write angry notes to gasser vin. >>> are the hip raising the cost of a sip? a new study found the price of cheap beers is on the rise. and hipsters like gavin mcguinness may be to blame. the guy behind the research tells the new york daily news which is a paper not owned by us, the greatest people ever, i believe the biggest driver in premium beer prices has become quite fashionable. obviously this has to be discussed in something we like to call. >> lightning roooouuunnnnddd. lightning round. >> we just did this story for you, gavin because you are the inventor of the hipster lifestyle. for anybody that doesn't know he invented trucker hat, williamsburg, sitting around in tight undies. >> tight undies? i didn't know it was undies. i prefer looser underwear. >> i have seen you in your white tight undes and doing horrible things. didn't you essentially take blue collar and made it hip? >> i ran a youth culture brand and may have influenced youth culture. it is the kids today. of course you hate hipsters. they are 18 to 30-year-olds. they have a passionate interest in the pop cultur