. liberty mutual insurance cheryl: the talk is cheap at walmart. the retail giant knocking 50 bucks off the price of its iphone. apple lovers can snag the 6 for only $129. the plus is going for 229 bucks. the price slashed just in time for holidays but can it boost walmart's bottom line? joining us our good friend scott martin united advisors coming out of chicago and fox news contributor. jack hough is back and lori rothman. hold on, we have to go to remarks from president obama on the ebola update from his team. >> to make sure our agencies are funded until the fall of next year. this by definition was a compromise bill. this is what is produced when you have divided government that the american people voted for. there are a bunch of provisions in this bill that i really do not like. on the other hand there are provisions in this bill and basic funding within this bill that allows us to make sure we continue on the progress in providing health insurance to all americans, to make sure that we continue with our efforts to combat climate change, that we're able to expand early childhood

the consumers. melissa: into the, 90%. walmart shoppers. that is not 90%. >> it is 50 but it is huge, a huge part of the economy gets a tax cut from this. we live, we live in close sistered new york city. you go out to middle america, people drive a lot. they're more middle class and working class. this is a big tax cut. melissa: i think business get a big cut. they're enjoying it but not necessarily passing it along. look at airlines for example. >> that is whole other thing. melissa: they don't pass it along. when you see decrease in transportation costs, talking to folks from the trucking industry later, even though it is good for them i'm not sure they necessarily pass it on. >> god got to be good for the markets. >> more flexibility, going out to dinner, doing something fun, go to restaurant. melissa: let's talk politics. jeb bush hasn't said whether or not he will run for president. actions speak loud irthan words. he is releasing 250,000 emails from his time in florida and writing an e-book. he explained why in a interview over the weekend. >> despite what is current case in t

beemer. very seat. all right. -- vehement. we saw all the enormous lines, insane sales and walmart protests. for the third year protesters took to the streets to fight against walmart's wages. union organizers propsed, quote, hundreds of -- promised, quote, hundreds of walmart workers, that's what they said, yet a new report found only a tiny number of them actually work at wal-mart. veronica and dan are back with me. do you think it would change people's perspectives if they knew people out front are not walmart workers? i mean, these are, you know, community organizers, these are labor leaders who want to unionize the folks inside, want a share of their paycheck. >> who are they and who's paying them, that's what i want to know. and how can they take time off to go protest if they're not even working this? if they don't represent the workers, you have to ask what right do they have to voice concern if the workers themselves aren't voicing those concerns? melissa: dan, on top of that walmart workers, you know, make between $16,000 and $31,000 which is not a lot of money, obviously

these companies are giving you hundreds of dollars worth of services. it is a good deal. >> walmart has a solution for all of those good gift cards. customers can trade in gift cards for more than 200 retailers. in exchange, you get walmart dollars. you can get rid of the gift cards that you do not want. >> i want to know what walmart is getting out of this. >> that is a great question. >> $0.95. maybe less. this is. get the people in your store. they will spend money. i love the idea, i just wish they would give people $0.100 on the dollar. >> this goes on all the time now. people get a gift card from a store that they really do not like. they sell it for a slight discount. walmart gets the upside to this. $750 million of gift cards go on spent every year. people get $8090 for stuff they want. >> i love gift cards. i do not know what is wrong with people. you will love the clip on device that slips the armrest down. i have two say, this is kind of cool to me. >> there are rules, tracy. >> state to the outside. >> state to your corner. >> just got off a long flight. a complete buyer

return, some companies end up losing money online. walmart, kohl's, target expressed concerns about margins operating online. costs are counterintuitive, on line you don't have brick-and-mortar store, don't have a lot of expenses. when you look at that way, almost everybody is forced to do free shipping and return. i'm a more likely throw it in the box to send it back than have help sleep back to the story store and return it. >> purelien line outlet makes very few. "new york times," i if they make their margins based on online product versus what they charge on therapy print ads? this is a different ballgame. it will be very interesting to see how businesses are forced to commodity advertise basically. >> this has helped more, i don't know if anybody that measured it but, the fact that there is really no, very limited pricing power because of the internet. melissa: right, right. because you can just instantly compare. you can google an item. they can't charge any margin whatsoever. always somebody willing to deal cheaper. >> great for consumer. melissa: as long as it last. >> as lo

. there is something to be said for walmart here. a company been on both sides of this issue who is advocated for increase in the minimum wage for very long time, partly because a lot of folks they're competing against, rural markets are mom-and-pop shops that actually pay minimum wage. walmart doesn't. >> can i say something about that? what walmart is doing in order to pay for the higher minimum wage is pinching at the top. there was an article about. that they have been squeezing more highly-skilled people at the top in order to expand at the bottom. america should be about rewarding excellence. people should not want to stay at the bottom. they should be wanting to do everything they can to get to the top. what walmart is showing us, a lot of these false moves to artificially push the minimum wage actually hurts people at the top and middle at the expense of the people at the bottom or who are expanding. we don't want to be a bottom-centered country. we want to focus on getting to the hop. tracy: peter that's is where people use the term socialist. that is what it is. share the