. >> reporter: williamsburg is one of brooklyn's oldest industrial areas. and now home to one of its coolest hotels. the wyatt. >> it started about six years ago. it had to do with beer and the back of a napkin and the idea that brooklyn didn't have a hotel that really represented brooklyn. >> reporter: peter lawrence took on the project of converting a 1901 factory into a modern-day hotspot that preserves the building's past life. >> we left everything we could. all the columns, all the beams inside the rooms you have the existing feeling that's been there for 100 years and the timber was probably 100 years old when they put it in. >> reporter: the 72 guest rooms also incorporate the original materials. while giving visitors a taste of new brooklyn. >> like all the rooms in the hotel, we tried to incorporate some of the great talent that's in our neighborhood and in our community. so the wallpaper's done by a graphic designer named dan who's in our neighborhood. we have a really well-stocked mini bar filled with all sorts of interesting locally produced tr