An extremely popular show, ATV's 'Emergency Ward 10' was the first hospital-based soap opera to be made for British tv. This was a response by ITV to the enormous popularity of the American network hit, 'Doctor Kildare', starring the handsome Richard Chamberlain. The movie-star good looks of Chamberlain, plus the dramatic life-and-death situations of a medical drama, had female audiences flocking to watch the American show on the BBC between October 1961 and November 1966. ITV's version proved equally compelling, even without a big-name star. The BBC, recognising the futility of trying to put any decent show on during the same timeslot, resorted to putting out cheap American shows (often repeats) in the twice-weekly slot dominated by ATV's ratings winner.