but, ceo patrick doyle says the percentage of digital sales is less important than working with a customer. he spoke with bloomberg earlier. >> ultimately the percentage of sales is less important than what you do with those customers once they are there. if you got a great analytics group, which we do, you are finding ways to drive more sales from those customers once they have signed up with them. our loyalty program i think has been terrific for us and our customers. emily: qualcomm has raised the bid for semiconductors by 16% to shore up support from shareholders. the new all-cash offer is valued at $43 billion. qualcomm is fighting off a takeover attempt. it rejected a $121 billion offer from broadcom. joining us now, ian king, who covers all things qualcomm. walk us through the new developments that happened over the weekend. >> the weekend did not start off well for qualcomm. this morning, the two investment advisory services that work for the big investors tell them you should look at it this way, or vote this way. they came out strongly against qualcomm and in favor of broadcom th