on the public imagination. wegian prodigy carlson became the new king of chess friday. he won the world championship, snatching the crown from india. i'm pretty happy with what i got. a very solid position. no weaknesses. i think it was a nice fight. end to the match. >> he is highly competitive. his boyish good looks have earned him lucrative sponsorships and modeling contracts. magnus carlson competed in his first tournament at 9, and is known for his fast and aggressive style. he is described as refreshingly new.