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david: yahoo! scoring a touchdown with the nfl the tech giant selling out ads for upcoming live stream of the buffalo bills-jacksonville jagjaguars game from london. for more details deirdre bolton joins us. >> if you are up bright and early, david, maybe you want to watch the webcast. it is between buffalo bills and jacksonville jaguars. yahoo! paid $20 million for the streaming rights. the company say, listen, we're sold out. some advertisers we know the names. microsoft, citi, amex. but what we don't know is how much they paid to be seen on that screen, david. so that remains a mystery, future pricing remains a mystery as well. all we know reportedly yahoo! paid $20 million to stream it. i heard estimates go even higher david: wow. >> if you're a big nfl fan, worth getting up for. david: indeed. deirdre, see you up at top of the hour, for "risk & reward." i will be on with deirdre at end of her hour. melissa: see who is making money today. "days of our lives," the classic soap opera is celebrati