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tv   TA Vision Zero 121516  SFGTV  December 31, 2016 9:00pm-10:16pm PST

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>> good afternoon. welcome to the vision zero committee of the transportion authority board. the special meeting, i guess on thursday december 15,
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2016. 2 p.m. so, i am commissioner norman yee and will chair todays meeting and to my left is commissioner david campos and i believe that commissioner jane kim will be here shortly. i want to first acknowledge stephen stamos is our clerk and like to thank sfgovtv for airing todays meeting. so, let's see--mr. clerk, roll call, please. >> item 1, commissioner campos, present. commissioner kim, absent. commissioner yee, present. we have quorum.
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>> this is the last meeting of the year, so forgive me if i lose focus here. mr. clerk, item 2. >> item 2 approval the minutes of september 15, 2016 meeting. this is action item. >> okay. any public comments on this item? seeing none, public comment is closed. roll call. >> on the minutes, campos, aye. yee, aye. the minutes are approved. >> okay. please call item 3. >> item 3, vision zero two year action strategy update. this is information item. >> come on up. marie hunter and megan weir. >> good afternoon commissioners. i'm megan weir with san francisco department of public health and cochair of vision zero task force and here
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with marry hunter and we are excited to provide a update on the two year action strategy for vision zero. as you remember, the vision zeery was adopted in san francisco in february 2014 and since then a number of city agencies have adopted resolution in support of vision zero and launched the website and had a strategy that covered 2015 to 2016. we had a number of achievements including the vision zero high injury network, the city accomplishing the 24 project in 24 months ahead of schedule. the first comprehensive vision zero education and enforcement campaign, it stops here focus on 5 goals of 50 fert and institutionalizing the transbay data base that helps the data driven approach. we learned a
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lot and have acknowledged and increased focus on speed for vision zero, speed being the primary predictor of severe injury and death. this slide is the likelihood of surviving at 20 mile a hour is [inaudible] a lot of the initiatives focus on slowing traffic down to save lives. with respect to our vision zero action strategy timeline, we have been working on that all fall. we had a lot of success in getting input both from city agencies as well as public stakeholders through public meetings and outreach as well as through online survey jz meeting with the vision zero coalition and that is summarized here. we also been working to outreach to you and to our supervisors presented to the directors working group on november 16 where it was well
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received and doing outreach with aim of releasing action strategy january of next year. the next slide is a list the money city agencies pleased and vaurfbed in creating and refining our action strategy with a number of action and commitments for the coming two years to help us take vision zero to the next level. a key change in our action strategy for next two years is we are focusing on outknhs opposed to engineer, education enforcement and evaluation so focus on creating safe streets, people and vehicle jz organizing our actions around the outcome which we think will help us improve our interagency coordination. and also just to revisit and restate our core principles for vision zero so leading with traffic deaths are preventable and want to save
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lives and reaffirming and elevating commitment to equity so insuring all communities are really safe and prioritize efforts for vuliable road users eliminate disparities and sensitive to community and making sure our action are not axiser baiting concern. focus on safe street, vehicle jz slowing down streets. again, this is a graphic to illustrate i think the concept of equity so on the left is the relative to equality. on the left is investment in the same level of resources really leading a different outcomes but through vision zero and data driven approach we look to invest in communities where we have more higher need to make sure that in the end everyone has a safe community to live in. now i
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will turn it over to mar i. >> we have done outreach with key stakeholders and online surveys and e-mails that have come in and the workshop we hosted at city hall, here are key things we heard time and time again. a few i want potonet out is the equity section again making sure we elevate that discussion within the strategy and making sure our actions within the strategy not only promote equity but work to eliminate any existing inequities. i'll opponent out one other in the opportunity section, the first one make city a model for vision zero and holding ourselves accountable. we are doing a lot the work to redesign streets or develop programs but within our daily processes and
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you know, field work making sure we are as staff and employees as the city and county are also promoting the core principles of vision zero. for the actions that we identified within the strategy, here just kind of guidelines that we used to finalize that selection. first being to promote the core principles and then to make sure we are going beyond businesses as usual. we want to make sure we use our resources efficiently-excuse me. >> let me ask a quick question. in terms of the stakeholders to engage- >> yes >>-have you actually engaged with seniors in >> yes. >> okay. >> um, i'll just comment this is a abbreviated list. people are have offered dozens and dozens of group tooz engage in so we'll--okay.
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>> i know dph has been doing a lot of engagement for safe streets for seniors specifically targeting seniors throughout the fall so this list points out the areas where there is less targeted engagement that we could increase in the coming two years. >> um, again making sure it is data driven, the evidence based approach. we want to make sure people come up with oo a lot of great ideas but want to own and champion it so making sure the city can advanss it. this is a two year strategy, and have the goal of zero bife 2024 but in the next two years what can we initiate or complete? the next slide provides a few actions pulled from the strategy. the first few are just new engineering specific efforts.
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you are familiar with walk first and the first would be similar but specifically for bicycle collision jz the second for transit collisions. we had success with the combination of high visibility education and enforcement so launching two initiatives for driving under the influence and distracted driving. making sure the city continues to be coordinated and collaborative to try and speed up the delivery process for project and program implementation and then another critical project or program is the implementation of e citations which not only is a great enforcement tool, but serves to inform engineering solutions and other programmatic -just other programs.
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regarding next steps, i apologize, the task force was last tuesday but we are here today to share this update with you. over the next few months or month in a half finalizing the action strategy and releasing it in mid-to late january. >> that it? >> yes, sorry. >> um, i guess i'm just wondering we have been at it for about two years trying to implement and get to our goals and as you know, it seems like we haven't gotten closer to our goal yet. and so the strategies that we have been using, has there been any thought about whether or not we have to rethink it?
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>> um, that is a good question. the short answer is yes. part the strategy tries to refine build upon that first action strategy. we know that we must lead by design so that is made explicit within the strategy update that we need to build a transportation system that st. intuitive and really basically requires people to walk and bike and drive safely through the city, so we dont have to rely on enforcement. that is something we are emphasizes within the strategy and with the laurch of these new programs, the bike coalition and transit coalitions integrating those into the engineering solutions of the transportation system. >> can you give me a concrete example of how something is new in terms of strategies? yes,
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you are talking in generalities. >> sure. well for example with the bike collision analysis, the city is already in the process of identified ipthe executive directive bicycle infrastructure and this will just make that a even richer program so we can make sure as we are shifting with the transit first policy we shift to people walk{bikeic and transit and building the system to do that safely. is that helpful? >> we'll see. i also wanted to as you are looking-you are always i would imagine revising your strategies to a certain extent, so my question is more specifically on how we are
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looking at the streets that we are focusing on, which is the high injury corridors, i guess. >> uh-huh. >> i know that the determination of high injury corridors is basically the number of incident that happened along those corridors and one of the thoughts i had recently and don't know if staff has taken this into consideration or not is that sometimes when we are on the west side and or it doesn't have to be the west side but anywhere where there are fewer people that is actually crossing a street, and so what happens then is that when you just look in terms of actual
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numbers, those streets are basically ignoreed because the numbers are not that high in real count and i guess i would like us to consider a different way to look at things, which is that for instance, in monterey valdez, there are two recently, collisions there, a month and a half or twoe months of each other and that wouldn't be considered like high incident corridor because there are two in 10 years or whatever, but what i'm realizing is that that is two out of 20 people that cross in that period rather than 2,000 people crossing and three people were involved or something. i guess my point is, is there a way to measure
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things differently so we take that into consideration because to me having two there where hardly anybody crosses a street indicates it is really a dangerous intersection. >> sure. i'll take the first half of it and just say that um, while we do want to prioritize the high injury network, we specifically articulate we want continue doing safety imprubment city wide systematic improvements and aligned with the 311 program, when things pop up that may be considered a outlier or not get as much attention because it is off the high injury network those are opportunity for us to identify those where we may not otherwise if they are hauf the high injury network. >> development a additional action we will pursue with the
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next strategy is more predictive modeling which will look at environmental conditions that predict severe and fatal injurys and what that can do is help address some of what you are identifying is a particular location may have factors that contribute to higher injuries but identify where we want higher improvements even if there isn't a collision history. >> is this a model you are developing or developed? >> it is a model we are developing. >> what is the timeframe. >> we focus on a bike specific model so the bike project that mari described this year in 2017. >> do you develop for pedestrians also? >> we are aiming to develop for
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all modes but start wg the bicycles. >> this may be three years out by the time you finish? >> pardon me kr? >> you are talk- >> this is a sophisticated model to do this work so it requires building and testing the model so it takes some time. >> again, you said just for the bike model? >> i think what is exciting about this modeling is once you have one, it is really powerful template for building models for other modes but having a mode specific model is needed just because predictors of pedestrian vurss auto versus bicycle collisions are different. >> so, can you make sure that eeben if you are not completed with the model because i don't want to too long to hear about it and make sure it is on the ajndsa to giv us an update where you are?
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>> we would be happy to. thank you. >> commissioner campos. >> thank you mr. chair. so, if we can step back-thank you for the presentation. if we can step back to vision zero was approved in february 2014, how many fatalities did we have in the year prior? >> let me go grab that. >> and then i wondered if you can tell me how many fatalities a year after that and where are we now two years-within two years since the adoption of vision zero. >> meg 2014 is 15 we had 31 fatalities each year. >> how about the past year? >> so, the current fatalities
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official counts we for vision zero is 22, but that doesn't include all the fatalities from november, those are being finalized now. we get data from the medical examiners aufs. >> do you bow how many wroo we are talking about? >> i think there were three more that are being reviewed for november but that is being finalized by staff. i think what ultimately what you are speaking to is we are relatively flat with respect to fatalities and that is something that is not acceptable and that is obviously not what we-we are haven't achieved our goal. we do have been focus through vision zero and also looking at interim metrix because we know it is ambitious goal and have a 10 year timeline so through the
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data analysis and developing the high injury network and focus on education and enforcement on speed with the laurch the speed campaign and focus on automated speed enforcement we are really doing what we can to focus on what we know are the causal factors for fatalities but we have a lot more to do. we are seeing at the state level and national level 15 percent and 8 percent respectively increases in fatalities so nationally this is something vision zero cities in the country are struggling with of what are the factors we are hoping through the targeted work we can help lead for solutions but now we have a lot more work to do. we will look at severe injuries and working on a linked surveillance system with the hospital and have a lot more data on severe injuries but adding that data
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will help further refine our approach. >> i appreciate that and mindful of the fact the numbers are increasing in other parts the country, but the goal of vision zero isn't to do the best we can but get to zero fatalitiesism given we are flat we are flat since this goal was adopted i'm just trying to understand what it we are doing differently so a year from now we are not getting the same result. >> um, i think part of the answer is that within the past couple years we have been able to reprioritize the capical program and want to lead by design and a lotf the capital projects take a while to get in the ground. we are doing the
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quick which have been affective and elevating-signal retiming is across the city, high visibility cross walks and safety zones so implementing those treatments around the city until the capital projects which are even more visible and maybe more impactful, so we are working to improve that project delivery and so again, the physical environment will create the safe space, the safe transportation cystment >> with the 24 or 20 plus fatallies we had this year, what do we know about the sort of the demo graphics of the people who are involved? of the victims? >> we are finalizing that fatally report right now for the end of the year so we are
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happy to sair that with you. >> how about prior years, has there been a specific demographic-and imagine depend who you are talking about there are different strategies? >> we know over half fatalsies are pedestrians and seniors are disproportionately injured and why we laurned the saich streets for seniors program. we know again that the high injury network is highly predictive of where these injuries are happening so that is why the city is focus improvements on the communities. we know the focus on the 5, speeding, red light running, driver failing to yield to pedestrians are consistently highly predictive of severe and fatal injuries. you know, through the sfpd achieving the focus on the 5 through the city launching the first comprehensive spreed campaign that is lasting a year and has high visibility
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enforcement on a high injury core dor aerfb week, those are the near term actions the city can take while the engineering improvements go on the ground. >> one of the things that walk sf noted in their document and you talked about some of the engineering improvements which is good, but some of the projects, in fact 57 project said have experienced delay, can you talk about that? what happened with those projects? is it project management issue? >> just want to be clear, fiver 7 of the projects haven't been delayed, the new priority projects? >> uh-huh. >> i will duffer to tom maguire and will present in the next item. >> okay, great. final question is, do you think this is a
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thing of resources? could we do better if we added more resources to this? is it a matter of it takes time to get to a outcome? what is the-- >> um, we identified kind of three challenge areas, one being resources, financial or staff, but also political and physical environment. there are some places where it may not be a engineering solution or we are having trouble identifying a solution that works with the competing demands of a particular area. it is a area within the strategy we elevated that engagement process to make sure it is a shared goal and people really understand the benefits of the treatments that are coming in. >> thank you. >> a final response to that question is u we know automated speed enforcement, one of the most effective tools which is a
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substantial body of evidence is not legal in san francisco, so that is a tool we are not able to deploy that we know would have a really powerful impact with respect to vision zero. >> thank you. >> any other questions? seeing none, thank you very much. any public comment? >> good afternoon supervisors. cathy deluke octhe prals and program director with walk san francisco. i want to first acknowledge all the great work the city has done in the vision zero strategy approach programs and policies. the amazing sort of quick and effective roll out of treatments, we have seen a lot ofchanges in the city, a lot of positive chaimp. the focus on the 5 accomplishment, the last 3 to 4 months the
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department is over 50 percent and city focus on equity is great. the question though is why are we not seeing a concurrent reduction in crashs and fatallies and so to help answer this quegds and think about this, walk sf just produced our annual report on the state of walking in san francisco. street score 2016 and what we did is outlined what we thipg the city needs to do to reduce the crash and fatalities. i will gove what we think that is. there are 5 strategies but 4 that relate to vision zero. the first is putting equity front and center. making sure projects are prioritized in communities of concern, plee making sure police enforcement doesn't lead to racial profiling. if we know what works let's put as many resourceess into those things as possible. and so instead of doing individual treatment lets do
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comprehensive, and instead of standard enforcement high visibility. the third main point is do comp hence rfb and robust project so rather safe intersection we need safe corridors. high injury corridors have a pattern. finally, we think it is important the city identifies what is keeping them from reaching zero and figure strategies to overcome obstucomes without doing that we can't figure what we are doing wrong. that is a overview. more detail in the report. thanks avenue wn for the hard work and we'll keep working for it. thank you. >> thank you, cathy. any other public comments? >> just a few comments. these are i guess just my beliefs. >> what is your name >> ken. san francisco. just my beliefs based on hypothesis. the road diet in glen park has
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led to multiple freway accidents because of the severe traffic back up. you call it lane straining but it is pretty severe back up. and also i february of this year or last year i spoke of the near term consequences orphvision zero in terms of a possible update in the accidents, injuries and fatallies as a forseeable assect of the learning curve because drivers navigate around distragz and obstacles and unfamiliar roads to by-pass road slow downs and congestion. regarding the congestion that is discriminatory towards those less likely to contend with congestion and that is a minority of personalties who are introverted and syms oriented. two percent the
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population that is esoteric study but i did find that. also you have more accidents i believe because people pedestrians and cyclist are brought near proximity with [inaudible] you are removing parked vehicles along streets and that is a barrier between pedestrians and moving vehicles. that is a-parked vehicles. also, pedestrians and cyclist have a false sense of assurance and security when they got these cones and everything but that doesn't stop vehicles obviously. i think your ideal target speed and 15 miles per hour and never been able to achieve that and dont think you will. >> thank you very much. >> okay. >> any other public comments? seeing none, public comment for this item is closed. are there
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any other questions, colleagues? seeing none move to item 4. >> item 4, vision zero project and initiative. this is a information item. >> so, we have tom maguire, there he is, director of sustainable street at the sfmta will present on the status update. >> good afternoon supervisors. thanks again for having us here today to talk about the delivery of those projects that supervisor cam possess were talking about. this is the part of the presentation when we talk about following through on the engineering changes to the streets, the 57 projects that we laid out in the june committee hearing to track over the next two years and talk about our progress towards them. i'll remind everybody before we start there is up to
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date for all 57 projections at vision zero sf.org. you can click on the map and pull up any projects and get a depailed breakdown of what the project is about and milestone we are at now and the expected completion date and whether it is on schedule or not. i will highlight where we stand right now in early december 2016 on those 57 projects. as we said, in june we were hoping to move a large number through the completion of construction, other very long term projects the goal is nds of design or laurch construction. happy to say that at this point 6 mupths in we completed close to a third of the projects and about half are on or ahead of strej. some of schedule will be done in the next couple weeks, so more than sthree quarters of the projicts we are well on the path to deliver. there are few
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delays and i'll talk in more detail in those in the next few slides. the reason for the delays illustrate why it is so challenging to execute these complicated and transformative projects in san francisco. i'll start with good news and that is what we have got done in fall 2016. if you have been oneter side the building we have begun projects on polk street which bring a raised cycle track, 11 corner bulbout squz new traffic signals between puck between here and pine. also on construction in van fless with chwill bring lots of pedestrian safety features including left turn prohibitions, medium referages, traffic signals, and curb extensions and make van ness a safer place to walk and drive.
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we have begun to motorcycle campaign. motorcycles are far disproportionately representered in the driver fatallies even though they make up 5 percent of the traffic on the street. we have far too many of those fatalities every year. finally, we completed construction of it tenderloin safe routes to school at larkin and hyde and in the process evaluating before and after conditions. lots of construction underway complete and being launched just this fall. a few projects we hit snags are listed on this slide and i will give a couple examples of the problems we face because i think they illustrate some sthof challenges we have when we try do these very complex construction projects on a exbudited schedule. the first is road diet on san jose.
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during the process of design for the repavement that will proceed the safety features built. we discovered a underground storage tank in san jose near deloris so that really throws a wrinkle in design and construction so have to figure a way to design around that. another example would be the webster street project which is meant to provide traffic calming and signals between fulton and sulter streets. we are working with pu c water main installations, sewer replacement and also found when coordinated with p-g & ecs there is a main line in the way of some of theue timties so those are the things even with great advanced planning and trying to comicate up front
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with fellow agencies when we get in the field we encounter this and in the process trying to come up with a schedule to get them done as close to on schedule as possible. couple things that will get done and move from that on schedule to completed slice of the pie in the next few weeks, include the construction of the man zel streetscape improvement project which brings bike and pedestben sufillies roaddite to that street. we are also working on things in the spring including making sure that all the crossing guards on walk to school day have complete vision zero information and pass that out to kids and families with whom they interact. that's quick update on the 57 milestons we have tracked since june. i do want to invite kate green up to give a update on
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automated speed enforcement program and how that is going. >> good afternoon. good to see you. we have been working this last quarter continuously to do a deeper dive with some of the key stakeholders on speed infortsment. starting maybe about a month or two months ago now we following the league of california cities adoption of the vision jeero support resolution took to the san francisco police compligz specific resolution in support of automating speed enforcement passed unanimously. i think the important work that we have done over the past few months work wg walk sf, san francisco police department, the san francisco bike coalition is to talk to groups such as the aclu, electronic 41 teen foundation and really get very specific input on the way a
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system would work in san francisco. they have provided us with quite detailed template language relating to system impact and use report and what would be included relative to data collection, use, retention and access. so, we have been working to incorporate those suggestions. in addition, balancing that we are continuing to hear and take input on equity issues around how a program would be administered if and when we have authorization to use a automated system in san francisco. on the other side, we have also worked to incorporate input from the motor ist perspective, aaa what that looks like in the context of the bill is a specific criteria where the systems could be used in san francisco with a very specific emphasize on a nexus to speed related injuries and fatalities. so,
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overall i would say we are making progress getting a bill that can be considered a true balancing act of the input we have taken. not going to make everybody happy because it is reflection of incompromise but that where we start. the session started but spesk to see activity in the 2017 legislative session. i think what will be really important going forward is the launch of the families for safe streets, the bay area regional families cephalsafe streets will bring their voice to this effort. the partnership with law enforce; san francisco police department is a important partner. san francisco public health and public helths allies across the state and advocates in it pedestrian community. happy to answer questions, it is a ongoing process and you have been following this for some time. thank you. >> so, curious who are some of
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the state legislatorers behind this? >> this is sfwo city pilot and working in partnership with sth city of san jose. different than if we were on our own. we are navigating the issues i refer rensed earlier so it is though delegations we do our closest work. san francisco legislative delegation and san jose. >> is there any projections? >> i find that every time i'm here and say i'm optimistic there is something that comes up and i am a optimist and i think i would like to say we would have a bill and then let's go and see if we can be suck sussful. last week we
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spent all day in sacramento meeting with the california state transportationagy to hear concerns around iml.itation of a program or any objections they might have. you know, i don't want to make a prediction but sure ly hope we have a bill. >> because there are additional supporters that make-i think i mentioned at the last meeting or maybe not, but has staff approached the golden gate bridge? >> yes, i shared information about automated speed enforcement with dennis mulligan and provided that information following your request so hopefully they are taking that under consideration. i haven't heard from them though. >> when did you do that? >> probably two months ago. >> there is a board meeting
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tomorrow. >> i will go back to dennis and remiped him. >> appreciate it. any other questions here? thank you for your presentation. >> thank you very much. >> that is the end of our presentation. >> thank you very much. any public comments on this item? >> hello again catha dulukea from walk san francisco. excited to see projects moving forward and ase moving forward. just want to point out, i think for the projects that have been delayed i think it is a great opportunity to see what factors are standing in the way of us reaching vision zero and so what we would like to see at walk sf is the next action straetagy really identifies what these obstacles and come up with strategies for ovcoming
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them. if we know there are things keeping us from our goal, what are they and what will we do in the next two years to get through them so encourage staff to look into that. thank you. >> any other public comment? seeing none, public comment is closed for this item. mr. maguire. i think in your presentation you talked about some of the factors that delayed-are these things in the future you can anticipate whether it is p g and e line. >> we can always do better in this area, i admit. we have worked with our partners in the department of public work squz pu c and p-g & e to use the improved mapping tools public works has and construction
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scheduling so we are trying share information up front to make sure we know as murch about the assets as possible. many delays are things became known in the field when we started to survey so if we share all the best nrfgz in the maps and drawings, sometimes there are things in the field that we discover when we get out. that said, we don't want to rest on our laurels and look at ways to survey those conditions and just coordinate better. there is room for improvement. >> okay. any other questions? seeing none, thank you very much. mr. clerk, can you call item number 5. >> item 5, mayor's executive director of achieving vision zero. this is information item. >> this is luis montoya.
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>> good afternoon mr. chair and members of the commission. luis montoya and lead the livable streets group in the sfmta and that implements the bike and pedestlen safety infrastruck chur. here to speak about the mayor's exectesk director issue in august. i spoke last quarter about some of these and heard from kate breen and others about other aspects of it, but i think that these 13 points outlined in the director do touch on the question asked earlier about what can we do to improve on the collision reduction. what have we lurped and do more of and it is really all here in the executive directive which encourages to have a broad as well as a tailored approach. it is a broad approach, it meaning not
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only focus on ingene earring and enforcement and education and make sure we do work throughout the city to improve safety because we have high injury network corridors in every district in the city. we know that there is inequities between where people are getting hit in terms of certain districts having high proportion of collisions so having the broad approach to make sure that we are approaching from many angle jz have a tailored approach to be data driven and to be sensitive to the different needs and different communities. so, much of that is reflected here in the executive director. next quarter we will come back and talk more about telematics and driver training and about the city fleet improvement but today i want to talk about the items that are highlighted in the bold black here. so, protected byways are one of the ways that we know that we can
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transform our streets not only to predict cyclist and reduce collision of people bicycling but to slow traffic and decrease crossing distance for pedestrians which you asked about seniors earlier supervisor yee and this is what we hear time and again from seniors is street in san francisco are too wide. protected bikeways do a lot to decrease the crossing distance for seniors. the other thing that we are learningplore and more as imp lment the bikeways is they help transit as well and that gets at not only the transit first goal but also at some of the inequities because yee know that a lot of the corridors with the highest number of collisions are also transit corridors and know the populations that tend to be more vaubld in collision are
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transit dependent so improving safety around transit is key. the mayor directed to achieve three projects within 9 months. we are on track for that. two of the projects are approved by the mta, complete project on 7th and 8th street. not just protected bikeway but reducing a lane of travel, shortage pulestren crossing distance and bulb-out jz working on turk street and folsom and howard undergoing inturj it zine and review with city department jz hope to move to the board for approval and quick implement ation. i think your question earlier about what could we do to get the projects in the ground quicker. one thing we
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are doing for each project outlined here, instead of waiter for the bulb-out jz maybe the repaving projects we are going through the paint and signs and posts implementing as soon as we can. 7th and 8th was approved by the board. the partsds undrb control we start right away and the others we expedite as much as we can. the mayor's directive asked to look specifically at a area in golden gate park that was a site of there tragic fatality in june and happy to report that we have drasticly improved safety along the western segment of jfk between the great hi high way and
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transverse by installing 9 speed humps and a raised cross walk. proud of the quick work that our team did to do outreach and make sure that we were doing something that was contact sensitive to the special needs of the park and also to work closely with our partners in public works to get the project implemented quickly. we want to do more in golden gate parks that just speed humps on jfk drive. last weekend we had a public meeting to look how to improve safety throughout the park. we know that over the past few years over 100 people are hit by cars in golden gate park. we see most of them are people actually bicycling. several fatalities involving motorcyclist and seberal hit by cars so want to work with the people who live in and around
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the park to come up a plan to reduce speeds and reduce cut through traffic and reduce improved safety at key intersection with a history of crashs. i mentioned the broad approach that the mayor's executive director kasked totake and enforcement is key part of that. we know we don't have the resources to invest in complete streets on avenue street in the city, i wish we did, but we can twrie to have a multiplying effect by combining the efforts with enforcement and intarsal that enforcement on behaviors we know are most likely to lead to collisions. when we started vision zero, the police department initiated the focus on the 5 program where they were directing their resources on those top 5 collision factors and making sure they were citeing for
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those. the police department for the past few months is hitting that target. that is something we are really proud of that they have been able to do that and the past 4 months running and we are continue toog work with them to look at continuing to improve that and not resting on our laurels and settling for 50 percent and see how to do more. >> can you just quickly-there are different colors here bought i don't know what the colors represent. there is green, peach- >> i mentioned there are 5 different violation jz this is just a gradation of the different violation. they are citeing for all 5 of those violations. >> could you tell me which is which? >> let me see if i have that. >> apologize i thought the legend was at the bottom. i'll follow up with you.
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>> maybe that is something we can make sure to get the numbers to authority staff too. so, again more than just engineering and more than enforcement, educating the folks who use our streets about that there is a problem of traffic deaths in our city. what the causes of those traffic deaths are and what they can do about it. last quarter we gave a in depth presentation about the campaign that kicked off in august. multimediacome pain, many languages across radio and print and bus advertising. we have listed here many of the different languages and outlets we were able to push this through. this is again-it was
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targeted on the messages and groups we know we need to focus on in order to make a difference and we held focus groups in order to identify which messages res ainate jd think we will see great outcomes with the vision zero awareness campaign. with that, i just want to take any questions you have. >> colleagues any questions? thank you, mr. montoya. >> sorry-i did have a quick question. i know the board went through the process of doing a add back for the education component of vision zero, and so we are hopeful for some positive outcomes to come from this. i'm curious in previous meetings we got presentations on what kinds of education campaigns worked and what don't and one that we had
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heard was being told that you may hit someone or kill someone wasn't an effective way of getting penal to slow down. i hoped you would take more about why this campaign you think will have a impact on slowing people down. i haven't seen much the education advertisements and curious where it was. >> i will invite my colleagues john wise who is leading the research oaf the program. >> thank you john. you were the one that did the presentation. research you had done on what worked not necessarily vision zero but other campaigns. >> slutdly. so, to your second question first, where these were put along market street and cisc ic center in
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september and will role out a much larger print campaign later in the spring. the bigger point, i dont think we are running any real campaigns specifically saying don't run over people and hoping that will happen. the majority of the radio advertising seen here focused on a, there is a problem with street safety in san francisco and there are actions we can take and that are choices are resulting in action bl policy or behavioral choices but two of the three months spinge addressed the idea speeding is issue so the ads that ran in september highlighted the fact speeding is a top cause of fatalsties insuch and october highlighted you can get a ticket in san francisco which our focus groups and surveys found people do not believe it could be a problem in san francisco
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because nobody gets a ticket for it. conjungz of the high visibility enforcement which is happening avenue week and has been since the beginning of october we ran adcampaigns that talk about the fact you can get a citation that is expensive 10 miles over the speed limit $230. this kill with kideness is mup more this part hof campaign developed through focus groups. people liked the-to again get to the support the overall idea there is a problem on the streets. we dont expect somebody will see this and say i will drive more safely but trying to set the conversation about there being a problem and we need to consider how we are using our streets and think of our streets differently. >> thank you. >> i have a question about the advertising on the radio. >> yes.
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>> how long are these advertisements? >> these are a mix of 15 and 30 second ads. >> i would love to be at our next meeting for you to play those-play it here. >> happy to do that. >> just for us to hear. take advantage othf opportunity where the public can hear this. >> happy to do that. we also have them for the public linked on a sound cloud account and push it out through our social media as well so no problem to bring it here. >> thank you. >> thank you. >> any public comments on this item? >> good afternoon. hulia a community organizer with the san francisco bike coalition. when mayor lee igesed the
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commitment to make the streets a safe place for everyone, one commitment is reduced jfk drive where a sligz occurred at 38 avenue. in april the san francisco rec and park commission resolved to adopt the vision zero resolution bringing the deparchlt to align with vision zero goal frz city and county of san francisco. we appreciate the city's responsiveness by adding 9 speed humps on jfk drive as a short term measure reducing speeds. we support the speed humps we advocate for long term solutions to reconsider vehicles through traffic which is another task outlined in the directorive. we look for wrbd to continued improvement to insure golden gate park is a [inaudible] and not a thorough fair for fast moving vehiclesism we also look forward to more opportunities to fast track protected bike lane project throughout the city because street design makes the biggest impact helping those who bike feel more safe and gelting people to
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bick in the city. for example, we are excited for protected bike lanes on 7th andathyth street and the temporary measures improve safety on these streetss. thank you for your attention. the san francisco bike coalition will continue to hold the city accountable to making the city of san francisco safe and bike{walking and hope the committee will join us to do so i continue asking for regular updates on the city's progress. >> any other public comments, come on up, cathy. >> hello again, cathy deluca from walk san francisco. it is exsitting to see the energy the mayor's executive directive put behind the work. i do advoicacy training with community members and before the communications campaign i withed and folk tooz raise their hands if they heard of
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vision zero and there were not many that raised their hands and once the radio ads wnt out half the room raised the hand so have agimpact. it is important to raise awareness of vision zero because we think thai that will help bet the buy in for the projects and programs on the streets. i would like to question-i wondering-i know this is the first time there is a update. the directive, the last item says the city is suppose today provide quarterly updates on the progress of all the item jz this is the first formal update squz only got updates for the 5 items. as a public person i love to know the updates on all the other items including getting to 18 miles so curious to see when that update is available. >> thank you. mr. montoya, can
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you answer that question? >> i nudged to mention that in my presentation. we didvent to go time to go through all 13 but on the website we have updated on all 13 points on what we are doing and that will be updated on a quarterly basis. it is live now. >> thank you. any other public comments on this items? seeing none, public comment is closed. mr. clerk could i have item number-where are we? >> 6. >> 6, yes. >> 6, open letter to transportation #234e9work companies and oretd share hch ride services to support vision zero. information item. >> good afternoon. john nox with the san francisco municipal transportation agency. we want to give a
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quick update and preview of a projethwe are starting at the request of supervisor peskin, the transportation authority reached out and asked if we could start to work together on a open letter towards really all private shared vehicle providers in the city really looking to use the public pulpit to encourage even safer condition on our streets over and above the steps that they have taken. we thought this came up last week and thought for this committee it is a good opportunity to run down how professional drivers are receiving the training the drivers are receiving so we can help set the context for a conversation we think will occur over the next month or two cull mu mating and coming back to the the next quarterly
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vision zero meeting with a recommended letter for presentation. so, initially i wanted to walk through-most of this has been presented in full at the meetings in the past but the city has direct oversight for traxies where they are providing in house training at sfmta and includes talking about bike safety relating to driver behavior but also have to go through a one week privately operated provided safety train ing course. i think 6 months ago we had a overview of the muni driver program, it is a 9 week training course. both of these are good examples where we have full control of the drivers call thd platinum standard of
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driver training for professional drivers. these drivers get to know the vehicles and understand the environment they are dribeing in and it gives our agency our city the opportunity of highlight key points of concern and key points for drivers to look out for. three months ago talked about the city administrator office program on employee drivers so people using city cars, their jobs may not be driving but have a large city fleet used by a host of employees we are rolling out a online defensive driving course. those frequent drivers using sfmta vehicles on a frequent basis are now getting in person in vehicle courses so they are going out with a instructor and going through defensive driving not just
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online but with a person. which brings us to the next level which is no entities that interact with the agency and leverage the flrt action. the city vendors with the sfmta and soon with the city are required to haveveneders go through a bike and pedestrian safety. that is video we talked about a number of times here. we are expanding that to city wide program. our commuter shuttle program, because we are able to regulate those shuttles and there are shuttle providers who interact with the city we are able to set requirement jz all the shuttles drivers are required to make sure the drivers go through the training
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as well. on a lower level tour bus we engage in the tour bus industry, 8 of the operator said agreed to provide the training so we are trying on a variety of levels to interact with operates on the street and when we cant require them we encourage them and having some success getting them to start to engage on this issue. which brings to transportation company, uber and lyft and others because there is no place for the city to regulate their operations, at this time all the work we do with them is on a voluntary basis. so, we have been about the last year or so in discussions with them about how they can work to make sure the drivers are aware of the issues thatd the committee talks about so frequently and
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both operators have developed videos and materials they offer to the drivers. they offer them in different ways so i quickly go through that. lyft has a video available on the web, it is about 5 empties long and require all the drivers to watch the video now. that is something they rolled out this fall. they have been work wg the city to provide specific safety messages. we had issues around vehicle behavior around cable cars speelsh lots of vehicles not understanding you can't pass a cable car at a stop and people are getting on and off and lyft and uber founds different ways to start to provide that information to their drivers. they have offered also lyft is opened a new driver center and offered
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space within the office space to provide driver information. on a interesting level and something a lot dont know, lyft started a program in which when you are at the cal train station on 4th street and use their app to call a lyft, it teps you where you have to pick up. you order up a lyft and where you were standing the car is told to come to you. now it tell youz you can't be picked up if in front and walk to the designated stop for pick up which is pilot they have been working on and have been working with sfmta and other folks in the city that we really hope is the beginning of a conversation about how we can use this and other areas of the city. uber has produced multiple videos. they are contracted with the bike coalition, the bike coalition created the videos. they did
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offer mta the opportunity to view and provide comments which we did very happily. having seen them we feel both the videoerize consistent with the meshaging our taxi videos are providing. i would say our taxi drivers go through a significantly larger amount of training in person training but we do feel the videos provided to these drivers are consistent with the messaging. uber does not require the drivers to watch these, they are in stead working on model in which they provide multiple opportunities for drivers to interact with the videos. the videos get embedded in the messages. i did have a tument to speak with them earlier and all the videos are on you tube. you tube tells how many people watch the video when the drivers receive them it is through a proprietary system so the view
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counts don't count there so didn't lieu how many wherewe are at last time but significantly higher. that is the universe-our conversations with lyft and uber continue and will continue and i think as we are working through this process to develop a open letter and a call for encouragement for more safety actions to be taken by all these-we will also be continuing our conversations with them to see what we can get before that letter comes out. >> so, appreciate those things that you are aware of that they are doing. most of it seems to be around the training asspect i guess for the video. so, i wondering if we could think at a different dimension in
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regards to seeing if these could be involved with our vision zero. i believe the way the system works they know where the cars are and so forth, so it is probably similar to the system that we are installing in our city in terms of the telematics. it would be really interesting to approach them to say, can you step it up a little by actually being more proactive and maybe utilizing that system for them to monitor it and to actually get rid of bad drivers or whether they are bad drivers that is one piece of it. the other one would be can we ask
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drivers not to circle around for more than 5 minutes or whatever time, because a lot of the drivers keep circling and adding more pollution and of course the more they are driving and pick up somebody that will also increase the percentage of the possibility of having a collision happen. not too sure how to approach this whether a letter or just because you are communicating with them, see if they are open to that. i would really appreciate that. >> absolutely. >> yes, i did negligent to say the vision zero task force met tuesday and had a lar presentation and opened up discussion for ideas from the community and what not. we heard similar not exactly the same ideas but similar ideas
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that are good. from a sfmta standopponent we agree and not looking just to encourage to give more training materials but look frg ways to show themselves to be more accountable for the behavior hap ong on sth streets report ing out to work together to solve the issues because as we know right now it is slightly a black box and we know there is data out there that could help us identify problems we could solve and what you speak to gets not only to getting that data but way tooz use the data to change behavior and think it is good idea. >> i really appreciate it. i hope they will voluntary work with us on this and think there will be people that-some of my colleagues may be interested doing legislation to put it on the table. that is just one thing but there

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