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, but big-time home. >> so much at stake for ryan. everything he's worked for his entire life. how much will this scandal cost the olympic champion? >> i hope he really enjoyed that night. because in my opinion, ryan threw his career away. >> a new gas station video released today indicates ryan lochte made some inconsistent statements about his entire robbery story in rio. it does, however, support one of his claims. this afternoon, police confirmed at the taxi he and his team were in. and that appears to be one of his teammates taking money out of a wallet. officials say the swimmers were confronted after vandalizing the gas station. as all of this unravels, here's a question -- what's the impact on lochte's brand? the olympian's image took a hit on the front pages today in new york. the headline "hot water and watergate." "e.t." with two experts, and brandy expert, randy shiller. >> this guy has crushed his credibility. >> for ryan lochte, his brand is certainly damaged at this moment. it depends on what he does from this moment fo