viacom as a potential acquisition candidate and the longshot is netflix. right now when you look at that services business, the $50 billion per year, in our opinion, the evaluation, $450 billion in services, they cannot trip over their shoelaces on services. specifically on the content piece. now they need to put more fuel in the engine from content. a. ee them do that with m & emily: you believe content is not necessarily king. the fact that they don't have all the contact in the world, is that a game changer? >> distribution is king. the biggest news apple made is they are moving away from the device and hardware strategy and letting viewers access it on their televisions this year. emily: apple has to have shows that people want to watch. >> the majority of o.t.t. subscribers are watching more streaming content on their smart phone than they are on a dwirs device. not a single netflix, amazon or google show is in the top 10. the number one show is "friends" for which they paid $100 million this year. emily: friends reruns are never going to die. what do

we talked about cbs viacom as a potential acquisition candidate and obviously, the longshot is netflix. right now, when you look at that services business, the $50 billion per year, in our opinion, the $450 billion in services, they cannot trip over their shoelaces on services. specifically on the content piece. they need to put more fuel in the engine from content. we have seen them do that in m&a. that's something we see later this year. emily: you believe content is not necessarily king. the fact that they don't have all the original content in the world is not necessarily a game changer? dan: that's right, i completely -- >> i completely agree with dan. the biggest news apple made is they are moving away from the device and hardware strategy and letting viewers access apple plus on their smart televisions this year. that's a game changer for apple to really become the portal through which they are accessing their streaming content or building their individual skin -- skinny bundles. emily: apple has to have shows that people want to watch. >> they have a billion subscribers and a b

content side, a couple of platforms like hulu which is owned by disney and pluto tv which is owned by viacom that have really leaned into the ad-supported model. versus the subscription -supported model. a majority of consumers support an ad-supported model rather than subscription-based. which is why you see hulu, 70% of their users are ad supported. the last, which get the least amount of attention is the data race. television advertising today is bought and sold the way we have been doing it for 30 years. off a few thousand set-top boxes on nielsen that are trying to extrapolate the behaviors of 300 million americans. marketers are saying that does not work. we have begun seeing companies , like samba tv, for example, a company that has software on most television manufacturers and devices. they are in 25 million televisions across the world. they are able to provide real-time data for marketers , a breadth and depth that has never before been available, that is driving higher roi for the marketers. for no other reason, we will see ad dollars continue to migrate to streaming and smart-con