our insights to deliver that sets nike up for generation after generation. >> nike's new apparel will be especially important during this year's super bowl. -- van hornplained explained how nike is preparing athletes for the cold. >> we have a whole new range of innovations. it was a factor. it could be five degrees or it could be 50 degrees. i think providing those array of our breads and from an innovator standpoint gives us a lot more tools in the toolbox to deal with athlete needs. this is the first outdoor super bowl in a long time. being in new york and having a potentially cold-weather game is very exciting for us. >> how far is nike taking innovation? the company actually looked outside the sport for help. role injohnson played a developing this new 3-d shoe. the markets.r on olivia sterns is in new york. andluctuating between gains losses after the very surprising jobs report we had this morning showing that payrolls in the u.s. only increased by 74,000 in the month of december. at the same time, the labor department revised up the month of different -- the month of november.

stephanie ruhle sat down with the nike creative director. he explained how nike is innovating for the next generation. >> the level of the next generation of athletes and their expectations continues to grow. they get faster, stronger, more powerful. our insights to deliver that for that group of athletes. >> nike's new apparel will be especially important during this year's super bowl. it will be held at an outdoor stadium. nike is preparing for the cold. take a listen. >> we offer a whole array of new innovations. it was a factor. it could be 5 degrees or it could be 50 degrees. providing that array of options for the athletes just expand our presence, certainly from innovators standpoint, it gives us a lot more tools in the toolbox to be able to play with to service those athletes' needs. this is the first super bowl in an open stadium in a long time. it is exciting for us. >> how far is nike taking innovation? when developing the new super bowl cleats, the company actually looked outside the sport for help. olympic track sprinter michael

nike launching a new line in its speed symposium in new york city. the line is designed specifically for the super bowl, that will take place right across the river outdoors in new jersey. >> new innovations we can deliver, it was a factor. we have to look at it could be 5 degrees or 50 degrees. providing the array of options for the athletes expands our breadth. from an innovator standpoint, it gave us tools to be able to play with to deliver those needs. this is the first outdoor super bowl in a long time. being in new york and having it be potentially really cold is actually very exciting for us. >> nfl stars ray rice and lesean mccoy helped take the cover off of the new foot wear. >> nike always has the best gear for the players. they find ways, if you want to be warm, don't bundle up in all these clothing, he can still play in a fast level. cleats that are faster with enough protection. they find ways to do that. you are happy to be part of it as a player. >> spoken like a true spokesperson. the inspiration for the new cleats came from the track

what does that due to the way people perceive nike? >> we perceive them as a modern sports design company. i think that gives our athletes a competitive advantage for when they gear up with us. i think a proposal is to try new things, new ideas, and new ways of going to market. >> is there a point at which the gear is so good that it helps to protect the players so much the injury that it leaves players plane so aggressively that they cause more injuries. >> there is a rise in head injuries in some ways. we don't create the helmets. we do the pharaoh and footwear above. we have problems with physiology that really installed. keep it more comfortable. >> what are you going to do on sunday? >> i am watching the game. >> who do you like? great relationship with the broncos. you are from the northwest. >> there is some association there. >> i think it will be an exciting one. i'm going to watch it from my couch. >> thank you very much. .> thank you i will be watching from my couch. do not miss bloomberg tv later today. pimm fox will be sit

nike launching a new line in its speed symposium in new york city. the line is designed specifically for the super bowl, that will take place right across the river outdoors in new jersey. >> new innovations we can deliver, it was a factor. we have to look at it could be 5 degrees or 50 degrees. of optionshe array for the athletes expands our breadth. from an innovator standpoint, it gave us tools to be able to play with to deliver those needs. this is the first outdoor super bowl in a long time. being in new york and having it be potentially really cold is actually very exciting for us. >> nfl stars ray rice and lesean mccoy helped take the cover off of the new foot wear. gearke always has the best for the players. they find ways, if you want to be warm, don't bundle up in all these clothing, he can still play in a fast level. cleats that are faster with enough protection. they find ways to do that. you are happy to be part of it as a player. like a true spokesperson. the inspiration for the new cleats came from the track thanks to olympic gold meda

what would happen to nike if this was in sangha -- in san diego? maybe a jacket. great business opportunity. >> i want to hear about the photo. >> if i did not have a good enough prom photo, how about this? this is a love shot with the two of us. >> that is cute. i think it's more than cute. what direction are you going there? >> i'm just saying, he's a superstar. we will be back in just a moment. that wantorts teams to hold onto all the cards, we are talking to the ceo of the 76ers and the new jersey devils. ♪ >> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. thought, thatwe is what target said about the hack attack on its shoppers credit and debit cards during a holidays. as many as 70 million people may have had personal data stolen. >> a showdown in the supreme court. trying to block area oh from from taking- aereo a broadcaster signal and putting in online. >> and for the first time ever, more than half the lawmakers on capitol hill are millionaires. welcome to "market makers pose quote and i'm

what is the best practice of making an image -- nike in image? >> getting the story out -- >> every day. >> every day we see nike somewhere. >> it is almost an exclusive brand, on 57th street. you see the tourists go in. day. sadove, jobs you look at jobs created, up and down the spectrum. what you do better than anybody is you say to a designer, i will take on red valentino, we want this dress, we are exclusive. is that the continuing message? >> exclusivity is important, even at the low end. macy's going after relationships with designers. >> the ipo this year, montclair. steve sadove, what did they get exclusively right? >> they understand the fashion and the luxury and winter wear. that was a home run ipo. montclair flies off the shelves. >> the extra smalls, everyone from asia gets it. >> what is the role of a department store? a brand curator or a brand aggregator? >> i think it is a brand curator. >> when i walk into bloomingdale's across the street, it looks like a brand aggregator, a bunch of many ini shops. >> i don't think that is true

one of them is nike. really this is a global brand, and they've got a global imprint, but certainly they are one of the strongest performing names here in the u.s.. we like boeing, and you also like, you like visa. so these are names that i think have broad, multi-national appeal but are still strong u.s. names. >> exactly. nike really needs to focus outside its own domestic market. i think asia's going to be really important for nike in the next couple of year, that's really where they're going to focus for growth, that's why we want to be a part of this going forward. cheryl: what do you think's going to happen with boeing? their issues with their machinist union in this washington state, they're starting to build that triple 7x. we have seen aircraft demand in general globally, but what would a hiccup for boeing be, in your opinion? >> so when i come on your show, when i was in new york last october, i came on your show, and i talked about boeing. at that time really we were starting to see new orders

. >> nike is built by designers. it started with a frustrated athlete that said i am going to make a product. it started with authenticity. it is different. wrote a letter talking about how his running shoes were superior and he signed a letter off by saying you are no longer unimportant. >that is the voice of nike. that voice should transcend not just what is penned in a letter. that they behave, the culture they have as a company. >> i think it is cool. >> what? >> how all of this is changing and you have to be authentic. a is no longer the sky as football player and he is sitting on a car saying you have longer by -- it is no this guy is a football player and he is sitting on a car saying have to come by this car. -- buy this car. >> relevancy is important. social media is like running a newsroom. you have to be relevant and have your pulse on the audience. what are they interested in and what is driving them? you have to create stories to create content, provocations, questions, or answers that are relevant to th

think it is admirable and interesting they have made such a push in an area that is so dominated by nike. and it is really cool. >> a push, take effort towards getting the best, coolest, new technology. >> nike has been doing it for decades. they are disrupting. >> can we say that under armour is a startup? >> it was. >> number four, target down after the rating is low word. the firm says target may have to suspend the stock i back program in the aftermath of a massive data breach. >> this happens every time you are here. >> i think we can go through the top 10 stocks without worrying. fax number three, johnson & johnson down more johnson & johnson down after they trailed estimates. some say they will not be able to sustain their growth rate. >> new patch is up seven percent. they are looking for a higher bid. can we have that bell again? >> a drumroll would be good here. >> blackberry surging nearly 10% after the department of defense says that the smartphone accounts for 90% of the devices. they are counting on loyalty from customers like in the u.s. government. >> basically what happe

nike prepping for the super bowl with a brand new cleat for athletes but part of this shoe is made by 3-d printers. (vo) you are a business pro. seeker of the sublime. you can separate runway diculousness... from fashionhat flies off the shelves. and you...rent from national. because only national lets you choose any car in the aisle... and go. and only national isanked highest in car rental customer satisfaction by j.d. power. (natalie) ooooh, i like your style. (vo) so do we, business pro. so do we. go national. go like pro. one of the miller twins has a hearing problem. and she's fed up with the daily hassle of her old hearing aid. so she got a lyric in r life and everything changed. which one? you'll never know because the lyric is in her ear. 100% invisible. you can't see it, and it's the only device at works round the clock with zero daily hassle. no batteries to change. no taking off and putting on everyday. in their report, a leading newspaper said "lyric appears to have overcome many of the problems associated with traditional hearing aids" sound good? call 1 800 350 3292 now

. >> day been taking the stairs the great thing about nike is it encourages you to move. i don't think they give you all the information how hard you are working but they do encourage you to take as many stepsas possible. >> what about for christmas. [laughter] >> we to. gerri: we talk about the best diet. >> i am not a big and diapers said we should eat what we like to eat but try to eat small portions five times a day keep your blood sugar going instead of eating three big meals try to eat five small meals about 400 calories each. gerri: do you ever eats a snickers bar? rebecca never craved a snickers bar. [laughter] >> my dad saying is pizza the civic is the carbonation of cards and proteins and fats. [laughter] >> that sounds like an excuse. >> show us some stuff. show us the easy than something more complicated. i will move out of the way. >> did not try this with high heels. [laughter] >> a full body moved so you come down into the squawked shoulders down then jump up to collect your stes. a place like home. [laughter] 123. when to three. don't john david just reach

one is nike. i saw him in a nike commercial land in something else. stuart: will he do we these? charles: if they win a super bowl. he may be obligated to. stuart: out of time but your take on an income in the quality and the democrats coming your way after this. cstnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where eve great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did in a little dorm room -- 2713. ♪ this magic moment ♪ ♪ this magic moment (voseeker of the suble. pro. you can separate runway diculousness... from fashionhat flies off the shelves. and u...rent from national. because only national lets you choose any car in the aisle... and go. and only national isanked highest in car rental customer satisfaction by j.d. power. (natalie) ooooh, i like your style. (vo) so do we, business pro. so do we. go national. go like pro. stuart: earlier i gave you

he lost the nike deal after his scandal. dennis rodman always seems to have a challenge getting sponsors and now he is in rehab. scandal and at least does not necessarily work well together in terms of ad dollars,. >> everyone of those contracts is language that allows them to get out of an agreement. the most common conversation among brand managers is that they will put millions of dollars behind this athlete and i don't know if they will cheat on their wife or raped some girl or killed dogs and that is real talk. >> that's also the biggest tie knot i have ever seen. we will move on to the super bowl of squash where people dress more conservatively. the jpmorgan turman of champions, it brings the best squash players together to compete in the grand central terminal in new york and we sat down with a three-time world champion, nick matthew, who spoke about how he got big-name sponsors. >> i think the venue speaks for itself. you see squash tournament around the world that have grass courts in front of the pier mids in cairo

nike the project $150, picking up the tab. are you with me? then got this tree. nike fan super bowl edition, or yellow. $60. something you might like. this is a jersey, $114. then the seahawks jersey. how much is this? dennis: no way that should be the same phrase as the broncos jersey, $150. cheryl: it is more money, $155. very good. now this is a lady's tee shirt. how much do you think this is andy like it? might be for someone special? dennis: $30. cheryl: that was wrong. finally i think you will dig this. this is the football and guess how much it is. it is affordable. cheryl: you are abetting the guy. dennis: that is fun stuff. cheryl: you like to make bets. who do you think is going to win? dennis: it has got to be peyton manning. the vindication of the broncos 27, seahawks 21. how about you? cheryl: interesting, we are very close. i also think it is going to be the broncos, going over a 3 point win, 27-24. i think you will be a close game. it will be a fun game hopefully. dennis: the official -- cheryl: next week. dennis: 2-1/2 point spread and you are goi

visa, caterpillar, nike, on the move higher. 10-year yield to get up. gold losing

for 10,000 years when they said nike they thought the god is the basic sportswear but when i say candied they don't think of candy crash been people. there is a little bit going on they have a trademark in europe and came to the u.s. and said we want to lew trademark so they gave them live mark but now it will be published which means anybody who thinks they you will see their registration can stop everybody from the man who made katy latent or anybody who uses candy. they are a long way from getting the trademark. melissa: hard candy. is that in jeopardy? >> no. absolutely not. the trademark rights arise from use. they are being a little too cute they did not register candy crash because they know they have limited rights it is dictated by their youths -- used. is the and disembarking go past level 31 then they could do something about it but the mere fact the use the word candy the colors get close if you put that up on the screen but our consumers confused as whole? no. i don't. not in this case. no. melissa: this is good news for you? >> i truly believe that. i believe there is no in

they are trying to order 50 million bloggers if they say something nice about nike. they have to disclose. won't the feds say they don't like the blurred lines? >> that's a great point. i think eventually you're going to see the ftc come in. as the rules get developed. you have to realize it's a newer thing. i start to think when you start seeing a beats by dre or another company that actually they -- i don't want to say terrorist a loophole associated with this. but dr. dre will go in and a lot of athletes and i deal with a lot of professional athletes, they're drawn to him and jay-z. i think that over time, you're going start to see that the fcc will kind of want to look at this a little more harder. >> chris, last question. if the fcc a backlash from fans and feel, hey, you suckered me. i didn't know it was an ad. >> i think in this case, fans are omfortable with it. it's in the cases there's a deception. i think that's -- ironically it's one of the reason it is makes it effective. many of these players really want to endorse the product. there's hundreds of playe

we know apple hired away someone from nike which was leading the washable development. not much -- wearable development. not too much around the television yet. i think we'll see one or two this year that will make the stock pop. david: let's talk about that because just about everybody i talked to have a little bit of apple stock they have never been able to sell off. that means, hold on to your stock until we get therelease of one of these products, right? for all the doldrums apple is going through right now, sound like once the products are introduced or at least one is introduced in 2014 the stock will pop? no yeah, absolutely. it will give that hope. it will give that sense ever excitement. apple is in a pattern of incrementalism. it is improving products and sending the stock up. this is buy and hole. once we start to see the products come out we have to rethink our position. david: that is great advice but let's talk about tim cook. i have got two more questions. one about cook which is he not, you think of the transformational leaders. obviously steve jobs. you

. >> they got kicked out or nike. it only makes about 8.5% of the world aluminum. they really got destroyed. all-around ball they've been trimming capacity in u.s., brazil, canada. it is already a big beat for them. >> it's still interesting because of the huge order that the lord -- that ford put in. f1 50elayed the new because they needed so much aluminum. not as good as victoria's secret or the ford f1 50. >> there's another element of tradition. we think about that. about: and a lot of people probably don't realize. >> they are getting kicked out of the dow. legere getting kicked out. >> how long did it take to script that encounter? it was planned in advance? he does so many wacky things that i have been forced to become the chief john legere correspondent. >> lucky you. >> no shortage of material. >> it works. rivalhave a haircut to chilton. he wears a gold unicorn horn around a chain. prexy looking for a fight area >> jon erlichman spoke to him at ces talking about paying customers to leaving other carriers, that subsidy. >> unlike my normal behavior, this i

then you have nike and him are -- under armour. off 1.25% there on the s&p. >> this is turning out to be very challenging start to the year after such a great last year. we are now down 2% on the dow jones industrials and 1.6% on the s&p 500. nowhere to hide. everything was lower. consumer discretionary taking it on the chin. along with energy. >> this is all in spite of the fact that we have gotten some very good economic data. the monthly budget statement coming in better than expected. exports the highest they have ever been. to 4.1%.erating unemployment dropping to 6.7%. the point is, the data has been pretty good, which suggests companies are doing well and should be making some money. >> a number of companies saying they would increase capital spending. all of that boding well for the market. the market did so well last year, it is quite possible that people are taking a little off the table. us. sherman is joining fill us in. >> we have some breaking news here, a story we have been reporting on for a few months now. we now k

some of the names that have been helping the dow along include nike, disney, united healthcare, caterpillar. we have a lot of stories stocks. emerging market currencies losing ground to the u.s. dollar. a day after turkey nearly doubled its rate. a look at how this action can rile stock prices back here. let's bring in sandra smith. >> these stocks that make up the dow jones industrial average may be u.s. corporations due to a large chunk of their sales overseas. a lot of future growth forecast for the companies in the dow jones industrial average had been built based on performance and the of merging markets. it can be a bad thing for u.s. corporations like caterpillar. it is key what happens in some of those of merging markets. this after we saw the s&p 500 last week suffer its worst drop in two years. sitting below 1800. one of the things as i handed back to you, when you see the currencies in countries like turkey, like south africa, argentina plunge, their purchasing power goes down. that means they are selling less goods from places like china and the united states to those countries

don't want to get you into talking about that, but i think it is obvious, having worked at nike and other companies as well , the common thrill there is looking out for your customers and doing the right thing for your customers in the store, getting a genuine relationship with your customers. that is always going to work and always going to keep the brick and mortar working right. >> what is the next innovation in store with customer service? >> it is looking at how people work in the space, going with products, helping people in stores, which is going to improve the customer service. >> all right, thank you so much. kris humphries, presumably -- currently with [indiscernible] about up, we will talk mary bharat and what her rival is planning on doing for the detroit automaker. morning, everyone. csx, the tomorrow, chief investment officer, michael ward, joining us. they have been moving coal for years. that party is over. what will csx be doing moving forward? that, look forward to tomorrow. >> i am scarlet fu, here with tom keene and michael. our guest host for the hour, michael krueger

visa, caterpillar, nike, on the move higher. 10-year yield to get up. about $18 today. >> quite a decline for gold. we are just about one hour away giants,nings for tech amazon and google. >> the air is pregnant with expectations. >> a good way to put it. google sold the motorola mobility unit. here with us for the hour is atter isaacson, former ceo cnn, managing editor at "time" but he is also known for his biographies on steve jobs, and many others. he will tell us about the next book he is working on. we're also watching another piece of news we have talked about, time warner cable reporting results. that was not the big news, but the big news is who is after them. >> it is turning into an epic takeover battle. >> the ceo robert marcus was talking about how he was sending over this takeover bid from charter communications. >> there are scale benefits associated with consolidating. we acquired insight several years ago and achieved meaningful synergies. >> you just not like the charter did --bid? company,ervalues our and it is significantly lower than

a watch makes more sense, and once you get down to those single function fitness trackers, like the nike fuel bands, because it's much easier to design a stylish piece of technology that does one thing. cheryl: brian? >> i think you'll see tech companies partner with louis vuitton, celebrities to get out there and say -- cheryl: to make them pretty. >> these are amazingly awesome, but those fuel bands have sold over two million year to date, and now we're starting to see shops. i foond one in new york, stops starting to get intimate be, interesting, gets the consumer excited. cheryl: i got one more christmas. my favorite gift, actually. liz claman's going to be at ces next week, what are you expecting? one blockbuster thing -- >> wearables, definitely. they''e going to explode. you're going to see companies big and small come out with wearables. i don't think there's going to be any big slash shi ones because they'll debut at their own events, or k-tv is going to get -- 4k-tv, and i think just more personalized gadgets that sort of use your personal data like fitness trackers, that's goi

we saw with him, he lost the nike deal right after his whole scandal. >> absolutely. >> dennis rodman always seemed to have a challenge getting sponsorship. now he is in rehab. scandal and athletes, that doesn't necessarily work well together in terms of ad dollars. >> everyone of those contracts has language that allows them to get out of an agreement. the most compensation i have amongst brand manager, jamie, i'm putting millions of dollars behind this athlete or this brand. i don't know if they're going to go cheat on their wife, rape a girl or kill some dogs. that's real talk. >> jamie, how much does race play into this? sherman brought that up, too. he took great offense of people labeling him a thug. he is a young guy. he got excited. he was up in crabtree's face. he said some things that were immature. he regretted it later on. all he did was taunt. in the nhl we have guys that drop the gloves and beat them in a bloody pulp. is race a factor? >> it certainly has come into play. this is a violent sport. these guys are -- >> he said per barbarians. >> people are rooting for these

nike, visa, nicole mentioned earlier, great numbers, debit card use going through the roof and american express looking fantastic. and speaking of earnings, facebook reporting strong earnings yesterday. but the big news was that the growth in the mobile sector, 53% of ad revenues in the quarter, the quarter before was 49%, running into jeremy chaplin, science and tech editor. jeremy has facebook finally figured out, didn't take long to cash in on the mobile space. >> that's what it looked like. they said as many as a billion people were using the mobile apps. an incredible amount of people strictly going on through the mobile app and you can tailor the ads there, a great way to make money. charles: that was only three quarters ago. said that facebook wouldn't make it and figure out mobile. we've got to give kudos to the team. like you were saying, there's not enough going on in mobile and bang, here they are. >> and what does it say for the entire space? everyone sort of worried about this and a lot of great companies out there, you follow them. all of these great names and they do grea

charles: better than the fuel ban by nike. is significantly better? >> it is good but we like this because of the simplicity and affordability of this. they have another device on the market now, apple is important because they are trying to get the word out, adidas has their own devices and in 2014 there's a rumor that algae will be getting into this space and a lot of companies are hoping to find the next big thing you are wearing on your wrist and over time -- charles: they don't cost much money. >> most are in the $150 range so what is interesting in 2014, you will see a melding of a small watch and fitness bans like this. charles: when i'm ready to put something back in my mouth and mesh comes out i can to get -- we need the next level. electronic muzzle. stuart: find it dirt cheap and at -- and other serious subject for you, talking about internet security breaches at snap chat and skype. two separate incidents. what is your reading on this? doesn't seem to me that they care. >> the overall message which is a dangerous one is tech companies aren

saw a story on this including the largest energy companies in the world, companies like coca-cola and nike which were quoted last week in the new york times talking about why they are putting climate change in their business strategy. it is not an environmental strategy. it is business strategy. there is access to natural resources that we need. let's face it. over the last 20 years, 663 million people around the world, one tenth of humanity have moved out of poverty. if we are going to continue to see that kind of economic development which is not only good for people but good for business because that means more middle-class people who can participate in the global economy we have got to think wisely about how to address climate change. stuart: i hear you. i hear you. i hear you. 600 million people who moved up to the middle class, that is largely china and india, largely. and they are not exactly greenie economies. are they? i am sorry i am out of time. it is a very big subject but we are listening to you and you got a point and we appreciate you being with us today but it is such a hug

be our manhattan stores on 40 second street, exclusive product, we transform the entire store to a nike product that looks unbelievable. tracy: our stage manager is the future rockets fans we would be remiss if we didn't tell you what was going on at the yankee stadium. >> get your cold beer, it will be outside so hopefully you know somebody to get hot chocolate. tracy: i love these outdoor games. ashley: that is another boon for your business. it is something different. i applaud the commissioner thinking out of the box, used to be on new year's day, this past weekend if you noticed and l a, the weather, playing hockey, great for the sport and great for the fan. tracy: how have sales been? with me, kids always buying sports equipment but i you seeing that across the board? >> absolutely. no matter how difficult the climate is, no matter how tough is people always buy from the kids, when kids play sports, grow lot of the gloves or uniforms. tracy: it is iraq that i tell you. ashley: we can get you a racket. all the super bowls of was leftover that doesn't get sold. what happens to that?