. >> it was gilbert gottfried. >> no, not the guy who did it. i'm talking about the guy who created it. the company's name is aflac. some guy was sitting there thinking aflac kind of sounds like a quack. what if we do something with a duck? and you don't remember bewitched but someone said what if -- and it's so simple. aflac. quack. aflac quack. >> it works. >> what could we do for "squawk box"? when we come back, get ready. the fed's big september meeting is just days away. we'll talk strategy after the break. the number of units we'll make next month to maximize earnings. that's a projection. no, it's a fact. based on hundreds of proprietary and open data sets folded into a real-time, actionable analytics model. nine. eight. three. five. two. you're not gonna round that up? you don't round up facts. powerful analytics driving decisions for the world's most valuable brands. hewlett packard enterprise. announcer: when they test you, stand firm and move only when you hear the seatbelt click that says they're buckled in for the drive. never give