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tv   Way Too Early With Willie Geist  MSNBC  October 6, 2011 5:30am-6:00am EDT

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because this is the new ipod. today, apple is going to reinvent the phone. a truly magical and revolutionary product today. again, using this thing is remarkable, it's, it's so much more intimate. remembering that i'll be dead soon is the most important tool i've ever encountered to help me make the big choices in life. because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things just fall away in the face of death. leaving only what is truly important -- remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose. you are already naked. there is no reason not to follow
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your heart. >> and steve jobs, as you probably know by now, did die yesterday at the age of 56. you'd be hard-pressed to find a man who has changed not just america, but world culture over the last generation. more than steve jobs did. our children, their children and their children will read in history books about the man who was the face of our information age. we'll take some time this morning to look back at a career that was born in 1976 in a family garage in california with an initial investment of $1300. your thoughts about the passing of steve jobs, shoot me an email at or tweet me, or do what users do is text the word awake followed by your response to 622639. steve jobs revolutionized the computer industry, and he also turned the music business upside-down with itunes, changed hollywood with his animated
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pixar movies and has altered the way we lk at newspapers and magazines with the ipad. cnbc's job fort takes a look back. >> visionary. rule-breaker. creative genius. steve jobs more than any other figure shaped our digital era on his own terms and created hundreds of billions of dollars in value along the way. his story has an unlikely beginning. steven paul jobs was born in san francisco in 1955. given up by his birth parents, he was adopted by a family in the heart of silicon valley. he dropped out of college to pursue his ideas and teemed up with a friend to build a new kind of computer, one that anybody could use. the company they founded was the first to make computers truly personal. at a time when pcs were green text on black screens, apple brought graphics and the mouse. at a time of beige boxes, it brought design. along the way, jobs reinvented
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music with a little gadget called an ipod. >> i have one right here in my pocket, in fact, there it is, right there. >> and from there, went on to reinvent the phone. >> i think this is where the world's going. >> apple's total market value recently reached above $340 billion. its valuation is neck and neck with exxonmobil at the top of the heap for public companies. the company has 47,000 employees. but those are just numbers. by the time jobs was done, he set a new standard for geeks, dreamers and business schools everywhere. built silicon valley's most valuable company. and brought industries to their knees. but it wasn't all glory and success for jobs. apple's board forced him out in the '80s and for years he struggled to regain his footing. during those middle years, he bought a tiny animation studio from george lucas and started another computer company that seemed to go nowhere. then, one of the greatest
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american comebacks. a decade after he was shown the door at apple, jobs returned to save it. better than the computer company he founded, its software brought the luster back to the product line and the little studio? pixar's 12 films have an average gross of nearly $600 million each. that's the best record in hollywood history. jobs sold pixar to disney for $7.4 billion. so how did it all happen? the main catalyst for jobs' renaissance had to be itunes. apple launched it as mac-only software in january of 2001. when jobs unveiled the ipod music player that year, it seamlessly connected with itunes and married apple's strategy of hardware, software and internet services in one premium package. the next came itunes music
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store, selling songs for 99 cents. today, apple's itunes is the top music retailer in the world, wither who than 10 billion songs sold. for a generation, jobs simply redefined listening experience. >> millions of people will buy this to listen to their music. jobs remade apple as a mobile powerhouse and never looked back. >> today apple is going to reinvent the phone. >> in 2007, he launched the iphone. three years later, he announced apple's first $20 billion-plus quarter. but jobs' changing physical appearance as he announced one success after another was a sign post to his problems. as itunes took off he announced he had had surgery for a tumor on his pancreas. he had a liver transplant. >> i now have the liver of a mid 20s person. who died in a car crash. and was generous enough to
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donate their organs. and i wouldn't be here without such generosity. >> after the ipad's blockbuster holiday season. he said he would step away again. we saw him as apple launched the ipad ii and it's icloud initiative. but then jobs announced his resignation. saying he could no longer perform his duties as apple's ceo. a creative tigtan of american business, he's survived by his wife and children. >> he wasn't only a visionary because of the products he created, but because of the focus group-freeway he created them and marketed them. joining us is the host of cnbc's squawk box, andrew ross sorkin. good morning. there's always a little risk of hyperbole after somebody like this dies. whether you're talking about
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henry ford or edison, are those fair or accurate comparisons? >> i put him, i say he's the da vinci of our time. there's so much about him that when people look back over history. we'll give him credit for in terms of the simplicity of the designs he create, in terms of how he changed our lives in real, meaningful ways that most other businessmen have not, and frankly even as a businessman himself, the value he created. the company that is, it's not number one any more, but there was a moment it was. it was one, two, or three typically in terms of size in our country. >> it went back and forth with exxonmobil for a while a few weeks ago. what was it about steve jobs? a lot of people tried to put their thumb on it. we heard so much about his style. he didn't do focus groups, he knew, what we the consumers wanted, before we even knew it. how could one man so affect a company and then the country and
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the world beyond that? >> i think he was somebody who believed he was an every man and he was somebody who believed even more that he was an every man, he understood what people wanted. and his passion for the design and the simplicity of the design was something that i think was, was remarkable. he was, i should say, as a ceo, people around him, while inspiring to those outside the building, if you will and inspiring to those inside the building, he was not an easy person always to work for. he could be a difficult boss. but he had a vision. and i think there was almost a pied piper-like quality about him. people would follow him because they believed in that vision and he was able to do that both with the people inside apple and obviously with the world of consumers. >> can you think of another company or another product or another brand, andrew, that's inspired people to go out and buy the product, not even knowing what it was, just because of the brand that was out there? if he said, this week it just
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happened, there's going to be a new iphone, the country goes in droves waiting to hear what it's going to be. they preorder it, not knowing what the features are. can you think of any parallel to that in our history? >> i was trying to last night when i first heard about his passing. i think the closest we will ever get to somebody like that in an odd way was walt disney, people would run out to do just about anything walt disney wanted to do at the time or was movies that he was putting out. it didn't matter what the topic was, one that walt disney was involved. but no, i think as a product, in terms of people going to stores and going to buy things? steve jobs was singularly an amazing man on his own. >> no question. andrew ross sorkin, thanks for waking up a little bit early for us. we appreciate it. apple's stock closed on wednesday at an astounding $378.25 a share. up 31% from this time last year.
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jobs owned about 5.5 million shares. i'll let you do the math on that how will the company do in the post-jobs era that begins this morning? cnbc's becky meehan is live in london with more. >> good morning. the thing to remember about the stock price reaction is that steve jobs already announced he was stepping down from leaving the company back the end of august. we saw the stock price reaction then. and at that point, the debate really heated up about what apple will look like in the post steve jobs era. of course with his passing, those questions have come to the fore once again. it's unlikely we'll see stock price reaction today in the same we we did when he announced he was stepping down from the leadership of the business. but the question tushs to the longer-term. what will apple look like longer-term and how will they go with the leadership structure in the longer-term. it was really steve jobs that everyone looked to for that, for that really stupendous leadership and that insight into what kind of products people are
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looking at. so it's the longer-term questions that are raised about the stock price performance. we'll just have to wait and see if that leadership goes deeper into the company than steve jobs. back to you. >> and jobs owned 7.4% of disney as well. a stake worth another $4.4 billion to him. becky meehan, thanks so much. still ahead, other news to attend to, including official word from sarah palin that she will not run for president. so it looks like republicans now have the field they're going to dance with against president obama. we'll hear palin's reasons in just a moment. plus, the philadelphia phillies were the best team in baseball from the moment they reported to spring training. now they're decisive game five away from being eliminated. playoff highlights and a check on weather. there's a kind of lunacy loose in the world.
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this is now the third attempted assassination, the first successful in 1981, in our life. president reagan survived and pope john paul ii, and for a time this morning, we that you had president anwar sudat would live as well. he did not. [ male announcer ] nature valley sweet & salty nut bars... they're made from whole roasted nuts and dipped in creamy peanut butter, making your craving for a sweet & salty bar irresistible, by nature valley.
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welcome back to "way too earl early", a live picture at 5:45 in the morning. former alaska governor, sarah palin announcing on wednesday she will not seek the 2012 republican nomination for president. palin's statement to her supporters came just a day after the announcement made by new jersey governor, chris christie that he will not seek the gop nomination. palin spoke last night about her relatively low-key announcement. >> i didn't want to go through all of that. i wanted to you know, just kind of put the marker down and say
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no, i'm not running. not have a big press conference about it. not make a big darn deal about it. because this isn't about me. >> are any politicians running for president now? >> yes. i look forward to hearing from them. i look forward to working with them in order to maybe help them articulate their message, even in more detail so we can make that best decision of who our nomination should be to inseat barack obama. >> with palin and christie declining, appears that the field of candidates for president may finally be set. after weeks of being hammered in the press and falling to third in many polls behind mitt romney and herman cain, texas governor rick perry gets a much-needed boost. perry raised $17 million in just seven weeks, beating out romney, expected to bring in $14 million. and ron paul it should be pointed out, raised more than $8 million, it comes from 100,000 individual donors, about five times more than rick perry.
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good news for perry. considering his late entrance into the race. and now compressed primary and caucus schedule. yesterday nevada joined south carolina and florida, as states that have moved their contest to earlier dates. nevada now holding its presidential caucus on saturday, january 14th. and speculation still surrounding several rising republican stars, about the vice presidential spot. florida senator marco rubio asked if he would turn down an offer to be the republican choice for vice president. >> i believe so i'm not going to be the vice presidential nominee. i'm not going to be the vice presidential nominee. i'm not focused on that, i'm focused on my job right now and the answer is going to probably be no. the answer is going to be no. >> senator marco rubio not quite closing the door on the possibility of joining the republican ticket. stay tuned. senate democrats led by harry reid are seeking a millionaire tax to fund the president's jobs bill. a break with the white house, whose proposal includes a tax
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hike for families earning more than $250,000. the new democratic plan would raise about $445 billion over ten years by imposing a 5% surtax on million-dollar earners. the tax will only apply to wealth accrued above that level, including capital gains and inheritance. a smart political move that has no chance of moving through the republican-controlled house, but puts pressure on republicans to come out against a tax on millionaires. senator chuck schumer explained yesterday that people with incomes of $250,000 are quote, not rich. >> drawing the line at a $1 million is the right thing to do. in the eyes of many, it is hard to ask more of households that make $250,000 or $300,000 a year. many of them are not rich. we we believe that $1 million is the right line. in many parts of the country, there are two-income households that earn that much, it doesn't
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make them rich. they are firmly in the middle class. >> the white house points out that the president's buffet rule ensures that individuals earning more than $ 1 million pay the same percentage of tax as middle-income workers. let's check your weather now, nbc meteorologist bill karins. >> time to talk about mike barnic barnicle's favorite four-letter word, it came from california yesterday -- snow. >> snow? >> yes. it fell yesterday in areas of california. some of the first snow video of the season coming out of the lake tahoe area, mammoth mountain also picked up about a foot of snow. let it begin. and it's continuing this morning. i know, see? your favorite four-letter word. as far as what we're going to deal with today, most of the snow will fall in areas of utah, above 6,000 feet. it's a cold morning in northern new england, 37 in albany, 37 in hartford, a little frost on the
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pumpkins for the first time this season. this afternoon it's going to be gorgeous, we're in the beautiful period of weather, cold, crisp morning, clear blue skies, all the warmth in the middle of the country, look at minneapolis, 81 and then the warm air heading to the eastern seaboard, we're looking for a lot of the cities in the east coast to be in the mid to upper 70s this weekend. >> cold temperatures, but good news, only eight and a half months to summer. let's turn to sports, baseball playoffs, the national league was up last night. two teams, the diamondbacks and cardinals facing elimination. the diamondbacks hosting brewers in the late game in arizona, bases loaded first inning, d'backs ryan roberts, a line drive grand slam that sneaks into the bull pen in left field, arizona becomes the second team to hit grand slams in back-to-back playoff games. the d'backs beat the brewers 10-4, forcing a decisive game five tomorrow in milwaukee. the other national league
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game, tony la russa and the cards, trying to find off elimination, down two games to one against the mighty phillies. in the fifth inning, a squirrel darts across home plate. as roy oswalt is delivering his pitch. runs up into the stands and sends the fans scattering. look at that, in from the left side, he passes in front of a batter a split-second before the pitch crossed the plate. maybe the rodent was good luck. one inning later the cardinals david freese blasted a two-run shot to straight-away center, the cardinals take the 5- 2 lead. in the eighth the phillies have a chance to tie it up. ryan howard, but howard whiffs, a nasty breaking ball. cardinals win 5-3. they head back to philadelphia to play their own decisive game five. again that one is tomorrow night. coming up at the top of the hour on "morning joe," the life and revolutionary legacy of steve jobs. gathered a collection of people who knew and covered jobs to
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quantify just how much one man changed the world, that's coming up at the top of the hour. and when we come back, we'll huddle around the water cooler for a bit of nostalgia, a look back at some of the jobs' early work shows just how far we've come. [ female announcer ] when kate collects her pink yoplait lids she's supporting breast cancer programs for her neighbour's tennis instructor's daughter's 1st grade teacher who's also her mom. help fund breast cancer programs in your community. redeem your lids today
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apple fans around the world paying respects to a man who changed the way we live our lives. the man who founded the company in 19 76 died yesterday of pancreatic cancer at the age of 56. if you want to sound smart today, tell your freds that steve jobs is listed on 317 apple patents, ranging from the computer cases and operating systems to the glass staircases featured in apple stores. he patented those, too. "the new york times" points out that some early designs patented by jobs are on display in the museum of modern art in new york city. they'll be on display as we gather around the water cooler to remember how far we've come in personal computing thanks to that man. do you remember this? you may not. the very first apple computer. not many people do because not many people had it. april 1st, 1976. the owner of this computer put it in a wooden case, priced at
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$666. in today's prices, $2500. here's the apple ii, april 16th, 1977. the first computer to use a floppy disk. the next year steve jobs brought us the apple lisa. first personal computer sold to the public with a graphics and user interface. it was a commercial failure because of the high price tag. but then this is when he hit it, macintosh, january 24th, 1984. announced by the famous television commercial, 1984 aired during the super bowl that year. then, fast-forward 14 years later, the i-mac, remember these, all the different colors, 1998, the new all in one computer reminiscent of the original macintosh, it sold almost 800,000 units in its first five months and onto the world we know with ipads and ipods. still ahead on "way too early," why are you awake? your apple-infused texts and
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