this pgram in 1996. >> the things that i've done in my life, i tnk the thgs we do at pixar, these are team sports. they're not something one person does. you have to have an extraordinary team because these are... you're trying tolimb a mountain with a whole party of people. a lot of stuff to bring up the mountain. so one person can't do it. >> rose: george clooney, a new movie,nd steve jobs, an preciation when we contie. captioning sponsored by rose communications from our studios in new york city, this is chare rose. >> rose: george clooney is here. he started as an actor but he became director and he became the complete film maker. he's a writer and a producer, a director an an actor. here's some of his work over the years. >> i'm seeing someone for the first time, you could be passing on the street and you look at each other for a few seconds and she's... there's kind of a recognition. you both know something. then the moment is goonened it's too late to do anything about it and you always remember it because there was there and you let it go and you think to yourself what if

of everything he did. if you look at his history, he viously was involved with pixar and movies and so forth. he cared a lot about how the average person, the average human around the world consumed things. was it beautiful, was it artistic, was it clever. if you look at the apple stores and the art there, over and over again he is a combination of technology and artists. an analogy would be from history would michelangelo who did both. there were very, few such people in history. >> rose: it is often said about him that he understood design better than anybody else. and in saying that, some people did not recognize that he understood techlogy. you are a technologist. you are formally a chief technology officer at sun miosystems and have d a distinguished career and came out of that kind of academic background. steve had a different academic background but most people in technology gave him credit for his understanding what about technology. >> steve was so brilliant that he was able to actually stay in those fields, that is what was so extraordinary. when he was running next, i and

and at pixar. his family truly was a loving close family and all four of his children and his wife and mona simpson, his sister. they're all there when he's in his last days. there is a closeness and a love that even though he worried. so when he told me he did it because his kids may not know him. that wasn't exactly satisfying. he said i want to do it because there will be a lot of books written by me and nobody will know the real, my side of the story. he said i want to do it because want to tell the tale. i think he wanted to do it because he knows history, he loves history and he thinks of himself as you said in the introduction of being part of a flow in history in which we build on the people before us and try to leave something for the people behind us. and he wanted people to know that. this is a question i never really had answered. even in the end he said i had trepidation but i'm really glad i did this. i kept saying why are you so glad you did it. he said well,'m really glad i did it. i couldn't figure it out. >> charlie: there was a moment in which you told me while y

upset because he was running pixar and next, and both were hemorrhaging money. what he ends up doing is creating a great operating system at next that 'en has to buy. once he left apple, the people running the firm after a while can't even create a new operating system. so they end up having to buy next for the unix-based kernel of the operating system and they get steve back. likewise, pixar, the rendering computers, and there was a guy there making beautiful animated shortsz to show how the machines worked. steve loved that artistry, and eventually pixar comes an animated digital movie company. >> brown: the commitment, the maniacal sense of design. >> right? >> absolutely. >> brown: and yet what you describe here-- you sort of see it on the cover, this sense of almost designing himself, i mean, studying his own stare, for example. did you come to think of him that way? >> yeah. he loved to be the maestro at product presentations. he invented many, many things, but one of the things he invented was this amazing unveiling of products where the heavens part and the lights shine down and

, he bought a tiny graphics company called pixar from "star wars" creator george lucas. it's first film "toy story" was a four year project involving a team of computer scientists, artists and animators and the company became a force in the film industry with a string of major hits. then, a decade after leaving apple, jobs returned in 1996 and the company began a turnaround. jobs' legendary sense for what people would want, led to a creative flood of revolutionary products-- the ipod and itunes. >> today, apple is going to reinvent the phone. >> reporter: as well as the iphone, and more recently, the fastest-selling tech device ever-- the ipad. he also held more than 300 patents, including one for the 1998 imac's unusual design. but there were also criticisms aimed especially at the allegedly low wages and labor practices used by apple suppliers in china. in one such incident-- seen on the "newshour" earlier this year -- the company was accused of bei slow to respond when chinese workers building iphones were poisoned by toxic chemicals. jobs' own health became an issue as well. he

picks up this little company pixar and he's just got this incredible eye for talent. and actually we have a lovely piece in the issue by aaron sorkin where he talks about jobs giving him a call and asking him to write this movie. and he says he's always wanted to write a movie and didn't want to fail his daughter. and there was a pause and steve jobs says, write about that. and it's a wonderful insight in jobs because he's hearing sorkin and then he's thinking, wow, what a universal thing. the fear of failure and how that should be a movie. >> he buys pixar in the wilderness years. he buys pixar for $5 million, ends up selling it back to disney for billions less than ten years later. what he learned by failing is what made him the remarkable figure he became. >> there are often stories of people who have been fired and that turning out to be the best thing that ever happened to them. >> you totally learn. >> you totally learn. >> i learned so much. ultimately, it is liberating. >> you find out what you're made of. >> it's liberating in a sense because the struggle to sort of redefine

excellence? >> he created an extraordinary thing and not only in apple, but in pixar and disney. walter writes about steve's management style which can be trying. he uses the phrase you're either a genius or a word i will not say on television. he was passionate about what he believed in. he structured the company around himself and his own perfectionism. and i think he lost a lot of people because he had a vision that everybody had to accept. and it was this vision of purity. as he said himself, i love simplicity. and he kept on making things simpler and simpler and cleaner and cleaner and purer and purer. and you had to sign sign on to that. even the building and the interiors reflect everything that he did. i remember he came to our offices to show us the ipad a couple weeks before it was out. and i just had mentioned in passing, i'd been to the new apple store on the upper midwest near where i live. he went in -- said the marble from that store is from perugia and it's from the northwest corner of the quarry because it's a little bit lighter and stronger and i went there and

things he did with apple or pixar, he had to create himself. they were 17-year-olds living together, no money, got a $25 parking ticket, they were walking in san francisco and she was just very anxious about the fact that they had no money. steve jobs responded at 17 years old by reaching into his pocket, pulling out the last few bills and change they had and throwing it in the ocean. and she bust out laughing. but that kind of sense that he would make it no matter what i think was there from the start. >> and he did create himself. there was a story of how even his attire, the jeans and the mock turtle neck were all an invention. if cameras came, he would change clothes and then put those on because he had invented himself. >> he was very savvy about controlling every single detail all along the process when a color didn't exist for a computer, he would have a special color invented to be just the right one he thought it needed. >> there's a way to tie steve jobs to the occupy wall street controversy or story through the words. i'll just get to this, though, in the "wall street jou