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Duke University Libraries, Advertising

The Hartman Center for Sales, Advertising & Marketing History in Duke’s David M. Rubenstein Rare Book & Manuscript Library holds an extensive collection of correspondence, publications, advertisements, photographs, slides, films, books and serials that document the history of advertising, sales, and marketing over the past two centuries. In addition to the J. Walter Thompson Company Archives, the most comprehensive historical record of any advertising agency, the Center contains the collections of other key companies and individuals in the dynamic fields of advertising, marketing and sales.

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Title
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Duke University Libraries, Advertising
by Larned, W. Livingston (William Livingston), b. 1880; Duke University. Library. Wayne P. Ellis Collection
texts
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Topic: Advertising
Topic: Advertising
Topics: Advertising, Posters
Duke University Libraries, Advertising
by Art Directors Club (New York, N.Y.); Art Directors Club (New York, N.Y.). Exhibition; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
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Topics: Art Directors Club (New York, N.Y.). Exhibition, Art Directors Club (New York, N.Y.), Commercial...
Duke University Libraries, Advertising
texts
eye 2,696
favorite 0
comment 0
Topic: Advertising
Topic: Advertising
Topics: Advertising, Type and type-founding, Typesetting
Topics: Advertising, Advertising
Duke University Libraries, Advertising
by Cherington, Paul Terry, 1876-; Duke University. Library. Wayne P. Ellis Collection
texts
eye 2,225
favorite 2
comment 0
Topic: Advertising
Duke University Libraries, Advertising
by Hess, Herbert William, b. 1880; Duke University. Library. Wayne P. Ellis Collection
texts
eye 2,214
favorite 2
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"Collateral readings" at end of part of the chapters
Topic: Advertising
Topics: Posters in education, Posters, American
Duke University Libraries, Advertising
by Calkins, Earnest Elmo, 1868-1964
texts
eye 1,847
favorite 2
comment 0
Topic: Advertising
Duke University Libraries, Advertising
by United States. Committee on Public Information. Division of Advertising
texts
eye 1,845
favorite 4
comment 0
Topics: Advertising, World War, 1914-1918, Propaganda
Duke University Libraries, Advertising
by Watkins, George Thomas; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 1,640
favorite 8
comment 0
At head of title:
Topics: Advertising, Swindlers and swindling
Duke University Libraries, Advertising
by Hollingworth, Harry L. (Harry Levi), 1880-1956; Duke University. Library. Wayne P. Ellis Collection
texts
eye 1,299
favorite 6
comment 0
"Books and articles referred to in the text or recommended for further reading": p. 303-309
Topics: Advertising, Selling
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 1,218
favorite 9
comment 0
Topic: Advertising
Duke University Libraries, Advertising
texts
eye 1,205
favorite 2
comment 0
Topic: Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936; Duke University. Library. Wayne P. Ellis Collection; Warshaw Collection of Business Americana
texts
eye 1,133
favorite 12
comment 0
Topics: Advertising, Selling
Duke University Libraries, Advertising
by Durstine, Roy S. (Roy Sarles), 1886-1962; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 1,093
favorite 2
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Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History
Topic: Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 1,070
favorite 12
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Predominantly ready-made, illustrated ads for businesses to order customized to their needs
Topics: Advertising, Advertising
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936
texts
eye 1,055
favorite 5
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Illustrated with office and shops photographs
Topics: Charles Austin Bates Syndicate, Advertising
Duke University Libraries, Advertising
by McJunkin Advertising Company; McJunkin, William D. Master merchandising; Finn, Joseph H. Dominant idea
texts
eye 1,043
favorite 2
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Illustrated "examples of dominant idea advertising": p. 47-66
Topic: Advertising
Duke University Libraries, Advertising
by N.W. Ayer & Son; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 773
favorite 3
comment 0
Topics: Advertising, Advertising agencies
Duke University Libraries, Advertising
by Associated Billposters and Distributors of the United States and Canada
texts
eye 675
favorite 1
comment 0
Title from cover
Topics: Bill-posting, Advertising, Outdoor, Advertising
Duke University Libraries, Advertising
by J.H. Cross Company; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 672
favorite 2
comment 0
Topic: Advertising agencies
Duke University Libraries, Advertising
by Bates, Charles Austin, 1866-1936
texts
eye 651
favorite 4
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Topics: Advertising, Advertising
Duke University Libraries, Advertising
by Dreyfuss, Leonard
texts
eye 623
favorite 0
comment 0
Topic: Advertising, Outdoor
Topics: Advertising, Outdoor, Advertising, Outdoor