what does that due to the way people perceive nike? >> we perceive them as a modern sports design company. i think that gives our athletes a competitive advantage for when they gear up with us. i think a proposal is to try new things, new ideas, and new ways of going to market. >> is there a point at which the gear is so good that it helps to protect the players so much the injury that it leaves players plane so aggressively that they cause more injuries. >> there is a rise in head injuries in some ways. we don't create the helmets. we do the pharaoh and footwear above. we have problems with physiology that really installed. keep it more comfortable. >> what are you going to do on sunday? >> i am watching the game. >> who do you like? great relationship with the broncos. you are from the northwest. >> there is some association there. >> i think it will be an exciting one. i'm going to watch it from my couch. >> thank you very much. .> thank you i will be watching from my couch. do not miss bloomberg tv later today. pimm fox will be sit

stephanie ruhle sat down with the nike creative director. he explained how nike is innovating for the next generation. >> the level of the next generation of athletes and their expectations continues to grow. they get faster, stronger, more powerful. our insights to deliver that for that group of athletes. >> nike's new apparel will be especially important during this year's super bowl. it will be held at an outdoor stadium. nike is preparing for the cold. take a listen. >> we offer a whole array of new innovations. it was a factor. it could be 5 degrees or it could be 50 degrees. providing that array of options for the athletes just expand our presence, certainly from innovators standpoint, it gives us a lot more tools in the toolbox to be able to play with to service those athletes' needs. this is the first super bowl in an open stadium in a long time. it is exciting for us. >> how far is nike taking innovation? when developing the new super bowl cleats, the company actually looked outside the sport for help. olympic track sprinter michael

our insights to deliver that sets nike up for generation after generation. >> nike's new apparel will be especially important during this year's super bowl. -- van hornplained explained how nike is preparing athletes for the cold. >> we have a whole new range of innovations. it was a factor. it could be five degrees or it could be 50 degrees. i think providing those array of our breads and from an innovator standpoint gives us a lot more tools in the toolbox to deal with athlete needs. this is the first outdoor super bowl in a long time. being in new york and having a potentially cold-weather game is very exciting for us. >> how far is nike taking innovation? the company actually looked outside the sport for help. role injohnson played a developing this new 3-d shoe. the markets.r on olivia sterns is in new york. andluctuating between gains losses after the very surprising jobs report we had this morning showing that payrolls in the u.s. only increased by 74,000 in the month of december. at the same time, the labor department revised up the month of different -- the month of november.