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HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson

The Kingdom

Join the The Kingdom as we cover all things Marketing. We are content marketing experts, combining our social media and digital marketing skills with the powerful HubSpot Sales and Marketing Software. Is your business looking for an advantage that disrupts your marketplace? Find out more at https://www.thekingdom.com.au/hubnspoke

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HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
May 21, 2018 The Kingdom
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Episode 52 of HubnSpoke sees the HubSpot expert team of Zaahn Johnson and Adam Steinhardt discuss the all new features of the HubSpot Service Hub. It's an entirely new part of the HubSpot platform, one that is very exciting for sales and marketing professionals looking to maximize the benefits to their customers.
Discovering Facebook Workplace Adam Steinhardt and Zaahn Johnson talk about the Facebook Workplace connection with Facebook. Looking at the home page of a website and investigated the Calls To Action on the page. We examined the webpage information. 
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 30, 2018 The Kingdom
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This week's special edition, we welcome the veteran of no less than 172 HubCast podcasts, George B Thomas.
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 26, 2018 The Kingdom
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We examine the new menu structure of HubSpot, with the unification of the Sales and marketing menu HubSpot now has successfully unified the two different platforms. We discuss the merits of the new menu and reveal some ways we think HubSpot can improve the menu. Zaahn is a big favorite of Canva and discusses its benefits as well as giving the thumbs up for the Featured Image being available for the Website and Landing Page HubSpot tool. The Kingdom team use Canva to reference the latest sizes...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 12, 2018 The Kingdom
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The Kingdom digital marketing experts and HubSpot Platinum partners dig into the sales CRM benefits of reporting dashboards that allow you to create a competitive environment for your sales team. HubSpot success is determined by how well you train sales teams. Successful sales conversion means the platform investment is justifiable. No matter how successful the marketing department is, if the sales teams are not closing deals, then HubSpot will fail. The Kingdom digital marketing team estimate...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 5, 2018 Adam Steinhardt
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After a leave of absence, Adam Steinhardt and Zaahn Johnson return to the HubnSpoke podcast talking about the HubSpot Facebook Ads Add-on.
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Jun 22, 2017 The Kingdom
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Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing. For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy,...
In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management. The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business. But you must invest the...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
May 31, 2017 The Kingdom
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Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life. Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google. If you are producing content that is helpful to your prospects, then your content is always helpful. The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving customer...
It's the HubnSpoke flashback episode. We go back to the basics of the reason why we have a podcast. Why is it called Hub and Spoke? Creating the content on your website is the central point. From here you are able to publish your content and distribute them through social media channels. Inbound marketing is all about getting more leads and sales from your website. But what is your strategy to get your content out there?   Companies that published 16+ blog posts per month got about 4.5X more...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
May 8, 2017 The Kingdom
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Are you wondering about the power of Facebook marketing? Is your business using Facebook to its full power? Are you wondering if Facebook is a business tool? A common assumption is that Facebook is not for B2B, but how do you know if you have never tried it? Facebook pixel tracking remarketing is a powerful tool for all businesses. One of the great benefits of digital advertising, as opposed to traditional advertising, is it has the added benefit of being completely trackable. Facebook...
We look at the different ways that have spot can show that you have sales lead activity on your website. How do you more sales and leads from HubSpot? Discover 6 Tips to get your sales team firing. Is your HubSpot Lead Scoring turned on and functioned? By using the email tool, you can dig deep into the data that your inbound marketing leads that are creating.   80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Source:...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 20, 2017 The Kingdom
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The HubnSpoke team of CEO, Adam Steinhardt and social media expert, Zaahn Johnson talk about the form guide on HubSpot forms. The HubSpot form tool is a key to the success of your inbound marketing sales-lead generating website. {{cta('fe87b0fe-0e42-4c90-8c96-14e7b0bce7c0')}} What is the HubSpot Form Tool? This is what HubSpot say about their form tool. Build custom forms that connect to your contacts database. Easily create custom forms in seconds, and start converting anonymous visitors into...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 18, 2017 The Kingdom
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  Is Inbound Marketing the same as Content Marketing? Is there such a thing as Inbound Content Marketing? So what is the difference? Should you do both inbound marketing and content marketing? Do you need both? Are you using traditional media and want to get better at digital advertising but are not sure where to start?     In Episode 39 of HubnSpoke, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 10, 2017 The Kingdom
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Today we discuss three important and oft-forgotten web pages your website must have but probably does not. These are the three most important pages to drive valuable organic web SEO traffic. After years of being a leading advertising agency and award-winning inbound marketing agency, The Kingdom team have seen plenty of websites. We have created website pages using Wordpress, and HubSpot.  In doing our free inbound marketing assessments, we often dig deep into the effectiveness of a website's...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Apr 7, 2017 The Kingdom
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In this edition of HubnSpoke, we investigate how and when is the best time to use Hashtags and @ mentions with your social media platforms. The Kingdom Social Media Expert, Zaahn Johnson and CEO Adam Steinhardt, help you understand the best way to get maximum social media impact for your business communications.   Do you want to get a competitive advantage from Content Marketing? An effective social media strategy makes content marketing more robust. Find out why Hashtags are so important. 63%...
San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017. The Kingdom's inbound marketing experts Zaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it: Social Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Mar 21, 2017 The Kingdom
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The Kingdom inbound marketing experts discuss the five essential elements for a successful blog. Are you wondering how to get started with blogging?  What is the difference between a blog and a regular website page?  A blog provides commentary and allows you greater flexibility in presenting your content marketing. A website page is typically something that is more formal that is not likely to change over time. Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Mar 14, 2017 The Kingdom
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Are you a HubSpot user? Chief Executive Officer, Adam Steinhardt and social media expert, Zaahn Johnson discover the five different List that every HubSpot portal should have. Let's investigate some must have lists for your HubSpot portal. The customer lifecycle stage list This is a must have where you have the list of your clients this allows you to quickly push out the latest news about your organisation to customers that are familiar with you. This can also be used with the HubSpot smart...
We investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing. This may be a huge episode, but if we focus on what you are doing and why you are doing it. What is your Why? Why are you looking to purchase or have HubSpot? What is the point? Inbound marketing is powerful, creates sales and leads, but Why do you want those benefits? What goes first? What is the priority? 80% of marketers report their lead generation efforts are only...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Mar 2, 2017 The Kingdom
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The HubnSpoke podcast team of Zaahn Johnson and Adam Steinhardt talk about Five Hidden Keys to HubSpot Success. How do you ensure HubSpot is successful for your business? We take the SMART acronym and turn it on its head to get a new perspective on how to make HubSpot and inbound marketing work for your business. S = Sales Training M = Management Buy In A = Application R = Remove the Haters T = Time, give it time If you are not sure what HubSpot is, you can discover a demonstration movie here....
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Feb 27, 2017 The Kingdom
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On this episode of the popular HubSpot podcast, HubnSpoke, the content marketing team of Adam Steinhardt and Zaahn Johnson investigate why your business should update your website every single day. The old way of building a website based on a long drawn out project that lasts for six months then is done with for years is over. A great lead generating website should be built every day. Each day your business gets new inbound questions. Are you answering them? The more questions you get, the...
Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss powerful marketing automation workflows, or is it content marketing? What should be created first? Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) Find...
Email marketing is a critical part of your content marketing strategy. Many businesses use tools like Mailchimp to send email. In Episode 29 of HubnSpoke, our inbound marketing experts, Managing Director Adam Steinhardt and Zaahn Johnson deep dive into the HubSpot Email tool. What did they find? They discovered 10 powerful features that put Mailchimp to shame, and have HubSpot users glowing with sales and marketing software domination pride.    So are you using your HubSpot email tool to its...
People often wonder how much the HubSpot investment costs? One of the hidden challenges when deploying HubSpot is the effort required affect change management with your team members. Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power. It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Getting...
�� The Kingdom content marketing experts are back in the same room in Adelaide today, in the pre-Valentines Day edition of HubnSpoke. Last week, while in the USA, the team recorded the HubnSPoke Podcast with Call Recorder for Skype. Are you looking at building a new website? Did you know that you can only ever have two of the following attributes? We talk about Speed, Quality and Price and why you only really ever get to pick two. In building a website, you are creating a computer program...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Feb 9, 2017 The Kingdom
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The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are separated across the Pacific again this week, but that can't stop them from speaking about inbound marketing best practices. The dynamic duo are committed to creating the best inbound websites using the powerful HubSpot toolkit. But as powerful as HubSpot is, you still need to know exactly what questions a customer will be asking to ensure you have the answers ready for them to find.  Take it away, Adam Steinhardt and Zaahn Johnson....
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Feb 1, 2017 The Kingdom
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In this episode the HubnSpoke team of Adam Steinhardt and Zaahn Johnson collaborate across international waters to discuss one of the most common pitfalls of business blogging and social media strategy - poor quality images. From California, Adam provides his best tips for making your brand consistent using some incredibly powerful and easy to use apps, before handing it over to social guru Zaahn back in Adelaide to discuss whether Instagram is a necessary part of your business social media...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Jan 27, 2017 The Kingdom
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How does ice cream relate to your sales funnel? In the digital age, it's all about building trust with your potential buyer through your website. But how do you know how to attract them to your website to begin with? How can you engage with your consumers in alignment with their buyer's journey? This is where the sales funnel comes in. So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel? TOFU, or Top of Funnel, is...
Content marketing and e-commerce experts, Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global e-commerce platform, Shopify. Everyone should have an e-commerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings. In this episode, we discuss five reasons to consider getting Shopify working with HubSpot. How do you reconnect with abandon cart owners? HubSpot is the perfect tool to...
Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing? Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot. This weeks features is a brand new feature from Inbound 2016, the Lead Flows function. Lead Flows allow you to easily...
Welcome back to HubnSpoke, Managing Director, Adam Steinhardt and Social Media wizard, Zaahn Johnson are kicking off 2017 with plenty of engaging automated sales and marketing conversation. In this episode, we deep dive into the brand new releases from HubSpot over the Christmas break. The HubSpot Marketing tool has had an overhaul, which we discuss. Adam spent his holidays travelling to Las Vegas for the massive CES show and reports back on what he is liking in the world of electronics,...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Dec 28, 2016 The Kingdom
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The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are here to round up the year of exciting technology developments in Inbound Marketing for 2016, with a particular focus upon HubSpot, a powerful cloud-based sales and marketing platform. The year has flown past at an incredible speed, in no small part to ever-evolving HubSpot platform and the Mar-Tech tools it engages with. The Kingdom have been working hard all year to dig deep into the diverse software tools and understand how HubSpot...
The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are back once again to continue their mission to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced HubSpotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the...
HubnSpoke team of Adam Steinhardt and Zaahn Johnson return to continue their mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the...
  HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Nov 30, 2016 The Kingdom
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In this edition of the HubnSpoke Podcast for sales and marketing professionals we take a closer look at the new Sales Tools recently revealed as part of the HubSpot CRM at Inbound 2016. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The sales power of the HubSpot platform is massive and growing in incredible innovative and exciting ways. Just like in content marketing, HubSpot channels inbound methodology to help you...
Inbound 2016 had so many remarkable moments. In this edition of the HubnSpoke Podcast for sales and marketing professionals, we investigate some of the hidden gems of one of the biggest marketing conferences in the world. We focus on the content marketing power of HubSpot. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The HubSpot Growth Stack is a powerful combination of cloud-based software tools, which when combined...
We discuss the remarkable HubSpot Inbound sales and marketing conference. Attended by over 19,000 people last week in Boston. Managing Director Adam Steinhardt and Social Media Expert, Zaahn Johnson was there to see the latest and greatest in sales and marketing. HubSpot launched it's new Growth Stack. A combination of CRM, Sales and Marketing tools in one powerful cloud application. Our HubSpot experts analysed the new features of HubSpot that we liked the look of, at the same time taking the...
In episode 13 of HubnSpoke, we investigate Live Chat Apps that work with HubSpot, and see if they can have a postive impact on your inbound marketing efforts. Live chat is popular with the corporates of the world, so is it time for your business to get it working on your website? Zaahn Johnson and Adam Steinhardt discuss the power of live chat and how it works well with HubSpot and inbound marketing endeavours. If you are looking for better ways to convert your inbound marketing efforts, then...
Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and Sales and marketing people wanting to have a laugh whilst learning  Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important. As a specialist inbound marketing agency and HubSpot Platinum Partner we often see impatience to get results get in the way of tried and tested inbound strategies. What is inbound marketing? Inbound marketing is the process of creating content for...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Oct 17, 2016 The Kingdom
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Are you interested in 5 Unusual Ways to get more sales using HubSpot? Welcome to Episode 11 of HubnSpoke with The Kingdom Managing Director Adam Steinhardt and Operations Director, Zaahn Johnson. As inbound marketing experts we are always looking to get more out of HubSpot, so we decided to dig out 5 unusual ways HubSpot can help you with sales. Discover how we: 1) Generate internal notification emails based on lead scoring 2) Create Reactivation Workflows to bring back missing prospects 3) Use...
HubnSpoke Episode 10 - How to Use Social Media - Stage 4 of 4 - Delight. Adam Steinhardt and Zaahn Johnson discuss how to use social media to delight your customers. Episode 10 of HubnSpoke is the final part of the 4 part series on how to use social media to bring leads down your sales funnel. HubSpotters, we discuss our favourite features on HubSpot. This week we talk about keywords and the sales CRM pipeline tool. The Kingdom HubSpot experts also discuss the changes they would make if they...
Welcome to the 3rd part of our 4 part series on how to use social media to convert leads in your sales funnel. Stage 3, the Close Stage. The Kingdom's Managing Director Adam Steinhardt and Zaahn Johnson discover how to grow sales from your inbound marketing sales funnel by using social media. Our automated sales and marketing experts teach you how to use the HubSpot list tool and Facebook remarketing. You can get fantastic sales results without massive budget investments. We discuss what we...
Now that you have attracted your customer, what’s the next step? Stage 2 is all abouthow to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more. Create Something of Value A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for. ...
Do you want to get the most out of your social media posts? The attract stage is the element with the potential to draw people in. Social media is a great way to share the content to begin this process. To be successful on social media your content must be helpful, enjoyable and sharable. If your content can solve a customer's problem or answer their questions it will be even more engaging. So how can you get the most out of social media when trying to engage your customer and prospects?...
Are we are in content shock? Do we need a restraining order against social media? It's time to analyse how much the popular social networks have grown, and what that means to consumers. Content is a really interesting point, and something that grabbed our attention was in The Asia Pacific Content Marketing Report 2016. HubSpot and Survey Monkeycombined forces and they polled 720 different marketeers. Now we know what you're thinking; you hear the word "report" and think 'I totally...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Aug 29, 2016 The Kingdom
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What tools and resources does HubSpot offer? What effects can social media have on your business? Zaahn's Favourite Tool in HubSpot After using Hootsuite in the past, the social media tool in HubSpot has proven to be very easy to use. It pulls information from the HubSpot platform itself and has multiple tools in one programme. You are able to schedule messages out at certain times of the day or night which saves you a lot of time. HubSpot has the contact database, so you can monitor where...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Aug 29, 2016 The Kingdom
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Is HubSpot better than WordPress? Which is more efficient for your business? Analysis of HubSpot V WordPress Is HubSpot better than WordPress? WordPress is a great blogging tool that makes it usually customer's first choice. It has many fantastic templates available and is free, but can be easily hacked due to this. HubSpot is easy to use, understand and update your content accordingly. Everyone is able to use it and create a website which will give you statistics on your customer base, and...
How can HubSpot's platforms help your business and your customers? Should you be inbound fit to be a successful marketer? Landing Pages Zaahn has been loving watching how landing pages work. Landing pages are definitely under-rated on a social platform and should be used more. The ability to share it and have it as an option for social media is great for more conversion. Landing pages have so much versatility. If your business is hiring, one great tip is to use a landing page as a careers...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Aug 29, 2016 The Kingdom
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What is the sales funnel? Don't you eat TOFU? How can inbound marketing and social media attract your customers? What is the Sales Funnel? There are 3 parts to the sales funnel: TOFU: Top of funnel This is the light content that you use to drive traffic back to your website. Usually, this overview-style content identifies and defines the challenges your consumers are facing. MOFU: Middle of funnel You will begin to show your prospect why you might be the choice for them. You start to...
HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
Aug 28, 2016 The Kingdom
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What is content marketing? How do sales funnels work? Can social media really help your business? This podcast series will discuss these topics and more in further detail, as well as tips and tricks revealed by Adam Steinhardt and Zaahn Johnson that will get you fired up for your marketing day. What is HubnSpoke? It represents the ways in which you market your content. Hub = blog Spoke = vehicles used to push the content out (Facebook, emails, LinkedIn, etc.) Using HubSpot for Content...