civil war. this is scott baio. >> reporter: in this year's ad, iconic tv star scott baio of "happy days" makes an appearance. >> i got a call from my agent saying avocados from mexico want to do a commercial with me in it. i said, well, i eat them. what's the spot. >> while he may eat avocados. >> my wife tells me they're a good fat. which i kind of like. >> reporter: $4.5 million for an ad on the super bowl, that's a lot of avocados. actually, if you took the number of avocados that will be sold in the week leading up to the super bowl, and turned them into a bowl of guacamole, that he would reach 53 feet high. taller than the goal post. if you think there's pressure on the guys playing in the super bowl, try being an advertising executive. >> it's weird sitting there. you watch the super bowl spot and you just look down and wait for ten seconds to see what twitter says. we're good. >> anybody want to feed scott baio? it's included in the price of admission. no? >> can i have a chip? >> that looks pretty good. >> apparently he didn't tell his friends he hadn't done the commercial.
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