shares of apple moving lower right now as a big apple event gets underway. it's been a pretty lackluster year for the stock. as you know apple far underperforming the broader markets up by just about 2% in 2016. and apple shares are up just 8% since the company last introduced a new phone back in september of 2014. >> and i'm brian sullivan along with jon fortt, who will be here with us for the next two hours. we deliver all the breaking news, dig into everything apple and talk about where to put your money in tech right now. we've also got a very special guest joining us in a bit, legendary z.z. top front man billy gibbons here. very cool. but we begin, kayla tausche, she is live at the apple event in san fran where tim cook is expected to stage. kayla, i think amazon may have jumped the gun a little bit here. >> reporter: oh, they did. and gizmoto was very quick to pick up on that fact. amazon having a landing page for iphone 7 accessories from spec and many others and hasn't taken it down after many tech outlets including cnbc have reported on it. but tha

much more ahead on apple. plus, hp enterprise confirms in your me $9 billion software spinoff, so what is it investors don't like? we will discuss later this hour. another stock on the move, nintendo getting big boost on the news "super mario run" is coming to the app store. this is bloomberg. ♪ emily: this is "bloomberg west." as we just mentioned, apple released a new watch today called series 2. mark gurman got a first look at the new watch in san francisco earlier today. here in san francisco, looking at the new iphones and apple watches. behind me, you can see pictures of the apple watch serious 2, -- series 2, as apple calls it. new features like waterproofing, swim tracking, walk and run functionalities including gps. a new ceramic casing option in white. it looks very cool. a new collaboration with some new models from nike, a nike+ model, some new watch faces and marketing around this, a host of upgrades to the apple watch in addition to the phones. emily: still with me, veteran horace and ben, brea

apple did not run away. make -- wee will made a mistake and in the end they took all the heat for it. emily: there is still question of the origin of the battery problem. we were speaking about how apple cannot win a race to the bottom. can they pick up some of the lower end customers around the samsung, despite the recall, is rising along with some of these other players? >> maybe. i think make -- we made a mistake and in the end they took all the heat for it. is makingle's focus the best product they possibly can. this is the dna. >> the cheaper iphone has been doing better than a lot of folks expected. >> you get into a smaller price form factor.maller they are not sacrificing any of their beliefs to do that or philosophy to do that. emily: talk about what is going on with the supply chain. as we understand, apple is volume. even as iphone sales are falling, they are tweaking suppliers as well. quick there is always a challenge because consumers have an expectation for what they expect to pay with a phone

. >>> apple news. according to "the ft," apple has approached british carmaker mclaren about a possible acquisition. apple reportedly considering a full takeover or strategic investment in the company. mclaren reportedly valued around $2 billion, which would be apple's largest purchase, as you probably know, since beats back in 2014. joining us this morning with more, ceo jason capital cancer, josh elman, a partner in greylock partners, joining us as well. good morning to both of you. we're all sort of digesting this now, jason. but what does it mean? does it add fear to the factor that they are truly serious about project tighten, or a car project? >> yeah, well, last week, we found out that project titan was being reorganized and that maybe they were changing their focus on becoming a provider of software and autopilot and that kind of stuff, so it felt a little bit weird. why can't they get a car out the door? why can't they get a partnership done? and now i think we're finding out they're going to

is apple mapping be? -- is apple maps up to speed? think apple is back and knee product offering is right on par with apple and the other map platforms out there. keep in mind doing maps is extremely difficult. the maps, the out rhythms the user experience for you to have a delightful experience, you need to be able to deliver on all three fronts and i think apple done a wonderful job with it you release. where would you rank it against competitors like google? waze or google maps that uber drivers are using. guest: google maps started quite a few years or apple entered the game. google for the most part controls most of the faith and build thatn to expertise and is not something that can easily be done. really caught up with what the other competitors. think if they will get to a place with a can combine these capabilities with a potential self driving car that may or may not exist or will apple have to continue to step it up even more? it's an exciting time to be in the mapping space. lots of it requires spatial intelligence and a d

this notion that you're trapped in that apple ecosystem your family and friends use apple so you can share photos, that's a service, you have imessage so you can share messages with them and do new animations and irs10 that's coming as well. apple needs to keep building that trap so it's more of a pain to leave the apple ecosystem than it's worth. >> rose: what's the new ios going to be about. >> well it's got a couple new features. i've been testing a beta version they made available to the public for the last bit. the biggest change i think really is, two of them. one is in net messages. you can do interactive thing you can draw notes it's more like snap that and will only work with other people who are using apple devices. and the other thing to its photos app, photos is the number one thing people do with their phones these days. it has the intelligence built into the phone not into the cloud but in the phone for privacy reasons that it will scan those images, try to make some sense of them, identify this is a picture of a dog, this is a photo of your friend steven and pull it up

competitionean commissioner has ordered apple to pay a record tax bill. how has apple responded? >> there is massive shock here today. reports were saying as low as 100 million euros, yesterday afternoon, the sentiment has changed. it might be in the billions, but i do not think anybody was prepared for over 13 billion euros, so it was a huge shock here. that number sports and intense debate about what they should do next. apple is not very happy, pointed out that corporate environments have paid its taxes and everything right, and it is not fair that it should be treated this way. k: there is disappointment from both parties as well as the u.s. treasury. why did you feel the need to act unilaterally when the only cb has made so much progress over the last three years? >> the case here is specific because we have a long-standing provision of member states handing out benefits or advantages to specific companies. this is the case here, more than it is the case of taxation because these benefits, they can call in all forms. they can come in a form of cheap land, a generous loan, or

apple announced a new iphone and apple watch. we'll tell you what is included and perhaps more importantly what is not. >>> donald trump announced his plans to boost our military and national security. details on his plan to defeat isis and dramatically increase spending on the troops. >>> members of congress calling for a new investigation into hillary clinton's deleted emails

apple's patience pays off. one more reason i like to say apple, not trade it. let's take some calls. shannon in new york. shannon. >> caller: booyah, jim. >> booyah, sir. what's up? >> caller: i bought oled four months ago. i want to know do i sell it, hold it or -- >> no. i actually like the business model oled. i think it's a very, very good company. universal display is located not that far from where i live, and i think it's a very strong group. i think you should continue to own universal display. let's go to stuart in florida. >> caller: booyah, jim. >> booyah, stuart. >> caller: long time viewers from fort myers, florida. i'm a tennis player, jim, and before i serve the tennis ball, i say, are you ready, skee-daddy? >> that's what i want to hear on the court from now on. i'm waiting for b.g. to do that. that's brad gilbert. go ahead. down from where i bought it in october 2014. no earnings growth and a p.e. of 47. >> this is -- i got to tell you, stuart, this was just a major -- it really wasn't there fault. it's a gigantic debacle of tremendous proporti

else at apple. apple itself, if you look at how the shares have been doing, bouncing around the lows of the session. when you take a look at apple, with the iphone seven revealed, revealed week is so many of the details of our it evenly as they frequently are when it comes to what has been done with apple, a couple of details with the iphone coming out, it will come in black, silver, black gold and rose go. black is a new color for the phone. apple tweeted the details before the technical, official reveal at the announcement today. it is waterproof as well. will like the home button be force sensitive. that was a feature that was .evealed at the last iteration we'll have a dual camera. apple announced it was partnering with a key on the apple watch. apple watch not doing much at the moment. out.ines keep coming the bigger stock reactions, fitbit, falling as the nike partnership is announced. it is down almost 2%. nintendo notably partnering with apple to offer games on the iphone. that was something

where does this mean for apple? bob: this is a small hint to them, even if they are forced to pay it. longer-term, how they think about dealing with europe, doesn't impact of other companies impact europe? caroline: the ceo of germany's largest lender, john kline, shooting down a merger with verizon. saying he would like to see his bank actually shrink. john: part of the world we are doing is to make our banks smaller in order to make it a bit simpler. we want to set higher standards for control, but we want to make more successful. caroline: this news, this report, isn't really news? elisa: it certainly was, and it comes on the backlog. we have seen european banking coming under a lot of pressure. banks, italian banks finding a solution, but there has been a great deal of focus on the power of the banks, managed, restructuring, very difficult market positions, negative rates, squeezing further. it is on the back of that, it is all focused on -- and might have been on the table at some stage as a means to grapple wi

why would apple want a scooter company? mark: after speaking to people familiar with the company we learned that they are really proud of their patent portfolio and have over 10 patents specific to self driving and one of the components of the project titan car project is a self driving system so the company and their patents combined with their engineering resources and people would be able to assist apple with that. and of course, self driving -- if you are building a self driving car the system behind it is critical. emily: of all of the carmakers out there mclaren is not electric or not into mass production, what do you make of both of these potential deals? >> mclaren has been moving toward electric and hybrid technology, so that is part of the picture here. i actually think this is interesting because apple is not getting into cars to be another car company. if they are going to make this giant step into this challenging and often times intimidating business they have to do it with a fresh sheet of paper and be able t

three,re apple's big these guys need apple as much as apple needs these three. has 850,000 employees, roughly speaking. these are the guys that make the iphone. the taiwan dollar has been driven up. when you talk about the companies that need apple the most. herea look at this graphic . as you make your way down the list, you have the likes of , andron, japan displays others that get a lot of software revenue from apple. debate iphone, a big whether it is something new and will help the trend in china, but a lot of companies depend on what happens there. thank you for that. rishaad: some rare good news for prime minister businesses have been upping their spending. >> it seems japanese is this is complied somewhat in the second quarter. economic growth rose 7.1% in the three months to june. that was an upward revision of .201% and did come in above expectations. quarter on quarter gdp was up .2 compared with the preliminary figure of 0%, so flat growth. the revisions reflect new figures on capital spending and construction. private and public spending and stronge

. >> apple rolls out a new iphone, why hard core apple fans are irate. >> and a world war ii veteran wins her final battle. >>> with just over 60 days before the election we saw a as commander-in-chief. his foreign policy speech in philadelphia was peppered with attacks on hillary clinton, but for the most part he stuck to the script, and the teleprompter. here is major garrett. >> sometimes it seemed like there wasn't a country in the middle east that hillary clinton didn't want to invade, intervene in, or topple. she is trigger happy and very unstable. >> reporter: donald trump's indictment of hillary clinton pinned the secretary ost for every problem in the middle east, citing support of the iraq war and overthrow of libyan's moammar gadhafi, actions, trump supported at the time. >> the strategy of toppling regimes with no plan what to do the day after, only produces power vacuums that are filled simply by terrorists. >> reporter: trump promised to pull back from nation building >> i know more about isis than the generals do, believe me. >> reporter: trump said he would be listeni

samsung's approach is different than apples. they tend to have a broad lineup of products because they want to compete. mark referred to apple's move into big screen phones. of course, samsung got there first. i think one of the challenges for apple with this product introduction is that into kooky markets, it is going to be a challenge for them to pen it -- , it is goingrkets to be a challenge for them to penetrate. now the, which is fastest growing smartphone market in the world, they are really struggling because their phones are priced so high compared to competitors. the numberamsung is one competitor. they have work to do in these key markets. emily:, you told us there may be no headphone jack on the new iphone. this may be one of the most controversial moves apple has made. what are consumers saying about this? is the rest of the industry ready to catch up? mark: the iphone seven being introduced tomorrow will not have a headphone jack. type ofll ship a new inner pot head phones that can plug into the charger, so that od

>> comparing apples to oranges. it we focus on anything from end-users to consumers to media businesses. growth rates are pretty different. in the past quarter, we grew just our large deal segment. that group -- that grew pretty significantly in the key segments of the enterprise market that the figures don't break down the numbers accurately. emily: does it change the competitive landscape for you? >> it will make the financial comparison more transparent and it will be answer to -- easier to answer these questions in the future. we have a lot of respect for dropbox and what we've been able to develop. emily: what about microsoft? they have been increasing their work in the cloud. they have a larger share than box does. >> microsoft is becoming a bigger partner for us. we will talk about how we are driving openness and integration oriented strategy with microsoft. you will have a lot of interoperability. it is more of a partner. we think that the way enterprises work today, it is far too complex a system. emily: yo

don't tell me it is zune bad. >> sorry, it's apple mavs bad. -- apple maps bad. emily: but helping it can be with industry leaders like google and waze, the tech giant acquired a handful of stand and startups and reversed engineered the last one to find bugs in the algorithms. one of the deals for this app offers real-time directions for walking, biking and public transportation around the world. is apple mapping software finally up to speed and who is the leader in this space? joining me now is the senior leader of the website applicator digg.me and founder of pop stop. thank you for joining us. is apple maps up to speed? guest: thank you very much. i think apple is backed -- back and the product offering is right on par with apple and the other map platforms out there. keep in mind doing maps is extremely difficult. you have the data for the maps, the algorithm, the user experience. for you to have a delightful map experience, you need to be able to deliver on all three fronts and i think apple done a -- apple has done a wonderful job with its new release. emil

apple undue tax benefits. the parliament of ireland appealing the decision. the outcome of the appeal is expected sometime tonight. .ulia chatterly reports from >> reporter: an important vote, but also, just a symbolic one from the irish parliament tonight. voting on whether or not to back the government in their decision to appeal the european commission's decision to hit apple with that $14.5 billion tax bill. what the government has been saying all along is this appeal will succeed. why? because we never gave apple any kind of sweetheart deal or preferential treatment which is fine. but there's a bigger question here. what does this mean for other big tech companies here in ireland, the likes of microsoft, facebook? could they get the same deal as apple and is there a huge risk now that these companies get hit with the similar kind of tax bill as apple at some point in the future? that's the question i put to the irish prime minister. listen to what he had to say. >> the other cases on appeal to the europea

then, apple came in with a device that everyone laughed at. now, apple is laughing in their faces. i think the transition to electrical on one hand and the potential transition to semi-autonomy and full autonomy -- we kind of reset the stage for the industry. systems andthe creating the user experience in creating the actual software is not -- and creating the actual software is not something that the traditional automakers have a lot of expertise. from like the transition regular phones to smartphones. emily: there are two interesting trends. one, more people are using ridesharing services. bears areanies like trying to automate ridesharing. what did you find? >> when you survey the entire u.s., it is a very different picture you get than a microcosm of silicon valley. 80% of the united states have neither use -- have either never haveridesharing her -- or only used it once. if you are younger, it did skew much higher. useked about what they ridesharing for, and it tended to be more supplement things. it was after you were out drinking or if you were out traveling. the people that

apple has an event today. and how hard it is what do you think apple ought to announce around the security of the iphone. should they go tougher? how much tougher? do they need to have additional biome trick measures. >> they're tough to begin with. they have to hire a third party firm to hack into it. they feel that they're confident about it. they're always going to continue to increase the security on an iphone. a lot of those there are going to be esthetic. i still don't know how i feel about using my earphones. i have funny ears. >> we'll both be watching with interest robert. thank you for joining us. and up next ahead of that apple event inside look for morgan freeman and his producer on what it was like to negotiate with steve jobs. we're back in a moment. >> what is it like to negotiate with steve jobs? our latest episode of bing is out and in it morgan freeman and lori mccreery tell us about founding a streaming media company a decade ago and the tactics that steve jobs used. take a listen. >> can yo

apple had a rough day. bob: apple has set the expectations in the past of giving away those numbers so there is a concern that the reason they are not giving it away is because the numbers are not good. emily: that is always the speculation that apple creates those lies. bob: you could say a number of companies do that. they have been building these for months. a certain number gets to the stores and they keep manufacturing to fill the chain. the difference is that we are at the top of the s curve of the innovations data and things are lengthening. in the u.s., people are paying full price for your phone. if you paid full price a couple of years ago, you will be incentivized to keep yours longer in addition to the fact that the innovations are slowing. i think we will see people who have an iphone that were going to upgrade anyway, upgrade, but i don't think we will see a big switchover because of this phone. emily: this is no doubt an incredible device. so much technology packed in. how significant is the

how do you trade an apple. stock tends to trade negative 80% and the day after ends up 70% of the time. apple shares are up well over 100% since the first iphone launched january 2007. josh lipton will be live at the event. the tech blogs have become a lot better at predicting what apple unveils at events. so can ceo tim cook still surprise us. we're going to find out. cook is expected to unveil a new phone. improved water resistance and dual lens camera for higher quality photos and removal of phone's head phone jack. that could allow for a slimmer foin apple could believe the wireless head knowns. also might frustrate some consumers. love traditional wire headphones. in a survey 64% said the loss of the head phone jack was a draw back, not an improvement. bernstein says investors should focus on what apple does in pricing and how average prices might be impacted looking ahead. he thinks apple will keep current pricing scheme, meaning 649 for the iphone 7 and 549 for 6 s and retire s plus model. apple also exp

there's nothing more satisfying than walking out of the apple store with a big bag of apple product. but how many times has the bottom torn out of your bag and sent thousands of dollars of apple product into a puddle of dog poo? and then you fall into traffic and get run over by a million cars. apple care doesn't cover dog poo. darn you, bag! well, those days are over! apple has patented a new paper bag design that has innovation "in the bag." there it is. this new apple bag has everything like handles and sides and a bottom. it's got everything but apples or a headphone jack. this is exactly the kind of exciting new thinking that apple brings to everything from phones to bags! comedians, let's recreate the buzz of an apple press conference. i've been to many. they actually are very fun. this bag, we might make fun of it and then we're going to go out and try to figure out how to get 10 of them. i'm going to fit you up like some apple executives, and i want you to give me the apple presentation for this innovative new bag. we'll get your answers after the break and be right back with

let's talk apple. julie: shoppers looking to buy the new iphone 7 -- they better have ordered ahead. some are sold out. mark gurman joins us from san francisco. mark, it amazes me that people still camp out for the stuff, and appellee, they are camped out. is that an indicator of demand, were what we can expect at this point whenever apple comes out with a new problem -- product? mark g.: i think it is a bit of both. whenever apple comes out with anything, people will line up. this year, when apple is trying anything -- they do not have as demand.ply as there is a lot of people lining up will not end up getting the phones they want to get because apple said they would only have certain iphone 7 models in stock, and no iphone 7 plus models in stock in stores today. the outlook, is mark? what sort of figures can we expect? mark g.: in terms of the q4 quarter, we can expect the numbers to be a little below the year over year according to the apple forecast from the earnings call a couple of months ago. in

apple also introduced the second series of the apple watch - which is now "swim proof". and.... for the first time - nintendo's "super mario" will be on a smartphone app - in an apple exclusive. a demonstation of new technology... was also found at a valley school this morning. the z-space virtual reality mobile classroom paid a visit to sandy miller elementary school. fourth and fifth grade students got an up-close look at the traveling 3-d educational experience. the bus is equipped with computers and 3-d virtual learning tools - and offered a stem- inside. "the kids are squealing with delight. they are super excited and they want to share with each other. there are 2 kids to a machine they're like 'look at this!' and they're switching the glasses back and forth." the clark county school district plans to add the z-space technology into some schools - in the near future. unlv is offering a series of free lectures - before hosting the third and final presidential debate in october. the public is invited to all nine talks - starting with a university forum lecture presentation a

is apple putting pressure on you? mr. noonan: no, apple is doing it separately, and the irish government will make a decision tomorrow to reveal to the court of justice. we are repealing it because we do not accept that the irish authorities did anything improper, incorrect, or illegal. secondly, we think that confidence under european law is with sovereign governments and we think the competition commission in europe is trying to get through a back door to influence tax matters and portray them as state issues. david: apple insists it did nothing wrong. tim cook says, "apple follows the law and pays all of the taxes we owe wherever we operate." what does this mean for apple and their mode of doing business? this -- bob: this is a small hit to them, even if they are forced to pay it. longer-term, how they think about dealing with europe, does it impact of other companies impact europe? i think there is a possibility. caroline: the ceo of germany's largest lender, john kline, shooting down a merger with -- saying he would

apple rolls out a new iphone. why hard core apple fans are i- r te. and a world war ii veteran wins her final battle. this is the "cbs evening news" with scott pelley. >> pelley: this is our western edition. 62 days now before the election. we sawer

when you look at android wear and what apple is doing with the apple watch, i have trouble with both when it comes to heart monitoring. i don't know if it's a skin pigmentation issue or what, but it's just not accurate with me. how are you different, and what age -- at what age do you think people ought to be using products like yours? are they mainly for older people, or do you envision a day when everybody is checking their ekg on a daily basis? >> so, john, that's a great question. you know, consumers sometimes get confused between what is a heart rate, which things like the apple watch or android wear can do, versus what is the ekg? most consumers have never seen their own ekg. in fact, we're the first product cleared by the fda, and electrocardio gram is dramatically more accurate than the watches provide you with just simple heart rate. we strongly encourage you to go get an ekg, not just a heart rate. in terms of what age? you know, i'm in my 40s, john, and i really care about my heart. especially given my family history. we encourage anyone who is concerned about their heart,

card of apple whether you go back to the early days of the apple ii or the macintosh. but it has gone by the wayside for a lot of apple products stop if they can make the processes your, they will sell more. and thewith this device announcement of this q1 shift that is supposed to make it easier, i think we are seeing the first big integration of the beats hardware stuff and the apple hardware business. emily: you can start pre-ordering all of these products on september 9 stop our apple reporter, i do want to break this down in more detail and take a deeper look at the new iphone specifically because apple has been under pressure to breathe new life into its like ship product. will the latest of dates be enough to reverse two consecutive quarters of sales declines? our two longtime apple watchers. enough to reignite sales? guest: there are a couple of interesting things. there's a lot of discussion around the lifestyle extension and replacement for phones. i think it's moving from 26 months to 28 months. so there are a large portion of the install base on this accent

apple or facebook? pete. >> right now, i said at the very top of the show, i don't think it's a must-buy, necessarily. i did buy t because i like it. but if you give me the choice between those two names right now, i think there is more momentum under zuckerberg. more things in the pipeline under zuckerberg. the acquisitions he's made, i would go with facebook. >> for my book, a much bigger bet in facebook by a lot than apple. for -- >> on the opposite side of that, i don't own facebook, and i have owned apple and continue to own -- added to apple. so i guess i'm talking against my book right now. because i should be more positioned in facebook than i am. >> why isn't your book aligned with what you just said? >> because when you look at the run that facebook had, just like apple, this run has been extraordinarily fast up to these particular levels, call it 130. so that's been a fast run too. i expect some sort of a pullback out of facebook, as well. tim is talking about apple, maybe as if peaking out.

apple picking, foliage, and pumpkins and tonight we'll start with apples. chief meterologist eric fisher is live from land over with more. hey, eric. >> reporter: hey, david and lisa. fortunately, plenty of apples out here but one thing you might notice this year f -- if size matters. things are looking good for the apples here but with an unusual twist. >> what would normally be an apple this big, we are finding a good deal of them this big. >> reporter: that's caused by a weather double whammy. a forecast in april hurt early apple bugs. and then the drought. >> there are plenty of apples in orchards, and we are not one, are very, very light on the apples. >> reporter: you can still find them. >> there are a lot of apples. but they are smaller than we are used to but they taste really good. >> go to a website or call them directly and find out what is happening at each particular farm because it's as varied as that. >> reporter: and go early, the season. >> they taste good. >> reporter: i agree. they do taste great. interesting things. even without rainfal

apple is rallying because samsung is very weak because apple's expectations were de minimis. and so yes, apple should be doing what it's doing. but to say if apple was not doing this, which i think is the question you're asking, would the markets be rallying? i think yes, they would be. we overreacted to the comments, we assumed fed was not going to act to acting way too much. this is not a place where you can move too quick on interest rates. volatility has fallen. fed has stepped back. we're in the same vortex we've been in. and by the way, i think it's appropriate. >> well-said. i agree 100%. apple is moving based on the fact that expectations, street expectations were way too low. and they're going to pick up a little. this is a sentiment, trading apple, no doubt about it, supply versus demand. when apple is managing supply, it means the supply they're putting out there right now isn't necessarily they're managing it properly. remember, they had supply issues and it caused a ruckus, we don't want to have that problem again. >> the losses to the downside would have been wo

problem than the real problem with apples -- for apple. apple has a big l to pay but the dispute is between ireland and the eu and whether the incentives are appropriate in the context of eu regulation, it sounds like a lot of money, 16 billion but this is a company that is the most profitable in the world. there will be paying a lot of taxes somewhere. maybe the story is a little overhyped. europeans are we ahead of the u.s. in general i looking at large tech companies and asking the tough questions right now. even though it was a u.s. senate hearing that was talked about the tax policy. in terms of how are these companies behaving, europe and vestiger are pushing the envelope. is a remarkable and fascinating piece of you -- news given the response to how the eu is dealing with the tax issue. we set: and a lot of other figureheads can out and say this is not fair, this is going to stymie innovation. by -- to heard this is for by a senate hearing is interesting. stock that didn't do well is nintendo announcing that they would be bringing m

apple failed to wow investors. apple stock rose but just we are share, closing at $108.36. this year, for the first time, iphone sales have slowed down and it's, in part, because carriers aren't offering as many subsidies to offset the entry level price tag of about $649. >>> besides apple, though, tech stocks in general rose, pushing the tech heavy nasdaq to a record high for the second day in a row. the dow dropped almost 12 points. the s&p ended about where it started. the nasdaq, though, gained 8. >>> richard branson's virgin galactic plans to resume flight tests in the, quote, near future. it crashed in october of 2014 and killing one of the pilots. it was determined that the copilot opened the ship's movable tail too early and eventually virgin galactic hopes to carry tourists to the edge of >>> dos equis beer introduced the most interesting new man is from france. he speaks spanish and can split a coconut with his bare hands. he does have some pretty big shoes to fill. 77-year-old jonathan goldsmith held that title for a decade. his run ended in march. >> at 77. if h

don't trade the stock of apple. own it. >>> on "mad money," unlike gambling, investing doesn't have to be a roll of the dice. >>> is it time to file a missing persons report for the u.s. consumer? i'm investigating what's behind there's a more powerful punch coming to the stadium this weekend. i'm talking to the team's owner to see what he has planned. stick with cramer. >> announcer: don't miss a second of "mad money." follow @jimcramer on twitter. have a question? tweet cramer, #madtweets. send jim an e-mail to madmoney@cnbc.com or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. whatcha' doin? just checking my free credit score at credit karma. what the??? you're welcome. i just helped you dodge a bullet. but i was just checking my... shhh... don't you know that checking your credit score lowers it! just be cool. positive. so i guess i can just check my credit score then? oooh "check out credit karma today. credit karma. give yourself some credit." sorry about that. there's a bazillion

apple is breaking its own habit. typically, even number of years mean a dramatically different iphone model. but the new iphone will not be a major departure from recent models. for apple fans looking for a wow product, our columnist says they will have to wait another year. >> it has been an awful year for apple, at least by the company's high standards, and i have an uninspiring message for fans and investors. wait until next year. apple revenue has declined for the last two quarters, and probably will continue to fall for the next six months. the last time apple sales dropped for 12 months straight was 2000 one. -- 2001. mark zuckerberg was still in high school. the company's wizards are keeping busy, but the next year won't be a blockbuster. the newly updated iphone will be shown at an event on wednesday. no matter what they are called, they will be more like a tweaked version of the iphone 6 us. also coming are fresh models of mac computers and a second generation apple watch. none of these products will bring s

back to apple. one of the catalysts, they indicated there is not going to be a car deal any time soon. and i think if people are trying to trade this stock in the short run, i think it's trading in the same range it's been trading in. there is nothing about the fourth quarter and the holiday season we think is going to outperform. in fact, we've already seen that. but i think this is a stock people feel very comfortable owning, and in a market where people are very worried about valuations. >> don't you think there are a stronghold in phones, it's closer to declining than increasing at this point. they're still dependent on iphones. >> to the down side. >> the risk is to the down side. it's always been cheap, a value investment. i just wonder if it's a trap like it's been so many times in the past. >> i guess if we look at where their international installed base can go to, and this is the story. dan has made some good points on the show india is not going to happen overnight and everyone thinks ind

for salesbummer growth at apple? people don't feel compelled to wait on line for three days and by the phone, no matter what? tom coleman it is definitely a challenge that the entire smartphone industry is facing right now. it has become saturated and, to are at an, we iterative stage. we are not really seeing groundbreaking features that each grab the phone. people are holding onto them longer. i think features like waterproof really matter to people. i think that apple is beginning .o move towards wireless i thought that it was interesting that during the keynote they pointed out that no one really wants to be that tethered to their phone with your pods. but then of course they put them in the box. it costs you extra to move wireless. i think that what they have done there is they are trying to address a technical challenge that most of us have had when trying to use regular bluetooth. i think it will be a good experience, but it will take a while to get people to buy into that. it's also so basic. water resistant

apple employs 6000 people in ireland. pay ad allowed apple to tax on it european profit then 2013 --2003. that gave apple and unfair to manage. here she is in an interview with bloomberg tuesday. >> the tax rate in ireland is for .5% in most companies -- 12.5%, and most companies, they pay corporate tax rate in ireland. they have to look at some ies penne tiny fraction of the tax that they pay. that is not fair competition. it is not a level playing field. >> we also spoke to the irish finance minister and we will bring you his comments in a moment. take a listen to matt larson and alex webb on apple." 's response. apple defense -- apple's defense, this agreement has been put into place since 1991 and it was all legal. the agreement was above board. >> we got a letter from tim cook. they included the original picture of steve jobs at the ireland factory. >> he opened a 60% plant in court. -- cork. one of --what are the next steps for apple and a legal battle? >> apple and ireland will appeal this decision to the european

that's crazy when people now associate apple with apple. they opened monday and sold all their fruit before the day was done. it would be good for business. the store's manager says they get a lot of calls for people coming out? can you help me repair this ipad? they're like no, not that apple. green bay apple store currently features sweet tangy apples from wisconsin's store county. more varieties expected in the coming weeks. the variety that you eat. not that you text or call on. >> michelle: speaking of apple, the tech giant. twitter launching its app on apple tv. xbox one. >> krystal: the free apps will feature all live streaming video available on twitter including live streams of ten nfl thursday night football games which by the way is on news 3. exclusively on apple tv if you want to catch those. viewers can watch live video and check out a feed and tweets through a side-by-side video experience. the apps will be available in select markets around the world starting today. right on time for football season. >> michell t store, join

of all things, the apple iphone 7, the upgrade to the new apple line. here is tim cook. tim: and here it is. [applause] it is the best iphone that we have ever created. this is iphone 7. cory: of course, one of the best ever. you wouldn't expect the second-best ever. i would not buy it. about driving the products of great cycle of the biggest device, the iphone. not just about the iphone. setting the stage for a number of new products. the iphone seven and seven plus was announced, as was the 2.0 significant upgrade to the watch, adding waterproof, partnership with nike. talk ofhermore, we saw a new technology around headphones. shiairbud, the mobile one p, to be used in a new series of thes headphones. a big fruition of the partnership between apple and the company they acquired, beats, a while back. listen to philip schiller, senior vice president, talk about how much technology went into making the airbud headphones. >> there is so much technology packed into each airpod, optical sensors, beams and microphones, it is a technical tour de force in this new little airpod