. >> and now you can see and you can press an leave one of those. and it actually changes the experience of using facebook because now when you are
scrolling through, are you not just looking at the stories, are you looking at sort of like the audience's response, emotionally to that story. which is cool. >> rose: people have talked about google and search. and they have suggested that perhaps at some point, you know where i'm going, a challenge to search may simply be from people being able to use their friends on facebook as a means to search. >> yeah. we see-- .% >> rose: has that idea gotten off the ground? >> yeah, there are a couple of things that facebook i'm seeing people are really excited about using it for. >> rose: because the operative idea is my friends, i can trust them more than anyone else. >> sure, sure. >> rose: and they understand me better than anyone else. >> yeah, so for finding people facebook is already pretty fantastic. so you can find your friends, you can find relatives, and the kind-of-searches which are just looking for people is actually very common. and that is kind of where they started. we've also started to roll out the ability to find what people are saying about a topic that is
breaking news or that's of interest right now. and that's called post search. and now we started to roll out. >> rose: called post search. >> post search. >> rose: what is the metric for watching the growth of this thing? >> yeah. we would really like to see right now that people are-- that are just trying it out. and part of the reason we mut put so many people and so much energy on this is we were seeing in the very early days that it wasn't just public figures and celebrities and journalists and people that were already in the public eye it was people trying things out for the first time. or it was people like i mentioned dj jazzi jazz t was people that i certainly wasn't paying careful attention to. suddenly we're giving you a little window into their life. and so every opportunity we have to create that connection is a huge, a pretty special thing for us because that's what we are looking for right now. >> you mentioned how ripe the market is in india, or you're not china. but mark was in china with me,
early about two weeks ago. >> yeah. >> rose: at a conference we both were attending. and he was seen jogging in front of the great wall, in front of the great wall of china. >> yeah. >> rose: do you hope and expect to be able to show get a way to have access to china and a billion plus people? >> yeah, i mean we would love to be. it was obviously-- it's obviously a complicated conversation and i don't have any new updates on that one. >> rose: you have nothing to give us. >> unfortunately, no. >> rose: do you have time for your reggae band. >> yes. >> i wish, it turns out i discovered some of the most amazing reggae musicians out in palo paltdo-- alto a group called rafo. amazing musicians and singers. since having our son i don't get to play with them any more but i do every once in a while get to sit in with them and play keyboards. >> rose: good for you, thank you for coming. >> thanks so much for having me. >> rose: thank you for joining us. see you next time. for more about this program and earlier episodes visit us online
>> funding for charlie rose is provided by t >> funding for charlie rose is provided by the following: and by bloomberg, a provider of multimedia news and information services worldwide. >> rose: on to be's pbs newshour, a conversation with anita hill, her accusations of sexual harassment against then nominee clarence thomas are the nominee clarence thomas are the focus of a new hbo movie.
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