to tv industry. they're both going to be big. we know apple hired away someone from nike which was leading the washable development. not much -- wearable development. not too much around the television yet. i think we'll see one or two this year that will make the stock pop. david: let's talk about that because just about everybody i talked to have a little bit of apple stock they have never been able to sell off. that means, hold on to your stock until we get therelease of one of these products, right? for all the doldrums apple is going through right now, sound like once the products are introduced or at least one is introduced in 2014 the stock will pop? no yeah, absolutely. it will give that hope. it will give that sense ever excitement. apple is in a pattern of incrementalism. it is improving products and sending the stock up. this is buy and hole. once we start to see the products come out we have to rethink our position. david: that is great advice but let's talk about tim cook. i have got two more questions. one about cook which is he not, you think of the transformational