one of them is nike. really this is a global brand, and they've got a global imprint, but certainly they are one of the strongest performing names here in the u.s.. we like boeing, and you also like, you like visa. so these are names that i think have broad, multi-national appeal but are still strong u.s. names. >> exactly. nike really needs to focus outside its own domestic market. i think asia's going to be really important for nike in the next couple of year, that's really where they're going to focus for growth, that's why we want to be a part of this going forward. cheryl: what do you think's going to happen with boeing? their issues with their machinist union in this washington state, they're starting to build that triple 7x. we have seen aircraft demand in general globally, but what would a hiccup for boeing be, in your opinion? >> so when i come on your show, when i was in new york last october, i came on your show, and i talked about boeing. at that time really we were starting to see new orders

nike prepping for the super bowl with a brand new cleat for athletes but part of this shoe is made by 3-d printers. (vo) you are a business pro. seeker of the sublime. you can separate runway diculousness... from fashionhat flies off the shelves. and you...rent from national. because only national lets you choose any car in the aisle... and go. and only national isanked highest in car rental customer satisfaction by j.d. power. (natalie) ooooh, i like your style. (vo) so do we, business pro. so do we. go national. go like pro. one of the miller twins has a hearing problem. and she's fed up with the daily hassle of her old hearing aid. so she got a lyric in r life and everything changed. which one? you'll never know because the lyric is in her ear. 100% invisible. you can't see it, and it's the only device at works round the clock with zero daily hassle. no batteries to change. no taking off and putting on everyday. in their report, a leading newspaper said "lyric appears to have overcome many of the problems associated with traditional hearing aids" sound good? call 1 800 350 3292 now

. >> day been taking the stairs the great thing about nike is it encourages you to move. i don't think they give you all the information how hard you are working but they do encourage you to take as many stepsas possible. >> what about for christmas. [laughter] >> we to. gerri: we talk about the best diet. >> i am not a big and diapers said we should eat what we like to eat but try to eat small portions five times a day keep your blood sugar going instead of eating three big meals try to eat five small meals about 400 calories each. gerri: do you ever eats a snickers bar? rebecca never craved a snickers bar. [laughter] >> my dad saying is pizza the civic is the carbonation of cards and proteins and fats. [laughter] >> that sounds like an excuse. >> show us some stuff. show us the easy than something more complicated. i will move out of the way. >> did not try this with high heels. [laughter] >> a full body moved so you come down into the squawked shoulders down then jump up to collect your stes. a place like home. [laughter] 123. when to three. don't john david just reach

one is nike. i saw him in a nike commercial land in something else. stuart: will he do we these? charles: if they win a super bowl. he may be obligated to. stuart: out of time but your take on an income in the quality and the democrats coming your way after this. cstnut street the modest first floor bedroom in tallinn, estonia and the southbound bus barreli down i-95. ♪ this magic moment it is the story of where eve great idea begins. and of those who believed they had thpower to do more. dell is honored to be part of some of the world's great stories. that began much the same way ours did in a little dorm room -- 2713. ♪ this magic moment ♪ ♪ this magic moment (voseeker of the suble. pro. you can separate runway diculousness... from fashionhat flies off the shelves. and u...rent from national. because only national lets you choose any car in the aisle... and go. and only national isanked highest in car rental customer satisfaction by j.d. power. (natalie) ooooh, i like your style. (vo) so do we, business pro. so do we. go national. go like pro. stuart: earlier i gave you

put a chip in a suit. >> they're all doing that. >> nike's best. >> whether nike, adidas, undercarmor, going in to dick's, in to cabelas to -- >> play through the finish line, through footlocker, where you go. they're cheap stock, growing. better numbers. that's when i play. >> nike sponsoring england in the world cup. >> what about lulu? >> on a sponsored u.s. team? >> ask mike -- >> in terms of a beaten down name. >> i do want to buy it at some point. the market to themselves as far as -- >> wondered will they lower the bar? people are waiting for that. >> final trade. steve? >> tbf, short the 20 year. i can't believe rates aren't higher at this point. >> aetna long. >> and bought usb this morning. >> alcoa. >> that does it for us. not the governor. he's still talking. >>> "power" starts next. >>> thank you very much, scott. the governor of new jersey. that guy, chris christie, some believe the republican front-runner for the white house in 2016 speaks out and speaks and speaks. in the wake of a scandal here in new jersey. just a few miles from us, down in fort lee, old home town. f

nike the project $150, picking up the tab. are you with me? then got this tree. nike fan super bowl edition, or yellow. $60. something you might like. this is a jersey, $114. then the seahawks jersey. how much is this? dennis: no way that should be the same phrase as the broncos jersey, $150. cheryl: it is more money, $155. very good. now this is a lady's tee shirt. how much do you think this is andy like it? might be for someone special? dennis: $30. cheryl: that was wrong. finally i think you will dig this. this is the football and guess how much it is. it is affordable. cheryl: you are abetting the guy. dennis: that is fun stuff. cheryl: you like to make bets. who do you think is going to win? dennis: it has got to be peyton manning. the vindication of the broncos 27, seahawks 21. how about you? cheryl: interesting, we are very close. i also think it is going to be the broncos, going over a 3 point win, 27-24. i think you will be a close game. it will be a fun game hopefully. dennis: the official -- cheryl: next week. dennis: 2-1/2 point spread and you are goi

our insights to deliver that sets nike up for generation after generation. >> nike's new apparel will be especially important during this year's super bowl. -- van hornplained explained how nike is preparing athletes for the cold. >> we have a whole new range of innovations. it was a factor. it could be five degrees or it could be 50 degrees. i think providing those array of our breads and from an innovator standpoint gives us a lot more tools in the toolbox to deal with athlete needs. this is the first outdoor super bowl in a long time. being in new york and having a potentially cold-weather game is very exciting for us. >> how far is nike taking innovation? the company actually looked outside the sport for help. role injohnson played a developing this new 3-d shoe. the markets.r on olivia sterns is in new york. andluctuating between gains losses after the very surprising jobs report we had this morning showing that payrolls in the u.s. only increased by 74,000 in the month of december. at the same time, the labor department revised up the month of different -- the month of november.

stephanie ruhle sat down with the nike creative director. he explained how nike is innovating for the next generation. >> the level of the next generation of athletes and their expectations continues to grow. they get faster, stronger, more powerful. our insights to deliver that for that group of athletes. >> nike's new apparel will be especially important during this year's super bowl. it will be held at an outdoor stadium. nike is preparing for the cold. take a listen. >> we offer a whole array of new innovations. it was a factor. it could be 5 degrees or it could be 50 degrees. providing that array of options for the athletes just expand our presence, certainly from innovators standpoint, it gives us a lot more tools in the toolbox to be able to play with to service those athletes' needs. this is the first super bowl in an open stadium in a long time. it is exciting for us. >> how far is nike taking innovation? when developing the new super bowl cleats, the company actually looked outside the sport for help. olympic track sprinter michael

for 10,000 years when they said nike they thought the god is the basic sportswear but when i say candied they don't think of candy crash been people. there is a little bit going on they have a trademark in europe and came to the u.s. and said we want to lew trademark so they gave them live mark but now it will be published which means anybody who thinks they you will see their registration can stop everybody from the man who made katy latent or anybody who uses candy. they are a long way from getting the trademark. melissa: hard candy. is that in jeopardy? >> no. absolutely not. the trademark rights arise from use. they are being a little too cute they did not register candy crash because they know they have limited rights it is dictated by their youths -- used. is the and disembarking go past level 31 then they could do something about it but the mere fact the use the word candy the colors get close if you put that up on the screen but our consumers confused as whole? no. i don't. not in this case. no. melissa: this is good news for you? >> i truly believe that. i believe there is no in

they are trying to order 50 million bloggers if they say something nice about nike. they have to disclose. won't the feds say they don't like the blurred lines? >> that's a great point. i think eventually you're going to see the ftc come in. as the rules get developed. you have to realize it's a newer thing. i start to think when you start seeing a beats by dre or another company that actually they -- i don't want to say terrorist a loophole associated with this. but dr. dre will go in and a lot of athletes and i deal with a lot of professional athletes, they're drawn to him and jay-z. i think that over time, you're going start to see that the fcc will kind of want to look at this a little more harder. >> chris, last question. if the fcc a backlash from fans and feel, hey, you suckered me. i didn't know it was an ad. >> i think in this case, fans are omfortable with it. it's in the cases there's a deception. i think that's -- ironically it's one of the reason it is makes it effective. many of these players really want to endorse the product. there's hundreds of playe

and the pe of nike, your mid 20s, close to 30. that's pretty heavy for companies that are not growing. >> as we've been saying, the s&p is no longer cheap. probably not expensive. it's fully valued. >> i want to hone in on the idea that perhaps in a session like today people are reaching for safety. in order to do so they're liquidating some of their winners. we have seen some gains. large cap stock is where we're going. easily liquidated, right? is that what you've been noticing, mike, in terms of this rotation? >> i definitely see that. if you're going to hit the sell button, you have to hit where there's a bid. the thinner places aren't the places you're going to go. also, it's because these are the names that have been most active generally. as we rode the stock market up, these were the ones seeing the flurry of activity as well. we shouldn't so surprised when it starts to turn south. i think dan probably more than anybody on the desk had been highlighting the emerging market threat. i don't know how many times in the last co

we know apple hired away someone from nike which was leading the washable development. not much -- wearable development. not too much around the television yet. i think we'll see one or two this year that will make the stock pop. david: let's talk about that because just about everybody i talked to have a little bit of apple stock they have never been able to sell off. that means, hold on to your stock until we get therelease of one of these products, right? for all the doldrums apple is going through right now, sound like once the products are introduced or at least one is introduced in 2014 the stock will pop? no yeah, absolutely. it will give that hope. it will give that sense ever excitement. apple is in a pattern of incrementalism. it is improving products and sending the stock up. this is buy and hole. once we start to see the products come out we have to rethink our position. david: that is great advice but let's talk about tim cook. i have got two more questions. one about cook which is he not, you think of the transformational leaders. obviously steve jobs. you

to go shoot and finally jay rambo one twenty three via instagram what are your favorite nike sneakers of all time of all time are you a nike sneakers i am i would have to go just jordan once during one says why do i know she lines at them at the store because i mean that in the middle of the only thing i have people go not how do they know when is a new sneaker come all it's talked about for months before it's almost like the opening of oh where on the into on the internet you know sneaker heads like it's talked about like the opening for a movie there's i'll get up early. and drive by nike and they don't open till ten and it's quarter to seven and they were around the block weaving for a sneaker oh i feel like maybe like can i feel like you can probably skip that line when you maybe take me in there and we go get a pair of nike together we can go and let's go in together to get you some likes my younger son just. a new there's a new jordan oh yeah black and white yes if you see me of course. one guy. he's wearing it now anyway he's got a high because my brother will take you back i r

nike launching a new line in its speed symposium in new york city. the line is designed specifically for the super bowl, that will take place right across the river outdoors in new jersey. >> new innovations we can deliver, it was a factor. we have to look at it could be 5 degrees or 50 degrees. providing the array of options for the athletes expands our breadth. from an innovator standpoint, it gave us tools to be able to play with to deliver those needs. this is the first outdoor super bowl in a long time. being in new york and having it be potentially really cold is actually very exciting for us. >> nfl stars ray rice and lesean mccoy helped take the cover off of the new foot wear. >> nike always has the best gear for the players. they find ways, if you want to be warm, don't bundle up in all these clothing, he can still play in a fast level. cleats that are faster with enough protection. they find ways to do that. you are happy to be part of it as a player. >> spoken like a true spokesperson. the inspiration for the new cleats came from the track

what does that due to the way people perceive nike? >> we perceive them as a modern sports design company. i think that gives our athletes a competitive advantage for when they gear up with us. i think a proposal is to try new things, new ideas, and new ways of going to market. >> is there a point at which the gear is so good that it helps to protect the players so much the injury that it leaves players plane so aggressively that they cause more injuries. >> there is a rise in head injuries in some ways. we don't create the helmets. we do the pharaoh and footwear above. we have problems with physiology that really installed. keep it more comfortable. >> what are you going to do on sunday? >> i am watching the game. >> who do you like? great relationship with the broncos. you are from the northwest. >> there is some association there. >> i think it will be an exciting one. i'm going to watch it from my couch. >> thank you very much. .> thank you i will be watching from my couch. do not miss bloomberg tv later today. pimm fox will be sit

angie: topic number 3: nike's jump shot - nike sold a $1,500 shoe prototypewill the stock rebound? alan: i think nike still has a lot more upside but this shoe that they found, they dug it out of the groundit was a waffle design jogging shoe. now it's worth 1500 dollarsso look at the return on investment on that. this stock split just last december and we're back up to 75 dollars. loof for it to get to 90 and then when it gets to that level they look to split it again so it's got some very strong momentum as well. scott: i love having alan next to me because it's like cannon fodder. if you look at a chart and it's broken out of its trend lines to the downside, first stop 70. next stop 62. alan: lean on 68. that was the breakout a couple of month ago. angie: on to your bonus round question for today...name the most valuable team in the nfl according to forbes. is itthe dallas cowboys, the new england patriots, or the washington redskins? alan: it's dallas. scott: it's great to take football advice from a guy that looks like this so we'll go with dallas. alan: i played jv football. i

>> well, you know, it's certainly pretty hard to compete with nike. >> it is. >> nike's got a huge part of the market. they've got close to 70% of our business. but, having said that, we in an average finish line store today we have about 1,000 skus, about half of them are nike. so the underarmours and the adidas and the brooks and all the other brands, plenty of opportunity to do business with us, always looking for new initiatives. always wanting to be the first to the market with things. so those relationships across all of the brands are critical to us. >> you're known as a running shoe. i always want to know, is running ebbing? is it flowing? is it better to be more basketball than running? because, you know, we had a little piece this morning about michael jordan. 12 years after, he's still pulling them in, but i don't see any running figures that endorse shoes. >> well, we do about half of our men's business in running. >> okay. >> we do about a third of our men's business in basketball. and michael jordan's business is a very, very big and very important part of our business, an

but you're not going to expect those to last like a normal nike? >> not at all. >> reporter: he knows what some other shoppers told me they don't. that the stuff you find in and out let store often isn't sold in the main store and the quality of the merchandise doesn't stack up either. bay area representative anna eshoo and three other members of congress wrote the federal trade commission pointing out the merchandise found in outlet stores is often of lower quality than goods sold at non- outlet retail stores and urging the ftc to investigate deceptive and unfair marketing practices at outlet stores. this retail expert says outlet stores started out selling goods that were overstocked or defective but began manufacturing their own lower quality products to meet demand. >> i think what they do is they figure out the price point and work as hard as they can to produce products at that price point that's not inconsistent with their brand. >> reporter: he says the outlet stores could standing to more transparent. if not, they risk losing shoppers like

some of the names that have been helping the dow along include nike, disney, united healthcare, caterpillar. we have a lot of stories stocks. emerging market currencies losing ground to the u.s. dollar. a day after turkey nearly doubled its rate. a look at how this action can rile stock prices back here. let's bring in sandra smith. >> these stocks that make up the dow jones industrial average may be u.s. corporations due to a large chunk of their sales overseas. a lot of future growth forecast for the companies in the dow jones industrial average had been built based on performance and the of merging markets. it can be a bad thing for u.s. corporations like caterpillar. it is key what happens in some of those of merging markets. this after we saw the s&p 500 last week suffer its worst drop in two years. sitting below 1800. one of the things as i handed back to you, when you see the currencies in countries like turkey, like south africa, argentina plunge, their purchasing power goes down. that means they are selling less goods from places like china and the united states to those countries

a watch makes more sense, and once you get down to those single function fitness trackers, like the nike fuel bands, because it's much easier to design a stylish piece of technology that does one thing. cheryl: brian? >> i think you'll see tech companies partner with louis vuitton, celebrities to get out there and say -- cheryl: to make them pretty. >> these are amazingly awesome, but those fuel bands have sold over two million year to date, and now we're starting to see shops. i foond one in new york, stops starting to get intimate be, interesting, gets the consumer excited. cheryl: i got one more christmas. my favorite gift, actually. liz claman's going to be at ces next week, what are you expecting? one blockbuster thing -- >> wearables, definitely. they''e going to explode. you're going to see companies big and small come out with wearables. i don't think there's going to be any big slash shi ones because they'll debut at their own events, or k-tv is going to get -- 4k-tv, and i think just more personalized gadgets that sort of use your personal data like fitness trackers, that's goi

nike launching a new line in its speed symposium in new york city. the line is designed specifically for the super bowl, that will take place right across the river outdoors in new jersey. >> new innovations we can deliver, it was a factor. we have to look at it could be 5 degrees or 50 degrees. of optionshe array for the athletes expands our breadth. from an innovator standpoint, it gave us tools to be able to play with to deliver those needs. this is the first outdoor super bowl in a long time. being in new york and having it be potentially really cold is actually very exciting for us. >> nfl stars ray rice and lesean mccoy helped take the cover off of the new foot wear. gearke always has the best for the players. they find ways, if you want to be warm, don't bundle up in all these clothing, he can still play in a fast level. cleats that are faster with enough protection. they find ways to do that. you are happy to be part of it as a player. like a true spokesperson. the inspiration for the new cleats came from the track thanks to olympic gold meda

nike, visa, nicole mentioned earlier, great numbers, debit card use going through the roof and american express looking fantastic. and speaking of earnings, facebook reporting strong earnings yesterday. but the big news was that the growth in the mobile sector, 53% of ad revenues in the quarter, the quarter before was 49%, running into jeremy chaplin, science and tech editor. jeremy has facebook finally figured out, didn't take long to cash in on the mobile space. >> that's what it looked like. they said as many as a billion people were using the mobile apps. an incredible amount of people strictly going on through the mobile app and you can tailor the ads there, a great way to make money. charles: that was only three quarters ago. said that facebook wouldn't make it and figure out mobile. we've got to give kudos to the team. like you were saying, there's not enough going on in mobile and bang, here they are. >> and what does it say for the entire space? everyone sort of worried about this and a lot of great companies out there, you follow them. all of these great names and they do grea

charles: better than the fuel ban by nike. is significantly better? >> it is good but we like this because of the simplicity and affordability of this. they have another device on the market now, apple is important because they are trying to get the word out, adidas has their own devices and in 2014 there's a rumor that algae will be getting into this space and a lot of companies are hoping to find the next big thing you are wearing on your wrist and over time -- charles: they don't cost much money. >> most are in the $150 range so what is interesting in 2014, you will see a melding of a small watch and fitness bans like this. charles: when i'm ready to put something back in my mouth and mesh comes out i can to get -- we need the next level. electronic muzzle. stuart: find it dirt cheap and at -- and other serious subject for you, talking about internet security breaches at snap chat and skype. two separate incidents. what is your reading on this? doesn't seem to me that they care. >> the overall message which is a dangerous one is tech companies aren

saw a story on this including the largest energy companies in the world, companies like coca-cola and nike which were quoted last week in the new york times talking about why they are putting climate change in their business strategy. it is not an environmental strategy. it is business strategy. there is access to natural resources that we need. let's face it. over the last 20 years, 663 million people around the world, one tenth of humanity have moved out of poverty. if we are going to continue to see that kind of economic development which is not only good for people but good for business because that means more middle-class people who can participate in the global economy we have got to think wisely about how to address climate change. stuart: i hear you. i hear you. i hear you. 600 million people who moved up to the middle class, that is largely china and india, largely. and they are not exactly greenie economies. are they? i am sorry i am out of time. it is a very big subject but we are listening to you and you got a point and we appreciate you being with us today but it is such a hug

. >> still ahead on abc7 news at 4:00 why a pimp says nike is responsible for a violent beating that landed him in prison for a hundred years. >> and new at 4:30 muni bathroom battle. costs to keep buses running on time when the driver has got to go. >> also, michael finney taking your questions and will be here to answer them live. you can contact michael on facebook.com and on twitter. >> and taking a look at traffic right now on the skyway, it's about as smooth as it gets for drivers heading out of town, southbound on 101. it's a crawl for those folks trying to make their way east. one of t is that millions of peopleia will qualify for financial assistance. it's important to remember that the lower your annual income, the greater financial assistance you will receive. enroll now at coveredca.com. >>> the presidio will meet to discuss developing the site beside chrissy field. the three proposals are a museum by star wars creator george lucas, a cultural sent scombrer a facility to study sustainability and has the option to approve nothing there. >>> a portland pimp filed a lawsuit

the pimp blames nike for not warning consumers that shoes can be dangerous weapons. it seems that enhances the prison sentence. besides the financial benefit, the pimp wants warning labels to be added to all merchandise in the future. nike has no comment. >>> the targeting of conservative groups by the obama administration's tax agency is being chalked up to poor management instead of bad intentions. and there are indications what could not be done by intimidation may be tried through regulation. here's carl cameron. >> law enforcement officials have signaled there will be nor charges against irs staff for targeting groups for excess scrutiny prior to the 2011 elections, which they claimed irs mismanagement and misunderstanding of the taxes they enforce. and social groups on the right and left are up in arms over proposed limits to their political activity. >> somehow, we're going to make it as hard as possible. we're going to say no, that's not in the public good, not for the public good. i think that's crazy and we have to stand up and say, you know what? this is i

>> i want to thank nike tore bringing those over there. why anyone chose the meadowlands, new jersey, for a super bowl. >> that's a great idea? >> yes. >> did you watch the game in green bay? that's football weather. i don't want to see a dome. >> very quickly. saints or seattle seahawks. >> that's the toughest one. >> colts versus new england patriots? >> colts. >> all right. san francisco 49ers -- >> 49ers. >> 49ers. and the wbig one, the chargers against the denver bronx. >> bronx. all of our viewers in wisconsin and other states are laughing at us that we're so scared ton cold. >> broncos, 49ers, patriots and seahawks. one more thing. ♪ waiting is the hardest part ♪ every day is one more card ♪ you take it on the face, you take it to the heart, the waiting is the hardest part ♪ >>> time for one more >>> time for one more thing. first off, "red eye" tomorrow night is on at 10:00, not 11:00. and beckle will be on with steven baldwin. 120 pound lady named molly schuyler. quite impressive. she ate a 72 ounce steak in three minutes.

when you talk peers of lululemon, who are the peer snsz. >> nike. >> nike is one that has a small fraction of the business. >> nike is -- >> underarmour is not really in the space. i would compare underarmour to lululemon and both names have had their hiccups in the past. lululemon 24 times next year's earnings on a much, much lower guidance that came out from the -- let's just go to the desk. joe? who made a more compelling market? >> this is a name i've owned and i am afraid to buy this name now. that being said i think mike makes a very compelling argument as to why you can really catch the falling knife here. if you are going to do that, understand you need to do it with protection using options and you need to prepare this is not a trade you've got to hold this for more than three months. >> dr. jay, do you have any more conviction? >> i'm prinlg prejudice. i'm in the trade. long exactly as joe just out lined it. long march options in this one, i believe, judge. i'm betting the stock gets back into the mid 60s. i'm not betting it goes back to 80. i'm thinking it can get a little momen

be our manhattan stores on 40 second street, exclusive product, we transform the entire store to a nike product that looks unbelievable. tracy: our stage manager is the future rockets fans we would be remiss if we didn't tell you what was going on at the yankee stadium. >> get your cold beer, it will be outside so hopefully you know somebody to get hot chocolate. tracy: i love these outdoor games. ashley: that is another boon for your business. it is something different. i applaud the commissioner thinking out of the box, used to be on new year's day, this past weekend if you noticed and l a, the weather, playing hockey, great for the sport and great for the fan. tracy: how have sales been? with me, kids always buying sports equipment but i you seeing that across the board? >> absolutely. no matter how difficult the climate is, no matter how tough is people always buy from the kids, when kids play sports, grow lot of the gloves or uniforms. tracy: it is iraq that i tell you. ashley: we can get you a racket. all the super bowls of was leftover that doesn't get sold. what happens to that?

what would happen to nike if this was in sangha -- in san diego? maybe a jacket. great business opportunity. >> i want to hear about the photo. >> if i did not have a good enough prom photo, how about this? this is a love shot with the two of us. >> that is cute. i think it's more than cute. what direction are you going there? >> i'm just saying, he's a superstar. we will be back in just a moment. that wantorts teams to hold onto all the cards, we are talking to the ceo of the 76ers and the new jersey devils. ♪ >> live from bloomberg headquarters in new york, this is "market makers" with erik schatzker and stephanie ruhle. thought, thatwe is what target said about the hack attack on its shoppers credit and debit cards during a holidays. as many as 70 million people may have had personal data stolen. >> a showdown in the supreme court. trying to block area oh from from taking- aereo a broadcaster signal and putting in online. >> and for the first time ever, more than half the lawmakers on capitol hill are millionaires. welcome to "market makers pose quote and i'm

nike out let. >> i got these for $22. >> reporter: a $22 sale that comes with a catch. >> you cannot expect them to lass. >> reporter: he knows that what you find in an outlet store is not always sold in the main store and the quality of the merchandise doesn't stack up either. three members of congress wrote the federal trade commission pointing out that merchandise found in outlet stores the often of lower quality than goods sold at nonoutlet retail locations and urging the ftc to investigate this unfair marketing practice. outlet stores started out selling goods that were overstock or defected but began manufacturing their own lower quality product to meet demands. >> they figured it out and produced the product. >> reporter: the outlet stores could stand to be transparent. if not, they risk losing shoppers like this one who is now second guessing the allan schwartz she bought tonight they also want to come up with definitions for factory store and outlet stores. christin ayers, kpix5. >>> we have been waiting for this. and now it is back. >> bonus rainfall tonight. one more comin

what is the best practice of making an image -- nike in image? >> getting the story out -- >> every day. >> every day we see nike somewhere. >> it is almost an exclusive brand, on 57th street. you see the tourists go in. day. sadove, jobs you look at jobs created, up and down the spectrum. what you do better than anybody is you say to a designer, i will take on red valentino, we want this dress, we are exclusive. is that the continuing message? >> exclusivity is important, even at the low end. macy's going after relationships with designers. >> the ipo this year, montclair. steve sadove, what did they get exclusively right? >> they understand the fashion and the luxury and winter wear. that was a home run ipo. montclair flies off the shelves. >> the extra smalls, everyone from asia gets it. >> what is the role of a department store? a brand curator or a brand aggregator? >> i think it is a brand curator. >> when i walk into bloomingdale's across the street, it looks like a brand aggregator, a bunch of many ini shops. >> i don't think that is true

number 21 is nike. i like to think of nike as a stealth technology play, one of the masters of innovation i write about in "get rich carefully" and my charitable trust owns it too. the chinese orders weren't that strong, but i bet they will turn on the strength this year. and it will turn because the economy is getting better there. and the u.s. and western europe were very strong and they'll stay that way. i was honestly surprised that china didn't roar, but nike can be a counterintuitive stock. management has a great habit of fixing things quickly. it wouldn't be a stretch to see this stock trade as high as 90. up from $78.80, making it one of the most expensive stocks right now. it's a great growth company. and it will only do better as the year goes on. next up is pfizer. this is a company being challenged by the four horseman of the pharma apocalypse. did you see celgene today? a nice run last year. i think it will tread water in 2014. i see it as being hard pressed to go above $34. look, at the en

for example the american company nike many factions the majority of its products in prisons and does not need to enter into the international market eighty percent of prison populations are people under forty years old only fifteen to twenty percent of which are occupied it doesn't look so cool. tw trip. shay knew were there with those prisons don't want to meet the requirements of production. now we produce about ten kinds of goods furniture construction materials textiles but is a minor. even on a study conducted over the kiwis did you know a drawer with which the minister tried to support initiatives. the head of the ministry of internal affairs considers the heavy load on police officers to be one the main problems the province the ministry to implement these ideas. thirty four people were killed as a result of a series of attacks and clashes in the dock. this was reported by the french press agency or explosions killed at least fifteen people in a new release thirty seven in baghdad one of the explosions which killed nine people occurred in the car at a bus stop in the area foll

in oregon is suing nike for one hundred million dollars claiming that the company failed to include a warning on its air jordan stickers that they could be used as dangerous weapons after a used his own pair to beat a man. and other pimp this from the pacific northwest bill gates continues to pimp out your privacy and data to the n.s.a. and many other forgot the spy agency want to give a few bucks but rather than use a sneaker the boy says companies software products including skype as a dangerous weapon against the constitutional rights of unsuspecting customers of the products. gates to himself when he gets caught. welcome back this is r.t. international with almost all the votes counted early results from egypt's referendum suggest overwhelming backing for the country's new constitution proposed by the military backed interim government supporters of the ousted muslim brotherhood boycotted the vote colling it illegitimate and promising to challenge the results belcher reports from cairo now many people thought this would be the case as there's been a huge drive by the government an

the asylum seekers see if the un me to drift into a fine this time it is nike be with the kids in the youngest all forced to join to the troops until they leave the group stop and make the archbishop of commission process and had to face in captain carrot and theme going on at the envy of the fijian. he nods has lent his support to the county. if you choose to spend some time that these endorsements you'll get the views were taken to the tune of million units in two thousand and one tool. you also need a sibling still in the town of division state secrets defense i didn't know i need to kill. keep your christie can hide nine twenty she was on teen be of consequence would be the sense as forty eight he underwent the few teeth and is stored and two he applied for asylum. he still seen and to his cherished marcy d me and opened its shares to shut down and feed the crew shooting down of one beastie in pain. i then got little else. seven tells the cabin over the top the wild the ncaa could visit back home. they have. geeks. it's an old debate about to get out. not to be propagated it's an

in oregon is suing nike for one hundred million dollars claiming that the company failed to include a warning on its air jordan sneakers that they could be used as dangerous weapons after he used his own pair to beat a man another pimp this from the pacific northwest to bill gates continues to pimp out your privacy and data to the n.s.a. and any other forgot to spy agency want to give him a few bucks. but rather the news sneaker this pimp the boys is companies software products including skype as a dangerous weapon against the constitutional rights of unsuspecting customers of the pimps products will gates himself when he gets caught interesting i just don't questions to mix it appears we're flat backing from bill gates and he's not even paying us for it but isn't that the truth ever says he was what twice convicted of uplift it's all about bill bill bill bill well i thought of this when i saw somebody tweet out this photo of chris hedges chris hedges says we must either defy the corporate state or accept our extinction as a species we have been stripped of the power to express dissen

let's start with nike, down 7% this month. obviously they count on the emerging world for a big slice of their growth. >> they do, tyler. nike has about 15% exposure to emerging markets. brazil is very important. china is very important. they have been making great strides in those markets, and their numbers have been phenomenal until now but you have to worry at some point, not only the effect, does the economy there come home to roost and start to hurt revenue and margin numbers, which have been so strong to date. >> are there other u.s. household names in retail that are in the same basket as nike? >> well, it's mostly the consumer product names, beverages, restaurants like yum brands will have significant exposure in emerging markets. luckily, most of the retailers that we have in the u.s. don't have huge exposure. obviously walmart's got a little bit. but you know, it's consumer products, beverages and those kind of stocks that you really have to watch out for. >> what about ralph lauren, so forth. those? >> sure. what's

. >> nike is built by designers. it started with a frustrated athlete that said i am going to make a product. it started with authenticity. it is different. wrote a letter talking about how his running shoes were superior and he signed a letter off by saying you are no longer unimportant. >that is the voice of nike. that voice should transcend not just what is penned in a letter. that they behave, the culture they have as a company. >> i think it is cool. >> what? >> how all of this is changing and you have to be authentic. a is no longer the sky as football player and he is sitting on a car saying you have longer by -- it is no this guy is a football player and he is sitting on a car saying have to come by this car. -- buy this car. >> relevancy is important. social media is like running a newsroom. you have to be relevant and have your pulse on the audience. what are they interested in and what is driving them? you have to create stories to create content, provocations, questions, or answers that are relevant to th

these are your nikes. these are your filas and your reeboks. that's your fubu. this is your michael jordan this is your michael jordan gear. this is your polo. this is your nice 501 jeans, you guys. this is what you sell yourself for. who speaks spanish here? can you read that? [ speaking spanish ]. >> what does that mean? >> something about sexual assault. >> sexual assault. >> warning you about sexual assault in prison, how to protect yourself against it. >> the inmates are in essence the deterrent that will guide these youth back to a life of contributing to society. >> this is the building we live in, north block. and this building they have little small cells that are 9 x 4, nine feet tall, four feet wide. that's smaller than a walk-in closet, you guys, but yet two men live in those cells in that building. look where you at, man, you in a cage like an animal. have you ever been to a zoo? >> yeah. >> the cages for the monkeys are bigger than this, right? okay then, so what does that tell you about herself. >> they got more freedom than this. >> the animals g

. >> art knew exactly what he was getting when he found these nike's on sale. >> these are $30 and a 30% sale off of that. >> but you're not going to expect those to last. >> he told me other shoppers, the stuff you find in an outlet store isn't sold in the main store and the quality of the merchandise doesn't stack up either. today, bay area representative, anna, and three other members of congress wrote the federal trade commission pointing out the merchandise found in outlet stores is lower quality. urging the ftc to investigate unfair marketing practices at outlet stores. >> it's not clear that consumers can't understand what's going on. >> retail expert says outlet stores started out selling goods that were over stocked or defective, but began manufacturing their own lower quality products to meet demand. >> i think they figure out what that place printed and work out as hard as they can to produce product at the price point. >> the outlet stores could stand to be more transparent. if not, they risk losing shoppers like this one, who is second guessing the ones she met tonight.

. >> it's called nike vapor carbon 2014 elite football cleat. they're debuting this thing at the super bowl. it helps with a certain aspect of pushing off. we're going to bring in our science guru. >> let me guess, zack. >> zack. >> what's up, zack. >> what up? >> what gets 3d printed. t the basis you cee it on the screen. what's cool, it was 3d printed. they were able to create the shoe in six months. if they'd used regular ways it would have taken two, three years. >> how do they streamline the process so fast? >> using 3d printing. if they have an idea, create it on the compute, pop it out quickly within hours. >> what they say the shoe does, eliminates zero step that second or half second where you have to dig into the ground and push off. that's like the zero step. and they're trying to eliminate that, right? >> not eliminate, but any seepage that occurs. >> not slipping backwards. >> like traction on a car. >> right. >> like tires. >> but not all players, but a handful of players, will be wearing these shoes at the super bowl. >> you can p