i'm bridget's sister. they thought she had a great standing in her current career. >> by the time i had secured all the funding and had signed a lease on a space and had quit my job at the hedge fund, they kind of thought i was having a bar or something? >> but they were very confident in her approach and very proud of the business idea she had laid out. i name the company the noble experiment. actually the u.s. government's nickname for prohibition. it also serves as a double entendry for my own non-gmo, grade a molasses, a long cold fermentation. when i first tasted the rum, i was nervous, but also super excited. i thought it was delicious and wouldn't way to try it out in various cocktails. >> i started out selling the rum out of the trunk of my car. from the beginning, there was a lot of interest in the product. >> the last tasting was really popular. >> not getting the draw or bon uses i was getting on wall street at all, but way more fulfilled with growing a brand. >> thanks, cheers. >>> a great stor
