j.j. abrams was like "security?" >> jimmy: al pacino's like i know that guy. [ laughter ] emoticon your uncles face behind bars. [ laughter and applause ] >> no, in fact, so i told j.j. abrams just to warn him, my uncle, he's a huge fan. he's coming to set. i just want to let you know. and he's like no, it's great. and then my uncle came with all these shirts he had made with everyone's names on them that said "estar guars." >> jimmy: what? [ laughter ] >> estar guars. [ laughter ] e-s-t-a-r g-u-a-r-s. estar guars episode 7. [ laughter ] estar guars, and he handed them out to everybody. >> jimmy: that's pretty cute. >> j.j. was like you want to be in the movie? and he's like oh, my god. yes, yes. he goes you might be a little short for a storm trooper. how about -- then they gave him a part. they made him an extra. they put him in full makeup and -- >> jimmy: what? that's awesome! [ applause ] i love j.j. abrams. that guy is a great guy. he's incredible. let's talk about "ex machina." i always want to say machina. >>

. >> so, i think about with cliff-hangers things like what j.j. abrams did for the lost for both lost and clover field when they put clover field out he didn't immediately show like when they did the trailer you didn't even see that this is a j.j. abrams promo even what the name of it is created a lot of speculation. we have this thing i have called compulsion for completion. we need to complete a story line and when we don't have that completion we keep paying attention. we kept paying attention. >> you have to be creative enough to actually create a cliff-hanger that people care about in the first place. >> yeah. absolutely. you got to have that emotional resonance and characters that people actually care about. you could do it in advertising too. >> and finally bake validation into your product. explain that to me. >> the most powerful type of attention i call acknowledgment which is that we pay attention to the people who acknowledge us or validate us in some way. and so what i mean by baking validation into your product is making it so that p

abrams did for the lost camp, for lost and clover field. when they put cloverfield out, he didn't immediately show -- like, when they did the first trailer, you didn't see, oh, this is a swrchdj.j. abrams fan. it created a lot of speculation. we have compulsion for completion, where we need to complete a story line and when we don't have that completion, we keep paying attention, so we kept paying attention until "cloverfield" was a top movie. >> so you have to be creative enough to create a cliff-hanger that people care about in the first place. >> yeah, absolutely. you've got to have the emotional resonance and characters that people care about, and you can do this in advertising, too. >> finally, bake validation into your products. explain that to me. >> so, the most powerful type of attention i call acknowledgement. we pay attention to the people that acknowledge or validate us in some way. what i mean by baking validation into your product is making it so people can feel that positivity when using a product. facebook and twitter do thi

this is the second "star wars" movie from j.j. abrams the first one hit theaters this december. now we can tell you the newly announced follow-up will be out in may 2017. the quiz will be administered later. listen, we might just be a little excited. anybody who can do a good chewbacca, speak up now. [ chewbacca sounds ] >> thank you. i knew someone would fall for it. in an effort to bring the fun of cartoons to real life this morning we'll introduce you to this. #thebag. isn't it cool? it almost looks like it was stolen off mickey mouse's back. aptly from the company called jump from paper. they do that. this is for you. >> those are cool. >> they appear animated but 100% real and functional and -- >> sturdy too. >> $150. >> whoa. >> three styles. a little pricey but they're stylish. katy perry coups herself as a fanlong with 50,000 others. here you go dan. 50,000 others who have ordered them from jump the paper.com after seeing them online. this is what you would call a product that has gone viral. power of the internet at work. >>> finally, speaking of backpack, everybody, th