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  Today  NBC  September 18, 2012 7:13am-7:17am EDT

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appeal to a critical demographic, that's latinos. the romney campaign began this week by announcing a reset of sorts, promising to lay out more policy specifics, to try to reinforce its message of the need, not just to fire the president but why people needed to hire romney. meanwhile, nbc news, us a noted, has obtained that video featuring one of romney's most colorful surrogates, donald trump. >> let's see what you've been up to? this is your review. >> reporter: the never-before-seen video shows trump conducting a mock performance review with an actor playing the president. sources say it was produced by the republican national committee and intended to air at the convention. >> just recently you said. >> the private sector is doing fine. >> the private sector is dying. you had some clear objectives when you took the reins. you promised hope and change. how did you do there? you've run up almost as much debt as every other president
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combined. i know, i know, it wasn't your fault. it's never anybody's fault. you've inherit it had, right? the fact is the american people want results. president obama, you're fired. >> we reached out to the romney campaign for their thoughts on the video. we did not hear back. sources say that video, matt, was scheduled to air on the convention's first night, monday night. of course, that night never took place because it was canceled due to hurricane isaac, and the video was never shown. >> peter alexander on this. thank you very much. donald trump is joining us now by phone. mr. trump, good to talk to you. >> hello, matt. >> this idea, was it yours, the rnc? 's who came up with it? >> it was the rnc. they approached me about doing it. they very much wanted to do it. they had a great crew sent over, very professional, top hollywood people, and i think they did a very good job. >> yeah. why didn't they find a way to squeeze it in later in the week? i mean, there was a condensed schedule. monday night was a wash.
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were you surprised they didn't find a way to put this in tuesday or wednesday night? >> i actually was. came out very well. you showed little excerpts, came out really well, and a lot of people wanted it, but, you know, the problem they have is they are not being tough enough. they are not getting -- i can't say down and dirty, but that's exactly what president obama is doing with them, and they have got to fight fire with fire. the republicans have to get tougher or they are going to lose this campaign >> i watched the whole thing, donald, and one thing that struck me in the entire almost four-minute video, while you criticize president obama for his performance, you never once mentioned mitt romney's name. was that by design, or do you think that was an omission? >> it really didn't have anything to do in this case with mitt romney, had everything to do with the performance of the president. we weren't discussing mitt romney. we were discussing the performance of president obama. >> i want to ask you about the comment that were secretly recorded of mitt romney at that fund-raiser in florida a couple of months ago and get your response. he said this, among other things. these are people who pay no
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income tax. 47% of americans who pay no income tax, so our message of low taxes doesn't connect. so my job is not to worry about those people. i'll never convince them they should take personal responsibility and care for their lives. what i have to do is convince the 5% to 10% in the center that are independent and that are thoughtful. that's your reaction? >> the first thing is he has to not apologize because we've seen enough apologizing already, and he cannot apologize. what he said is probably what he means, and he did say inartfully stated. the fact is he cannot apologize. he is going for those independents. he won't get the votes of a lot of people that he's discussing, and if you're not going to get the votes, let's go on with it. but do not apologize. >> you say this is what he probably thinks. you think he truly feels that 47% of people in this country have no personal responsibility and don't care for their lives? >> well, he's saying that that's not really what he meant, and you'd have to ask him about it, but he's actually saying that's
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not what he meant, and i'm sure he wished he didn't say it. i'm sure that he wish that had the hidden camera wasn't there, but the fact, is matt, he's really saying that's not what he meant. >> are you sorry you didn't run for president? >> no. i'm having a good time. i mean, i was doing great, having a lot of fun with you and everybody else. i was leading in the polls. i was having a good time, but i'm rlly having a good time doing what i'm doing. >> donald, thanks for joining us this morning. >> thank you very much. >> appreciate it. >> all right. >> let's get a check of the day's other top