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tv   Made in Germany - E-commerce - an all-new shopping experience  Deutsche Welle  March 6, 2019 1:30am-2:01am CET

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look closely you have plenty to talk about here for. the congress leader every weekend here on. this you know i mean in your minutes and going yes. most of the time. when you miss you know what i'm on what i'm organizing around up there is a thermal. here because as you say i said quote i'm going to be safe but a car going on what are you finding. may i take you to the television department bring him. please not be so fascinating please speak after the b b. yes you please the previous time track you were.
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a robot so that helps you with your shopping cute but still few and far between right shopping online on the other hand is the new norm though isn't it the digital age is currently revolutionizing the world of commerce trade is in transition you keen to hear more about that then stay right here with us here on made being able to handle most of our business transactions online has changed our lives there's no need to rush out to the shops to get that new pair of shoes today all it takes is one mouse click and you're done but it's also changed the world of work and not necessarily for the better industry giant amazon has repeatedly come under fire for what some call inhumane working conditions at its warehouses but that doesn't put off new age i turn around workers in the united states the so-called work compas. caught up with
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a few of them. the recreational the he kill the r.v. a symbol of freedom. homeless wherever you take it and were ever work may take you. i mean more things can talk you know which is not exactly known as a tourist destination but home to where housing online retailer amazon and that attracts an increasing number of employees who come to find work but choose to live in their camper vans all year round. a campground near the yamma zone where house is home to around a dozen or a camp purse. it's two pm time to get out for robert barker he works the night shift good morning. good morning good morning robert how you do and. how is your shift it was great ok yeah easy money man you know basically robert you
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have your whole life inside that van yeah i've been living in my van for six years now. working seasonal work for amazon and i've done some also i've worked a job in alaska salmon cannery have worked there and beat harvest and by the amazon has been really good to me and it's really easy money and allows me the freedom to do what i want to. like many were campers and robert barker lives a modest life with few frills his kitchen an outdoor microwave and a picnic table. kind of go in time here i may think i'm. not even curry right. robards lifestyle saves him two thousand dollars a month he says the money he uses later to travel being able to be live in another place for three months four months is. you know you get you get from the new all
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the time. meeting new friends it's just a good feeling to. go into a new town and rock it for three months and know that at the end you got a prize pot of gold for the you know five month trip to southeast asia. robert is forty six he has no partner no children and very few expenses. amazon pace's campsite his health insurance and fifteen dollars an hour when he works managing customer returns it's a temporary contract for a couple of months. the key to doing it right is you can't have a four hundred dollars car payment or or and you know your. debt. i'm debt free. i own my van. and i have like thirty
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dollars in bills i'm on and that's how are they able to do it. five thirty in the evening for robert it's time to go to work. amazon refuses to give me permission to film but the online trader is actively seeking work campers on twenty six campgrounds across the u.s. . the cantor family lives next to robert. longer i'm not even sure our new. eighty year old ivan cantor is the oldest employee at amazon's hebrew and warehouse he and his wife lorraine worked to top up their pensions and they say to have a better life. i think that there are a lot of people who. don't like to be tied down there you know. personally i have to have a home base i've moved to much if i need a home base ah. but the ferment i hope i can get out.
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and that's good for free opportunity to do that for financial security but you have to hit the road to get it perhaps not everyone's dream but it seems to work for some. in a lot of criticism about amazon and concern about what the growing online trade industry would mean for work environments of the united states but one thing seems to be clear that all the work campers in kentucky quite happy with the lifestyle they joke. now than what camping hasn't quite caught on the same way in europe yet even though there are more than a dozen amazon logistics and has in germany alone now amazon of course is the world's biggest online retailer in just the past eight years its sales skyrocketed from thirty four billion to two hundred and thirty two billion u.s.
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dollars and as we know there are always winners and losers in these situations clear in this case it isn't traditional retailers according to one study it's believed that in germany by twenty thirty the number of shops will have dropped by half of what's out there today and that's easy to imagine when you think that two thirds of the population already do at least some shopping online and every mouse click generates a certain amount of data revealing to online retailers and sales personnel details about your taste and desire. the e-commerce wave brought products online now now i'm a shut eye has an app that replaces sales assistants to you just have to let her software sneak
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a peek at your living room. and final one off by the skin then makes recommendations it's something we ourselves could have used back in the day a clever algorithm why you can say this is my room that show off and it should i buy me a list limited to twenty or thirty ideas that were put ones that suit my style and ideally my budget to my b.g. . and the up available online since late twenty eighteen countries up a virtual model of a chair for instance which you can place wherever you want in the room a furniture company is behind but the software could help to sell other products too so will the classic sale set up that's still common in department stores soon be old school for a new generation of consumers. your product sales will die out of the most part i see everything heading towards consultative sales and if it
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were hot online consulting with customers able to view any model in any color twenty four seven should those idea drummed up a million euros of startup capital and then effect of the summit late it's a kind of personal shopping assistant thing about a bit like your best friend giving you a call and saying that she's found something that would suit you happy with busy and on this path fantastic it's a great way to persuade someone to buy more when they probably already have enough . is a london most prominent e-commerce empire it's a. also europe's biggest online clothing retailer serving twenty five million customers with a wide range of tastes the company also knows when to use more traditional business methods and even does some customer surveys offline. and it uses a huge amount of paper notes for those evaluations the key question who has what exact relationship to fashion. unopposed squad and her team optimize the londoners
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website they work under an assumption supported by market research results that there are six generic customer types who have different needs and preferences. so who are these people. how much they can use that paul has very little interest in fashion he knows what suits him and would ideally buy the same jeans over and over. the owner is kimono is the opposite of paul she likes to express herself through fashion she's very extroverted at it depends on it these generic customer profiles are central to the websites design they help the company target relevant customers the are going to my settings for example are aimed at one of the influencers. yamit so much but i think i have an entire section dedicated to influence or recommendation science and push that's important for people who follow fashion who like to measure themselves against other people they find attractive
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and who they'd like to look like again is also in and this is best very popular. as for those less interested in fashion brands provide some basic orientation together with suggestions for similar models plus you can shop from home without having to talk to anyone it's kalidas many people have different approaches to deciding what they want to buy a lot of people don't feel comfortable having to discuss what they want with a salesperson so why shopping websites gives them more time and space to look around. e-commerce is booming forecasts say that in the retail sector five years from now germans for example will spend one euro in five on mine. no wonder more and more brick and mortar shops are closing these days they lack customers makes you wonder what the future holds for our high streets and shopping malls looks like the only way for retailers to survive the digital age is to go
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digital to at least behind the scenes. in store sales assistants could well be dying species how much longer will we need. to work last year for this drugstore has already determined by this man's calculations. for the d.m. chain we forecast how much each branch will turn over for an entire year in advance harvest the company uses that information to optimize vacation planning work schedules etc. to. find to provide data that enable stores to automate store management and make decisions like buying new stock having the system automatically submit new orders means lower personnel costs and fewer gaps on the shelves the software can also amend prices to make the business more lucrative find promises his customers who can boost turnover and profit iran five percent. the former physics professor welcomes job applications from fellow
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physicists because they have strong number crunching skills forecasting sales for a single product can be influenced by over one hundred factors ranging from advertising to the day of the week the branches location and last year's sales. it also incorporates factors like the weather the first weekend of the year with nice weather everybody wants to grill and that means the forecast for sausages will be completely different than it was the weekend before i was born a lot of minimum one of our forecasts is based on data from the factors branches item and date so it might be different for every day for every location and every item. for him. thing that for an entire product range with two hundred factors of influence would be too much for a person to deal with. this is to most of includes what's called dynamic pricing where prices are changed according to algorithms. a classic example in the wider
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world is why stores are able to charge extortionate prices that airports. i think it's similar to a bizarre tradeoff between time and money and commitment and for me time is a more important resource and money for me so i'm willing to pay more for speed and convenience. than with some people it's different. and that's what gets exploited. on this put into. this is. the owner of this home interior story is confident his company will prevail despite the rise of online rivals daniel couples or ski says his fabrics find something customers can assess via a screen although he admits some things have changed and france of course the most used to come by up to five times before buying a piece of furniture today they only come once or twice the people do so much
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advance research online but they only come here at the end to make a final decision recently in trying to push and. you'd think they'd be opposed to the store owner and who offers personal consultation service via a phone app but in fact they are partners with her hoping to sell his furniture at the moment she rarely gets enough three d. product data from manufacturers and the future how soon until our personal shoppers are computer programs based on artificial intelligence. so what do they think are sales staff now redundant. it depends on the sector as a. i don't need a store to sell me deodorant was another one and there are plenty of other items including electronics where you also don't need advice of mankind for quite fond.
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premium segment you're right that they'll always be sales assistants in the upscale segment the what we do is a plot of hurt by linking up stationery sales with online shopping building bridges for trade. smart software and robots are taking over a growing number of jobs and they all inevitably become better sales consultants after all we are teaching them more every day about how we want to shop in the future. the digital age has changed the way we buy and sell but there are other factors at play too there's bricks it and the u.s. china trade dispute not to forget washington's threats to impose import tariffs on european cars michael i asked a few people in the know for their thoughts at the geneva international motor show . a lot of people say if there's a threat you know i see it as
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a challenge you know we are completely transforming the automotive business anyway and we have to cope with that and this is one of the figs we have to cope with we are exporting more than seventy percent to the world to europe to china but we are clearly in favor of free trade so our business model and all the investment we have shown in the united states is based on free trade and i believe this is shown everywhere in the world that free trade creates wealth. not positive thinking can't do any harm even if the idea of shared values in a global world of free trade has come under scrutiny it once looked so promising here in germany and europe let's remind ourselves of what's at stake. how did free trade. come about. in the middle ages this was standard practice merchants pay tolls or bridges mountain passes and city gates well enough goods from one principality to the next. many came via the sea
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they loaded up boats with fish and preserve them in salt or put brandy in the wind to stop it going bad. clever moves but they still couldn't find a way to avoid these pesky tolls the merchants wanted them abolished and they also wanted to defend themselves against pirates and thieves on dangerous trade routes so they joined forces in twelve eighty in northern europe they founded the german hanseatic league in lubec it was a great international alliance a confederation of merchants from large city has that soon began to grow first hamburg then rostock in cologne even cities much farther away soon set up hands of trading posts by the fourteenth century the league included almost two hundred cities. the cog is the vessel most closely associated with this trading network a lot of goods fitted into its ballooning us whole hanzi atic merchants were the
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global players of the age they could speak foreign languages and were generally well educated rich and had great political influence but the hands the attic league never became a proper free trade zone in one thousand nine hundred thirty and still had to pay customs duties in forty one different german states and free cities. but increasingly the idea of free trade caught on in eight hundred thirty three the german customs union created a large tariff free area for a century later the foundation for free trade in europe was laid the european coal and steel community was the forerunner of the european union which today guarantees free trade among its member states. the motive was not just economic the idea was to create a system of shared values after all increasing trade also plays a role in promoting peace. if there's one constant in our lives it's change
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take the mountain village of some now and in the swiss alps the centuries it was isolated and backwards but things took a drastic turn after the village was granted tax free status in the nineteenth century and there's more change coming this way as did i. found out. this is what the swiss mountain villages unknown looked like a century ago. today it's an upscale shopping paradise. a lot of this dramatic transformation can be attributed to a tiny rule change a change that is still causing problems on the ski slopes today. i went there to find out how that happened. now one is located at the very eastern tip of switzerland right on the border with
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austria. high up in the mountains it used to be very secluded with the only access to the outside world being through the neighboring country until the late nineteenth century is and no one was poor because most of the residents being farmers because it was cut off from switzerland all of the goods they could not produce themselves had to come through austria so in switzerland for three instated told system countrywide in the late one thousand eight hundred the farm of them known protest they would have had to pay tariffs and tax on everything that came through austria which they couldn't afford. and that's when it got attributed the status of education free. from the one nine hundred seventy s. onwards it was unknown became a populous nation and that's when the duty free status started paying off duty free means you don't have to pay consumption tobacco alcohol tax or customs duties
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either and everyone here profits. are very small and isolated community so you might think that we were in financial trouble but in comparison to other communities we were very financially stable you also thanks to our duty free status. the village only has about eight hundred inhabitants but it's also home to about forty shops selling duty free items. so as annuity free shops in airports. tends to be a lot cheaper and the same goes for cigarettes. to my surprise they cost just how what they would cost elsewhere because of the high to back on alcohol tax or rather its absence other products here are on average ten to thirty percent cheaper than the regular swiss price great right but this duty free bill. this can also cause problems.
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i'm directly on the border between austria which is in front of me and switzerland which is behind me some non-life down there. just limbs that ski lift is over two thousand seven hundred metres above sea level many ski tourists go shopping down in the known and take their purchases over to austria not on photo by car but on ski talk about shopping in style. but this strict regulations on how much individuals can buy and take away from some known without all the limit is one liter with cigarettes it's ten packets for other goods three hundred euros is the maximum. so if you happen to buy a rolex you have to declare it which not everyone sounds. to me is here to stop the smuggling as. was cultural regard it does happen sometimes
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that people see as doing checks then they try to ski down the other side and get away. i'm always on my skis and up until now nobody has managed to avoid being checked trying to get a woman safe to control its words and. follow that have to stop excuse me i'm from austrian customs or if they are resume that everybody is aware of the rules but when i catch them with goods worth there were three hundred euros then they've never heard of them of course but it's neat there was never look on your watch please. watch it before you have to know what. ok. thank you. and the checks don't stop at the mountaintop i can barely catch up. most of the cross border smuggling involves alcohol and tobacco but the customs inspectors are primarily interested in luxury goods.
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no one's business model however is facing two major headaches. well if you take and his family are in seven shops here but one thing we're feeling the impact of e-commerce. today our customers compare us with the prices online and price that in that's important and if we don't stay competitive they're saying we have no charge he's got kind of sausage. duty free revenues have been in the last ten to fifteen years here and if you look at the exchange rate over the last decade the euro has lost a third of its value in comparison to the swiss franc and that's why duty free revenues have fallen so there's a long profited off of seclusion and special status but it seems like even the stein a village conquer isolated self from global change. and
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that's all for this week's edition of a made we're also digital of course you can find us on twitter and facebook and back here next week same time same place see it .
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