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Healthcare Marketing Underground

ReviveHealth

The Healthcare Marketing Underground is ReviveHealth's weekly podcast. It's where we riff and rant on hot topics in healthcare marketing. From ROI to content marketing to healthcare reform, we hit it all – but not without derailing into randomness. Join us won't you?

Archived from iTunes at https://itunes.apple.com/us/podcast/healthcare-marketing-underground/id394440667. Items in this collection are restricted.

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Healthcare Marketing Underground
Oct 4, 2016 ReviveHealth
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The Healthcare Marketing Underground is ReviveHealth’s weekly podcast where we riff and rant on hot topics in healthcare marketing. Listen in!
Healthcare Marketing Underground
Sep 8, 2016 ReviveHealth
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It wasn't just a one-time fluke — the Healthcare Marketing Underground really has returned with another special guest. Chris Bevolo is joined by Jill Austin, chief marketing officer at Vanderbilt University Medical Center, to preview their upcoming SHSMD Connections speaking session.
Healthcare Marketing Underground
Sep 2, 2016 ReviveHealth
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Join Chris Bevolo, Chris Boyer, and special guest Lindsay Resnick ([who recently joined ReviveHealth][1]) for a special SHSMD edition of the podcast. You'll hear more about Lindsay's background before the gang dives deep into 2016's SHSMD Connections — tips and tricks for attendees on how to get the most out of the conference.
Healthcare Marketing Underground
Dec 30, 2015 ReviveHealth
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Join Chris Bevolo, Chris Boyer, and Dana Weymouth for an end of the year special of the Healthcare Marketing Underground podcast. The gang takes a look at Google Zeitgeist, explores healthcare trends from 2015, and makes predictions for the biggest television show of 2016. Tune in for this special edition episode!
Healthcare Marketing Underground
Dec 28, 2015 ReviveHealth
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Join Chris Bevolo, Chris Boyer, and Dana Weymouth for a Christmas Special as they come to you from states of Denial, Delusion, and Confusion. In this episode, the trio covers the advance of facial-recognition technology in advertising, how worried we should be about artificial intelligence, and the age-old debate of whether American Christmas ads possess an emotional dissonance their U.K. counterparts lack. All this and more!
Healthcare Marketing Underground
Dec 7, 2015 ReviveHealth
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On this week’s Healthcare Marketing Underground podcast, Chris Bevolo and Chris Boyer dive into the stuffin’ of how establishing the success of your marketing campaign based solely on media impressions isn’t always gravy. In Bevolo’s recent blog post, he discusses the shift from impression based marketing benchmarks to data-driven analytics and how this change affects marketers across the board. Touching on an outside blog post sent through our internal grapevine, the duo analyzes the...
Healthcare Marketing Underground
Nov 28, 2015 ReviveHealth
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This week, Chris Boyer is joined by Jared Usrey, Creative Technologist, and Libby Werner, Account Supervisor, at ReviveHealth to discuss some of the latest trends in digital and personalized marketing. From the lack of trust that consumers have in sharing health data with Apple and Google, to patients not having a problem merging their social media accounts with their medical records, it’s clear that the marketing landscape is changing dramatically. Libby, Jared and Chris analyze the...
Healthcare Marketing Underground
Nov 21, 2015 ReviveHealth
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In a moment of self-realization, Chris Bevolo kicks off the podcast this week revealing his different online and offline buying behaviors. Joined by Jackie Olson, and first-time guest Amy Negrete, vice president of content strategy at ReviveHealth, the topic of conversation centers on “What a Great Digital Customer Experience Actually Looks Like” from the Harvard Business Review. The trio dives into the disconnect between what retailers offer in the digital versus the physical space, and...
Healthcare Marketing Underground
Nov 11, 2015 ReviveHealth
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Say cheese! Coming to you this week from the Healthcare Marketing Underground, Chris Bevolo is joined by Valence Health co-founder and Chief Strategy Officer, Phil Kamp. The duo dives right into a captivating conversation touching on the new waves hitting the healthcare world. Getting into the nitty-gritty of everything from provider sponsored health plans to value-based care, the discussion covers everything need-to-know for some of healthcare's hottest topics. So what should your next move be...
Healthcare Marketing Underground
Nov 4, 2015 ReviveHealth
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Chris Boyer is joined by Jackie Olson and special guest Ashley Merchant on the podcast this week. With snow flurries falling, the team rolls right into their discussion of consumerism and convenience and what it means for the future of healthcare as we know it. From Boyer’s recent blog post to his speaking engagement at the Annual Thought Leadership in Access Symposium (ATLAS) hear what the team has to say about this hot topic. How informed is the patient in their healthcare decision-making?...
Healthcare Marketing Underground
Oct 28, 2015 ReviveHealth
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Spoiler alert! Stranger danger! This week Chris Boyer and Chris Bevolo discuss the potential dicey situation that is digital marketing. Piggybacking off of Chris Bevolo’s latest blog post, the pair talks everything from what it takes to play with the big digital dogs to “bad” impressions. They aren't talking about the lack of eye contact, weak handshake type of bad impression. Is your brand utilizing the most proactive strategy in the world of digital or dabbling in the danger zone?...
Healthcare Marketing Underground
Oct 21, 2015 ReviveHealth
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Chicklet? Gobbler? Turklet? What do you call a baby turkey? Oddly enough, in this week’s Healthcare Marketing Underground podcast our team searches for the answer. Back on track… Chris Bevelo and Chris Boyer are joined by Jackie Olson where they recap SHSMD 2015. Chris2 dive into their takeaways from this year’s SHSMD. Where they heard from a plethora of industry leaders and influencers including thee Kevin O’Leary from the infamous Shark Tank. The discussion progresses as the team...
Healthcare Marketing Underground
Oct 15, 2015 ReviveHealth
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This week Chris Bevolo and Chris Boyer are joined by special guest Julie Yoo, Kyruus co-founder and chief product officer. This trio kicks off the conversation by diving into the details surrounding Kyruus’ second Annual Thought Leadership on Access Symposium (ATLAS). Focusing on hot topics such as clinical impact of patient access, along with operational and financial facets of how healthcare organizations can improve their patient experience. Boyer continues the conversation noting that he...
Healthcare Marketing Underground
Oct 12, 2015 ReviveHealth
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Chris Bevolo is joined this week by Dana Weymouth and our own Kate Caverno, senior account executive, and design intern Megan Shircel. After revealing the ingredients in ReviveHealth's custom cocktail, The Phoenix, the conversation turns to talking savvy shoppers and the myth of the ‘macho man’ in today’s healthcare world. The quad delves into how today’s society tends to be rather picky and choosey about the benefits and services they receive from healthcare providers while also...
Healthcare Marketing Underground
Oct 1, 2015 ReviveHealth
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Speculating why Apple is allowing ad blocking software with its iOS 9 release, Chris Bevolo, Chris Boyer, and Dana Weymouth are joined this week by ReviveHealth’s Jared Usrey. With greats insights on how businesses are going to have to fight back against apps like Peace, Purify, and Crystal, the team is left crying out for ad neutrality and justice for all!! With the the crowd roaring, Boyer transitions the conversation to the relationship between sports and healthcare. Tune in to listen as...
Healthcare Marketing Underground
Sep 24, 2015 ReviveHealth
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Where can you find adult coloring, yoga, champagne, and even impromptu opera? Escaping to The Ritz-Carlton Half Moon Bay, Chris Bevolo, Chris Boyer, and Jessica Blackburn recap this and more from the 2015 Joe Public retreat. This week they share insights on such trending topics as personalized marketing, marketing team structure, and digital strategy pulled straight from the retreat, where 17 hospital and health system marketing leaders began their journey to healthcare marketing...
Healthcare Marketing Underground
Sep 11, 2015 ReviveHealth
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This week's podcast kicks off with a lot of background noise (was that the Jolly Green Giant?) and talk of all things fried at the Minnesota State Fair. As always, Chris Bevolo, Chris Boyer, and this week's third man, Dana Weymouth, segue into trending topics in healthcare marketing. Taking a Goofus and Gallant approach (anyone remember Highlights magazine?), they dissect two healthcare marketing blog posts, one of which makes a strong case for traditional advertising while the other focuses on...
Healthcare Marketing Underground
Aug 28, 2015 ReviveHealth
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This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news...
Healthcare Marketing Underground
Aug 24, 2015 ReviveHealth
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This week Chris Boyer hosts and is joined by Jackie Olson and Special Nashville Guest, Malea Barron (she meant Reising). They tackle a complex subject of hospital charity work and bad debt which goes deeper into the definition of not for profit and for profit hospitals. Malea gives great insight into how hospital finances work from the research done by University of San Fransisco. Chris highlights the shocking results that for profit hospitals charity care numbers are higher then not for profit...
Healthcare Marketing Underground
Aug 13, 2015 ReviveHealth
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This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist...
Healthcare Marketing Underground
Aug 3, 2015 ReviveHealth
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This week Chris Bevolo and Chris Boyer are joined by Bethany Doty, Senior Account Executive at ReviveHealth and a long-awaited appearance on the Podcast. Bethany has been a working in the Minnesota office for a few months and has been an active listener. The crew starts the show discussing college and pro rivalries but then launch into a deeper conversations on the recent Payor mergers of Aetna, Cigna and the impact this might have on hospital systems. Based on a series of three blog posts...
Healthcare Marketing Underground
Jul 23, 2015 ReviveHealth
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This week Chris Boyer, Adam Meyer and Jackie Olson are joined by a very special guest, AJ Montpetit – a fellow podcaster for the Mayo Clinic Center for Innovation. AJ discusses how the Center for Innovation focuses on improving care delivery through human-centered design. In this interesting conversation, they also discuss the upcoming Transform 2015 conference, and upcoming event hosted by the Mayo Clinic that explores how people power health to redefine the dynamics of health and health...
Healthcare Marketing Underground
Jul 10, 2015 ReviveHealth
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This week, it’s just the three of them: Chris Bevolo, Chris Boyer and Adam Meyer and they almost immediately dive into a heavy and opinionated discussion of the two current Supreme court decisions related to Obamacare and Gay Marriage. In between those controversial and heated discussions, they dissect Google’s experimental wrist band for medical information. Guaranteed to be go down in the annals as a must-listen episode, this show is full of heated rants about overused hashtags and the...
Healthcare Marketing Underground
Jul 2, 2015 ReviveHealth
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Chris Boyer hosts this week’s podcast and is joined by Adam Meyer, Dana Weymouth and the much-anticipated return of Jackie Olson! We kick off our discussion mentioning the Supreme Court decision on Obamacare, before we launch into an article that states that best brands are like shortcuts for our brains – and good branding appeals to our laziness. After that, we turn our focus once again to Chris’s favorite social media site, Instagram, and what the new upgrade means to brands using...
Healthcare Marketing Underground
Jun 25, 2015 ReviveHealth
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This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a very special guest: Jessica Blackburn, part of the marketing team at ReviveHealth. They launch into an in-depth conversation about personalized marketing, and how organizations are starting to embrace the use of marketing automation and CRM in developing a personal way to engage their audiences. Then, they discuss a variety of methods and practices involved with keeping up-to-date and current – with marketing, as well as...
Healthcare Marketing Underground
Jun 12, 2015 ReviveHealth
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This week Chris Bevolo, Adam Meyer, and Chris Boyer are joined by a special West Coast guest...Elizabeth Musson! The group talks about how Big Data personalizes pricing and what the future might look like for consumers. Elizabeth also brings up the new clever/sneaky way Instagram is advertising on their application.
Healthcare Marketing Underground
Jun 8, 2015 ReviveHealth
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This week Chris Bevolo is back in the hosting seat and joined by Adam Meyer, Chris Boyer and Dana Weymouth. The group dives deep into a Time magazine article that introduces a new rating website that is compared to Yelp. This leads to a discussion about why hospital ratings and reviews are old news and the rationale behind these ratings sites.
Healthcare Marketing Underground
May 27, 2015 ReviveHealth
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In this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion. Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara.
Healthcare Marketing Underground
May 19, 2015 ReviveHealth
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This week, Chris Bevolo is joined by ReviveHealth’s Chris Boyer and Dana Weymouth to discuss profit sharing for hospitals, Jargonpalooza and video games instead of Ritalin.
Healthcare Marketing Underground
May 11, 2015 ReviveHealth
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This week, Chris Bevolo and Adam Meyer are joined by ReviveHealth’s newest member Chris Boyer and Dana Weymouth to discuss Impression-Based Advertising, the State of News Media and just because Game of Thrones. This Episode is full of funny moments and fun loving banter.
Healthcare Marketing Underground
May 4, 2015 ReviveHealth
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This week, Chris and Adam are joined by ReviveHealth’s own Dana Weymouth to discuss the use of quality and price information in making healthcare decisions.
Healthcare Marketing Underground
Apr 27, 2015 ReviveHealth
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This week, Chris and Adam are joined by none other than Chris Boyer, ReviveHealth’s new Senior Vice President of Digital.
Healthcare Marketing Underground
Apr 9, 2015 ReviveHealth
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This week, Chris and Adam announce the new name for the podcast then dive into Chris’s column “Silo Smashing” in Healthcare Strategy Alert.
Healthcare Marketing Underground
Mar 13, 2015 Interval
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This week, Chris and Adam discuss the Supreme Court and its review of the Accountable Care Act, before jumping into a discussion of a recent Harvard Business Review article and one of the greatest movies of all time, Raising Arizona.
Healthcare Marketing Underground
Feb 23, 2015 Interval
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This week, Chris, Adam and Jackie talk about the rise of owned media in healthcare, "engagement" vs. "marketing," why Minneapolis rules (again!) and more.
Healthcare Marketing Underground
Feb 4, 2015 Interval
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This week, Chris, Adam and Jackie assess the ads of Super Bowl XLIX. We talk about overall trends, likes and dislikes – with plenty of opinions thrown in!
Healthcare Marketing Underground
Jan 28, 2015 Interval
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This week, the AHMB, along with special guest, Dana Weymouth from ReviveHealth, talk about a new brand movement for MN, jaywalking, fav podcasts and more.
Healthcare Marketing Underground
Jan 20, 2015 Interval
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This week, Chris, Adam and Jackie take a look back at 2014, and it’s been a big year! They also dive into the Google’s "Year in Search" trends and more.
Healthcare Marketing Underground
Dec 30, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the crew from ReviveHealth, based in Nashville, Santa Barbara and Minneapolis.
Healthcare Marketing Underground
Dec 30, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Lori Bruss, Executive Vice President for The Roberts Group.
Healthcare Marketing Underground
Dec 30, 2014 Interval
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Recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Carol Koenecke Grant, Chief Strategy Officer for Children’s Hospital and Clinics of MN.
Healthcare Marketing Underground
Dec 24, 2014 Interval
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Show notes coming after the holiday...
Healthcare Marketing Underground
Dec 8, 2014 Interval
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This week, Chris, Adam and Jackie talk Cyber Monday stats, how brands on Facebook and Twitter are struggling, a hospital doing great on Facebook and more.
Healthcare Marketing Underground
Nov 27, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with the marketing team from El Camino Hospital, Mountain View, CA.
Healthcare Marketing Underground
Nov 26, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Megan Hassall, Senior Marketing Manager for HealthStream.
Healthcare Marketing Underground
Nov 14, 2014 Interval
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This week, Chris Bevolo sits down with ReviveHealth CEO, Brandon Edwards, and CMO Kriste Goad to discuss ReviveHealth’s acquisition of Interval.
Healthcare Marketing Underground
Oct 24, 2014 Interval
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This week Chris, Adam and Jackie recap SHSMD 2014 in San Diego where the AHMB broadcasted live!
Healthcare Marketing Underground
Oct 20, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD conference in San Diego. In this segment we speak with Chris Fenoglio, Digital Marketing Manager for LifePoint Hospitals.
Healthcare Marketing Underground
Oct 20, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jean Hitchcock, Hitchcock Marketing & Communications.
Healthcare Marketing Underground
Oct 16, 2014 Interval
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This special episode is part of a series recorded live at the 2014 SHSMD Conference in San Diego. In this segment we speak with Jim Rattray, Executive VP at Bennett Group.
Healthcare Marketing Underground
Sep 30, 2014 Interval
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This week, Chris, Adam and Jackie talk about Interval’s new digital marketing audit tool - now available online!, how focus groups are worthless and more.
Healthcare Marketing Underground
Sep 24, 2014 Interval
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The AHMB discuss the launch of Chris Bevolo’s new book Joe Public II, a strategic guide to digital and content marketing for healthcare marketers.
Healthcare Marketing Underground
Sep 8, 2014 Interval
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This week, Chris, Jackie and Adam talk about the SHSMD conference (we’ll be there!), our thoughts on the ALS Ice Bucket Challenge and more.
Healthcare Marketing Underground
Aug 20, 2014 Interval
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This week, Chris, Jackie and Adam talk top doc criteria and question the value (as usual) of hospital rankings, ratings, lists and awards.
Healthcare Marketing Underground
Aug 11, 2014 Interval
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Chris, Jackie and Adam discuss that, yes, healthcare marketers will still need to market their hospitals, share a great blog post on logo feedback and more.
Healthcare Marketing Underground
Jul 29, 2014 Interval
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This week, Chris, Adam and Jackie talk about content marketing’s struggle to prove itself, a controversial logo unveiling and more.
Healthcare Marketing Underground
Jul 21, 2014 Interval
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This week, Chris, Adam and Jackie discuss hospitals and payers collecting personal consumer data, and a rant about those who think the rules don’t apply.
Healthcare Marketing Underground
Jul 14, 2014 Interval
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This week Chris, Adam and Jackie talk about digital marketing and the snake that eats its tail, a follow-up on humor in healthcare advertising and more.
Healthcare Marketing Underground
Jul 1, 2014 Interval
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This week, Chris, Adam and Jackie discuss the power of internet advertising, Dr. Oz’s recent controversy and much more.
Healthcare Marketing Underground
Jun 23, 2014 Interval
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This week, Chris, Adam and Jackie devote the podcast to discussing humor in healthcare advertising – when it can work, and when it falls flat.
Healthcare Marketing Underground
Jun 10, 2014 Interval
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Chris and Adam, with special guest Nicole Borchard from CHOC Children’s chat about podcasting, patents and if crossing your arms is good for business.
Healthcare Marketing Underground
Jun 5, 2014 Interval
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This week, Chris, Adam and Jackie discuss marketing automation challenges, a campaign advertising controversy, pink spoon marketing and new IOS features.
Healthcare Marketing Underground
May 28, 2014 Interval
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This week, Adam and Jackie talk cup sizes and muffin tops (it’s healthcare related, we promise!), physician/patient emails, and Foursquare’s new app Swarm.
Healthcare Marketing Underground
May 19, 2014 Interval
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This week, Chris, Adam and Jackie are seeing stars as they review a survey on the top sources for online health info and discuss a sexy...kinda, video.
Healthcare Marketing Underground
May 12, 2014 Interval
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This week, Interval, along with guest Chris Boyer from North Shore LIJ, recap a recent conference, discuss CRM, and digress into everything else.
Healthcare Marketing Underground
Apr 30, 2014 Interval
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This week, Chris, Adam and Jackie put digital marketing into perspective, rant on mass advertising and talk TV – just like we’re good at.
Healthcare Marketing Underground
Apr 23, 2014 Interval
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This week, Chris, Adam and Jackie can’t help but mention "Game of Thrones," give everyone a glimpse into the world of marketing automation and try to go easy on the Mayo.
Healthcare Marketing Underground
Apr 15, 2014 Interval
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This week Chris, Jackie and Adam commend The Onion, question advertising on a major healthcare organization’s website and dig into an internet news article gone wrong.
Healthcare Marketing Underground
Apr 8, 2014 Interval
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This week, Chris, Adam and Jackie dismantle a doctor’s rant on patient satisfaction, discuss Google’s Knowledge Graph and address healthcare spending.
Healthcare Marketing Underground
Apr 2, 2014 Interval
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This week, Chris, Adam and Jackie re-visit WNBA healthcare sponsorships and discuss our article with Chris Boyer on the evolution of SEO.
Healthcare Marketing Underground
Mar 25, 2014 Interval
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This week, Chris, Adam and Jackie re-visit brand loyalty, discuss the Mayo Clinic sponsorship/co-branding of the WNBA Minnesota Lynx, debate a sleazy breast cancer PSA and conclude with a discussion of... family movies?
Healthcare Marketing Underground
Mar 3, 2014 Interval
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This week, Chris, Adam and Jackie contradict a recent article touting the death of brand loyalty and share additional thoughts on Facebook’s Paper app.
Healthcare Marketing Underground
Feb 17, 2014 Interval
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This week, Chris, Adam and Jackie follow up on the Super Bowl ad review podcast and touch on the new Paper app from Facebook.
Healthcare Marketing Underground
Feb 10, 2014 Interval
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Our annual Super Bowl ad review podcast! The best and the worst from Super Bowl 2014, with nothing to spare.
Healthcare Marketing Underground
Feb 3, 2014 Interval
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This week we discuss re-targeting and HIPPA, a study that shows content marketing usage among marketers, the top email clients of 2013 and more.