tv Caught on Camera MSNBC December 25, 2013 2:00pm-3:01pm PST
from the startling -- >> if i did that i would be either arrested or shot or shot then arrested. >> to the silly. >> you're like wow, that kid has got some -- to get up there. >> to the sublime. >> why do they think they can get away with this? >> their viral videos short moments, caught on camera that we can't stop watching. like a virus, pass along. >> first thing you do you send it to ten of your friends. >> people are flooding the internet with videos hoping they'll go viral. >> everybody is making videos now. oh my god. i can put my kid on there and get a million views and then be on "david letterman?" >> being with a guy that will put a cat down his pants.
>> why do people love cats so much. >> the videos can be riveting. can you believe everything you see? >> if that's fake i get angry at people. >> have you been fooled what's real and what's not. >> this one had me fooled. 110%. the videos you're about to see were all popular. some are funny and some are poignant and all amazing clips but they may have left you wondering, are they'll or are they fake? -- are they real or are they fake?
wait, did someone just spray paint graffiti on air force one? >> in this video, a couple of guys essentially, climb a fence, elude the secret service, run up to air force one and put a graffiti tag on air force one, while being videotaped. >> wait a minute. are they doing something to air force one? what is going on here? this is crazy. >> did someone really break into andrews air force base and spray paint or tag the president's plane? >> i think people really want to
believe it's true. >> the video hit the internet in 2006. quickly it became a sensation. >> the first reaction is, always, is this real? and if this is real, how can this be real and what does this mean for the security of our country, maybe, if this video is real? did it really happen? was the video real or fake? >> it just doesn't pass the sniper test. really is what it would be. if i went to run up to the air force one in all black with a backpack, i don't think i would survive that run. if i went and did that i would be either arrested or shot or shot and then arrested. >> i think what we were trying to accomplish was a pop culture moment. >> mark ecko, a designer and video game developer. this was part of a viral marketing campaign for a game called "getting up."
>> it was to get people to talk about a game. and to author something that was culturally relevant. >> in the "the game" the main character uses graffiti to protest a corrupt and totalitarian authority making his creative team brainstormed for a stunt that would bring attention to the game. >> the symbol of air force one was so loaded and the absurdity of me being able to hop a fence with a spray can is so absurd, we thought, we got to do this. we got to figure this one out. >> ecko teamed up with advertising agency and creative shop to make it happen. >> the first thing was, we got to run to 747. >> he found a plane -- >> oh, my goodness. >> and painted it to look like air force one. >> we wanted to look as authentic as possible because that's what's going to get people to raise their eyebrows and say, really?
is this real? the layout of the fence and where the plane would be in relation to the fence was very, very authentic. the hangar sign nearby and the signs that say "andrews air force base" they were the real signs. >> while in theory they were not doing anything illegal, the production was not without risk. >> you start to shoot and you pull out a 747 and it was like that whole moment, is this really happening? and all of the sudden helicopters start flying about. police showed up. there was no shortage of creative tension that night. if we had put this video out there and someone had panicked and stopped the presidential flight from happening we might have been in trouble. lucky that didn't happen. >> they manage to avoid a national security incident and created a video that got international attention.
the air force one stunt hit the internet in 2006 during the early wave of viral videos. a few years later, skepticism and competition have risen exponentially. >> the medium of viral judo is still new, a perfect window of opportunity existed that really doesn't exist today. where the suspension of disbelief existed around videos. you automatically suppose that everything you saw on the internet was real and that window allowed for this opportunity to do this kind of -- to use viral video as the perfect medium to put together the stunt, if you will. >> you're competing with a guy that put his cat down his pants and you have to be entertaining because the next video below you is going to be funny or cute or outrageous, so you must make an impression. >> the mark ecko video is so well executed and it look and felt like somebody was breaking in somewhere. and it caused you to have self-doubt. the emotional reaction of -- is
this real or fake? so you send it to ten of your friends. real, fake, i don't know? >> from a highly-planned and produced video, to one with a concept that couldn't have been more simple, a man named matt, who likes to dance. >> i love it. it's totally captivating. >> when that dude was just for fun was traveling around the world and at every location he would dance a jig and he edited these together and created a video of him dancing jigs around the world. a well done and creative and unique video at the time. >> but along with the notoriety came the detractors. some suggested the video was fake and no way he could go to all these places and the video was constructed with special effects and green screen technology. >> there are certain situations where i see a video. and i think, if that's fake, i get angry at people.
we're like -- i can't believe you did that. i was emotionally invested in this thing because i thought this guy was actually there. >> could one guy really dance in all of these places? >> i would be ticked. i would be ticked if it was a green screen fake. >> does anybody know what this guy does for a living? >> traveling god's green earth or standing in front of the green screen. when we come back.
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>> in 2005, a individually game designer named matt harding posted this video of himself online. >> some friends found it and they put it on their blogs and it ended up getting passed around. >> before he knew it the video had more than a million hits. >> it sort of kept having these spikes where it would get bigger and bigger and more people would come in and different countries. sweden, south korea is watching the video. late in 2005 it had this really big spike and suddenly i was getting calls by tv shows and newspapers. >> and it certainly caught my attention. will you dance with me? >> sure. >> but for all the attention the video got, people said it couldn't be real. but the exotic locations were really a combination of editing magic or green screen technology. so was the video real or fake?
>> the video is not fake. it's not a hoax. it's not manufactured. there's no special effects involved. i really did go to all those places and set up a camera and dance. i started out working as a video game designer and in 2003 my job and i took the money i saved up to go around the world and spent about six months traveling to 17 different countries and a few months into the trip, i was traveling with a friend and we were in vietnam taking pictures. >> i said, you should do the stupid dance you do on camera. >> we shot it and i liked the way it looked and decided to do it everywhere i went on this trip around the world and i put the clips together thinking it would be a nice moment to my friends. i didn't think it would be interesting to anyone who wasn't me or someone i knew. and people started passing it around.
>> where can he go will somebody will not ask him to do that dance? >> the dancing in that video came about there weren't a lot of people going around filming themselves, number one. number two, weren't a lot of people editing them together. number three stringing them into one specific video. and four actively wanting to share it. so that came about at a time when people didn't know you could do this and people were not trying to achieve fame. they were doing it for fun and to share with friends and family. today would that video be successful? hard to know. >> by the end of this one it's so like, inspirational about the world and coming together as a people. and, like, you know what i mean? >> the video got the attention of stride which made matt an offer he couldn't refuse. >> stride gum is a chewing gum company that was about to market in 2006 and they called me up and said, they asked if i would be interested in making another video with their help.
and so in 2006, i spent six months traveling to 39 countries on all seven continents to make the second dancing video with them. >> he got stride gum to fund his next trip which is, i mean, i think that's the goal for any viral video is get somebody to pay you to make the next one. >> when people started achieving real fame through the internet marketers started to pay attention and increasingly we're seeing more and more bounds reaching out to people who have achieved a dedicated online following and create their brands with them or have them create content on their behalf and realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular matt did a third one and this time he called in reinforcements. >> my favorite clip was in rwanda where i danced with a bunch of kids in the village. and i realized boy, that's so much more interesting, i should be doing that all along. so i went back to stride and
told them this idea for another video, where i take e-mails from people all around the world and said why didn't you come dance in my country. and i would go there and invite them to come with me. and we got thousands of people to come out and dance with me for this third video. >> there's movie star fame, rock star fame and even, reality show fame. but this was different. >> we came up with this term e-lebrity. which really means you got famous through the internet. >> with this status no gag back to a day job. >> i make videos in which i dance badly for a living. i'm working on a book about making a video. from time to time i get invited to go speak at colleges, grade schools, corporate events and things like that and i've been enjoying being at home as much as possible because the last five years, i've not spent a lot of time here in seattle. >> but the fame and fortune came from traveling the world. can we expect to see matt dancing again? >> there's a few places that i
still haven't managed to get to. number one on the list is and probably will always be, outer space. i'd love to get up into space. i hope some day that i'll figure out some way to get up there. a trip to the department of motor vehicles could be one of the most universally dreaded things we all have to do. in this next viral video two filmmaker appear to make trip after trip to the richmond dmv, willingly and in costume and each time, they come out with a new license. >> it's pretty interesting to see somebody spray painting hair on their head. kind of a good look. a little non-pc racial humor. definitely popular what you love it or hate it. funny idea. i like the concept a lot. i was instant lip skeptical because you can fake that completely and it was zero footage of them in the actual dmv.
>> how are they letting them redo their licenses that often? >> >> the individual video took off, creating millions of hits and attracting media attention. >> these filmmakerless took artistic license when they got air driver's licenses. >> in post 9/11 america, could anyone get away with this? find out if it really happened when "caught on camera: viral videos, real or fake," returns.
driver's license pictures are notoriously bad. but in 2006, filmmakers dave stewart and will carsola took bad to a whole new level. >> this video features a couple of jacks. dressing up ridiculously and getting their photos taken for a driver's license in virginia. great concept. it's kind of subversive but really stupid and silly and a smart and dumb idea. pictures are pretty funny and spray painting hair on somebody's head is also pretty funny.
the brows are great. >> they were like, were not you just in here? >> i'm not going to be able to get away with this. >> like so many viral videos this one left people wondering. >> there was zero footage of them in the actual dmv. actually i didn't believe this much at all and anyone can photo shop a driver's license to have that picture but at the same time it's funnier if it is true. >> i'm going to get another one. >> did these two filmmakers really pull it off? are the licenses and the video real? >> it's a hard "real or fake" one. nowadays, the dmv, getting a government-issued i.d. isn't going to be so easy. >> apparently, at least in this case, it is. the video and the licenses are all real. but when we spoke to will and dave, it was clear to them the video was more than viral.
>> we created a beautiful piece of art, art, art. we're not just men, we are art, art, artists. can you please say that? this is where we find our inspiration inside of here. >> their art seemed to have no off switch. >> i like to they have of myself as a canvas. in a moment this is my true self. i can't help being me. it's just who i am. >> they showed up to our interview dressed in garbage bags and wearing plastic sunglasses. will wore a hightop sneaker on one hand and dave wrapped his in foil and painted eyeballs on his eyelids. >> the idea came in a dream. cosmos is aligned and now we're huge hollywood movie stars. >> we're geniuses and we deserve this.
>> i just wanted to really capture the struggle of people. i'm sorry. what was the question? i get a little lost in myself. >> this is rad. rad is our only friend. >> the more we talked to them the more we wondered, was the interview they were giving us real or fake? we went to their website where they wrote about sitting for an interview with us. they said they decided to help us spice it up a bit and answer our questions as -- art fashion snobs. so what was the real story with the video? we went back to 2006 and one of the first television interviews will and dave did when the media picked up on their story. >> i decided to randomly to go to the dmv and try to get a funny picture and i got away with crossing my eyes and looking ridiculous. from there it escalated and dave went a couple of times and we tried to top each other's driver's license. >> this one, this will be the one that definitely will not work. >> dave got away with painting
the top of his head black and wearing fake buck teeth. that surprised us a lot. it was hilarious but at the same time it was scary. the only thing i could think of to top it was to paint my face red. >> for some weird reason i think people will look at me strange. >> we were definitely surprised. every time when we walked out, we were completely in shock and before we went in, we always say, definitely not going to be able to get away with this one and every time we were more and more surprised. >> they would not bite at all. and finally i was up at the booth talking to the guy for like 20 minutes and he kept stalling and going to the back and everyone was looking at me. >> it was especially a surprise to the richmond dmv which became away of the stunt after it was featured in the local paper and they were less than pleased and demanded the licenses back. will and dave claim they've lost them. the virginia dmv says it has updated its policy and will deny a license or i.d. card to anyone who appears in disguise. >> when these videos came out the first reaction is, these
guys are awesome. how did they come up with this idea? why do they think they can get away with this? they managed to go get a number of driver's licenses pictures with completely different identities in a post 9/11 world. this is remarkable and it caused a major outcry. >> maybe one of the reasons i was a little skeptical is like, really? the dmv is that lax about letting that stuff go with the way security works in this country? >> will and dave say they meant no harm and maybe did some good. >> it was a joke, it escalated to a matter of national security. did we expect that? no. i think it's a good thing that people do know they can get a license that easy. >> call them filmmakers or pranksters. >> we are heros. artists. we don't like to put boundaries on what we do. >> whatever you want to call them, will and dave made a video for a moment anyway, that captured people's attention. but has that attention changed
them? you decide. >> everybody wants to be our friend. our inner circle is glowing. all that matters in life is you're either famous or not and we are famous. >> now we go from two guys getting replacement licenses to what appears to be a young man practicing to get his first one. >> in a series of videos, a kid signs up for driving lessons and torments the instruct by being the worst driver. >> this driver student takes call after call on his cell phone, ignoring and infuriating his driving instructors. >> hang up the [ bleep ] phone. >> that kid is hysterical. he's hysterical. >> what kind of 15-year-old signs up for driving lessons and actively takes out his phone and asks the driving instruct to hold the wheel. >> 10 and 2. >> this is night a nightclub. >> i'm being extremely difficult. i keep picking up the phone and talking on the phone. >> he's clapping. >> it's just me trying to cause
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neighbors and remember u.s. troops overseas today. u.p.s. is drawing fire for failure to deliver thousands of packages on time. they say they were overwhelmed by orders this year. and officials going to the u.s. supreme court tomorrow hoping for an emergency stay to stop same-sex marriages in that state. back to "caught on camera." welcome back to "caught on camera" i'm contessa brewer. here's a young man who infuriates a series of driving instructs and gets behind the wheel of his call and takes call after call on his cell phone but is it real or sit fake? let's watch and find out. >> driving is very easy. just relax and drive, okay? >> this viral video hit the internet in 2008. >> watch for the pedestrian in front of you. >> okay just how frustrated can a driving instructor get? we're about to see.
[ cell phone ringing ] >> hello. >> no, no talking on the telephone. >> what's up? >> hang up the phone. >> hey, just stop snapping. >> grandma! yeah, it's me. >> 10 and 2 with the hands. >> he's clapping -- >> no, no, no. >> oh, my god. >> hang up the god [ bleep ] phone. >> it seemed a genuine reaction of the instructors that struck a cord with everybody. you're watching this going, i can't believe this kid had the [ bleep ] to do this and i can't believe he pulled it off and i can't believe these people didn't slap him silly. >> but the ever-cynical online viewing audience had their doubts. >> 10 and 2. >> this is not a nightclub. >> turn it off. >> i couldn't tell about this one if it was real or fake. i had a few things that made me skeptical. one, you can see a lot of different camera angles. especially when he first getted in the car i counted four
different camera angles and that's a pretty elaborate set up for a high school kid. >> was the video for real? is the kid playing a prank or is this a genuine situation call the on camera? second, if it is a prank are the instructors in on it or are these real reactions? yes and no, but mostly, no. >> this one had me fooled 110%. >> while most of the driving teachers were instructors were two were actors. in both cases the videos were unscripted depending on the improv skills of the student. >> go right. keep your hands on the wheel. this is totally dangerous. >> people ask is it real or fake and i say, it's both. i mean, you kind of at one point -- what do you draw the line between is it real or fake. >> sir! may i have your attention? >> that's it! that's it!
pull over! >> i kept talking like a friend of mine, like some beach bum dude named kenny and describing everything in the world to him and talking about the house or kind of stupid stuff. i was talking with my grandma a couple of times and he yelled really loud. >> grandma, hey! >> we're probably going to have to go back. just pull over here. >> no, i'm driving. >> i'm just being a little arrogant son of a [ bleep ] in the car. the hardest thing for me was actually rounding the guys up. >> keep your [bleep]ing hand on the driving wheel. >> you mean like steering wheel. >> i would hit garbage cans and stuff and even then it took them a while to get angry. >> we all like to see other people getting tormented and laugh at other people's misfortunes. the emotional reactions were extraordinarily genuine. they were angry and scared. they were in shock and disbelief. >> i swear to god, it's the house from "wayne's world." i'm going to turn around. >> no, straight. >> internet fame has often been the main reason for posting these videos but there was another motive behind this one. advertising.
>> can i have my phone back? >> no. >> it turns out the series of videos was a campaign for a wireless headset provider. most people don't know that. that's the best part. most people watch it and think it's amazing video and share it with somebody. >> as you know from the first of july, you're not allowed to talk on the cell phone. >> i can't talk on the phone in the car. ridiculous. >> parrot is the worlds largest manufacturer of hands-free car kits and we wanted to show how complicated and inconvenient and sometimes, even dangerous it becomes to be talking on the phone while you're trying to concentrate and do something else. >> parrot communications and ground zero advertising bet on viral video to drive their point home. but what makes the video so believable is there's an element of reality to it. >> pull over. get out of the car. i'm driving. >> hold on, hold hon. >> get out of the car. >> we showed the probably going out and secretly signing up a bunch of driving instructors. they showed up and they were unaware that our student driver was actually a plant.
and as he was taking his driving course, he would continue to answer fake phone calls throughout and we had cameras hidden in the air freshener. another camera hidden in the glove box and so forth. so while he'd take his phone calls the driving instructors would get more and more infuriated. >> will you type in her number? >> no. over. >> i deleted her number. >> keep your [bleep]ing hands on the driving wheel. >> for parrot this was a home run because it allowed them to get a message out to a lot of people and impact the way for a ton of money. >> our sales were up three times in california over where we were before we started. >> the online hits kept coming and buzz on the video grew. >> i think it was a million clicks the first wreak. >> we're probably going to have to go back. >> no i'm driving. >> just pull over here. >> you want to get pizza? >> no, we're going to chill. >> it was just tremendously funny. and that's what drove the viral success of this campaign. people were sending around to others saying, you've got to see this.
that's the best thing you can hope for. >> curious about the driving instructors. want to know who was real and who was fake? here you go. these two are the actors. but did it really matter? the video was flat-out funny and it became an instant classic. >> part of the balance is figuring out whether to make something believable and emotional and not over the top. and that's a very hard core to strike and whether you're a teenage kid, a mother or a marketer, it's a real struggle for people because everyone instantly tries to find the big bang. the thing that really sparks a cord. but oftentimes, that big bang thing is much more subtle than people realize. >> if you want to be a part of something good that people see than having something that's crappy all over the place. so i think they just did it right and it worked out well with this video that it was really funny and people liked it. >> you got to hang up the phone. >> we're done! we're done! stop it.
our next video starts out somewhat ominously. we find ourselves in a university lecture hall. >> as a viewer we're like why are we watching a video of a class? did someone fall down the stairs? that's the typical classroom video. you come to class and it seems we all sleep and lost our laundry ♪ >> when he gets up singing you realize this is something different. you haven't seen it before. >> yeah i love videos like this. he goes through the entire musical number. he doesn't care that no one is into it at first he just keeps going and going and rubbing around the class room and engaging with the audience that's not necessarily engaging back and it's really a special and unique thing. ♪ but all we need is just one cent ♪ >> was it a real class, complete with a surprised professor and student body or was the whole thing staged? >> you want to belief it because it's funny and hilarious and you're like, that kid has some [ bleep ] to get up there and sing. >> was it fake? was it not fake?
>> there was a lot of confusion with people who saw the video as to whether they thought it was real or fake. >> find out when "caught on camera:viral videos real or fake" comes back. humans. even when we cross our t's and dot our i's, we still run into problems. namely, other humans. which is why at liberty mutual insurance, auto policies come with new car replacement and accident forgiveness if you qualify. see what else comes standard at libertymutual.com. liberty mutual insurance. responsibility. what's your policy?
in a columbia university lecture hall, professor james ballentini begins his chemistry lecture and it's the last class before the final. >> i have a question. >> mike berry breaks out into song. ♪ you come to class every day and we all fall asleep and we lost all our dreams ♪ ♪ >> and it's all caught on camera. ♪ when did we become this way ♪ ♪ so disillutioned ♪ >> a lot of people liked that video because we all want that to happen. it's disrupting the ordinary day
and people love musicals and hate math and science. everybody wants to see that happen in their lecture but, again, i have terrible skepticism. i'm a bitter, bitter person that watches this and it's like, where is the laugh mic? where is the sound coming from? why is the sound quality so good in this lecture hall? ♪ you must think we only party and drink beer ♪ i thought the professor would step in at some point. >> could a couple of students really hold up a huge class right before the final without anyone stopping them? many believed the professor and the students were in on it. but others say the reactions seemed too genuine. ♪ reach, teach ♪ >> was the video real or fake? >> people have asked us the question, who knew what? and the answer is, except for the people involved in the
actual prank, the camera people, the director, the choreographer and the people that performed in it nobody knew. >> if it was a setup it would be a big production not just four kids totally disrupting a class. it was a great idea. all that stuff is just great ideas. >> ♪ but all we need is one chance to be treated as your equals as you dance ♪ >> the idea came out of an improve group. called pronks group which posted the video in 2005. >> pronks group, our oh mission was to perform sketch comedy in public for i guess we would call a captive audience. ♪ the chance to be inspirations to kids like me ♪ ♪ hey, teach ♪ >> the idea was about creating a performance and putting it up in
front of who were expecting the performance where they were. it's very funny to have somebody stand up in the middle of a very normal situation and start singing. ♪ >> i love, love, love that idea. i always felt that it would be fun to do. but that i could never keep a straight face. ♪ reach, teach ♪ >> it's very original and it's a little subversive and you have that element of like, oh, i've never seen that before. so i love that. i like musicals. >> as simple as it may look, breaking out into song in class took a fair amount of planning. mike and his band of pranksters picked the largest lecture hall they could find which turned out to be a chemistry class. >> the night before, we sort of set up how we would go about it. so the day of the prank, we walked in to the classroom like
we were just students in that class. and i was mic'ed. there was a boom box all set up. one cameraman was stationed outside. the class began and my queue was to stand up and scream ♪ hey teach, i've got a question ♪ >> i don't think i can describe to you accurately just how scared i was. i was afraid somebody was going to stop me. i was interrupting a class and i thought the teacher would run up and shut me up or, somebody would get in my way or something would happen that would stop the prank right in the middle and that would be the end of it. so, i was scared to death. >> what about the teach? what did he think? >> i had no idea this was going to happen. i was stunned. it was so well done, so well produced. choreographed, the singing. everything, it was so professional. it was as if, you know, gilbert and sullivan met vh 1 and appeared in my class. >> while the members of the
group have since graduated and moved on their work lives forever on the web. and there's a little argue that in this columbia university lecture hall they captured a little piece of viral video magic. >> for video to be successful it needs to be, first of all, creative and second of all, well executed and three, strike this emotional cord and this emotional scored the most critical because, again, you're encouraging someone to actively share something and tell their friends and family -- you have to watch this video. ♪ hey teach, i've got a question ♪ >> you have the videos where people plan for months. they go to a classroom and they jump up and sing and dance. that's never been seen before. it's unique and well planned and amazingly executed. >> depending on your point of view, our next video features the secret fantasy or secret fear of office workers worldwide. >> we all have someone in our office who we think could be that guy? this is a video of "that guy" going mad in the office.
>> tina from accounting is down. this one definitely had me. >> immediately if i was fake, i knew it was fake. the thing that made me think it was real was this chick right here. she caught what looked like a monitor in the head. and i was like, if this was not real, it would have been like, stop, everyone wants to believe this is true. >> everybody hates their boss and everybody hates that printer. but it hates tina from accounting. damn halogen lamps. >> yeah. i was like, wow, this guy is really pissed. i guess the 401(k) didn't look the same as yesterday. >> find out whether it's real or fake when we return.
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a cubicle worker cracks and destroys his office. unbelievable, yet so believable. the video immediately became a hit, but did it really happen? was it real or fake? the video is fake and it even fooled the experts. >> fooled all of us even those of us who have been in the business watched almost every video around. we don't know. we watched it.
we said it might be real turns out we don't care. >> in retrospect, i can see things like the monitor. >> the office raej video was the brainchild of a director who was looking for a new way to promote his movie "wanted ". >> we know that our target audience is teenagers. we understand that the plays were confined to internet and what they like and what we like. it's a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> what if we make it and a viral video action spot. i didn't exspent it would be so popular. in my mind if i have 1,000 people, it's great.
>> in fact the secret advertisement got nearly 4 million views in the first month it was posted. viral videos were a natural marketing choice. >> i really like it. you don't have to pay for that. >> and as for people wondering if it was real or fake. he says that's exactly what he wanted. >> they think oh, no maybe it's made up. no, it's real. >> the success of the viral video caught the director by surprise, and he's keen to try it again. after all, "wanted "grossed more than $340 million worldwide. >> next time we want to use new techniques but it was entertaining. something to talk about. next from office rage to primal love. the video that melted the hearts of nearly everyone who watched
it. >> >> you can't help but get choked up. >> when it became an adult lion they brought it back to africa and let it go in the wild. >> you see two hippies playing with a lion. >> every child's dream, pet lion right? >> this gets into the phenomenon of why cats are so popular online. why do people love cats so much. >> the correct cal point in the story comes when the two men go to africa to seek out the lion a year later. for a moment, the lion eyes the two humans. he rushes toward them. >> it's the sweetest story in the world, right? and they're like let's just see if he doesn't maul us. that's beyond viral video. that's a powerful story, you
know? >> that's fascinating to watch. it makes you nervous that they're going to get their faces ripped off. but it also it kind of makes you want to do that hug that lion. >> this video, almost overnight, if you think about a 30 year time span it's because you see that moment of the lion running towards these people and recognizing them as his parents. it's impossible not to have some strong emotional attachment with that. so the first thing you would do is forward it along. >> the video was a phenomenon and a tech favorite of at least one morning show. >> it's amusing and may make you laugh, but it's also uplifting. >> we've all seen this video a hundred times, but we still love it. >> you're crying which is disturbing. >> the video is touching heartfelt and so so sweet. which, of course led some people
to believe this was a big, fat fake. >> there's always a question is something for real? >> there are nay sayers who think it's a fake. i don't think so. it looks real to me. >> the story's a pretty unbelievable story. >> the fact that i hadn't heard of this before made me think, how did they fake this? is that person in the lion suit? >> the story was matter if it wasn't real? >> it's enmaterial that lee on wasn't real. it's entirely possible that was staged. but the way it played out, the way the online video portion of it was distributed you can only think wow, this is something different. >> if it's fake i think i might go shoot somebody. how could you be so cruel to make that i would say. i think it's real. let's put it that way. >> well no need to worry. the video is real. but the truth adventure of christian the lion was first told in a documentary that
became the source of the viral video footage. the unlikely love story started in swinging london in 1969 when our two heroes went shopping at harod's department store and bought a lion. >> the lioness and this one. it was incredible to see these creatures in such a tiny cage. >> we had wanted to rescue them from the situation and we thought it would be an adventure. >> everyone could see that we really loved him. he really loved us. >> eventually the lion became too big, so john and ace took christian to africa and turned hem over to conservationist george adamson.
and returned him to the wild. about a year later they went back to look for christian and found that the magic was still there. >> he comes closer and closer and closer and then you can see that click of recognition. we called him, and that's when he took off. and he ran towards us with such excitement. the exyou know rans is what surprised everyone. the euphoria of that moment. there was the most beautiful sort of connection between human and animals. >> the moment we saw him, we knew there was no reason to be frightened at all. >> it predated the viral medium by nearly 40 years, but this love story transcended time and species and tens to strike a cord with nearly everyone who sees it. >> it has been an extraordinary phenomenon. i suppose it's a story that still resonates and there's no reason why it should date. >> it's also honest.
you can't fake that. you can't fake the love that he has for us. >> well they say you can't fool auflt people all of the time. but chances are at least one of the videos you just watched fooled you. don't worry. you're not alone. if you have a video you'd like to send to us you can do so at caught on camera.msnbc.com. due to mature subject matter, viewer discretion is advised. >> america's prisons. dangerous. often deadly. there are 2 million people doing time. every day it's a battle to survive and to maintain order. >> down on your feet.