to discuss branding i'm joined by robert sasson he is senior managing director at u.f.c. private equity also we have a cheese chairman of the board of the retail chain. and robert me he's managing partner at robert may consulting group ok gentlemen we're in st petersburg and i'd like to ask you robert the first question you know we think of the term branding the country japan technology china the factory of the world germany precision united states maybe too much financial markets and you think of russia what brand comes to mind if if there's one if one does come to me what i can say about that i live here in russia for a long time and i've watched a lot of changes and improvements happen over the last ten to fifteen years if i had to describe russia in short i would say it continues to be a country in transition with considerable long term potential and a brand that's a brand that in my opinion it is because i'm not sure how well she could describe it because we won from one system and we went from one french ground and so we're in transition to i mean create their own m