tv Our World With Black Enterprise NBC March 19, 2016 5:30am-6:00am EDT
old kia we talked about earlier. >> right. >> this is a completely different brand. that's what we're trying to drive people to our advertising to say hey, this is the new kia. >> we'll get an inside look at the new diversity volume leadership awards from the national association of minority automobile dealers honoring carmakers who have made the greatest inroads in minority communities. >> there were some winners that deserved every award that they received because they have invested in not only resources which you have to have somebody that owns the diversity focus. >> and rob shield, head of design at fiat chrysler will getting major buzz. >> not t t often in my career as a designer i've had a chance to start with this ground up brand-new. you look at the car coming down it looksksery very sexy. i think it's going to turn some heads. >> all that and more cominin up
stay with us. welcome back to the nation's largest auto show, the top names in the business are here showing off their best and boldest cars and trucks in one of the biggest names in the industry rightow is mary rab mary barra, ceo of general motors. mary barra, ceo of general motors pleasure to have you on our world. >> it's great to be here. >> i was very excited to talk to you. i'll tel you why. this is my second auto show. >> okay. >> when i was there last year and also came this year, what i saw was a sea of blue suits. men in blue suits, right? d now i'm talking to a female ceo. so tellme, is the auto industry
industry? or has it evolved? has it changed? i feel like it has evolved and you are the clear reason why. >> i can definitely tell you at general motors it has. it started a couple decades ago. had it not 20 years back i wouldn't be here right now. i really have to give a lot of people at general motors credit for giving me great assignments, stretching me, challenging me. that's something that general motors has done really well. when you look at the key women that are in positions across the company, really heavy lifting roles, i'm really proud of general motors. >>ell me about your leadership style especially coming off of e g.m. recall and how you were able to really transform the company. >> culture change is something you don't do overnight. but that was a very serious situation that had tragic consequences. and so we wanted to make sure everybody knew how seriously we take safety and how committed we are to becoming the safety leaders. the team and the way t men and women of general motors rallied to do what needed to done when we were faced with that
and so we've really just used that to accelerate. right now i'd say i'm more determined, i'm more impatient. but i think it's the team. >> absolutely. so clely making major inroads, how does general motors stack up and compete differently againstst traditional technology companies? >> i think what yohave to look at is the strength that general motors bring. weave scale. we have a lot of technical capability. i'm so proud of the m and women who design the bold -- the capability to scale. aspects of th bold is a technology platform. not only is it electrification. we believe we're leading from a sell cost perspective which benefits the consumer but also connectivity. >> we see in the last few years companies like uber, lift, which you'reuite familiar with. i want to find out from you as the company now balances between ownership and access, how does general motors fall into that picture? >> the traditional owner driver
and it's going to take time. one of the greathings with lift, we found that we had a common view of what we think the future of transportation will be. and with that alignment we we very quickly able to put together the alliance. the other thing tha is a real opportunity for general motors is that type of mode of transportation of sharing is most popular in urban areas. that's an area where we can make more progress. we're really strong in the core of the country and with trucks. and those areome of the last places that we'll see sharing. so we see it as an opportunity to really grow. so yes, we're disruptptg but in an area where we think it offers a huge opportunity for us. so you just talked about the future of the auto industry. what is that future? what does it look like 10, 15, 20 years from w? >> i wish i knew. because i said that in the next five to ten years i think we'll see more change. but clearly it will be a more connected world and it will be leverage the whole sharing economy. d that's why we're making such important investments in each of those areas.
stay with us. one day it appears. is that a dark spot? new gold bond dark spot minimizing cream for body. targeted treatment: results begin in 4 weeks. gold bond. welcome back to "our world with black enterprise." at the north american international auto show, getting car buyers excited about your brand is key to getting them in the show room. and key executive vice president of sales and marketing micicel sprague is adding luxury details as one route to getti more kias on the road. >> michael sprague, thank you for joining us on "our world." now you remember where we left off last year? >> right. >> we were standing in front of this car, the k-900.
>> this car when i posted it last year on social media, it had more comments than any other car that we taped that day. >> right. >> why do you think there's such love for the k-900? >> i think becauau it's so unexpected coming from the kia brand. we've only been in the u.s..or 21 years. the initial two vehicles we had were probably not the best in terms of the quality or the value. they weren't great vehicles. and a lot of people remember that. but now we've got a portfolio of 12 products all really designed really well, filled with technology, safety, really cool cars. not only is it a cool car but it feels like it's a luxury car. and kia wasn't known as that company. kia was the company where if you had a job and $199 you got a car. >> right. >> so is this considered luxury driving? >> yes. absolutely. we see the luxury brands moving down into kind of what i would call the mainstream markplace. we said to ourselves why can't
we had customers coming in for optima and credenza saying i want more. i lovehe products but i want something biggerrore luxurious. a marketer we respond to our customers. >> absolutely. also it's infused with technology. that seems to be the theme here at the show. >> righ >> can you tell us about the technological advances you've made over the last year_ >> this year we're introducing uvo 3. if you call, it's our in-vehicle connectivity that allows you to controlour iphone or your samsung galaxy, any device tha you bring into the vehicle with your voice. >> okay. >> now we're introcing with apple car play and android auto. so basically on the screen in the car it will replicate the screen on your device. >> interesting. >> and that's really cool nowadays. because before you had a different screen and you had to figure out how to operate it and things like that. now you just use the device in your hand. >> right there. >> looking at the future i know
a significant number of minorities that own kias. but a lowumber of minority automobile dealers. i believe it's 5%. that's roughly 1,000 out of all automobile dealers in the country are owned by minorities. >> right. >> what do you think can be done to change that number? >> it's a great question and something that we're working with our minority dealers now actively recruiting other minority dealers. it requires a significant investment, a lot ofcapital. so that's always one of the first barriers. but once they've got the right capital and they've worked in the business, it's a very complex business. it's not something that you can just say you know what i wantt to be a car dealer so i'm going to go buy a car dealership. you really have to understand it. but we recognize that the landscape is changing and so we're actively looking to changee the landscape of our dealerships. >> you have brought tremendous change to kia. >> it's a team effort. not just me. >> sure. >> if you bought your car say five years ago, even ten years
that old kia we talked about earlier. >> right. >> this is a completely different brand. >> completely different. >> that's what we're trying to drive people through our advertising to say hey, this is the new kia. >> if lebron james can drive this k-900, anyone should be able to drive that. >> i need you to drive the k-900. >> i tell you what. you know what? you send this to me and i will drive it. >> sounds like a deal. >> michael sprague, thank you very much. wish you all the best. >> thank you. happy to be here. >> up next, encouraging and
we'll be right back. welcome back. one group at the auto show is hard at work shifting indususy attitudes toward diversity. this year namam and ihs automotive joined forces to create the diversity volume leadership award. it's to recognize automakers who have sold the mold cars in the multicultural market. i sat down with two of the leaders driving the initiatives. take a look. >> fellows, thanks for joining us on "other world" it's a easure to have you. >> thank you for having us, man. >> dammann lester president of national association of minority automobile dealers. mark brand vice president of diversity inclusion and ihs ought moat you've got it. >> we're here at the auto show 2016 detroit. >> right. >> but inside there's not a lot of folks that look like us. i just want to find out why is that the case?
with you guys being here for t t past couple of years, you'll see that there's a very lack of diversity within the media, minority media presence here. hopefully with the awards show that we just did, that we'll begin to have -- change that and have some more exposure to the auto show. >> have you seen the number of people of didirsity, of different ethnic groups change over the years? >> yeah. i watch with a very keen eye. i'm part of the global automobile -- i look at the mbers. so i look behind the covers. it is improving. and i think it's reflective of what's going on in the auto industry as a whole. especially you look at the corporate and the senior positions. >> okay. >> it's changing but changing at a much slower rate i think african-american and minority group as a whole would like for@ it to change. >> help make you more effective i would assume data is really the key asset. that's probably where you come in work with ihs zwlt ethnic consumer we look at the big three groups, african-american,
and native american. they comprise 20% of new vehicle sales this year. we look at the dealer ldy, dave will attest, we represent like 5% of the dealer bobody. you start looking at the senior leadship positions, so director,,vice president, and it gets really thin. we're probably somewhere in the single digits, right, as well. >> at the executive level i think there's an opportunity issu right? as well as an access issue. because what we've seen from being in the auto industry for i guess collectively for over 20, 30 years, you're looking at people that tend to just bounce back from other manufacturers. and so those abilities to pierce that ceiling for minorities, so to speak, weon't have those opportunities presented to us.
that at all connected to helping to almost accelerate the c suite and diversity? does that drive it? >> 100% plus. the whole formation was to bring some awareness to our industry particularly as it represents people of color. >> okay. >> in all aspects, within the manufactururg, car sales, dealers, philanthropic,d agencies, suppliers. and hopefully that the feedback at we received thus far has been very positive thought was an awakening, an eye-opening thing to see those manufacturers that repeatedly received awards and also those manufacturers who were in the top three. a lot off people left out. a lot of folks thought they weree going to win. >> >> to dammann's point, there were some winners that deserved every award that they received because they have invested in not only resources, which we would agree you have to have somebody that owns the diversity focus. >> i'm curious, very curious,
what did you learn as a result of those winners? >> the big winner for the evening is toyota. >> okay. >> we gave out 20 awards. i'll just go through those really high levels the gave out eight award based on the ihs region. breaks out the company in eight regions. we start to identify and educate the entire industry on what is the top ethnic vehicle witn the eight regions in the united states? who. >> who was the top ethnic vehicle? >> toyota corolla. >> what did you learn as a result of that? >> my biggest takeaway was, when it comes from the top that diversity is an imperative, it resonates within that company. it trickles down to what the dealer representatatn is, what they do with minority spend with their ad agencies and also resonates with their minorities supplier base. so it brings everything full circle. >> okay. >> tt a strong diversity
increase in market share within the diversity buying power. p >> dammann lester, mark bland, thank you vy much for joining us. >> thank you. >> we really appreciate the work you're doing. keep going. p >> hey, thank you. >> thanks, brother. >> okay. when we return, one of the companies drawing crowds with its miniv makeover. stay with us. lemme get a mcpick 2 listen up! there's a brand new mix on mcdonald's mcpick 2 menu. lemme get a mcpick 2. hurry in now and pick your 2 hot 'n' tasty mickey d's classics for just $5 dollars. mix n match. share n savor. 2 for $5. name your flavor choose your favorites a big mac made with 100% beef, a flaky filet-o-fish, seared quarter pounder with cheese or crispy 10-piece chicken mcnuggets for just $5 bucks. grab your crew for a great-tasting 2 for $5 deal today! bada ba ba ba [ announcer ] cortizone-10 eczema relief is specially formulad for eczema, with the strongest non-prescription itch medicine
in this process he's making it cool. >> ralph, it's a pleasure to have you on the show. we're sitting here in a minivan. and for most people this might be uncomfortable. but foror me, this is my normal day-to-day because i have two kids. >> yeah. >> this is absolutely beautiful. it feels like i'm in a luxury sedan. >> i'm glad you're saying that. that was the mission. it's funny you'r'r a male. typical buyer is female, young family, usually starting. they got baby seats and carriages and all the gear. this format is the best solution. we had to stop and disrupt ourselves. ask what are the latent needs of the customer. it wasn't functionality. it was the image need. it was a big deal. >> i get that. i totally get it. it's interesting. for me it is. because a lot of my friends will tease me you got a minivan. if i had this minivan i would not be joked with. making my day.
a designer i've had a chance to start with this thing is ground up brand-new. we pushed the wheels out as far as we could. the track is four inches wider. good stance. coming down the road you're not sure what it is. it looks athletic very sexy. i think it's going to turn some heads. >> how does t thnology play in your designs? >> it's a big deal. we actually have a whole hmi human interface team that didn't ex ikt four or five years ago. they come from the product industry. mivan is chockful. largest rear entertainment dual screens for the kids. flush mount 8.4 ih screen and 7 inch screen in the cluster. we want to integrate itn such a way it's not saulting. it's secondary. it's a hectic life when you have kid as you know weweesign the interi to feel like a spa. technology is there but secondary. >> cameras all throughout the car. >> yes. >> including the front of the car. >> we have two cameras in the front.
badge and one right behind the mirror here. >> let's check these out. let's take a look here and see. >> there's one up here. one of my favorite ones was kind of hiding it. you don't want the camera to spoil the design but there it is. >> right there. >> then we have this as a radar which measurere the car in front of you on the freeway. you can automatic cruise control. it will set the speed for you. >> you literally can take your hands off the wheel. >> your feet off the gas. i wouldn't recommend but you can if you fall asleep for example the van can tell that you have and put an input in and alarms will start going off it will wake you up. there's a lot of safety features going on here. >> the first time i heard about you was when you designed the chrysler 300. >> way back. >> not that long ago. >> 12 years ago. >> there you go. since then that was a phenomenal susuess. >> thank you. >> i think you caught a lot of attention. at have you learned from that experience that's made you so successful today? >> well, back then it was team work. at time it wasn't an obviously solution for us at the time.
rallied, everybody was rallied around the car. the same thing has happened here. this is kind of one of our crown jewels. no one takes thissehicle lightly. it's'sery important to us. we look at the segment like 300 was dying. dying segment. why would you invest in the segment again. we think we can change the conversation, change the discussion with the right products. and i think we're starting to get there. >> i think you have it. i love it. ralph, pleasure a name that we will not foet. thanks very much for your work. >> thank you. >> and that does it for the special edition of "our world with bck enterprise." the north american international auto show. be sure to visit usn the web at blackenterprise.com/ourworld. you can also like us on facebook
in cuba's capital as president closer. tragedy r a south football star-turned-nfl player. reaction from his agent after tray walker dies in miami. > only on 6 -- a mother says a 10-year-old threatened her son with a knife at school. why he may be allowed to return to the classroom. good morning, everyone, and welcome to nbc@ 6 south florida today. it's saturday, march 19th. i'm saron lawson. well, a busy weekend ahead with plenty of outdoor activities throughout the area. we start wth your first start weather forecast and meteorologist ryan philips. good morning to you. >> good morning to you. we kick off our saturday morning with dry conditions across the area. early morning bikers, fishermen -- fisherwomen and runners alike enjoying dry conditions. i don't think it will last ng. i think we have changes in the first alert forecast beginning
any shower activity early this morning over into collier county and lee county. the metro area staying clear of any wet weather. in miami things are just winding down for the night, following up with sharon, a lot going on with ultra again revisiting us in downtown miami. we've been dry overnight. all the wet weather continues across the west coast and at least across the gulf waters adjacent to the big bend. eventually the rains find us. not right now though. mossy cloudy, mid 70s early. here's your first alert forecast. some sunshine this morning intermingled with some cloud cover. up to 81 before midday but this afternoon, get ready for some rain to move in. could see some embedded thunderstorms. high 84. it continues tomorrow but good anges coming next week. your full forecast in just a little bit. sharon? cuba is gearing up for the