tv The Great Disrupters Businessweek Anniversary Bloomberg August 22, 2015 1:00pm-2:01pm EDT
emily: from the earliest days, paypal's story is a silicon valley legend. now, this payment giant is in the midst of a makeover. >> it is regeneration. emily: preparing for what it believes is a revolution in commerce. >> the market could be as large as $25 trillion. emily: what does mobile wallets and a growing consumer class mean for the future of this newly independent, publicly traded company? that is all coming up when we
take you inside paypal. i am emily chang and welcome to a bloomberg special, "inside paypal." after 13 years, e-bay's crown jewel is going out on its own again. we give you an inside look at the payment processor's business to show you what the future holds for mobile payments and paypal. but first, even if you have never shopped on ebay, you have probably used paypal without knowing it. i recently went on a search to find out the ways you can use paypal in the wild. take a look. here at whole foods, an apple pay partner, paypal's breakthrough technology actually powers every single apple pay transaction.
ok, thanks. i just hold the phone up here, i will input the pass code in. paypal technology also powers transactions for airbnb and taskrabbit. you can use your paypal account to order an uber. speaking off, let me call a car. paypal is spending big on acquisitions, betting big on the move to mobile. >> mobile is really driving one of the most fundamental shift in human behavior we have ever seen. emily: the shift to mobile is still in its infancy. figuring out how people will spend money in the future may be
paypal's biggest challenge yet. these twentysomethings may look like they are just texting. >> and then how much was it? >> $25. emily: they're are actually paying each other back for lunch. it allows users to transfer money from one bank account to another. separate checks no longer necessary. the expansion of mobile technology has analysts calling for growth in mobile payments, a massive opportunity and challenge for a payment giant like paypal. >> the biggest hurdles paypal will face going forward is reinventing the brand and themselves as a company at the forefront of the payment space. emily: total transaction value is predicted to grow 43% annually over the next five years, hitting $4 trillion by 2020. when mobile purchases will make up about 7% of all transactions. >> i think the runway is wide. emily: idc breaks down mobile payments into four categories.
mobile commerce or buying goods online using your mobile device, nfc payments for things in stores using apple pay or android pay, and barcode payments where a barcode is scanned at the point-of-sale. idc expects all four mobile payment types to have growth through 2020. paypal has invested heavily in mobile, buying startups and building products that facilitate transactions and all double payment categories and competition is heating up. >> investors are really looking for this to get even more competitive as we have apple, google coming into the marketplace and there is always other smaller players. like square and stripe.
emily: the ceo wants the mobile presence to be different. >> we are working with merchants like subway and burger king where a consumer can use their mobile phone to order ahead, to skip the line, to get loyalty. it is not just tap and pay, it is a value proposition change. >> take vacation back. emily: efforts to simplify mobile transactions are already paying off. >> the strength in working with paypal comes down to mobile. mobile now makes up more than 20% of our total sales at hsn. >> consumers really value being able to book travel without typing in a lot of credit card information through secure means. paypal has been extremely popular with our consumers. emily: to stay at the forefront, paypal will rely on young developers to innovate new features and create fresh usage for payment technology.
>> i love the social feed. it is one of those things where a lot of people say "why would i share my payments?" but it is so fun to scroll through the feed and check up on people and see what they are up to. emily: trading a penny for your thoughts is a brave new world. just how big and how brave paypal's new world turns out to be depends on its ability to expand into new markets. how does paypal plan to quickly reach consumers in india, the philippines, and mexico? we take a look coming up. ♪
.emily: paypal has long facilitated payments across borders but now that the company has separated from ebay, international growth is paramount to an independent paypal's bottom line. >> the payment business is very tricky to do in emerging markets. there is a lot of work that has to be done but that globally is where i think a lot of the growth is for a lot of players. emily: paypal has big plans to expand to the digital remittance industry and an impact on the movement of money around the world. once a week, hong kong's domestic helpers converge on the city on their day off to run errands, shop, and send money to relatives at home. it is a long observed ritual that could soon be obsolete. >> if you want to send money to a loved one overseas, you stand in line, you give cash, you know, there is a large percentage of the cash that is taken to send money to someone overseas who stands in line to get cash in a high crime area.
we think that technology can fundamentally change that equation. emily: many companies are working to change the way consumers move money internationally and paypal is one of them. with operations in 203 countries, the company is expanding, and tackling regulatory challenges in markets all over the world. >> what we do in one country will not always be the same in another. we keep the data in countries. you have to set up servers and data centers within the country in order to operate. so just the operational impact can sometimes be quite extensive. emily: in 2014, paypal expanded into 10 more countries, capitalizing on a potential 80 million users according to euro monitor international. this year, the company leapt into the international remitted assistance by requiring san francisco-based money transferring, acquiring the san francisco money-based
transferring company xoom. expansion into developing markets is crucial to paypal's long-term growth. >> the xoom acquisition is a great example of the broad reach of that payments are making. there are a lot of underserved customers in the payment space. emily: the idea consumers could soon have a cheaper, easier, cashless way to use money around the world is a game-changer. but there are hurdles. paypal relies on the traditional banking system to complete international transactions, meaning when banks shut down, paypal does also, as one greek startup founder found first hand.
>> we depend on web transactions, so having a block imposed on the difficult gateways actually prevents our operation. emily: despite the challenges, the vision of a simpler digital payment system looks achievable and the opportunities for growth and the international business is limitless. >> one of the things that gets us so excited is for as fast as we have grown, we still think we have 90% of the world's transactions left to digitize. it is a really, really encouraging thing for us. emily: for all of the optimism about limitless potential for international growth, competition is also on the rise. >> of course, i am talking about apple pay. >> the biggest competitors are just coming into markets now and that would be apple pay and
google. i think the marketplace has been waiting to see what these two big tech giants do in the mobile payment space. emily: how does paypal compete against the flood of startups and tech behemoths like apple and google entering the market? they say a reputation as a secure digital payment processor is the key. >> for sure, i would also say it is a big part of their brand equity. emily: paypal processes more than $235 billion in transactions a year for 165 million customers and 10 million merchants. all of that volume creates unprecedented security challenges. >> bottom line, i am not sure if there is anything -- emily: paypal has several hundred security experts working in the u.s., asia, europe, and israel. it is that army that has protected paypal from a major cyber security breach. >> the fact that they have not disclosed a major attack in a major breach of consumer information is a good sign. emily: that doesn't mean the bad guys aren't trying. >> paypal would be a real prize for any of them.
emily: which is why they are spending big on making sure no one gets that prize. what are you doing to ensure the security of transactions? >> we invest heavily in security and our goal is to be world-class in being able to protect ourselves. emily: that includes spending $60 million on israeli security firms to help customers predict cyber attacks and another $285 million for a cloud payment company and $800 million for payment platform brain tree which powers payments for everything from apple pay to airbnb. paypal has been criticized for innovating through acquisition. but it's deep pockets could be its biggest asset as an independent company. >> fraud detection is huge. i think it will propel them over the next decade. emily: and keep paypal relevant.
the man charged with securing paypal's relevance is the new ceo, dan schulman. i got a chance to sit down with schulman just minutes after the stock started trading on the nasdaq. and asked about his strategy for rivals as well is what it is like dealing with activist investor carl icahn who pushed for the spilt before it happened.
>> i literally just met the guy for the first time. he seems great. he was wearing cowboy boots. seems very confident. seems like he is excited to take the company forward. emily: the man leading paypal into the future is known for his unique look and for expanding international footprints like american express. >> he has mobile experience, he has technology experience, understands payment. he is a seasoned, global leader. emily: will that be enough to
keep paypal on top in an ever-changing landscape? i sat down with paypal's new ceo and asked what paypal can do now without ebay. dan: being an independent company changes some things but not others. the thing we will always focus on is how do we innovate for our customers going forward. being an independent company allows us to be a true neutral third party. we are the largest digital payments platform maybe in the world and by being neutral, it allows us to partner with retailers and others that maybe we couldn't have were we a part of ebay. being truly neutral and focused on customers is a huge advantage. emily: you work with apple and google and compete against them. apple is doing apple pay. what is the biggest value for paypal in mobile that these guys don't have?
dan: one of the things we have that no other player has is we are truly an agnostic platform. we integrate any payment type for merchants. not just the paypal digital wallet, which has 169 million customers around the world, but we also integrate apple pay into that or other forms of payment. we really want to be a full-service payment partner for merchants and being technology agnostic, operating system agnostic, gives us a tremendous advantage. emily: apple pay, though, has so many credit cards, so many users. they have all of our information. how do you compete? dan: paypal has been around for 15 years and we have had competition throughout our 15-year period. from the time we were acquired by ebay, competition year in and
out and by focusing on the needs of customers, whether they be consumers or merchants and innovating around that, we have grown to be 169 million customers across the world. last year, we processed 4 billion transactions and we partner with a lot of people so we don't always compete. we partner. in fact, when apple pay announced, over half of the partners for part of apple pay integrated through the paypal platform. emily: let's talk about facebook. facebook is sort of the dark horse. the guy who used to run paypal is running facebook messenger. what about facebook and other messenger services that could try to get a cut of what you are taking? dan: paypal is the world's largest peer-to-peer platform. venmo is growing. it is the way the millenial
generation moves and uses money. our platform allows people to transfer money easily and inexpensively. and we can partner with any of the different platforms to help them to do that. i think in our future, there will definitely be a lot of partnerships with technology companies going forward. if you think about it, we have 17,000 people across the world and all we do is focus on digital payments. they have platform advantages, we have platform advantages. potentially bringing those two platforms together in a partnership can create very powerful value propositions for consumers. emily: what is it like working with carl icahn as a shareholder? and he is not just any shareholder. dan: no, he is not, but we have shareholders across the world right now from our early trading. there is a lot of interest in
paypal. what we really want to focus on is creating a great company going forward. focus on customers, what customers need. if we can do that, hopefully it will be a great investment for all shareholders. emily: what about carl specifically? have you talked? dan: we have not. i have been on a roadshow speaking to tens and tens of different investors, getting their feedback, learning what they expect from us, what growth opportunities they have for us. it has been tremendously valuable i think for both parties. emily: are you worried about potential agitation? dan: i am not. carl and other investors are all the same. they want great value to be delivered for investors and great value to be delivered for customers. as long as we stay focused on that, that is the thing for us to do.
emily: a lot of people talk about paypal as an acquisition target. alibaba would love to buy it. what do you think is going to happen? dan: we were split apart to create two great companies. we were set up to really capitalize on the changing chessboard that is going on in digital payments right now and we have tremendous opportunity. our addressable market now could be as large as $25 trillion and focusing on that and delivering value to those customers will deliver value as an independent company to shareholders. emily: you see paypal staying independent. dan: i do. emily: you are working on an acquisition at xoom. you bought braintree a few years ago. what other kinds of acquisitions might we see?
what are you looking at? dan: we look at opportunities organically and through potentially using our balance sheet. we have a strong sheet. we have launched with no debt. obviously that is a competitive weapon for us. we did our first announcement of an acquisition, which allows us to get to the international remittance market. it is a $600 billion market that i think is ripe for disruption. we think it is possible for people to have an easier way for people to send money to their family. we think about organic, home-grown solutions like one touch and looking across the payment spectrum of potential companies to acquire. emily: some of the critics say that paypal has innovated by acquisition and there has not been a lot of innovation from within. dan: take a look at what we announced on our earnings a couple days ago. we see expansion of one touch, which is the biggest improvement
in the checkout experience in the past five years. that was started with our braintree platform but quickly expanded to the rest of the paypal payment flows. we could not have done that if we had not upgraded our payment platform within paypal significantly. we've spent the last couple of years upgrading our payment platform, upgrading our technology stack. and we can now innovate what used to take us months and months we can do in days and sometimes minutes. emily: most important international markets for you. dan: we have half of our revenues from overseas right now. we are fully a global company . if you look at every single region across the company, they are all growing. emily: he has his work cut out
for him as he navigates the untamed waters of the digital payment industry. competition is fierce but as chairman of the board john donahue points out, paypal has laid the groundwork to stay ahead. john: the thing you have to keep in mind is payments is a really hard business. paypal guarantees every transaction for the consumer and merchant. paypal has proprietary risk models that allow it to process $240 billion of volume with less than 3/10 of a loss. while guaranteeing performance. paypal has almost 10,000 customer support representatives that are there if you have a problem. i think the real future is to leverage that and allow many of these technology partners to build on top of them. emily: the fast, simple, affordable movement of currency is at the heart of a thriving global economy and as an independent company, paypal is in a position to impact consumers and markets worldwide. it is up to paypal to take
betty: he is the billionaire media mogul who calls himself a country boy from tennessee. dish network founder, charlie ergen. for the first time on bloomberg television, he weighs in on the seismic shift taking place in television. he plans to become the next big wireless company and why he may be looking to merge with that guy, the pink t-shirt wearing t-mobile ceo john ledger. but the famously tough boss faces questions about his management style. charlie: we have high expectations, and if you are not somebody who is used to high expectations, you're just not as comfortable here.
betty: join me as charlie ergen dishes it all out here at "titans at the table." i am betty liu. welcome to "titans at the table." dish network founder charlie ergen has always been known as something of a fearless renegade. from being thrown out of casinos for counting cards to selling satellites out of his car in colorado. he led a group that started echostar in the 1980's and then started dish in the 1990's. in the process, he has become one of the bridges man in america, worth more than $20 billion. ergen stepped out of the spotlight in 2011. just four years later, the founder is back in the hot seat as television goes under another revolution. like the satellite tv business, ergen wants to be at the forefront of this change by creating this new, over the top product called sling tv and
buying millions of dollars worth of wireless assets. assets he says can be used to build a legitimate competitor against at&t and verizon. when we first sat down with him at his headquarters in colorado, i asked ergen to describe his plan. charlie: the transformation is going on into their places. one is television. people are looking more for what they want to watch and not paying for what they don't want to watch. they want to watch their tv everywhere. part of that is the technology of ott, over the top, allows customers to do that. the second transformation is the wireless industry, where the world will be connected all the time. there is only two ways to do this, one is through the wire and the other way is wirelessly. we started on this mission five years to say that we want to be part of that connectivity revolution.
we think the best place to rest in the marketplace is in wireless technology. betty: so you have accumulated something like $60 billion in wireless assets? charlie: about 80 megahertz of spectrum. they vary in prices and valuations of what people think it is worth. but it is certainly worth a fair amount of money. but it is only really worth money when you put it to use and when you ultimately build a business around it and get discounted cash flows in the future. that is what we are looking forward to doing. betty: charlie, does this remind you at all -- what you just said -- the transformation of television. the on boarding of so many millions of people wirelessly. does this remind you of the early days of satellite television? charlie: it does. because in the early days of sunlight television, the incumbents said why would anybody pay for a satellite dish? the answer was simple. better picture quality. it was all digital. an interactive guide. less expensive.
the bundles were smaller so you had more choices as a consumer. the signal quality was more reliable. it was a better picture. hdtv is more prevelent with satellite. and so now people are asking the question, why would you pay for ott? there are similarities. ott eliminate some of the pay points. so many homes do not pay for ott as we know it. they pay for netflix or hulu. we take away some of those paying points with ott. you don't have to sign a contract, you don't have equipment to buy normally. you can go on vacation and not pay for a subscription or to put it on hold for a month. it is immediate. so you could sign up for sling tv and you can watch the nba finals tonight and you don't have to wait for an installer. betty: you don't have to wait out of work and wait for the cable guy. charlie: our basic package is about $20. we have several mini packs that you can add onto if you want to, including showtime and hbo, so it attracts a lot of people, particularly younger people who are not paying for tv today. or where paying for tv and said
it was too expensive and dropped off the tv universe. we are encouraged by the start of sling tv. but we have a long way to go. we are not perfect yet. we knew it would be difficult, but it is technically difficult because we are on a lot of different devices. live tv is really hard, and we are doing things and inventing things like dynamic ad insertion that we haven't used before. it reminds me a lot of when we started satellite. when we started satellite and dish, we had all kinds of technical problems. and night by night, we had to knock them down one by one by one.
it took six months. we occasionally have a technical problem today. betty: but you pretty much resolved it. you believe you will resolve it now in the same timeframe. charlie: there is no question we have resolved problems and we have resolved most of them, but we had a choice to make. it was either get out there and do what we don't know or wait and try to be perfect. i think we got a little ahead of our skis, but i think it will pay off for us. for the people who are watching, you will have a better experience today. betty: you have all of your cards close to your chest right now. you have your wireless assets, you have sling tv, you are looking at various options, so when are you going to make your play? charlie: well, i mean, i think, a, we have told people what we are going to do. we have said virtually the same thing for five years. our dream would be to use our spectrum to really enhance the way that people connect and provide competition in the wireless business. and not just the wireless business, but the broadband
business as well. because i do think, if properly deployed, we can go to a lot of homes with totally wireless connections and they would not have a need for cable at all. that provides real meaningful competition where there is not in broadband today. i think we can do those things. how we do those things -- it is not that we haven't played our cards. we don't know. so we do not know exactly the best way to play that. because you have to find companies that have a like-minded strategy. you like to have companies that want to move the same direction that you want to do it. you want to make sure that it is economic to your shareholders to move in that direction. and we are not that big a company. it is not like we can pick the phone up and make things happen. i think there are much bigger companies. betty: i think anybody would take a call from charlie ergen. charlie: i think people will take our call, but certainly the wireless industry is controlled by two companies today. there are 20 times bigger than we are. they are going to make their moves and do their things and people are probably going to react to that. so sometimes, you have to be ready to move when you see other things that happen in this industry.
one thing we know for sure is the spectrum we have is valuable, the spectrum will be put to use, and it will create value for shareholders. we want to make sure it is put to use in the most economical way and provides the best competition and the best product. betty: could charlie ergen's next play be a merger with t-mobile? i will ask him if all of those reports make sense when "titans at the table" returns. ♪
♪ betty: welcome back to "titans at the table" and my conversation with media titan charlie ergen. for years, ergen has been buying up gold. the wireless kind. he has bid in several auctions for wireless spectrum, which are basically the airwaves that transmit your phone calls or video to your devices. analysts estimate ergen is sitting on almost $50 billion worth of this gold, which has led many to wonder if he is on the cusp of merging with a wireless carrier. maybe t-mobile? he would not confirm the rumors but i asked him if it would be logical for the two companies to team up. charlie: i think there are certainly a lot of positives to that. if there is willing participants. but they certainly have done a fantastic job. being the kind of upstart company.
the uncarrier. john's team has captured the imagination of the public in terms of attacking the paying points that we have in the wireless industry. their network is very similar to our spectrum position. so it fits in that sense and obviously, their growth rates will need more spectrum. so those things make some sense. things that do not make much sense, they are controlled by a german company that has strategic initiatives both in europe and the u.s. they may not be in a position where they want to do anything. we have other options that may be more attractive to our board and our shareholders. i think there is a number of options that are out there. certainly, t-mo is an option. betty: speaking of the german owner, deutsche telekom, there are reports that one of the reasons why a deal might not happen with t-mobile that they do not value dish shares as
highly as you value them. there is a disconnect there. where do you think dish should really be trading at? charlie: i never can predict the stock market. i would only say that, in the long run, we think our shares are undervalued, and i think the spectrum value we have -- we are probably undervalued with the spectrum position we have but we have to prove it to the marketplace. betty: undervalued by how much, charlie? charlie: i don't know. i can only speak as a shareholder. i have not sold any shares recently. [laughter] i still have the shares from when we originally started the company. i believe in the long-term life
of the company. this is our 35th year. i think our best days are ahead of us. it is ultimately how you can take advantage of the things that may happen in the marketplace to grow your business. you cannot be afraid of change. you have to have a team that can adapt to change and be willing to change and i think we have that here at dish. short-term focus is probably with a merge with at&t, directv, a merger, if approved, we want to see what the conditions -- we publicly have not opposed the merger but we have said that there needs to be meaningful conditions, particularly protecting consumers for broadband rights. the incentive option is coming up. and there is a set aside for new competitors. potentially. that is now set at 30 megahertz. i think us and other companies would like it to be higher. what really stands of the way of real competition with at&t and verizon is the fact they control the vast majority of the spectrum so they have better coverage. betty: top of mind, what is the number one condition you want to see for you to say "ok, this merger is ok for us?" charlie: i think the main condition is that obviously at&t controls a lot of the broadband pipes. what people do now is they bundle the video and broadband pipe together where you really cannot pick the best video choice for you as it customer if you want the broadband. in some cases, they are the only broadband provider in the territory. or the only meaningful broadband provider. so we want to make sure that broadband is sold as a standalone item and at a fair price to consumers.
and i think the other part is that you want to interconnect to the broadband pipe. the ramp to broadband -- you don't want that ramp to be closed. and net neutrality addresses some of that, but you would like to make sure some of the conditions of the merger would survive court cases. betty: some people estimate the value of your wireless assets to be $50, $60 billion or so. what will you do with those wireless assets? because there are reports that for you to really be able to leverage them up, you're going to have to partner with a wireless company. but if you don't, might you spin off those assets? might you separate dish into 2 -- video and wireless spectrum? charlie: i think we have talked about this at one of our conference calls. we have looked and continue to look at different corporate structures. so that you may end up with assets in different formations,
and the reason you would do that is just to have flexibility for how they could get put to use and maybe the timing of when they could be put to use. we have looked at that. we have not made any decisions on that yet. but it is something worthy of looking at. betty: is there anyone out there that you would never partner with? charlie: i don't think we would ever say never. i don't think so. i mean, the people i know in this industry -- i have a tremendous amount of respect for what they have all done. they are very successful companies. they all have their strengths
and weaknesses. they all have things that are very meaningful. i think the most important thing for us is ultimately what will be the value to our shareholders and who would make the best use of our spectrum? so we can change the way people live by this connectivity and how that does change lives. and we have done some of that on a small scale with satellite tv. you know, we were the first to really do local to local and spot beam satellites. we were the first guys to really have a dvr for the american public. we obviously have fought many battles to make sure that consumers have the right to choose to watch tv. i hope our best days are ahead of us. if you change -- if you get people connected all the time, it changes every facet of your life, from health care to education and to the way that you live. and it is a great digital divide conqueror, because at all levels the american economy, rich, poor, inner-city, rural, they all know how to use phones and tablets. even little kids know how to use a tablet at two or three years
old. betty: it is a great equalizer. charlie: it is a great equalizer. i think we can have a positive impact on america and society in terms of making sure that we bridge that digital divide and one of the ways we can do that is with connectivity. betty: when we come back, what is it like to work for ergen? i asked the dish founder about his reputation as a difficult boss and how he is trying to revamp that image. in his company. charlie: you do not get a medal for participation. betty: more when "titans at the table" returns. ♪
it was fun to sit down with charlie ergen, but according to some reports, it is not so much fun to work for him. in 2012 and 2013, employee surveys gave dish network some of the lowest readings in the country for its work environment. ergen told me he is aware of the criticism and is trying to change some things internally, but he also defended the culture he has built at dish. charlie: i think i am a really easy guy to work for and with if you are a high achiever and you want to achieve something. if you're just wanting a job, you are probably not going to like it too much here. right? i think dish is a culture for those people who want to achieve something. and there is some uncertainty, as you know, as we are talking about what you can do with the wireless. our shareholders don't know exactly, so there is some uncertainty, so it takes a little bit of bravery as a
shareholder. you need long-term thinking. i think even for employees, they like to know what will happen tomorrow but we don't always know what is going to happen tomorrow. it is a special kind of -- it takes trust in your management, it takes a bit of an adventurous spirit to work here. because you do not always know exactly where you're going to go. you are not in a training program, so you have to be more of a self-starter. for those people who like that, we have people who started in the warehouse that are executives. there are people who start in call centers who are executives now. people who are achieving their own internal potential and they are passionate about what they are doing. they're having a lot of fun. betty: if you were to write a management book, charlie, what would the title be? charlie: i couldn't write a book, number one, but i do think that the culture of a company is important. i think that companies don't have a good track record of surviving a founder. the ones that do have a culture that carries on. all right? not to say a culture would not evolve or change over time but it is the culture that carries on, not the people. once you establish a culture, you have to hire and train into
that. we have made some mistakes in the past where maybe we got complacent and did not do a good enough job of front in making sure people really understood what our culture was about. but i think what generally people like about the culture is they can make a difference. they can make decisions and do things quickly. whereas a lot of companies, it is a lot of data, a lot of analyzing, a lot of meetings without a lot of decisions. here, we are moving pretty quick. but the negative part of it is we have high expectations. if you're not somebody used to high expectations, you are just not as comfortable here. i remember when my kids would be in the relay in the track meet at school and the person who came in first and last, they all got medals for participating. but we don't do that here. you don't get a medal for participation. betty: ergen went on to tell me that he thinks companies can be demanding while keeping their employees happy.
but it is clear that for this ceo, winning is what ultimately counts. so our conversation turns to competition. as the paid tv market morphs, will there be a shakeout, and who will succeed? charlie: like with any new technology and new business, there will be some carcasses that do not make it just along the side of the road. i just hope we're not one of them. we don't mind other people being successful. we really kind of try to do it ourselves and think how we are going to be successful. we will be successful if we have a good product and technology. betty: is it primarily on price? will it be fought on price? charlie: i think it will be fought on price, but i think also user interface and ease of use. can you just pick it up and use it without an instruction manual. certainly, apple has pioneered that kind of thing, but we have done a good job of that ourselves. we got lots of room for improvement on sling tv. it has a pretty good user interface for 20 channels and now we have 60 channels.
over 200 international channels. we have to make improvements there, but it will be fought on a number of issues. distribution, real estate. is your app on devices. so a lot of issues, but price will be one of the issues. betty: given that, is apple tv -- the fact they have not revamped this in several years, are they a little too late to the game? charlie: no, i think we are still in the first inning. i do not think they are late at all. i think the second game is still next year. i think there is room for multiple entrants. we will probably see multiple entrants, including the cable
industry, at some point in time. betty: where do you see video in five years? charlie: in general, almost any video you or i would want to watch is probably in the cloud. we are probably connected to that cloud and have access to that video. and the next generation probably doesn't know video by channels, they probably don't know it by comedy central, they know it by this particular show, by the program. there is a loss of identity, i think probably, that goes on between the networks, and it just becomes shows. netflix has proven that, right? you do not know -- you are getting program info from viacom or discovery but you don't know it is their programming. i was always a little baffled why the programmers did that. but that cow is out of the barn. you are just going to talk to your phone or to your device and say this is what i want to watch and it is just going to pull it up and you are going to start watching it. you're not going to have to worry about pushing a button to record something, or doing anything. you will have access on demand to every video. whether it is a 1930's movie or the latest sporting event. betty: you distribute content, but would you ever go into creating content? charlie: i doubt it. we barely have expertise to do what we are doing today. as a company. and we are trying to get better, but we have no expertise on content. creation. the only thing we ever created in content was a "charlie chat" show where i would sit and talk
to our customers like this when i was ceo, and it was a pretty bad show. that is the best we have ever done. betty: have you reinstituted that? charlie: i haven't yet. the phone is not ringing off the hook to bring back "charlie chat." betty: that wraps up this special "titans at the table" conversation with dish founder and ceo charlie ergen. you can find more episodes of our show on bloomberg.com, along with in-depth coverage of today's news and conversation with the world's business leaders. i am betty liu. thanks for watching "titans at the table." ♪ . .
announcer: "brilliant ideas," powered by hyundai motors. narrator: the contemporary art world is vibrant and booming as never before. it's a 21st century phenomenon, a global industry in its own right. "brilliant ideas" looks at the artists at the heart of this, artists with a unique power to astonish, challenge, and shock. to push boundaries, ask new questions, and see the world afresh. in this program, bharti kher. ♪