yahoo! streams first nfl event over the week. that's an example of potentially where this goes, and you'd think you would be a great beneficiary of this. how quickly do you think that happens where you see much more in terms of live sports, live entertainment and things being pushed over broad band? how does that affect you? >> generally affects us well. we were a primary distributor for yahoo! with the event, you know, very, you know, good performance for the event, and i think that is a big part of the future. it is really hard to know just how fast broadcast moves over the top, and how fast subscribers adopt it. i don't think anybody really knows, but that is a very good trend for us as that happens. >> and the other question i had about sort of numbers for the quarter, do you look and think to yourself, oh, okay, apple is going to be distributing the new os 9, and there's going to be a lot of down loads to that. does that actually factor in? is that a load issue for you? >> traffic is very important to the forecast, and that'

. >> coming up the nfl making its streaming debut on yahoo!. did it pay off for the company and the league? we have that coming up on "squawk box" when we return. . >>> it's been four straight weeks of gains for major u.s. indexes but a flood of earnings and report october fed meeting could test the winning streak this week. market analysis from top wall street watchers straight ahead. >> the countdown to a government shutdown is on. congress has a week to reach an agreement on the country's debt limit. we'll talk about the challenge for paul ryan. >>> coach up. been called the per for coaches and getting some big backers. >> it was terrible mistake, sir, believe me i would never do anything to offend a man of your size. >> including form hockey star. he'll join us with the company's founder. second hour of "squawk box" begins right now. >>> live from the beating heart of business, new york city, this is "squawk box". >>> welcome back to "squawk box," everybody. this is cnbc first in business worldwide. i'm becky quick along with joe kernen and

it's the nfl. maybe a turn for yahoo! >> and a huge turn. i remember talking a few years ago with the nfl where they toyed with considering a google and yahoo! or somebody and goodell told us we're not there yet. now they are this and it's a game changer and probably going to drive up the rights again. if you have money from deep pocketed players like a google who are going to be involved in bidding against the broadcasters already putting massive money behind this stuff it makes you think the nfl is going to become even more valuable. >> the winner to me is the nfl. not yahoo! >> although it's a big deal for them. >> the nfl may have already had a winner. they have this thing called game pass. it's 100% and you can watch every game the minute it ends or -- and this is genius. or a 30 minute condensed version online. if you don't have 3.5 or 4 hours they take all the key plays. it's an nfl game. i'm not trying to give an ad. listen i have a 1-year-old at home now too. you have limited time. i want to watch some chargers in 30 minutes. boy th

. >> matt, what are you doing, what do you think of yahoo! getting the nfl for that one game and do you ever see a day where you'll see a mayweather pacquiao fight taking the cable guys out of the game? >> directly to that big screen in your home and that's probably how you want to watch a pacquiao/mayweather fight. >> or maybe the way watch them. you still have a little blood right here. your seats were pretty close. don't think i didn't see you sitting back there. were you in the second row? >> one of those rows. >> second row center. >> he did well. >> we did okay. >> that's how you watch it. >> sports you think other things like that going over the top or no? >> i think live television is best watched in your home and probably through the current distributors. but there will be sports out there for these different audiences. and different ways to consume them. and, you know getting back to joe's point about being able to stop a movie orstart a move start a movie. people using the internet for products and services and this is a great cons