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tv   Book Discussion on Off Script  CSPAN  August 21, 2016 7:45pm-8:58pm EDT

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>> that's right. we have a great story with him and how he like to enjoy a cocktail and his favorite cocktail recipe. >> and coulter has come back. how is her book. >> she wrote a fantastic book called audio's america which in many ways that the stage for the trump campaign. she was talking about illegal immigration, honestly, before anyone else was. it was a very accessible book and bestseller that we publish last spring. trump mentioned it and we know he read it and he commented on it, he praised it and of course that has been a huge theme in his campaign. in light of that and as he becomes the nominee, we are bringing that book out in paperback. audio's america coming in
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paperback this august. i really think the trump supporters in a large part of the country agrees that immigration and illegal immigration is one of the key issues that we need to address and people, as we have seen are fed up with both parties answers and solutions to that party and and -- problem and looking for something new. >> and talk about your gregory history division. >> we launched it a couple years ago. we had always done a handful of history books but that was something our market really loves and something we really love so we have a dedicated history section. one of the most successful books that we publish this year is a book called nine presidents who screwed up america. we profile nine presidents and we compare them, we judge them by how well we feel they followed the constitution that
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they pledged to uphold. that was the litmus test and we profile nine presidents who we felt did not do a good job of honoring that. that's an example of how they try to approach our history book. yes we do history books and they are very well researched and very well footnoted. we also try to take an interesting angle and we try to take time them as we do with our political books to capture the imagination of our marketplace and to talk about things that people are talking about. presidents of america, we are all part of the process of choosing our next president and so we thought that would be a timely book. >> putting your business hat back on, what percentage of your revenue come from the print side and what comes from the e-book
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side? >> we have seen a big jump in our e-book sales over the past five years and that's leveled off in the past 18 months. we are, in most cases, selling about 25% of our book unit in e-book. i think, i know there are categories like fiction and we'll talk about that in a minute, categories like fiction where you can see 5050 split between e-book and print book but in our political books and history books, we are at about 25% on the e-book side. i mentioned fiction. for the first time in about 30 years, we are publishing a fiction fiction book this year. we are publishing a book called liberty's last stand. he has published 17 new york times bestsellers, he has had a
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very successful series and this is a very political book. this is a book that you could say could be a foreshadowing of what we have in store if you really take a bleak view of the future. it includes martial law, a suspended presidential election, and assassination attempt and texas separating from the union. this may only occur in a fiction book but it is just up our alley. we are excited about that book to. >> thank you for your time. >> thank you so much. it's good to be with you. >> here's a look at the books that president obama is reading this summer. it includes two nonfiction titles, bavarian days in which he recounts his life as a surfer in the 1960s and h is for hawk
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president obama is also reading three novels this summer, the the underground railroad which examines the slavery era pathway as a real railroad. also the girl on the train and a science-fiction title. >> this is book tv on c-span two, 48 hours of non-fiction books and author every weekend. it's television for serious readers. here is a look at our primetime lineup for for this evening. starting shortly, former presidential advance man john king talks about his experiences his book is called "off script". and then see more hearse describes the killing of osama bin laden. at 10:00 p.m. she reports on
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water scarcity and climate change. we wrap up at 11:00 p.m. at the look of the life of robert f kennedy. it all happens next on c-span2 book tv. first up, here is josh king talking about "off script". >> mitchell schwartz, andrew frank and steve barr, they learned the craft on the campaign in 1984 and served as my role models. they were the answer in the summer of 1988 and they taught me well. schwartz was the lead advance man brimming with self confidence and quick humor. >> was that self-serving enough, by the way? i had to read that. many claim he was dismembered but he had four pages and was
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known as a great teacher. just be clear on that. josh is a good buddy and a good friend and a lot of people here worked with him and worked with me and we all worked on democratic politics. it's nice seeing everyone. josh has written a really interesting book that obviously most of you have bought and he said he would sign everybody's. the tv has really changed politics dramatically and there is just a quick couple examples of that. in 1960 the famous debate of nixon versus kennedy, a lot a lot of people said when they heard it on radio they thought nixon had one, but when they watched the tv everybody thought kennedy had one. he was younger and was shaven where nixon looked like he had a 5:00 o'clock shadow and stuff. that was a little bit of the dawn of the tv era. now the campaigns in the last 15 years i guess, the portrayal of the candidates through their campaign stops in through tv has
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made a tremendous difference. they are constant examples and i'll give you a quick three. our former governor arnold swarts and egger, when he wanted to abolish something called the car tax, he had this huge event where he had a car destroyed. do you remember this at all? it was such an extreme example but it got a ton of attention. he said he was going to abolish the car tax so he abolish to cut abolished a car. george bush was designating land for monument terms which means it was limited to how much building and other things you could do. heat input banners or other things. he set up a nice wooden table and it was a gorgeous view. more, were you at that event?
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that was an example of a simple event. he didn't put up banners or signs. you had the beauty of this wonderful wilderness area behind him and that was just a gorgeous shot. cut to this election. what do you remember about some of the vigils, not a ton. but donald trump, what he would do is come in these big huge plane that was supposed to evoke, well that's the way he flies around, but it was supposed to evoke air force one. or when he announced and came down the escalator, there was this picture of grander. the theatrics of campaign are more more important and josh became one of the best people at it and learned a lot from some of the folks here and on his own became one of the best at it and stayed with it and worked for the clinton administration, has continued to do work, and this book is just wonderful to read.
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first of all, we all know all the people in it, but it is somewhat overlooked part of the campaign and it is so important. a picture says how many words? 1000 words or more these days. in a day and age where the average soundbite on tv is five or six seconds, the pictures are critical. people like josh and others who do this may be have an outside influence in the clinical system. whether that's good thing or bad, i'm not sure, but when it is for the cause of good, like josh has always worked for good folks, then it's then it's a wonderful thing. he will be interviewed by a recent citizen of l.a., todd purdum. todd came from washington d.c. with his wife who is not here. he was the head of the new york times bureau for a long time in washington. he now works for variety. he is a fascinating guy because he is one of the best political riders if you follow him and you can follow his blogs and other things. it's wonderful to read his stories because he writes really
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well and is so astute. his next book is not on politics. it's on rogers and hammerstein. how he made that transition, i'm not sure. people like that. we we are really in for a treat. it's my pleasure to introduce josh king and todd purdum. for those of you, if if this is your first time here, these books has been an institution here on this whole area of hancock park. it's a wonderful street, you see people all the time in the community and it's a wonderful thing. bookstores are hurting. more and more people are buying books at amazon. in the back there, burke can you raise your hand, he is a very accomplished attorney and he bought this book store to save it from becoming another, who knows what, a coffee shop or something.
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he does these events all the time. please get on his list and come back because everybody who does books or writes books comes here and speaks and it's a really wonderful, several times a month and he has really added to the intellectual fervor in this community. we thank you for that. it's a really wonderful thing. without further ado, i give you the great to some of josh and todd. >> i actually work for vanity fair, not friday but i admire friday. and i was a long time reporter in washington. >> because this is on television and the internet forever, while welcome all of you. this is a timely topic, a day
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after the end of this year's primary season. because we are old friends and have known each other for a long time, i'm going to start by asking you a somewhat provocative question. i hope you don't think it's unfair. as you yourself point out, the best, the best advance work is in some ways invisible. people are supposed to have what franklin roosevelt used to have which is a passion for anonymity. i wonder why you chose to lift the curtain, reveal some of the trade secrets in this book, write about how it works. it's a little bit as if you were the magician and telling how the tricks are done. could you react to that and just sort of explain what you thought the public could learn from this exercise. >> thank you todd. i think that every time you finish a political trip and david and other people who were doing a trip, you you would get around the table and at some point during those parties someone would say someday i'm going to write a book about
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advance. [inaudible] and i would be part of those conversations. die was thought the people that do this work have never been the people who have written books, but chiefs of staff have written books, domestic policy advisers have written books, there is a code of you don't talk about what happens on the road. i felt like i was always upset with this wanted event, september 13, 1988, mike dukakis was riding in a tank. i knew my friend had had some involvement. one day we were having a beer in new york in a club, and not unlike those other times, i said you know josh, i have this journal from 1988 and i haven't looked at it in 25 years, but it
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tells the story of my impression of doing that trip that turned out to be such a failure for the governor of massachusetts. i said can i take a look at it. : we see plenty of other books about other aspects of the political process for all of those hundreds or thousands of people out there who would be loathed to tell their story if i
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could start with that story and follow in the equal number of republicans and democrats moving into the present day. you're not telling private conversations. >> he gave me his journal in the summer of 2012 and i was thinking i know the magazine is thinking about trying to launch a longform vehicle for politico which i always thought was a great idea and if i could just get in touch with her in september, 2013 i went to the
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ideas festival in july of 2013 and as i've got to start writing this up free in e-book or for yr something and i started hammering away. by the end of the summer of 2013 i have about 60,000 words and assumes things that i could only takes. so we did a documentary on that interview in the archival footage. it's the most widely read a story in the first year of the publication can you come up with any more of these stories.
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so many of these events turn out to be disasters. walk us through the anatomy of how it happened. dukakis has really wended his back if you look at the polling the critical measures to. one of the youngest aviators in world war ii on the way to china
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so dukakis had filled up his props to stand toe to toe. beginning in the primaries of the speeches looking at what would be a good policy on the conventional deterrence he is talking about the conventional deterrence initiative and the 70,000-pound behemoth is the perfect example of that. let's put them in the theater to counter the threat and forget about this program. after the convention, he does in an initial trip focused on foreign policy.
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the campaign manager vanished after he did a bite and -- by joe biden attack. everydaevery day we are going ts on foreign-policy and national securitforeign policy and natioe week was laid out the week of september 11. they brought them to philadelphia in the cincinnati and would bring them to a chicago heights and it's where the general dynamic systems have the facility into the foreign purchasers. so they are told by the boston headquarters as any advanced person does they go through a
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dress rehearsal and test drive. they get into tang and they are going to do a run. you could really be hear hurt ia tank like this and that's back to boston. but dukakis is going to look terrible. >> they never put anything -- >> never put anything on your head. that is politics 101 when he's handed a helmet and this is where the book starts he says that he gives you a lesson. this stemmed in the oversight it was the boldest helmet and it's
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a white background that says michael dukakis. but he didn't look like tom cruise inside the helmet. to finish up we could talk about michael dukakis all night but when the event was actually ov over, the correspondents, producers, writers who were traveling around came up to the press secretary and said you guys really figured it out. you've been covering ronald reagan for eight years and haven't given us any moment and you did today. to do more of this. so sam donaldson, the correspondents that night they did to manage packages that if
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you look at them in isolation and breakdown the wake chris wallace reported that day he gave his speech in chicago to the world affairs council on foreign relations, a variety in the tank and the policy focus against vice president bush and it shows bush and dan quayle if you were saying how did we do that day we got a great substance from chicago and the tv networks put together a package and they reported on a that night. in washington, d.c. they are designing the ad.
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>> wasn't one part of the flaw when they were not supposed to have that close up shot of him. >> he was a photographer assigned to shoot "newsweek" behind the scenes. he tried to warn the campaign that this was headed for disaster. so he has seen the pictures and he subsequently dismounts the tank and seized the governor come down again after the 45-mile per hour ride. there was a huge debate about whether the helmet should be worn or not. they wouldn't let the ride to go forward without it. he would do a slow role in the press and that would look wimpy.
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the governor would emerge from this. they would do a slow roll of the cameras in front of the press risers. the. eva to do a model going down the catwalk very slowly get all the pictures you want. in the film its assigned by boston and then it would cruise off about a half mile onto the ground field and have it stop and the governor would put his helmet on and then he would really get to see how this conventional piece of military equipment can operate.
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general dynamics wanted to show everything they could. he gave me his journal and was on the dukakis playing as the trip director of the. of the two tour is booing him at the plant in cincinnati. we can't have another date screwed up on our foreign-policy week. he gets own site early that morning and i'm trying to decipher the stories they told as best as i could determine
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they tried to have it both ways and then the way jack tells it, he had no idea the helmet would go on, and the tank stops at the far end of the ground and he says holy shit why else would it be stopping but then he goes on these paths back and forth and then strangely and oddly about a quarter-mile key takes a last minute turn with his 105-millimeter almost decapitating the reporters. but it is asked that moment that the photographer gets a close-up shot of dukakis with a smile on his face.
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>> did he just decided he looks like a turtle were just dorky to him? >> he made the ad for his las vegas base in 1984 was thinking about 60s and 70s song came on snoopy hang on and it's the way that they were in the fight against the red baron. he wants to buy the rights to the song. abc, cbs, nbc didn't want to sell footage but as they told me he found an independent guide who gave him 11 seconds to footage. all he did his flip it i is flie
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machine, slow it down and sound effects like the tank. >> whether the networks want the revenue? >> i think today you find the campaigns assigning what we call trackers to show up at any of these events and use the footage anyway theany way they want. here's what happened to george allen in 2006. >> you talk about this term. when did the modern age as we understand it began? >> i had to look at a point where everything comes tiger to
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make a daily storytelling of a politician's life more important and easier. it would be the tv network transition from film to video to satellite the footage back. they were sent off to somebody else. >> this is when the white house correspondents get on with the way the story tell from 81 to 89 and then picks up so when i'm thinking about the age of optic, he's always seemed to me as well as a communicator who understood the states craft stories and
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then the question is in the campaign who can understand the model better, george h. w. bush or dukakis. but i am seeing as i remember as a young man but also going back and looking at it is a primary season and then in the spring and summer and fall as both campaigns were trying to talk the stories. >> it's not just the pictures, it's the sounds. one thing i loved reading about i will remember was music. cue used to love the theme from the magnificent seven that was ace able in the western venues. how do you go about picking the music?
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>> i was at a western governors association event where someone decided let's have all the governors in the western states block together to word the event and positioned press to capture their stride and play on the loud speaker the theme to the magnificent seven all of us trying to co-opt the scene to the musical soundtrack and postproduction. so that always sort of stuck with me and whenever we would do an event with the governor i would say what music in particular is going to fit the scene. so as an example you wrote about, he goes to convert new
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hampshire in the beginning of this effort to show his focus on education. early in the day, we brought him to the concord elementary school and keeps looking over the shoulders as they were playing with the computer and we programmed the computer to speak and when the kids pressed their outfit said you will be reelected. we positioned a the microphone next to the computer so the networks traveling with us could and to finish the day we went to a large auditorium and gave a speech to several thousand people but we played the theme to mr. holland's opus. >> one of the most fascinating
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sections you talk about howard dean and it already collapsed. they didn't hear what he was really doing was struggling to be heard in the crowd. you go back to the val air ballroom and the iowa caucuses concluded they had these ideas who streamed into the state and the highest hopes no further back than thanksgiving or christmas big of a huge letdown. governor dean is backstage and he says go out and give them
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hell. we have to sell them on all of the primaries and keep them energized. and the val air ballroom is one of these venues that usually housed the acts week in and week out in west des moines and it's the 3500 people to the rafters. they are so loud as the governor walks out and eventually he would go on to become the executive producer at the house of cards to figure out how to put this event together and basically what he has is the microphone with the stage monitors that brought the musicians to the room to 3,500 people they had no idea because
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he can't hear himself so all he can do is give his speech to south carolina and north carolina. he can't hear himself but because he is speaking into this microphone, follow it along all the way back to this box. it plugged into all the networks and the people watching the reporting in new york and washington they don't hear 3,500 people, they hear one person speaking into the microphone sounding unhinged. secretary clinton has been taken to task for shouting and screaming. is that the same phenomenon?
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>> i was struck that she didn't. >> over the last several months both her and the technical support she's getting is better because she would get in front of these crowds and try to match their energy. you don't need to project as much as you were. he's trying to get back to the house and that's where he took the criticism from the others. >> she should be reflecting.
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>> if you look and listen to the way that she is speaking she is conscious of the fact that there may be 2,000 people but there are millions watching through the table and to have them see me managing my voice and modulating my volume and my pace delivering my attack line on the teleprompter with really good timing i don't -- there's a couple thousand people in front of me and behind me. some of you watching at home.
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we won't know for a few months with the outstanding gap or success of the cycle has been good so far what would you say is one or two of the best staged political moments were one or two of the worst. they haunt the candidates about what you do in public you wouldn't know it at the time. it's what we remember by the ad mocked the event. mitt romney in 2012 singing america the beautiful, he does that in january in the villages and that devastating ad singing the classic song of the pictures
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in the empty board rooms and factories and swiss bank accounts using june just when it's important for him to position himself as a republican nominee and the opponent making it clear that he is up to 1%. the example of john kerry windsurfing, he goes windsurfing in august during the campaign and that is the infamous quot qe are you voted for the $87 billion before i voted against it. mark mckinnon has an ad. we know secretary clinton has heard the team and everything
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trump said going back a year or more in some cases. we don't know what they are getting ready to spring on him in the weeks before cleveland september after labor day and you just hope trump is doing the same as secretary clinton but the thing that has been most damaging isn't necessarily an advance or stage snafu. it's a self-imposed error that is repeating over and over today. his line in the debate barack obama knows exactly what he's doing. you think about that in the iowa caucus with a strong third-place he's starting to get heavy endorsements and republican money behind him and if he just kept that momentum from iowa to new hampshire and the republicans got behind this 45-year-old candidate from
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central casting it could have been a different situation. >> what people don't understand and i having covered politics for a long time now. it's how little things could go wrong. you write about the summit in france. i got to cover halifax nova scotia and you've got france. it's warm and there's a bunch of bugs swarming around at the lectern. >> it's 19 '90s it is -- 1996 and they have this news conference in the international press where everyone else has done it like every other speaker
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oor prime ministers of britain. so i look around and find this beautiful park but it's buying the something degrees and it's the end of june, one of the hottest days in the year and i'm looking at the podium where the cameras are positioned. i've already convinced the white house that the plans in the following sector do it here. i'm going to go see what i can find. if i spray a little bit of data they will all disappear and they won't hang around the presidential lectern.
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we are going to make sure that they do not cloud this picture but i'm trying to create if president clinton. they hung around and got thick thicker. president clinton gets behind the podium and is clustering. there's a couple things happening. in saudi arabia is the bomb that killed 19 servicemen and women. there's the emergence of this program called final gate.
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i've seen quinten do his usual thing like that onto the podium. it's getting hot and it's 90 degrees to start with so it's about 115 or 120 of the podium. he goes to the podium. he rubbed his eyes with toxic poison. [laughter] and he's got about 20 minutes left to go in a news conference. by the time the news conference and come it seems like this. his eyes are closed. >> and what did the chief of staff say?
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>> don't even bother to come home. >> i think he was close to being fired several times but i made it through. i think that even i thought you were blamed for something that really wasn't your fault. i talked to my friend earlier, getting ready for the 50th anniversary.
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it's mostly because i've started off looking at a list of veterans and medal of honor winners who will call them on the phone and heard their stories directly. so the chief white house speechwriter and head of communications at the time is developing the messaging around clinton's big speech to say we are the children of the sacrifice. it aired on this winding path
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over the bluff down to omaha beach and they would be met by the chief army chaplain. that would be a wonderful way to finish up the anniversary of d-day. as clinton is walking down it's about a ten minutes walk to secret service agent i'm assigned to work with here is on the radio that the people that need to get high vantage points cover the president and prevented the problems that might have been said if he goes too far out so can you just develop a marker to know more than 75,000 where you are and that will be then tell the
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president you can't go any further. so he says get a new marker. all i see is seen weed and grass and rocks that form a little ribbon before you get to the hill moving up omaha beach. so i take about 20 of them and d piandpile them in a pyramid abot 75 feet into the beach. when the president walked down to the position i whispered seat its service doesn't let you go any further than those rocks and he gets it. so quinten and that the veterans have their moment and i've got the pool with me and that works out there taking pictures and there is a delay. >> someone is taking private pictures -- >> we pack up and think let's just go away so anything else
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would just proving this. it's been perfect. but vibrate pulitzer prize-winning photographer for "newsweek" who shot the famous picture is now many years after vietnam for "newsweek" has to deal with another staffer to do a private shoot but we've got to kill time. i have to move the veterans away and it's going to be the president on the beach but he's fumbling and taking a little extra time and clinton is saying what do i do now. it's just taking a few minutes. we started in italy where bob
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dole had been wounded. we went to cambridge england where so many have started and then finally made it to normandy. so, all we have seen so many crosses and reminders of the american sacrifice and as i was saying earlier, tom brokaw was with us and pictures go back to steven spielberg and tom hanks and i think this 50th anniversary and all the stories that were told because of it led to appreciate fo the greatest generations have done. maybe it spawned a band of brotherthe band ofbrothers for t from it. but quinten was trying to figure out what to do with the few minutes of time and he looked at this pile of rocks i put into position to basically be marked the point at which he should go
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no further. i'm 75 feet away and i see him bending down in front of that pile of rocks. he hasn't been told what to do and it's just trying to wait to get rid of him and he takes these rocks and forms them in the shape of the cross in the same image that he had seen day after day and just stand back there and looks at his cross. and later the scene gets reported and the video is looked at and it becomes construed by people writing about it and rush limbaugh as a quintessential that he would do something like that. i always thought it was a genuine moment. clinton at that time,
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47-years-old, 48-years-old, saying the words that he did, we are the children of the sacrifice and you can't have gone through the stops and not have felt that deep emotion and to even spend time with the veterans who back then were only like 70-years-old and were full of vigor telling the stories and you try to honor that. >> i want to ask a couple more things as you pointed out there are all kinds that get involved in these and it's sort of a game of telephone often because the moments like that cannot be seen by the 250 reporters. so usually 14 or 15 videographers and photographers move around and the print person's responsibility is to file the report that is why
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research by e-mail and baseball stories and one of your colleagues for example was in russia and found himself back red square where the russian police grabbed him at a place that wasn't diplomatic and stopped him answer the next stop they found a hockey protector in his room his colleagues had given him. >> he sai said the bank got my attention but there's a lot of window that goes into politics. so what is the clutch? >> they have to defend razors with so many cities they visit and it might be a person that
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wants to spend as much time with the candidate as possible so they are clutching and you know the candidate or the president wants to move around and talk with other people s so so an add person will sometimes find a way to usher. >> that isn't there a feeling that it's a person that should know better than to do that because they are a staffer or reporter and they should make room and time for other people but instead they abuse the proximity by hanging on to it. >> you've seen the president 15 or 20 times and it might be the time for a person who's never met him or her to see them so you wish they wouldn't spend as much time. in the 20 years were working the white house and i was covering it was fairly radical and my colleagues in the press protested constantly. i understand there are some
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practical reasons. they've taken the practice of producing its own images, photographs and video to an all-time high because the photographers generally speaking declined to go where there is tt a word journalist as well they don't want to just go in -- >> i don't care if the print reporters don't go as a kind of collective thing they all agree if somebody's going to take a picture they ought to hear the words just in case there's interesting words and if the president doesn't want them heard they control the pictures themselves. there is a very sophisticated way but one of the single most striking pictures but now the
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best picture, so many come from the president's official photographer. and i know it gets depressed concerned. >> it occupies the last third of my book. should the white house be its own news agency and to what extent are they gearing towards the constant propaganda. as much as i respect president obama and the former journalist at "the chicago tribune," i think what has happened and the way that you characterize the views of the organizations and the white house correspondents
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association you get a different story depending on who you are talking to. they put themselves in a situation where they will not allow the reporters to be. >> what's happened is because the white house and about correspondents association never figured out how to just take in one other photographer to get an event and have it be seen by the journalistic third-party photographer. it's on the twitter stream into the news organizations are invited to use them. we will take a picture and sometimes put it in the paper.
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sometimes there are moments when you can't possibly think that any other lenses or photographers were news people could get into the room such as the nights when osama bin laden was killed and th the president, victhe president,vice presidentf state and so many other members of the cabine cabinet were in te situation room and any news organization would likely take the picture as a historical document to credit the white house and put it up but other times, when the president has visited from mao lala and nelson mandela's funeral in south africa and he's with clinton and former president bush do think a very historic moment in the back of the plane you have another
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"new york times" photographer if he could just be invited up to make a few snapshots as president bush is signing off his profession that of an artist. >> instead it becomes the chief criticism that frankly you're taking on the business model photojournalist but number two, because we were denying an independent lens on the moment you mean word to describe it as propaganda. >> it's kind of a good thing though because the pieces are taken by the government property and if somebody wants to write a book about president obama they are basically cheating them. >> i don't know if we have the audience lights.
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>> this is fascinating. although i'm starting to feel like you're pulling the curtain. if i want to know more, do i not? so you talked about the consequences. can you flip that around and talk about something that you worked on or put together that you did that maybe you didn't think went very well that had an incredible effect, and i think it is in your book. >> what i do in the book is look at one of these events every four years play focus on the things that happened to president clinton and president obama at the first third. so much of what people produce events for the white house do is invisible and any day in this and the terms into a nice report
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is not a problem and the sort of think that everything went well. there was one time early on in the national service when did it start was at 93, so one of the ideas president clinton had was to watch this program on the south lawn where he was going to sign the legislation but they were vinyl affairs with really ugly plastic sides and i looked at that and i said how can we make a great picture of this you want them backed up by some young people who are going to become members of the class and it's going to look like any other signing against the wishes
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of the national park service and social office staff and people that govern what went on. i convinced enough people to say let's take these young people the president is going to sign with and hide them behind a tree at the bottom of the south lawn and instead of having president clinton come from the office to sign and go, let's go this way and walked to the bottom of the south lawn. as it is now shrouded to the audience and the press what i see is what don't you start walkinyou start walkingand all r beautiful array of colored jackets for americorps and other organizations around the president and walk up together.
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they have the lens of the theme of the magnificent seven and i think we have like the cranberries or something on the south lawn and you sort of strike up the cranberries and tell president clinton to start walking and have people fill in behind and that gives 150 yards way up towards the white house while the press is crouched down and they can track this movement that must have been like 90 seconds and that gives them all the opportunity in the world to get people smiling and walking forward in havin and having a ge and the washington monument and it turns out one of the photographers that day gets a beautiful wide-angle shots that ends up on the front page.
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you bring these kids down and they taught me all abou told mee importance of having motion. >> i'm curious about the advance and in 1992 you call these airstrikes and it created a culture in itself for the latitude of creativity when we got to the white house there was a signal that was totally inefficient and i would imagine now the advance is super efficient. i'm curious how you think technology is impacted both in
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good ways and maybe negative ways. >> it is in the same way i can remember the poor man's news service having to take the film and dry it in the public schools so they could have the film processed. what you mentioned i thought was a small miracle at the time you could call the white house switchboard and they would put you on hold and then patch you together and say give me anyone and it happened. >> another set of problems you used to be responsible for what, 1200 words a day on the road and when you pressed file, you've are done. now your successors have to do a
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blog post or anything else to carry the platform across all its digital assets forward so not the time that you would have to say i've done my story but drink and have fun. or to do the best job that you could wit with them for three or four hours of thinking about it this is what they meant at the end of the day rather than here's this part of the day and this part of the day. >> to answer the question posed about the technology and presidential stagecraft, they would always talk about this story how the most important rule people have is kerry a roll of dimes with you because if you need to make a phone call anywhere you have a roll of dimes and make that phone call. the thing i always did as an
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advanced person more than some others i would have a distance we'll that could measure out distances from whatever venue i was doing and use geometry and go back to my hotel room and draw every detailed site with a pencil and a protracted war with her anrulerand i would have this architectural style overhead drawing faxed bacdrawings faxede house and to say this is the picture i'm going to create is a one-way conversation. you can sit there and look at it by phone. i don't have a cell phone. of the lead advanced person might but i a i'm on my own andi contrast that with an experience i had in 2009 many years after i
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had been a choreographer at the whitwhite house when i said i'm going to go back and work for this new president barack obama at least the one trip that he's going to meet down to the caribbean. and i just remember i had to get the every day conference call for the secure got u this in the room because the espionage droppers to break the mold other than the prescribed plan the white house sent us how to do. i think that things changed somewhat as president obama gets into his next year. but when they were dispatched on the road you wouldn't really touch what they were going to do because when you are a lead advanced person anything you
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want to do basically feels up to wheels down you are in command, but that does and see them to be the case anymore. >> let me thank you for an unbelievably fun evening. we've improved already and with that in mind with me ask you done negative unintended consequence of what you do. to what extent do you think this stagecraft has led to a culture where people who watch it think that it is being presented by people that are pretending to play parts and why should we trust anybody with these positions? >> we had argued that gop nominee has been completed on the stagecraft that he is a one toowonderful candidate that knos the rally and the rally going
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back through history if one person is speaking to thousands of people who are responding to his clarion calls this would be powerful enough to defeat the 16 other candidates and bring them to the nomination. >> and i wrestled with this and i wondered if it is a check-in and egg story. the only way that a candidate can get through to enough people to tell their message was traditionally through the networks and is still true of the video storytelling. and if in history abc to cbs, cnn later joined by fox cnn and msnbc required enough to be
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created so they could create their two-minute passages that to get on the news that night or the next morning or into the paper, you had to create something compelling enough so that a producer or executive producer or editor at the times thought that is a good enough video that we are going to match it to the story and give you a two-minute package because we are competing against other things in the news hold and you better hope that your candidate gets enough interesting things to make your story worthy of the front page. i think that it's part of this mutually dependent relationship between politicians and the media everyone wants enough


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