we scan all of the ads that we host and we rescan them quite a bit. we have hundreds of thousands of ads taken down continuously. some of those are based on the web sites they go to their bad in some on the -- the go bad. >> you are focused on preventing which is this it is disabling malware are necessary. when prevention fails as it did with this huge incident what can consumers do to protect themselves from harm inflicted by ads on google's ad network or any of the suthers networks? >> the web site itself is on the safe browsing list so users that use chrome mozilla or safari or our already covered by this. also the specifics were patched version of internet explorer so this is telling you that these are the users that got the malware or we don't know how many downloaded the malware. >> you don't know what the damages. >> when we look at the numbers we look at what is the potential we look at our last scan and that is where we consider all of that potentially bad advertising but that basically shows us the protected user is knowledge that they need

there is a provision in there, as i understand it. you have a website called about ads. info. consumers can visit the page with a few clicks. i can see every company that is tracking their browsers. >> is a list of all participants that are affiliated with the da that do work to be intermediaries in the advertising space. >> and they can opt out of receiving advertisements? button. is an opt out yes. >> it prevents consumers from receiving targeted as based on existing cookies, is that correct? >> it is based on cookie technology, yes. >> no, but does it prevent consumers from receiving targeted ads? >> yes. >> when you opt out with one of the participating companies, the companies still have the ability to collect future data about you as you travel the internet? >> in some cases, yes. but there are prohibitions against collection of certain data for into spaced -- for advertising. >> they can continue to collect future information, as i correct echo >> i can only speak to what our program covers. program does not prohibit the collection of future information, is that correct

he proactively scan billions of ads -- millions of ads a day. our systems are proven to have a good track record. this is only a tiny portion of our advertising. we are costly evolving to keep up with those bad actors. we relatively quiet about our technology. malmÖ titers are costly finding new ways to avoid detection. we want to stay ahead of them and not tipped them off to her efforts. we are not the only ones involved in these efforts. these efforts are a team endeavor. we collaborate closely with others in the internet community. 10 years ago we issues a set of software principles. a broad set of guidelines available online. we own and support free websites to share best practices investigator resources and supply checks for malicious content. we always use up-to-date antivirus software to make sure that operating systems and browsers are up to date. computer ised infected, they should use a rip your product to remove malware. we can always use more help in generating support for consumers. we should all work together to identify threats a

he is a facebook ad exchange partner. we also have david kirkpatrick, author of "the facebook effect." david, you're at the event today. what do you make of all these announcements? >> in a way, they are trying to make themselves more boring, i would say. one of the things that mark put up at the early stages of the event and had behind the screen, talking about repeatedly, the idea of a stable mobile platform. it is a very unsexy idea but one that developers will welcome. there were scattered cheers for a number of things that ordinary people would think, why would anybody cheer for that, because developers want customers, they want money from their apps, and they want to make it easier to build apps. facebook was building and monetizing apps and they had separate sections for each of those. while it was boring, it was a step forward to maturity for facebook. >> as a user, i will be one of the people to log in anonymously, but what does it mean for advertisers? do you guys get less information? >> probably not. what it p

very, very terrible political ad. a lot of terrible political ads seem to involve animals. remember when john mccain's friend carly fiorina ran for senate in california? she did this kind of muppets on meth ad that everybody ended up calling the demon sheep. i think that the -- see? there it is. the demon sheep ad was i think purposely designed to be so weird that people would hopefully talk about it just because it was so strange. that does not excuse how terrible -- ah! the demon sheep ad was. ken cuccinelli, yes, that same cuccinelli, when he was running for re-election in the state senate in virginia, he ran an ad that at one point featured him cuddling a mute animal statue that he talked to throughout the ad. >> senator ken cuccinelli. ron and i have something to ask you. right, ron? we're going to ask you to help our campaign. please give us a call. we'd really appreciate it. right, ron? >> it just sat there. yeah. animals are often involved, though. i think the best most terrible political ad that i've ever seen involving animals was one that ran in 2008 in florida.

and you will see a twitter ad. it is incumbent on us to articulate the story of just how big the broader platform is good and that it is so much bigger than the website or the application. >> you have made a lot of product changes. i am actually really liking it, the ability -- i was a little apprehensive when you change the product. you're always worried about how people will respond. used to using it one awy. i am liking it. what else can you do? you have done so much, what else can you do? >> the kind of things you described, making twitter more visually engaging, helping people see the most valuable content on the page, are exactly the kinds of things you described about the profile page. bringing that to the rest of the product, making it more visually engaging, bringing the content forward and pushing the scaffolding of twitter and the language of twitter that is opaque for the new users who come to it, pushing that to the background. allowing users to mark tweets as highly significant. like pin tweets on the

babies' ad and he answered it with his own crying baby ad which is disturbing on a lot of levels. attention getting certainly, but kind of upsetting. i think at least. this is from congressman kingston. this is what the race will be like. >> meet davy perdue. he's been distracting you with babies but he's the one that made a mess. he chewed on businesses, 8,000 jobs were lost, took a million dollar bonus and millions more from obama stimulus and perdue has no problem with obama's common core standards that nationalize schools eating away at control. something doesn't smell right because the change he wants stinks. i'm jack kingston and i approve this message. >> you want a no babies were harmed in the making of this advertisement disclaimer at the end of that, don't you? did they just finish up and hand her back to the parents. good luck with the whole sugar thing. any way. >>> now the two candidates with the crying babies duelling ads they can go one on one for two months slugging it out for the nomination. this will be fun to watch. joining us is a political reporter from the at

they are launching a mobile ad network. they're getting into video ads. how does this compare to twitter? >> our mobile ad exchange, the difference is we are already in the market with thousands of mobile apps over one billion ios and android users of those apps. if you're an advertiser and you want to reach people on their smart phones today, you can come to us and we can get your ad in front of over one really in users today. >> more of my interview with dick costolo is coming up. we will talk about their tv efforts coming up. ♪ >> welcome back to the best of "bloomberg west." tv is a major part of twitter's strategy. recently, the head of nbc research said that social media isn't driving up tv viewership. he told this to the "financial times." i asked dick costolo how he makes sense of that. >> when we developed our tv strategy, we had a variety of data that we saw and experienced ourselves that help us understand that there was a complementary two-way relationship between twitter and tv. i mean that not only did twitter drive tune ins, but also it w

john brabender is a republican ad-maker and consultant. he was an adviser to rick santorum's presidential campaign in 2012. and john geer is a professor of political science at vanderbilt university and the author of "in defense of negativity: attack ads in presidential campaigns." is welcome. >> you both to the newshour, we're not talking about a massive shift here. >> everybody has got a conscious all of a sudden in this industry. >> that's right. >> i mean it was-- we said it was 2 and 10, now 3 and 10 so far this year but why any more positive ads. >> i think it is a combination of reasons. first of all i do think there was some negative fat agency where people felt there was some of negative ads it didn't work in many cases so there was a tendency let's tripos difficult. >> woodruff: what dow mean, when you said they didn't work in many cases what dow mean. >> people were looking at polling data in a lot of the senate races and so forth where there was this overwhelming negative ads and didn't see allots of polling numbers. so the con

a counter ad. our viewers saying "how come that romney is not present?" larry sabato, your response. guest: both sides spent about equally, both had all the money they could possibly have. in presidential elections, television advertising is lee's leastive because -- is effective because the average voter has so many other sources. and neighbors and family to the news media. they gather information from so many places that no single ad can have the power of the 1964 daisy spot that didn't help lyndon johnson, who was -- that johnson, who was going to win against goldwater anyway. i do not buy the theory that it matters in presidential elections. there is a point of diminishing returns and i think both candidates reached that early october 2012. host: you make a reference to this ad in 1952, before you were born, larry sabadto. [laughter] guest: i was born. host: let's watch. [video clip] america.ower answers >> the democrats have made mistakes, but aren't there intentions good? >> if the driver of

virginia's ad claims it's a state for lovers and new york's campaign ad, i love new york. here's the what happened here stays here ad for las vegas. it isn't just that ads are clesher. they can generate tourism dollars. from 2012 to 2013, all 50 states combined spent more than $450 million for advertising and promotion. nationwide, tourism generated $888 billion in direct spending last year. an unsuccessful ad gets pulled almost immediately like washington state's "say wa" campaign that was retired in subscription months, or alaska's "b4udie" ad that lasted 30 days. >> so much competition you have to stand out. you have to distinguish yourself. >> reporter: her fear is that the new ad won't have anything nice to say. vinita nair, cbs news, new york. >>> coming up after your local news on "cbs this morning," more on the latest case of mers in the united states. dr. holly phillips will look at how it's spread. >>> plus we'll take you to the persian gulf where three major airliners are set to become big players in the aviation industry. >>> and comedian cian peel joins us in

we added 12 times as many phone ads as our nearest competitor. the only two competitors, the calculation is infinity. even smart people like you can't figure out how to do that math. it is a vindication that the un-carrier movement is the right one. it has plenty of runway to go and we are excited about it, along with the fact that once you have our numbers, the wireless industry grew into one. it's just hard to see because all the growth went to t-mobile. it's a good start. >> how long can you sustain it? how many customers on the margin at at&t and verizon are that unhappy with their service that they will cut bait and switch to you? we've got just approaching 50 million customers. last time i checked, both of the duopoly have 100 million. there's a lot of runway to go. we are focusing on changes that consumers appreciate and understand and love. at&t and verizon have been making changes to respond to us and they are temporary and in the same kind of bureaucratic short term trickery. it's just not working. i don't care what they do, i'm just fo

>> neil, neil, if you have zero, one, that's a value added. you add six and a half million, eight million, they -- >> note what you're saying. where is the value added for the millions who lost policies, those who are paying more? where is thivel edded for those who lost their doctor, for those who lost their specialist, where is the value added for them? >> let me again value edded, if you add eight million, that is value added and if you now stop the discrimination against women because they used to be charged more for premiums, or you had a preexisting illness -- i can go on -- >> it's not -- >> value added. >> -- coverage before who do works don't have a firm grip on the none. let's say you're right. just talking about the others who have been completely discombobulated because of this. you tell the where the value is in this. >> again, if you add six and a half million people or more, that is value added on this first enrollment. >> all right. >> we're going to have more enrollments, more -- again, -- there's two things here. yes, more he

you want to post a video ha ad n facebook? besides ponying up $1 million per day, you have to pass a couple of key litmus tests. we will tell you what those are in which will take to get that passing grade. you know this story, higher meat prices. helping the brands post higher earnings with an increase the ie number of americans eating breakfast sandwiches. we love breakfast in this country. we're talking to the ceo, a fox business exclusive coming up. >> shareholder of berkshire hathaway. hi, guys. go fox business. >> we are from california. >> we are shareholders. >> shareholder berkshire hathaway. big fan of warren buffett and big fan of omaha. go fox business >> from sleepy hollow, new york. we are shareholders of berkshire hathaway beard so glad to be back in omaha. go fox business news. weekdays are for rising to the challenge. they're the days to take care of business. when possibilities become reality. with centurylink as your trusted partner, our visionary cloud infrastructure and global broadband network free you to

gas station in the 1920s or that they added a hotel when a certain event happened or something like that, sometimes you want some of those layers of history as opposed to just one period of significance. i'm going to take advantage of your question to talk about one of the things we've been talking about, the national trust in discussion with parks service. we began a discussion with them asking do we need to change

tokyo's nikkei added 2% and the hang seng added a half percent. >>> three workers that leveled a small canadian town. will be in court today. they and the rail company have been charged with criminal negligence. last july, more than 60 tankers derailed in a little town east of quebec. the blast killed 47 people. >>> another tech megamerger is on the horizon. at&t may by directv for $50 billion. analysts say it is a win/win for both companies. subscribers aren't flocking to satellite tv. it would allow tooe at&t to speed up their broad band internet connection. the deal could go through in a couple of weeks. and texas may be trying to poach another company from california. toyota is moving their headquarters to the lone star state and yesterday, two governors visited the sriracha plant. they say the smell makes it a nuisance. the hot sauce owner says he's staying, but may open another plant in texas. >> thanks a lot, jill. >>> in sports, the miami heat hold a 3-1 lead over the brooklyn nets in the nba playoffs. lebron james a career high, 49 points as miami beat them 102-96. chris bosh

every time i open up a major newspaper online the ads are all maternity ads. i notice that. >> how did that stuff end up on, end up on your screen whenever you start to email? you could be emailing me about this. on the side of your email to me will be an ad for maternity clothes. jenna: isn't your email private? >> yes or no. if you google a company that sells maternity clothes they will sell the fact thaw googled them and your email address to a company that collects that and in turn markets it. is there a way to stop this? well, would require legislation to stop it. jenna: what do you think about that? lobbyists working on behalf of data collectors say that the potential for harm does not elicit the need for new legislation. if there actually is harm, if someone feels that their privacy has been violated, that is a different story but the potential is not enough to -- >> i tell you what i like and i rarely like this but in 24 instance i do. it's a decision by the highest court in europe. usually they're a bunch of socialisting giving government more power a

in the meantime, he let us know that while ad seg meant losing

when senator pryor was first able to start running his own ads in the fall, he ran kind of a mix of ads on a bunch of subjects. there was some one about the government shutdown. this one where he sat in an easy chair and thumbed through the bible and talked about being religious. in october, november, december, right into february, mark pryor was basically just losing. poll after poll showed tom cotton four points up, five points up and mark pryor down month after month. then mark pryor's campaign regrouped and he tried again with a specific idea this time. he came out with a new series of ads going after tom cotton on policy. >> hi, i'm linda. i've been married to the same wonderful man for 37 years and we have two great kids. retirement is just around the corner for us. that's why i was so concerned when i read congressman cotton voted to change made care into a voucher system. cotton's plan would allow insurance companies to increase rates, cut benefits, and cost seniors thousands more each year. >> tom cotton voted to turn medicare into a voucher system. what they mean in that ad is

the tiers of ad-seg, acting as a sounding board for these men locked up 23 hours a day. think you like lockup. you don't like lockup? why you keep coming back? >> i'm pretty much a straight up guy. if that steps on your toes a little bit, that's not what my intent is but i need to give it to you straight. your mouth. you're going to have to learn how to control that. if you're ever going to make it. we deal with people. that's what we do. it takes a hell of a person to deal with people that no other citizens want to be bothered with, to be able to walk among these people day in and day out, give instructions, tell them what to do, manage them without creating problems. >>> next on "lockup: extended stay" -- >> move it. lock him up. >> violence erupts in holman. and for warden culliver, that means no holds barred. >> i want the whole housing unit locked down. we are under a lockdown. o expec. intercourse that's painful due to menopausal changes. the problem isn't likely to go away... ...on its own. so it's time we do something about it. and there's help. premarin vaginal

as a former director of an arts center, i would much rather have art than ads. so, i'm very sympathetic to those who criticize this particular contract from san francisco beautiful and others. san francisco beautiful has suggested that the mta require titan to install art in bill board spaces whenever there is not a current paying customer. i think that's a great idea and i've worked is mta staff to start the process. and my office has also worked closely with mta to remove all language regarding electronic advertisements. we also developed the language to ensure that mta trackses and listens to complaints about the vehicle wrap. i supported making those changes, but i don't at this current time support reducing the contract in term of the number of wraps. the mta estimates it will need approximately $20 million more per year in its operating budget as a result of recent policy decisions. the expansion of free muni, something advocated by many members of the board, will cost muni's operating budget about 9 million. free sunday parking meters is another 111 milli

you have to have something that catches them right away. >> how can a state even know if it's ad is successful? >> for every dollar that goes into their advertising, the return on that dollar can be anywhere for some states as low as 48, some states around $330. >> some ads have been so successful they've gone international like virginia's ad for claiming it the state for lovers. and new york's famous "i love new york" campaign. >> ten years ago advertising firm r & r created the "what happens, here stays here" slogan for las vegas. it isn't just that ads are clever, they can generate tourism dollars. from 2012 to 2013, all 50 states combined spent more than $450 million for advertising and promotion. nationwide, tourism generated $888 billion in direct spending last year. an unsuccessful ad gets pulled almost immediately, like washington state's "say w.a." campaign that was retired in just six months, or alaska's "before you die" ad that lasted about 30 days." >> prohaska says branding a state in just a few years isn't easy. >> so much competition. you have to stand out. you have to distingui

michael bloomberg takes on the gun lobby with a controversial new ad about child deaths. do the numbers and statements ring true? the so-called busters in san francisco. are they really destroying the city's way of life? and -- >> republican 80th do nothing labor. >> does the current capitol hill clash need to be compared to the do nothing congress? here is nbc bay area's sam brock. >> thanks for joining us. for the next 30 minutes, we expose the realities and facts about the hot button issues. reality check is about what's understanding what's going on around the world using data, research and analysis. we begin with a lightning rod topic debated in statehouses across the country right now. legalization of marijuana. washington and colorado broke through first. now other states are considering green lighting marijuana for recreational use, including here in california. they argued smoking pot is dangerous. is it more dangerous than alcohol that is widely consumes and legal. the reality may surprise you. the topic is kind of out of the bag. cannabis supporters. even the p

ad. they said it was following rules. the anc government supported the channel. >> it's in their ads now. why don't we say we are corrupt, you must bring evidence to show that we are corrupt. so that ad is in controversion of our electoral laws. >> says you cannot publish false words about any organization. i am not part of the sabc. i, therefore, cannot respond on behalf of the sabc. go to them. >> you know the regulations and the regulations are not their regulations. they cannot be allowed to be seen to be inciting violence. when they bring evidence to us, the da were saying that the police are killing our people, then we ask them, where have you ever seen the police killing your people? because now you are creating a bad name for the police and you are saying the people must attack the police because police are not in a political fight. >> we have evidence to substantiate the ruling party, we have a problem with police brutality which affects th electorate. the public broadcasters the

and not in a bad way. >> remembering when a national furniture ad featuring a gay couple was pulled in 1994 when someone threatened violence. this shows america is becoming more tolerant towards same-sex couples. >> that is why we are actually seeing majority of support now. nationwide. for the freedom to marry. because people realize that we are part of every community, part of every family. i'm looking forward to the day when this is not a news story. just yet another same-sex couple in an advertisement. >> now the ad can only be seen in the bay area. but it can also be seen on youtube. the creator of the ad, david, said that he is based in oregon and thought he would get more criticism. but so far, only a few comments that were pretty negative. reporting live in oakland, nbc bay area news. >> thank you, cheryl. >>> next at 11:00, fighting cancer from within. landmark approach and connection to your immune system. >> apple doesn't want it miss a beat. head phones deal worth more than $3 billion. that would be the company's largest acquisition yet. >> the idea of moving from this home

broad roll-out of premium video ads. ads that could boost facebook's revenue as much as $1 billion annually by some estimates and potentially change the way marketers target users on-line. >> facebook feels that they're bringing scale to the table, they're bringing measurement, and they're bringing an edge in format in terms of whether the news feed ad or the ability to experiment around video. >> publicists and its client which includes verizon and coca-cola will work closely with facebook to develop content. the high quality videos will run at 15 seconds a piece and appear automatically in the top of user's news feeds. facebook has already been quietly releasing test videos in recent weeks working with small advertisers like nbc and macy's. it's launched -- >> we have a say in the content displayed in those ads and then running them without sound, unless a user directly clicks on the video. analysts say it's important that facebook gets this right. >> what facebook has to be careful of is balancing the needs of the adv

not it contract we're not going to get a good deal maybe we will but ads are not a bedrock of the long term of the financial system i'm frustrated about some of the decision michael that's happening in mta and on the city side. and i don't think that this contract is something that will help stabilize the system. i'm skeptical of the contract i've not mating made a decision i'm willing to put it out but not with recommendations >> supervisor avalos. >> i thought i'll continue my tirade actually. so a couple of years ago we were working on the gross stacks there was this city hall battle going on the mayor's office, tony and steve saying we don't need any more money i was trying to see if the gross tax was going to happen i said we can use the money for the muni operations and services i said that to the mayor that was part of my my argument oh, we have huge needs muni can run effectively so, now i'm desperately trying to find many revenue for muni the capital maintenance and operations and we're stuck. i'm going to i expect this will get approved it will go to the full board and a smal

analysts say this could create a brand-new revenue growth for facebook, despite the fact that ads like google and twitter help with products. >> they will go to a publisher and say we can help you monetize better that twitter and google and established networks. if they can hold true to the audience, they will do well. >> reporter: users, too, have something to be excited about. in the coming weeks they will have log-in choices when using facebook to try a new game or app. they can even be anonymous. >> to me, what is important as a part of key notes, it enables users to develop it. it is going to inspire much more confidence in apps that we are developing, i guess. >> reporter: for "nightly business report," i'm morgan brennan in san francisco. >>> and finally tonight, some of the challenges and some eye-opening technology at twitter. shares of the micro-blogging site fell to the lowest price since it wrapped up the first day of trading that is after disappointing investors late tuesday with lower than forecast user growth and a weaker outlook. despite revenue doubling last quarter, s

. >> trying to ex-employed peta's ad on the basis they don't accept advocacy ads. when accepting money from sea world promoting animal suffering, you know it's not a fair policy. >> saying peta calls ad a publicity stunt. >> forecasters are predicting a slower than usual hurricane season because of the el neeno system. the administration says the period pacific warming will likely reduce the number and intensity of tropical storms. saying cooler temperatures compared to recent years lowered probability of hurricane formation. >> it is. >> let's check on our forecast now. >> it's a timely report. we have a tropical depression of the season forming in pacific. a look at our local weather. we've got low clouds, fog near the coast. sunny skies over land areas. and here is the beautiful view. our forecast features are these. low clouds and fog again tonight like last night. warmer days ahead this memorial day weekend. cooler monday than over the weekend. showing an upper level low moving through the bay area, unsettled weather, now it's producing down pours and we've go

the ugly attack ad at a high profiles governor race in pennsylvania. and top democrats sate's one of the worst ads they've ever seen. now that's a statement. with new febreze allergen reducer. [ man ] wanna see some allergens? [ together ] eww! what is that thing? they could be all around you right now. [ gasps ] ♪ how would you deal with them? um... ninjas. [ male announcer ] no need for ninjas. reduce up to 95% of inanimate allergens becoming airborne from fabrics with new, dermatologist tested febreze allergen reducer. get fresher air and breathe happy. febreze allergen reduc... ...er. febreze allergen reduc... could mean less waiting for things like security backups and file downloads you'd take that test, right? well, what are you waiting for? you could literally be done with the test by now. now you could have done it twice. this is awkward. check your speed. see how fast your internet can be. switch now and add voice and tv for $34.90. comcast business built for business. >>> the president of the l.a. >> the charge of racism is in the air in p

the ads part of that business was even higher. we are thinking about all the other things that we have got teed up for the rest of the year. we made a huge announcement a couple weeks ago with our acquisition. this is one of the world's largest mobile ad exchange businesses out there. essentially, mopub allows us to touch over one billion users for ios and android apps, and bring an added experience to them. we are connecting the dots between the twitter ad platform. for a marketer, we can run a campaign, both on and off twitter. >> amplifying your live tv offering is a big part of what you do. how do you see that playing into it with live tv? >> we have about 70 content partners who are signed up and using twitter amplify. if you're not familiar with amplify, it is our live video experience for renewal broadcast providers. if you have video that appears on tv, you can bring it onto twitter for some special tools we have. we co-monetize that experience with you. we have the distribution angle for the network and also a monetizatio

the club for growth hasn't run a single ad in this race since april. it's not good news for the treat party groups looking for another victory. there's still a fight going on for idaho's top job. for the governor, who first ran on a pledge to tell the feds to butt out of the state is facing a challenge from the right. if you need evidence that otter is a little worried about his job, exhibit a is this week's wild idaho governor's debate that's gone viral. otter reportedly insisted that a couple of perennial candidates, kind of whacky perennial candidates, biker harley brown and the spectacularly bearded wa walt baz had to be involved in the debate and it ended in exactly what otter was looking for, a political circus that's gone wild. >> you have your choice, a cowboy, a curmudgeon, a biker or a normal guy. take your pick. >> he was pointing we think to otter as the normal guy. we have much more on that later this hour. just a teaser for you. >> tuesday, the battle for senate control is being fought in arkansas but neither tom pryor or tom cotton has a

reiskin that the cab -- the bus route ads will be capped at 15 and we already have digital arts ads taken out. so, if that's what mta can say they can do, my vote -- i can support. mr. reiskin, you mentioned that was a possibility. >> through the chair, excuse me. i concur with supervisor campos. it's kind of a semantic defense. i'm willing to accept whatever the majority of the board supports. if it's 30, that's what i recommend. if it's 25 or some other number down as low as 15, willing to accept that if that's where the majority of the board is. >> supervisor cohen. >> i'd just like to finish, a question for mr. givner. i'm not clear what the best way to communicate that is. we have a resolution which we he really can't amend. there is a contract that is amenable to whatever we vote on, but we can't -- what can we actually vote on that can indicate that we are giving direction to the general manager of the mta to provide the contract to have the wraps capped at 15? >> deputy city attorney jon givner again. it's an unusual situation, supervisor. i don't think, though, an appropriate mot

a counter ad. host: one of our viewers saying "how come that romney is not present?" larry sabato, your response. guest: both sides spent about equally, both had all the money they could possibly have. in presidential elections television advertising is lee's effective because -- is least effective because the average voter has so many other sources. from friends and neighbors and family to the news media. they gather information from so many places that no single ad can have the power of the 1964 daisy spot that didn't help lyndon johnson, who was -- that did help lyndon johnson, who was going to win against goldwater anyway. i do not buy the theory that it matters in presidential elections. there is a point of diminishing returns and i think both candidates reached that early october 2012. host: you make a reference to this ad in 1952, before you were born, larry sabadtto. [laughter] guest: i was born. host: let's watch. [video clip] >> eisenhower answers america. >> the democrats have made mista

ads they serve and would only render such ads that have been signed and verify. it is recognized as such a model would require systemic changes, it would increase accountability and protect the long-term fatality of online advertising and most important to consumers. in summary, has all wired economy and society we are increasingly dependent on trustworthy, secure, and a zillion on-line services. as observed in our nation's critical infrastructure, we need to recognize that fraudulent businesses, of criminals by state-sponsored actors will continue to exporters systems. for some now wear ties and remains a black swan of that rarely seen but known to exist. for others it remains as the elephant and the room that no one wants to a knowledge of the port of. today companies have no obligation or incentive to disclose the rule leaving consumers vulnerable and unprotected for potential in months or years during which a untold amounts of damage can occur. failure to address these threats suggests the need for legislation not on like they did a brief laws requiring manda

the ads part was even higher. we are thinking about all the other things that we have got teed up for the rest of the year. we made a huge announcement of couple weeks ago with our acquisition of one of the world's largest mobile ad exchange businesses out there. what allows us to do is touch over one billion users friday was an android apps and bring an ad experience to them. we are working with connecting the dots between the twitter for arm and mopub so marker we can run a campaign on and off twitter. >> amplifying your live tv offering is a big part of the future. how do you see that playing into it? like tv is changing so much, people are going to netflix and cutting the cord. >> we have about 70 content partners that are now using twitter amplify. notntially if you are familiar with amplify, it is our live video experience for premium broadcast providers. if you have got video that appears on tv, you can bring it on to twitter through some special tools. and then we co-monetize that experience with you. it h

. >> if you like the ad, you click the thumbs up and you get a reminder e-mail sent with a coupon on your phone wow can take into the store. >> reporter: and buckle up for more. car dealers like ford are also rolling them out. but ron montoya says deal or no deal, they are distractions. >> if you receive an ad, you have to process the information. think about it. press the button to confirm it. >> reporter: but they say they are no more distraction than using the radio. >> we are very focus on driver distraction. we make very clear what data will be collected and don't resell the data. >> reporter: while some companies allow you to opt out, amy says she is opting in in the name of savings. julie watts, kpix5. >>> pandora recently announced they are sending ads to cars as well. >>> this happened in baltimore today. a man claiming to be god smashed a stolen dump truck into the station's lobby. then he got out waving a golf club yelling let me in. then he disappeared. swat teams found him five hours later. they said he was clearly suffering mental health issues. nobody at the station wa