tv [untitled] June 6, 2012 4:30pm-5:00pm PDT
-- tenderloin is pro- development. >> this is just a kind of thing. this is just an idea rattling in my head. we may not do this. we like to do things radically. we like to go to the root of things. what if he went to the families and kids, and with great respect for all the institutions that exist, -- you see, i saw this thing in holland. little glass canisters, and they
would talk to all of the young people at this festival. they said, pick one sound that is really important to you. and that is a radical notion. who is the best expert on what sound matters most to a child? they are. nobody else. what i would like to do, doing cross-disciplinary -- going to our friend with all of the digital devices. they could record that sound and then say what it was. then we could put it into a votive container, and then put a light in there. then you could create a shrine filled with the voices of children, talking about what is
valuable to them. and why not use that device to publicize the fact that these kids are out there, by letting them do it? let them walk into an environment where they can create -- a brilliant artist. we are pretty good out in the desert. we know how to sacrifice space. we are pretty good. and then get all of the people -- people of means, take them to that. then the whole neighborhood comes in. maybe bring in glass blowers and show them how to make things, work with the people. i have not talked to anybody, so
i do not want to get ahead of myself. but you see the strategy i am talking about that goes right to the root of community. that engages everyone as a participant. and i do not just mean, here you go, susie. cut this, and we will slap it on. you participated. in the new year, we are going to be ready with things you want to do. we want them to be expressive, interactive, collaborative. i do not know if everyone is an artist, but they can express themselves. >> i look forward to that. some credi>> what is burning a's
relationship right now with empire, nixon, burlap? how has that evolved over time, do you have twitter set up with them? >> we have been out there for 20 years. we know the folks out there. we have a ranch there where we used to stage our event. we brought it -- we bought property in the community. derleth, nevada is a tiny place. the empire you mentioned, that is a neighboring town which does not exist anymore. it was a classic company town. usgs cut their losses in sheet
rock and closed down. it is gone. the houses are there but the people are gone. it is the real wild west, the way it was. it takes a lot of the romance out of it. so we have done several things. black rock solor, which came out of burning man in gerlach. the school is closing down because they do not have any kids. the economy has been based on mining. there are some tourists that come through. hunters.
some of our people come through and leave money in their wake. a little town like that does not know how to make money. but they have learned in certain ways. we have made significant charitable contributions. i do not want to great -- take much credit for this, but we are helping to keep them alive. the thing about our event, we do not do commercial things at the event. it spreads out the economic development to our neighbors. the piutes down the road are now doing in the in taco stands now
and we know them. there was the day when we were considered scary, coming from san francisco, you know. it is much easier to break into a big city. but we are well accepted and respected because we talk straight with everyone and we have benefited everyone. >> one more question and then one final question for you. >> something my friends have talked about is this kind of bipolar attitude of what it takes to look like a burner. it is expensive, what it takes to go out there. you said that we find high
levels of satisfaction in consumption. what do you think of this industry is growing around what it takes to fit in out there? >> everyone lives in their own world. this is pretty much how i look out there. the hat, shirt. >> this is what i wear. >> this is not expensive apparel. i would not wear these shoes. they are too nice. there will always be that attitude. i can see by your office that we are -- outift that you are a
burner. if people go out there and too expensive things, that is great. if they pay money for these things, fine. we are not against commerce. in essence, when they do that, we see that as a gift to others. they are giving that to other people. they are dressing up the landscape. they are certainly not staying in their tent. but there is that notion. there have been fashion spreads in some magazines about that burner look. and but you will not see me in fluffy leggings. [laughter] that is fine for anyone that prefers them. i do not know. there are just a lot of people that do pay a lot of attention. i am one of them.
i suppose, if you wanted to have that special, that look, you could spend a lot of money on it. >> i was going to ask you this, final question, but he may have answered it. what is your 60-second the idea to change the world? it sounds like it is get to the right gear. >> yeah. if you can just get the right gear, you can -- change the world? >> not change it in 60 seconds. >> i don't know. >> say how to change it. >> i don't know. >> for the better. >> just connect. just connect. >> all right. you have 54 seconds left. >> fluffy leggings.
>> all right. let's have a big round of applause for larry. [applause] and this meeting of the commonwealth club is officially adjourned. [applause] >> five years ago here in san francisco, and i was toque -- joking with the mayor that it only took us four years to realize the error of our ways and move back here. it did the warriors 41 years. on a day when the city is
excited about the basketball team coming back, we are thrilled to have the mayor here to help us open our san francisco office. thank you very much for all you have done. want to hand it over to you. [applause] >> congratulations. i wanted to come by. my staff let me know the background and history of this company, and i'm very excited for it and not only wish you success, but it is our success as well as the success of the city to have you here. you're so glad to join our friends at pg&e as well as the department of the environment. their staff. we have some past commissioners as well that have served in various capacities. we are excited about clean energy, and we are excited about the reason you started here. actually started back in virginia, but you came back to san francisco, and we are excited to have you here.
the model you have about the ability to communicate with people, using the social media platform, and getting kind of a personal relationship with our environment and with energy savings -- that excites us because it has been a challenge for us to talk to people. i know the department of the environment has had that challenge. how do you educate people about helping themselves as well as help the environment? the q you canuote -- you can quote all kinds of information, but it does not become relevant to their lives, and by old power having tools to allow -- to become personal, for me, it becomes personal. do you like tequila, or do you like champagne? [laughter] i happen to be a tequila guy, but anyway. that is part of the excitement here for the staff.
i love your bike racks and the way you are conducting yourselves here and growing, and by the end of the year, talking about 75 or 80 people working here, that relevancy for my neighbors, me, the residents of the city, who actually, when you talk with them, they all want to do better. they live in a city where they want to feel they belong to the whole movement. that is why i moved to san francisco. there were a lot of movements i wanted to lead and others i wanted to join. when it comes to improvement of the environment, we want to be part of them -- the movement. we want to be part of the best city in the country. how do we get there? we personalize it. we go about every week. this is where we are saying what goes in the green and blue boxes, and we personalize our challenge making sure we know
the things we use where it goes so we can get to the 100% recycling, zero ways. we talked about it to our friends in china. do you live in a city that is committed to zero ways? you are not up there yet. when it comes to energy efficiency, when it comes to clean tat, -- to clean tech, we would like to talk to people and make sure it is personal to them. that is why i am excited about personalizing it, making it relevant, creating a competitiveness to it, but also a friendly, social environment where people can say, "i am part of san francisco. this is what i do to live here." when we reduce energy consumption, that will meet other people and more people can live in our city. it becomes expensive and unaffordable if we do not start thinking about shared values and
shared living standards. that is why i am also excited about the movement about our shared economy. you are part of that. we can reduce the footprint of our people, and more people can enjoy the richness of our city. i am year for all those reasons as well as what you mentioned earlier. they are coming back, and we get to celebrate that with you. five years from now, 3000 employees here at full power celebrating an nba championship right in our water from rita. this will be great, right? first of all, thank you very much for being part of a great company. thank you for so many of you living in our city, and thank you, alex, and the whole staff for having such a great model for clean tech, energy- efficient, and thank you for partnering with the city. we will find those opportunities to partner with you. you have a great model, and we
are going to search for ways to do that. already been educated about what i do not have, which is digital thermometers in my house. i have a baby thermometer. that is how i feel warm, but thank you very much, and congratulations for being part of a great, successful -- now i know why president obama came to you back in 2009. this is that great feeling. he had a vision there to share with you. i get to share that vision now, and hopefully in the next four years, we will do a lot of work together. congratulations. [applause] >> i want to introduce steve, the vp who oversees all of our work at piccinni, oversees the service is brought to you, who are customers of the utility -- all of our work at pg&e. thank you, steve. >> let me just say -- welcome to the neighborhood.
thank you guys for choosing to come out here and join us in our home city. we are proud that you are here. we are proud to be part of this city and a partner with you and we look for to achieving those goals you laid out. we talked about making energy personal for our customers. you have to make it personal for it to have an impact on your life, and there's probably no better example of that then the relationship you have an old power and the work you help do for our customers. i heard this morning the commission from thecpuc -- the cpuc was making a speech, and she was happy to get her report and had one smiley face and was committed to getting to two. that is one great example of making it personal. there is the work we do with social. we have the opportunity to engage people.
we have a passion. we give them the information so they can help accomplish their goals. there is another aspect of this, which is really important, which i wanted to thank you all for. i have talked to a lot of our other customers, some of whom are less fortunate in terms of their income and what they have the ability to do. they may be struggling on a monthly basis to pay their bills and to do the things they want to do in their lives. i was speaking to one customer in particular, who was excited to get their report because it helped start them on a journey to use less energy. they did simple things, they took civil actions, they became more aware, and as a result, they were saving about 20% on their bill. that has a huge impact on their life and what they can do. that is another way we can make it really personal, and that is another thing i get excited about.
energy has the opportunity to power our lives and help us achieve our goals. i'm excited about where we can go with the partnership. again, thank you for joining us. thank you for the partnership. i know many of the folks in this office have probably work some late nights to deliver for us and deliver for our customers, and i want to thank you for all that commitment. i also want to say how happy we are to have you as a customer year in san francisco. i have a feeling you are probably one of our most efficient customers in san francisco. i saw your groupon, the facebook atp -- app to see how you were doing, and you kind of put us to shame. thanks, and welcome. >> thank you. to bank a few more people and provide more context for why we are opening this office here in san francisco, we started this
company five years a po intrero hill with the notion -- in potr ero hill with the notion that most customers all over the world think energy is boring and the only time they think about it is when something does not work or when a bill comes that is unexpectedly high. we realize -- we thought, anyway, that if we provided people with more compelling information, took the phenomenal data that was coming into utilities, that we could begin to drive behavior change and drive changes in everyday lives of ordinary people. earlier this month, we celebrated having saved a tara what our of energy in partnership with utilities and customers. et al. what our of energy means practically nothing to anybody, but it is a lot of electricity, enough to power a city of 200,000 people for a whole year.
what is just as exciting -- more exciting than saving the first taro hour of energy is we are going to save another tarawa of energy over the next 12 months. it took us five years to get to the first tarawa hour. it will take less than 12 months to get to the next. to put that in context another way, the entire solar industry in the u.s. produced around 1.7 tarawa hours of electricity last year. this small company in partnership with really phenomenal large companies is having an impact that is approximately 2/3 of that, and we feel like we are just getting started. i feel confident that our ability to have an impact will grow strongly because of the partnerships that the mayor has highlighted, the partnership with facebook. the partnership with honeywell. to be imagine the thermostat. particularly the partnership we have with utilities like pg&e. i think there is someone here from the city of palo alto
utilities, and we have worked with for a long time. utilities like back -- you guys are brave. utilities have had the same business model and the same basic delivery for a very long time. to recognize and appreciate that your customers could become real partners is a really brave thing to do in an industry that has been understandably risk averse before. we are thrilled to be your partner in that change and to be providing better services and tools to your customers, to give them more control and in doing so, to build a stronger relationship and help them save. the one thing i wanted to thank were our partners. the second group to thank is government. diane is here. she was commissioner on the puc. have beenn 0 fromrdc -- we have
people from nrdc. thanks of great regulation -- regulation gets a bad name these days, but when implemented correctly, it can be a phenomenal force for good, and the state of california has led the way. local governments -- this is a phenomenal city to do business in a, a city which has attracted and under the mayor's leadership accelerated the attraction of other tech companies and built an ecosystem. when you want to start a business, you want to open an office, you need to go to where the talent is, and there is not a city in the world that has more talented people than the city of san francisco. we are thrilled to be here and to have your leadership. i do not know if we will be at 3000 employees, but if the
warriors win the championship, we will be there to celebrate and to help in any way we can. we look forward to being a long- term partner of yours and the city's for years to come. of course, the third group to thank here it is it is great to have a beautiful office, but what's most important it are the people who come in every day. i feel phenomenally blessed to have such wonderful colleagues. we started two of us at a desk five years ago. there are now 250 of us that the company. 50 people worked out of this office. we plan to double that in the next 12 months. the mayor already met our lead recruiter are here. when president obama came to visit our offices in virginia, we were 60 people. we told him we would double the company in 12 months, and he
went to donny and said, "i understand you are the job czar." and she was, and we did. it is really special to be part of a community of people who are incredibly talented, who are hard working and who work those late nights and come from different industries to work together on such an important issue, an important issue for our city, an important issue for the state, and an important issue for the planet. really appreciate you guys all coming to celebrate our opening of this office. i know there is a ribbon for us to cut. i am ready to cut it. [applause]
>> the question when i started 11 years ago when i started doing resolution work is can anything be presented on a really low resolution device where it is potentially a digital image? can anything be presented that way? or will it feel cold and electronic? >> the imagery will change. there will be four different sets. it is a two dimensional image. it is stretched out into three dimensions.
the device is part of the experience. you cannot experience the image without the device as being part of what you are seeing. whereas with the tv you end up ignoring it. i make gallery work more self and budget and public art work where i have to drop this of indulgence and think about how people will respond. and one of the things i was interested in the work and also a little fearful of, it is not until you get to the first and second floor were the work is recognizable as an image. it is an exploration and perception is what it is. what are you seeing when you look at this image? one of the things that happens
with really low resolution images like this one is you never get the details, so it is always kind of pulling you in kind of thing. you can keep watching it. i think this work is kind of experience in a more analytical way. in other words, we look at an image and there is an alice going on. -- and there is an analysis going on.