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tv   Doc Film - The Business of Poverty  Deutsche Welle  September 6, 2018 7:15am-8:00am CEST

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the markets of industrialized nations in europe and north america are saturated so multinational food companies have set the sights on the developing world aggressively expanding their presence in countries like kenya. they found a vehicle of growth in small packages of western style processed food conglomerates promise healthy high quality food for all but their products a high calorie nutrient poor foods stuffed with salt sugar and flavor and concerts in brazil the result is plain to see lifestyle diseases are undermining a society already burdened by poverty and among you tricia. who have been then the offer basically have been any of that babies and more and more clear that these are in a mix which has huge consequences for the country is very clear and that is good coding creasing consumption of this private.
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so powerful that in america's economic powerhouse many lower middle class families get by on less than two hundred euros a month. still they are a key target for nestle the world's biggest packaged food conglomerate because they view convenience foods a state to schools the company has devised the perfect strategy to extend its reach nestle octavio say nestle comes to you at. thirty seven year old patricia is one of eight thousand nestle vendors. the plan insisted that i was desperate so i had approached and then she said it wasn't a problem that i can work three times a week or every day whatever suited me i was unemployed so i called.
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in brazil door to door vendors have long been a fixture of rural areas a remote urban neighborhoods what it's hard to reach supermarkets on food back nestle's best selling items on dairy products like younger and desserts most with the high sugar content. local distributors deliver the goods they're the link between the company and vendors like patricia. sal she goes out every day she's a very good salesman and works really hard i take my hat off she's not lazy she's always out brain washing. petrie's he has no choice but to work all the time the business risk is all hers nestlé is guaranteed it's profit but we see it's self-employed and each month has to buy a specific amount of stock from the middleman regardless of whether she can sell it
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or not patrice his daughter jessica helps out. but to this yet knows her target group that her friends and neighbors. money the door to door sales system is good for people who have no money because they can have the tab with us. has to allow her customers of two full weeks to settle the bill. and she lost them with the latest products that she delivers to the doorsteps of sao paulo's working class for the swiss food giant. these guys must work in a sewing showed me. that so now you say. the women have known each other for a long time that makes it hard to say no i think. of
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the camping name being. when wooing the poor social pressure is a key ingredient in their slaves recipe for success it's also why multinationals along seeing brazil is the perfect testing ground for new products the country. as a large population and a large consumer market in the poor here are better off than in other developing countries where the per capita disposable income of up to one hundred euro's a month. brazil has a population of two hundred million around forty two million are poor in recent years increasing numbers of climb to the lowest rung of the middle class but this group has health problems rates of obesity and diabetes are rapidly increasing. calmness montero is a professor of nutrition and public health at the university of some paolo and
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a leading advisor to the world health organization his research has documented a nutritional transition in brazil. but the problem is that the products or the process products they are increasingly being consumed by brazilians so then in the last twenty years the proportion of calories that come from these products. so then what we project is that if they don't do anything in the few years. the situation will be much worse in terms of the diet. brazil's poor are increasingly susceptible to obesity and diabetes the government is trying to counter the trend by getting people to improve their diet this health center in a favela on the outskirts of sound paulo is involved in that effort. eileen blown
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down trained as a nutritionist but a small team covers a neighborhood of thirty thousand residents that she uses a play for approach to inform the women here many have almost no formal education and have acquired most of what they know from television and advertising bless them as remembering but is a. multinational corporations have aggressive marketing strategies to advertise industrial food products to sound i was named those because they promote it as healthy food that has always been a supermarket stock these huge selections of dairy products such as yogurt that are all marketed as healthy things and the people i seduced into buying them as if you could buy health. regular how schools are another important part of eileen's strategy to jack what the people are
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actually implementing the things they learned about septa. this is that we want to make it easier for people to buy natural from then processed from that's our biggest problem as well and the mothers here often have jobs and have little time that's why they often use pre-prepared foods that's what's on the menu. in the middle of that. blanky maria de silva is family she works as a cleaner her husband is in early retirement since they have very little money they keep their food costs low and buy cheap processed foods. gloria's not the only one overweight so too are her daughter but her granddaughter her family substitutes and tire meals with sweets and snacks. that. eileen has been visiting the family for
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a few months now she tries to raise their awareness on the importance of nutrition advance into the cupboard shows she still got a long way to go. these are all products with a high sugar content. people have adopted these food habits and replaced meals these products aren't just unhealthy they're also comparatively expensive. even though the ingredients are cheap for the manufacturers sugar salt fat and carbohydrates but consumers can't get enough of these products out there yet a lot how often did i go to the supermarket and see so much i couldn't buy i used to wish i'd been able to afford it one day see it or see it satisfying to be in a position to offer my family food like this. for villa where maria de silva lives is remote shops are scarce
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a look around the only nearby store reveals the dietary restraints locals face. we see lots of industrial food products here it's difficult for the local population to get fresh produce because almost everything here is processed food or snap items only the eggs are fresh because these foods are allegedly cheaper people eat these things once or twice a day or more they seem cheaper because they only cost fifty cents but at the end of the month people complain because there's no money left to buy healthy food these. with around a thousand products of this type nest lays the market leader in brazil the growth of these products is much higher among the low income people so our that's a high income people here. have more consumption there is still increasing mining
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there really we see much more increase among the low income families and of course . when you see the market of these products in the low income people is a very very special target. the kenyan capital nairobi although it's a developing country kenya is one of the funds just growing economies in africa with a steadily growing middle class it's an appealing market for multinationals which here to have lost sight of the poor as a target group. kenya has a population of around forty five million nineteen million a poor almost half of the population lives on less than two euros a day. he bitter is a nairobi slum that sermon to an estimated five hundred thousand people living in close quarters for food companies it's a target group with potential the middle lack of storage and refrigeration space
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locals buy small quantities up to three times a day like sell esteemed who lives in a simple shack with a four children. we used to eat roots and millet pirate for breakfast but then margarine and toast came along it tastes sweeter and is easier to eat only. celestin works as a day laborer she's going out to get breakfast if she has enough money to buy food for lunch too she can't afford to stock up the shop is more like a kiosk and functions as both a store and home for its own account will lean. countless tiny packets of products hanging from the ceiling for monitoring to washing powder and spice make says here too only the eggs of fresh. almost all the products on sale a manufactured by unilever and cost only a few cents. the most popular song all these aren't.
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good then they must appeal. because many people in these area be just to. the base saw it be use recall flavors sniff live us to get this. test yeah. silverstein can spend around a euro a day on food. she buys the popular stock cubes and the spice makes but the unit leave a brand royko the industrial braddon brand of margarine called blueberry and come in small packages. from. the level that. i had in my view ok i don't like them i know these are my favorite products i can buy them in small packages i couldn't afford bigger ones. to. sell or steam comes from the rural west of kenya when her husband died she moved to the
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capital to offer her children the chance of a better life now i'm forty three she works as a street vendor she earns four to five euros a day at best and malema to the best and her little life has really changed here in recent years. we used to eat potatoes and other healthy things. but this city is so expensive we live in a slum we can't afford anything fresh in and i doubt. that's why we eat reichl and other products like that was imitate the small packets cost between eight and forty cents i mean when you tell me anything more expensive is a luxury. movie mogul. bluebird mondrian was developed especially for the african market it doesn't
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require refrigeration since she moved to the slum celestin has replaced much of a family's traditional diet with processed food poverty is just one recent. focus of i'm good to be honest even if i lived in a better neighborhood i'd still eat bread and blue band margarine i just buy a bigger packet that we've really got used to this product but have at it if i bought traditional food such as maison beans. still season the month right we couldn't go without these products and in our. money lead in the money. most of kibera is poor residents feel the same that's hard for a million people spending up to one euro every day. cliff would be cool there is a nutritionist he accuses multinational corporations of appropriating longer stablish trade methods. the buying power is usually very low that came up in kenya
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something on the ground zero new economy that got a good economy so it had something like a small park which it's like. everything that was was down there and they did produce them in small parks that that the poor can afford the money they are but it . is what they buy it's more this week. it's very evident what people burning here in kibera the area is littered with countless more empty plastic such as. this side pollution there's another downside to the small packaging business model. to buy stuff in small but no sooner does eventually being to be more expensive for them so it's actually it's more expensive to beef and to live in the slums and then to buy this smart market is small pockets. you don't want the. small packets are available in industrialized countries too and
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here too they're comparatively expensive it's just that the people in these countries usually have a choice the people incubator a don't live would be condemned the standard the deft way multinational corporations target the poorest consumers we meet former members of a campaign that unilever rolled out a year before in kenyan slums. these women would guest in to become door to door vendors they were told they could earn money to feed their families. he was here and was wanting charge of such campaigns he says the real benefit to unilever is the access they give to the poorest of consumers. they can't afford a television to see and not what they can't afford at radio to listen to an advice they can't afford even fifty shillings to buy a newspaper or to read a lot of act of give me of a project so that's where they chose to. use women because it's believed we men the
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most. who use these unity about. twenty women here all trying to become vendors but they never got a job and a deeply disappointed. one these marketing they tested but they never they they haven't come back so we don't know what they're planning to do it did that asserts with the we take them through the course how to use the product off in the river but they did not come back to say that we fought. from to do that when to do it when they watch these they will start thinking back and come to their. own at the training sessions teach women how to use union labor products so that those vendors they in turn can teach other women a job like this is often the only chance an educated unemployed women get to earn some money. for what it is they're fun and it oh. the women learn sales
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pitches the tailored to customers in the slums. and if you do something we have heard that. you need such as i want to talk to you about healthy eating let's look at some unilever products here . the women learn that blue band monitoring isn't just popular it's also healthy because it has been fortified with five different vitamin c. i mean to eat i mean b b b time in your view message might be to mean be that indeed. they also learned that they can use blue banned margarine to prepare food for children it's that healthy next up vantages of royko stop keeps. you awake right now you've got to hope you don't have all afternoon. when you
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cook for your family royko will help you give your meal a rich flavor. that day you start using royko will be the day your husband will come home on time he won't cheat on he'll come straight home. shit. finally as a recommendation to replace fresh foods such as vegetables with royko to save money for the women here it's a plausible argument no no not three right kustok you said three cents each cost to nine cents but when you go to the market to buy tomatoes and onions you pay forty five cents similarly not so you save thirty six cents with right now we can use that money to buy something else. like. these sums are all very small but it's still a worthwhile business for unilever. unilever
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portrays itself as a leader in efforts to empower women in poor regions maybe that's why for four consecutive years the company was voted kenya's top employee. we asked unilever to respond to the course participants accusations and for an interview on its corporate social responsibility and marketing strategist. but we would turn down with this explanation. unfortunately we are not in a position to punch ache in this exercise due to potential commercial sensitive it is that may be involved. women in kenya in the slums dream of having a job like thirty seven year old patrice here who goes door to door for nestle in sound paulo but the job comes with financial risks she has to give customers
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a full month to pay for the. purchases. of it i bear things in and sometimes people don't want to pay but i have to pay the nestle distributor on the fifteenth and the thirtieth of the month if others don't pay it comes out of my own pocket and i see no record that. if she sells a lot the trees here can earn up to three hundred euros a month that's hardly more than the legal minimum wage in brazil. under this business model best selling deborah products and dessert so organized in kits depending on the size and contents of the kit cost between four and two of your rose is good for everyone the vendor sells more and customers pay less as a bonus the regular treats for children let him have something so he grows up to be big and strong apart. but jack i always thought. if somebody
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man i am. today is children's day a public holiday in brazil most families doled out sweets and have a nice me. to silva's family is no exception this is one occasion on which this poor family goes grocery shopping at the big supermarket for many years maria has put i'm healthy food on the family table she's slowly trying to change the eating habits but it's not easy. we'll look it up and see i've developed an awareness now but you try telling your children they're not allowed to eat sweets and in yours said let them don't drink cola don't eat bread with margarine though that's all we can afford not butter that's why we buy processed foods and because it's cheaper it's better now.
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it's a market with huge potential in europe on the other hand growth as stagnated for years. industrially processed food accounts for around sixty percent of food consumed in western europe and north america and brazil and figures only twenty five percent but it's rising. that's elisi zero is fifty six maria is forty nine they're untrained as clean as they've managed to improve their family situation a little probably go get. the right word. all the children are allowed to tuck in and enjoy the sweets but to get there as a local treat the chocolate proline made of manager rain sweetened milk cocoa powder and chocolate sprinkles money is stresses that today's an exception but the
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family is finding it impossible to wean itself of cheap processed food. my said when the children see these foods in ads they want to eat them we end up buying the cookies with the filling it was basically children want all of these things including all the sweet milk products we know it's unhealthy but we are swayed by the advertising that the consumer protection organization i'd like tries to count advertising to adverse impact on apollo bought a lot of blames the economic power enjoyed by food come from roots brazil has strict consumer protection laws but companies circumvent them you know advertising for example for the poor people this kind of for those are linked to two thirds. of all that they are willing to me and willing to be a part of it so when you can buy just kind of products it means that you are part of the group. today nutritionist arlene brown dow is out with
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a group of women from the full data at the market she's teaching them to compare prices for vegetables and processed foods she uses the nutritional guidelines published by the brazilian health ministry as a teaching tool not all nutritionist received the book we only got a few minutes i only have it because i took part in advanced training more chapters you can download the book on my. too but poor people don't have access to the internet and in his own home it is because again this is the one thing that the guidelines do international attention but the tug group it was designed for hardly heard about it i mean once the women to recall the traditional recipes they grew up with. an interview we want to get these women to return to traditional ways of cooking to give them a new perspective on what we eat every day and they're responsible for the dietary habits of the people around them they have a big influence on our families the women are poor they often have no education
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drugs and crime compound the problems faced by many families a healthy diet is not a priority because they are standing at this fruit stall and they believe that one euro thirty to three pieces of fruit is too expensive because they can get an entire packet of cookies for thirty cents and then they think it's more cost effective to buy the cookies. the companies appeared to grasp that the products that piddling are contributing to a social problem. in the country of two hundred million forty million brazilians are overweight fourteen million a diagnosis with type two diabetes this trade has initiated its own health program in schools in brazil and it's overseen by the nestlé foundation the nutria program
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is designed to teach school children how to eat a healthy diet the teaching materials a colorful and unbiased with the company logo. their relation of the brand and their materials in this course is a mallu far to compensate you know one thing is more respect for their thing they can be seen as more. just for. who have. bubbly recrimination there they are contributing to solve the problem this year the program was recognized as a public policy in them when a simple plan of food in addition security if there is one. for the next four years nestle will be integrated into sound paolo's public education policy with his one thousand three hundred seventy five state schools the program is listed as a privately funded. but why is the city of sound pollo cooperating on
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child nutrition with a company that according to experts he's helping to compound the health problems in brazil. we can invite you to a school taking part in the nutria program most of the eight hundred children between the ages of six and fourteen come from nearby for bayless the principle behind nutri sounds good the danger to familiarize children with unprocessed foods but help them develop an awareness for healthy food. to mislay foundation funds information events and organizes healthy eating competition. a representative of sao paulo state school board has come to meet us. the foundation came to us offering the program. so we took six months studying the implications of the program especially because the name of the missler wasn't was the high of the foundation so we took we took this very seriously you know.
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the principal has signed up a school for the nutria program for the second time schools compete against each other teachers and students have to solve questions about healthy eating. i can explain the numbers here to see five schools said he had them in three teachers one hundred eighty five thousand. kids the numbers you know i read numbers. there's a fourteen hundred euro prize for the school that wins the competition. last year this school came third generating a lot of praise for the school board and the headmistress. now but and i indeed their foundation when this in effect
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foundation is set from they shall we are not the working week that comair shall pack and they are not allowing us to use it in this clip and that. and in fact their own no nestlé products in the school canteen the train image of healthy food is undoubtedly more effective advertising it's clear the children here need help. headmistress tells us that school lunch is the only proper meal of the day for many. families this boy tells us he doesn't get food like there's a job he's never eaten fruit salad anywhere else for that on. a spoon and don's program is also part of the project the parents from the surrounding for their loss are happy that the school office something to the children that they themselves come to afford and why const whose teach children
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about healthy eating without corporate help. the point is that the products that these companies produce they don't have anything to do or with us on the country most of what they do is to replace real foods there's a contradiction because they say they are interest to teach children to like real food and by they don't commercialise real food i mean most of they they can commercialize our fake food are things that are not good for health and that replace our traditional dietary patterns so i mean i don't see either i just see these as a public relations strategy. nothing more than this the nursery foundation sees it as an example of social responsibility we want to learn more about the goal of mystery nutria we are granted an interview but i'm not allowed to film it the representative emphasizes that the company is in general open to change in all
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areas but he concedes. you can't make changes to production overnight you have to get consumers accustomed to alterations if you simply cut sugar in a popular product people would stop buying it. this way will do nothing to three say after all brazil is a four billion euro market its fourth biggest worldwide. africa is not nearly as lucrative for now unlike in brazil diseases such as obesity and diabetes have not reached epidemic proportions but africa nutritionists say it's only a matter of time they're calling for timely action. and you have the
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afghani getting as many of the most services so. i'm not i'm just i may have some copy here i mean i. might see it so one of the most important things about this afghan village of course is that you have. all that need to mix most of my commitments that the most afghan families will be looking at unfortunately this one is some of the force about you know about going and the families opted to go to other foods. while you are vegetables disappearing from the city how much sway do multinationals hold over rural areas there's lots of agriculture to the north of nairobi. we meet fama wilson he grows tomatoes and other vegetables everything for the market in the nearby town he has roughly half a hacker of lamb this is typically a small scale from one of the challenges that his family's going through is that. he's been setting these things to the market he's being exploited because. the
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prices are not the government buy it if they had them and buy a parcel i mean demand. in kenya many farmers relinquish much of the profits to distributors who control and regulate the market and there's a further uncertainty fluctuations in supply and demand can leave the farmer stuck with his produce humor that the bombers do all the work but the middlemen make the profits i should get four euros and thirty five cents for thirty kilos of tomatoes but the middlemen keep to your us. sixty so i only get one euro seventy five. they're to blame for all predicament them in if you know a half assed wilson king would prefer to be a contract farmer for a major international company it's a system gaining traction in kenya farmers produce for a single company which guarantees it will purchase their entire harvest. unaccounted for i mean it's going to be secure that is going to gets some money and
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i think now you might spend money. he does not seem to understand but there are some politics or explain to somebody buy buy in a company. hunter from. sammy will come aboard he's a contract farmer he grows beans for a major kenyan exporter couple she isn't really free he says the prices are determined by the company and they're not good but he still doesn't want to go back to traditional farming planting to food. is almost the least of time because of those who are planning to buy they will buy at that low price and you are listed out the months in any i still is twice. since the big companies pay better farmers are increasingly opting out of the domestic market
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right behind samuels field is a huge pineapple plantation it belongs to the monterey supplier of fresh and prepared produce and the biggest employer here in the area catherine works the fields for del monte six days a week twelve hours a day by most of the people here she owns a piece of land and though she can't live off it she does farm it on the side for extra income and the ingredients for a traditional done catherine never buys processed food. here we have beans in maine. we've always eaten natalie and. we grow everything that we eat including cuz salva very unique when edward. could katherine afford the pineapple juice that's produced on her employer's field . i can't afford delmonte juice i don't earn enough i'd rather buy an orange for
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two or three cents del monte products start at seventy cents a liter of juice costs one euro eighty i don't have money for that. katherine lives frugally so she can support a daughter who lives in nairobi she can afford that because a monthly earnings are around one hundred ninety euros three times the amount field hands make on small farms. del monte has a reputation for paying the highest wages in the region. who. but the flip side is that traditional agriculture is only worthwhile for subsistence farmers like katherine if she grows beans maize root vegetables and yams.
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in these things are important for us they're healthy they haven't been sprayed they just grow without fertilizer or anything else that's why you can only buy. subsistence farming is still fairly prevalent in kenya. in the mega-cities sound paolo there's very little space for the people to grow their own vegetables but there is some does a little paradise on the some power lines in this poor eastern neighborhood constant attempts has created a community garden here he runs the aid organization cities without hunger planting vegetables on and use them private plots of land he started it ten years ago today homes teach attempt overseas twenty five gardens and some pollock as well musk on
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small years in the n.f.l. male it was a completely new concept to produce food in the favelas it was a fun start following. it went. i started when i wanted to use latin for communal gardens everyone always said it wouldn't work and that i was crazy i think that's how bad the mind but they soon changed their minds. especially when they sold the vegetables guns guns company. pens d. to help the poorest of the poor people without an education order jump cities without hunger and companies them for a year and trains them in urban agriculture the goal is that the garden begins to turn a profit after twelve months providing the people who farm it with a livelihood the vegetables on just for personal use there are also designated for sale in the local market finding new problems is the biggest obstacle this one is
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located above an old pipeline it was once used as an illegal garbage dump and a hangout for drug dealers it took seven months to clean it up and prepare it for government. and unfunny so it's very intensive that first it's a lot of work on the land as heavily litter when the reason calls are right before we have to do a lot of work before the land is ready to be found i mean stunned are pulling in fear. shaft the gardens are all farmed organically no artificial fertilisers or insecticides are used to be on and the family have been with cities without hunger for eight months. they're still receiving intensive supervision. and change for they had to consolidate i felt family works here we've changed our eating habits and sponsorship in a movie i used to weigh eighty nine kilograms now i weigh seventy. i mean
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a feed of i don't eat processed foods anymore i try to eat nothing that's unhealthy for me occasionally i let my daughter has no junk food because she's a child and wants to try them to survive and she reached out for the gardens of cities without hunger contrast stokley with the products sold by corporate food giants maybe this model will catch on. i'm not against transactional corporations but for national corporations control the production and the whole market of these products that are. increasing in intrinsically. only healthy and which is worse they are replacing a dietary pattern which is healthy so then there is working public health. i cannot have any other feeling against this company's than to. do not like them. when i'm not on.
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entered the conflict zone confronting the powerful three years ago the philippines began a brutal war against the drug gangs in which thousands of people died human rights activists of justice charge the police with illegal killings charges which president do testing as vigorously denied my guest this week here in manila is his legal advisor salva go find out all welcome to come into conflict zone. in thirty minutes on t.w. .
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being the front page of. his work and the goddess fortuna. the mushroom and figures. over the finished pond twenty two. his creations root for his brand unmistakable cumnock effect ticonderoga the fashion world. look what do we really know about the man behind the dark sheets what motivates him how does he think and feel private moments in the life of a great fashion designer who's going to sound smash and cut off and start september not w.
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this is d.w. news live from berlin india awaits a landmark decision on gay rights the country's top court is set to decide whether to reverse a nineteenth century law that criminalizes homosexuality the people who have been forced to live their lives in the shadows now hope that the controversial order will be struck down we'll go live to the only thing that i also coming up.


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