tv Kick off - More than Football Deutsche Welle November 30, 2018 12:30am-1:01am CET
earth a home worth saving googling to goes tell stories of creative people and innovative projects around the world ideas to protect the climate and boost green energy solutions by global ideas being a series of global three thousand on t.w. and online. the world is constantly changing and so is football. twenty years ago no one thought massive companies might be running the world of football.
and now red bull alone owns clubs around the globe. or through any parental as running a soccer empire spanning five cameras on three continents really worth it and just for marketing twenty years ago goalkeepers rarely strayed from their penalty areas now keep a slight bias man on noir liverpool's early songs and man city edison represents a new generation of. goalkeepers who have become the most important players on the beat you don't agree take up reporters javier and dave show us how football has changed and what it's all means for the sports now on kickoff life. i'm a fan of new york soccer though many don't think of new york as a soccer city it's actually right at the heart of the fight for the sport's very soul. which oddly enough new york shares in common with the german
city of leipzig two totally different city is both locked in the debate about modern football. because both city soccer identities were bought up by red bull. rattle the world's biggest energy train probably know it pretty well if you've ever pulled an all nighter studying had to get up at the crack of dawn for work for rick yeager bombs with your boys yes i'm from new jersey us. red bull is founded by dietrich fonda should some nine hundred eighty seven they're worth over ten billion dollars and sold over six billion cans of soda last year but they don't just make energy drinks. they're marketing masters they sponsor every extreme sport you can imagine and if it's dangerous red bulls involved they also own multiple formula one teams a hockey team even a publishing house they literally launched a guy from space most important for us they're also want to quest for world soccer
domination their soccer experiment started in salzburg austria and quickly spread around the globe they currently run teams on three continents their clubs are magnets for controversy especially since leipzig burst into the bundesliga. money is at the heart of red bull's approach fans are confronted with a situation where their clubs are products that exist solely to sell other products . we're going to look at red bull soccer empire to see what happens when football and marketing become one. one of the biggest cities in the world it's home to what's probably the smallest of red bulls three top flight teams in new york. new york city lovable yet luckless team the metro stars were bought by the austrian company and rebranded as the new york red bulls in two thousand and six. it crushed the porters and left
a rift among fans. which i can attest i've been in new york supporter for over a decade sure i hate the commercialism but it isn't easy giving up on the club people plus new york isn't exactly flush with locally owned clubs with dynamic rich histories to support like lots of other fans i do my best to keep natural. like cory who ran the team's biggest supporters club for years. simple takeover came in and really sort of took the news out from under us and i think the really unfortunate part about it was adjusted to divide a lot of friends and i created a situation where it was tough for everyone to move forward and you know some people just couldn't be a part of it anymore and that was trying to you know our own supporters or something like that. the trim piece is still divided about red bull as winners gregg's another fan who hasn't given up on metro there's probably with how many people have left the fan base is probably more who are pro rebel and not but there's still a core of us who very much you know understand what this is think football should
be more than just you know it's team on the field. it hasn't been easy for us fans the team has been red bull longer than metro many newer fans have been braced red bull the re brand sparked an identity crisis. but this red bull have anything to do with new york i mean identity is a very big part of football huge particle. and you know i think that if this were done. it would have big club in another country i think you're right like them or not red bulls financial might hasn't gone unnoticed they built the beautiful red bull arena in two thousand and ten and it's still one of the best soccer stadiums in the whole country. i mean just check that beauty out. that sweet sweet soda money brought in star players like terry henri. tim cahill and rafael marquez red bull became. of the league's biggest spenders and fans got
used to it. there's a sense from the front office and from some of the supporters that requests and rubble is going to come in and what they're going to want to put their name on something that's good so they're going to spend a lot of money if there's a city where fashion the cash is an absolute necessity it's here and we love winners but big spending doesn't always get results in new york but bill has deep pockets but not much in a trophy case. i guess buying love is easier than buying cups red bull seemed to lose interest in new york after drawing cash at the club without results they stopped buying stars cut spending and focused on developing news. the fans started to wonder what the plan for the club was. it still works pretty well in the field but doesn't help them stand out from the crowd in red bulls typically extreme passion. in syria came in and i think all of us were hopeful that this would spell this you know this news successful and then they bought leipsic. and when that
happened the spending abruptly. with leipzig surprise red bull suddenly had a new toy to play with new york went from a star studded side to a farm team for the german branch. new york's place in the red bull soccer hierarchy became clear when our head coach just the marsh left for germany in summer. marsh quite a head coaching job in new york for an assistant coaching job in leipsic in the middle of new york season but this team at the top of the table it's a great move for him but what kind of message does that send to new york spans i mean i think it's a good thing is shameful. shameful or is that just modern football resources attention even coaches started flowing no lights it. or here we are in life to check in on the big boys at the new york n.y. feel right at home i want to put in this league of bravado the tube. glorious to
recognize. coach marsh has been here since the start of the season how does he feel about leaving new york behind york red bulls that was my baby you know and it wasn't just me it was the work of so many different people but i put my heart and soul into that club as much as it was time for me to find the next step i think it was also good for the club to start to. kind of exist on its own and find new leaders and cycle through a new voice. red bulls origin story in germany it's an exactly identical to out of new york the energy drink company avoid to be tricky hostile takeover situation that caused so many headaches in new york and salzburg buying a fifth division clubs license in two thousand and nine with one goal in mind climb to the can. be accomplished in just eight years we asked a veteran player from the third to mislead the. how have things changed since.
many fans for the in the stadiums in the first game he was. fifteen so. we're playing for full steam every time. the whole club was just going to go from the fifth division to the first. they did it by signing young prospects you could grow with the club that's how they got polson on board. i came here with the purpose to play but mostly i was nineteen at the time and. you know it was. too much use to to go to other clubs and division but i knew that. one tier i would play every time and i would. think was the best for me sure lots of teams with big investors have grand plans. to make it could have been this week in record time
but it rarely pans out then again there's a big difference between lots of cash and a red ball money and spending in leipzig worth the big money to use in new york but they also have a plan. current coach in sporting director ralph bud nish built a system for red bull global all overseeing leipzig evolution. but the plan came at the expense of red bulls other teams cast dried up in new york as focus shifted to leipzig and it wasn't just metro salzberg have essentially become a leipzig reserve team now b.k. to cater to la she and di opal mcconnell are among the nearly twenty players who have gone from salzburg to likes it over the years. by prigs an interesting choice for red bulls a german experiment it's a growing city you known for its art scene and underground culture and serves as a peek into for redevelopment in a region of germany that saw significant disinvestment after the fall of the berlin
wall just as a low budget squad seems out of place in the big apple one that's essentially commercialism incarnate doesn't feel like fans of the city's traditional clubs happen welcome to red bull. in fact much of germany hates rb leipzig the team's been met by protested even by an attacks are because she's with a century of football tradition and is seen by many supporters as a direct threat to germany's spanned forward soccer culture. check in with a leipsic been to unsurprisingly preferred to remain anonymous ones needs a minute to stop the mommy download some of the mood so far. and then that's. because. if. eventually. i'm going to go from the new dismissal.
sure as a new york i got bullied all the time but looking back i'm pretty sure that's just because of who i was in high school which begs the question what's really in it parental as running a soccer empire spanning three continents really worth it just for marketing. does owning a despised team in germany and a relatively irrelevant one in new york really help sell soda. i asked red bull's marketing department here is their response. thank you for your interest in our company the paucity of red bull is from the early beginning that we do not talk about ourselves and our marketing we don't want to put ourselves in the front row even more we would like to give our teams the stage to talk about their projects and their dreams thank you for your understanding. and sweet but not very helpful one of the most famous marketing companies in the world refuses to talk about marketing. my take regardless of what's in it for them red bull and soccer just
don't mix they crushed my clubs identity and managed to piss off all the football crazy germany and modern soccer is commercial enough but a company owning a team is just too far. so it doesn't make me feel much better about supporting a glorified farm for me and i'm too weak to give up on my club part of the evil empire. maybe i just need to find a new sport entirely i want to read ball has a nice dancing or lacrosse. ok day maybe do you attacking prospects. his goals are plenty just smile about it but what makes him so good. enough in the street explained. you've got
a lot of skills that you would have to. see only to leave some of the schools on the street supporting them again there's this difference jason said you. know if he could have wanted to go. from truck to one of the street school sometimes the first time we got through for. help from a lot of buildup of what it takes our budget son should be very keen jerry to see the job surely. jaded son show grew up playing football in the streets on parts of london alongside one of the. young english starts oftentimes reese melts. oh she's grown up to go you know to go only young also mean him and. i got love for him he's got love for me so we just keep on pushing each other jaden eighteen years old and on top.
from different families must. tranter games on the spectrum like them for no training when i was younger my dad always other people i think that's what made me a contributor. and made him the bait of the defenses. i don't know what they think when i pull off these tricks. but it must be impressed. it seems like he's making an impression one colleague in particular knows all about landing in the limelight as a team prodigy. something special with all his quality and that for the unexpected it's good. to know how it feels to be so young i don't think there. is a crisis i hope as a player. and what does the coach thing need to feel let's not talk too much about the youngsters. i watch out. to see
a farmer is aware of the dangers in heaping too much praise on young prospect but there's no escaping the fact that she has an awful lot going for him. to his point of course we're all very happy that he's so good he's come you can score goals so you can lay them on with he's excellent one on ones you can see that also very much part of the collective and that's what matters most. to the systems of the system. jaden sanchez was even the bundesliga player of the month october. and his buddy rhys nelson is doing well for himself with six goals in eight league matches the london lads are lighting up the make love it is right to show a bit of caution but it's hard not getting excited about these two. stroke his strikers everyone's always talking about strikers are reports
a javier keeper himself is out to convince the world that the future belongs to the goalkeeper let's take a look. i am all keeper. and goalies do a lot more than just save shots. goalkeepers have become the most important players on the pitch. i would tell you why they say cole is crazy because when the interim british couple of years when a man he's famous skulking he. tried but failed. ok actually yes i have been friends by the way i'm a goalkeeper and a reporter but that's probably because we have too much on the plate we need to perform great saves. but we aren't allow any mistakes.
always leave and the immense pressure and always need to be focused on is i do or is that you need to up the bulk of my real time you can sometimes we provide entertainment as well of course. we go to kinko's learning new skills and clubs they need to pay more money to wire us chelsea paid eighteen million euros for paper and leave a pool seventy two point five womanizers keepers quite skilled with their feet goalies like manuel neuer are crucial contributors to their teams play so transitions in france are different to quickly merely win the ball again and i'll use on no idea casting in their sun these are some of the goalkeepers believe in these revolutions but can be thinking even farther of course remember we are the most important thing and our work often goes unrecognized only one goalie has ever won. the award for the best player in europe process imagine sixty three.
come up i'm sure you remember that time or you can fail miserably in our world cup final and that recent champions league final lever to slowly starve us gifted three in madrid bid title these may. i'm not forgetting they've been calamity james of course one of several i'm using english goalies from not so long ago. any other sport basketball baseball or rugby only football has such a lonely figure with such a burden on his shoulders. except for secrecy. that's true ok ice hockey i'm humble also hockey players come on their goals i might smaller being under huge pressure on and off now goalkeepers have much more responsibility . i'm not not the only one who says that. the legendary when there's niggas try to
grease. ten years ago it was just about using their hands and staying in the goal that they never use their feet. started out in the early nineties some keepers couldn't even take their own. primarily because they couldn't aim with enough precision to reach their own pleasure up front. but you know started to change in one thousand nine hundred two when the rule was introduced and then these wasn't allowed any more. timely goalies were forced to play with. evolution was astonishing like not all goalies are what natural born outfield players but then he came in well no idea this week of people look at this. you know yeah he's famed for his dribbling i'm talking the exploits way outside the box. and you know the whole thing one of the best at that is
manuel that's he said here's a lot of technique actually used to play with us in the broncos during training are you following the example of no yeah. six years younger has mastered the role of mother goalkeeper in the law no. no not julius cæsar. that's right there he's training now their son and son are fighting to be brought seals number one and the most skillful between their posts in the premier league. in spain because he has never made it quite possibly could you remember this. you got to. say that for that little of no case and bring more hope in that regard italy is. an old school keep religion. you don't i do not like noir. sees himself as an extra
defender. in france. in france. but the future of keepin. it all are rising star. goalkeepers with passing skills existed long before these guys but they were rather the exception than the rule. back then they mainly came from latin america the great compass pulled off a keeper right. here. on his thing because. he was twenty. top scoring goalkeeper one hundred thirty one goals. we are not paid to score goals of course but goalies
are increasingly expected to start plays from the back meaning a major change in their responsibilities. but. no one is perfect and i was struggling to cope with the new demands. why is that they're. here. in the world people are the first looking for safe. for me the most important thing but just has to play with the book to help us to create a good build up. that will be one of the oldest first. was to replace your heart with your problem due to the superior footwork but you also fail to meet demands now the citizens have some say would be a decent midfielder. let's look at their tactical role. in the past goalkeepers. their movement to the box and little more.
now they are company to deepen slime when they are talking or pressure in their arrival so they can sweep away long bolts when needed. is now the goalkeeper's the last man and some tactical systems it's important for him to be next to the back for when the line advances pressuring one opponent. but also when processing their wall off and their teammates another pass an option that improves the chances of build up and the boys are useless long ball players a keeper with a good goalkeeper allows his team to stretch the lines and even creates opportunities look at this the man in green. and he's perfect for the ball this one goal turns for self young widow out of a goalkeeper to be offside in the goal kick. there is something unique
about being the man who uses his hands in a game called football something sacred. maybe that was what attracted pope john paul the second to be a goalie in his youth and i ask myself what will the keeper of the future look like for sure his fraud is going to grow more and more complex. i imagine one day they won't be simple keepers but outfield players who can also stop shots. might continue changing and making the game more attractive for example will we see new tactical systems. eleven field players maybe they didn't keep their would be so many opportunities. that's a hypothetical future but the reality is that today goalkeepers and the rest brawling skills are already changing the way we understand football.
because being a goalie is much more than being a footballer just remember that writers like bloody be a novel called. the father of sherlock holmes or philosophers like all become you people who influenced how we think today they were once. so there's no doubt we are the most important players on that beat trust me. odd. the.
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